Findings for PPC in Durham

Durham Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Durham was the 165th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Durham also ranks amongst the least expensive cities in North Carolina, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 21% Higher in Durham than Cary

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Durham are 21% higher than in Cary. The average price of a click in Durham is $10.44.

This price difference is understandable though, given the population of Cary is less than Durham, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Toledo, and found the average price of a click in Durham was 32% lower than in Toledo. This suggests that perhaps prices in Durham are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Durham

Summary PPC Stats for Durham for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.44 165th 28th 4th 0
Automotive/Vehicle Auto Insurance 59.88 114th 23rd 5th -18
Auto Parts 0.62 167th 33rd 6th -52
Dealerships 3.58 130th 29th 4th NA
Tires 5.16 38th 13rd 3rd 61
Towing 2.96 154th 27th 5th 129
Average 14.44 126th 23rd 6th 28
B2B Office Furniture 6.28 34th 3rd 1st -12
Average 6.28 74th 12nd 3rd NA
Entertainment/Recreation Restaurants 0.75 190th 42nd 8th -4
Average 0.75 190th 42nd 8th -4
Health, Beauty & Fitness Chiropractors 6.10 177th 38th 7th -18
Cosmetic Surgery 8.81 63rd 11th 3rd NA
Dentists 8.72 208th 33rd 5th 4
Optometrists 2.85 119th 28th 5th NA
Average 7.34 230th 41st 8th -1
Home & Garden Appliance Repair 6.68 179th 33rd 6th -23
Furniture 3.07 86th 18th 4th 6
Garage Doors 16.90 134th 22nd 5th 0
Landscapers 2.90 132nd 26th 7th 0
Moving Companies 15.18 131st 25th 3rd -16
Pest Control 31.17 49th 9th 3rd 19
Plumbers 27.66 131st 23rd 5th -8
Self Storage Companies 7.47 225th 46th 8th 5
Average 13.94 183rd 36th 4th -2
Legal Criminal Lawyers 21.20 75th 18th 4th NA
Law Firms 3.18 212nd 38th 8th -11
Personal Injury Law 115.59 60th 15th 1st NA
Average 24.92 128th 24th 3rd -4
Real Estate Apartment Rentals 4.01 11th 5th 1st 18
Condos 2.54 55th 14th 2nd -22
New Home Developers 5.33 41st 18th 4th -37
Realtors 3.33 57th 13rd 3rd -21
Average 3.83 27th 13rd 3rd -14
Shopping Florists 5.23 151st 27th 6th 7
Average 5.23 151st 27th 6th 7
Travel Car Rentals 4.52 19th 6th 2nd 46
Hotels 3.00 170th 34th 5th -23
Average 3.76 76th 14th 2nd 11

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.