Findings for PPC in Durham

Durham Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Durham was the 173rd least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Durham also ranks amongst the least expensive cities in North Carolina, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 39% Higher in Durham than Cary

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Durham are 39% higher than in Cary. The average price of a click in Durham is $9.92.

This price difference is understandable though, given the population of Cary is less than Durham, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Toledo, and found the average price of a click in Durham was 23% lower than in Toledo. This suggests that perhaps prices in Durham are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Durham


Summary PPC Stats for Durham for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.92 173rd 32nd 4th 2
Automotive/Vehicle Auto Insurance 86.13 63rd 11th 3rd 0
Auto Parts 2.17 46th 2nd 1st 80
Dealerships 2.75 193rd 44th 8th NA
Tires 3.23 150th 41st 8th -22
Towing 1.01 183rd 37th 7th -30
Average 19.06 87th 14th 5th 3
B2B Office Furniture 7.99 20th 3rd 1st 31
Average 7.99 67th 11th 3rd NA
Entertainment/Recreation Restaurants 0.67 205th 44th 8th -26
Average 0.67 205th 44th 8th -26
Health, Beauty & Fitness Chiropractors 8.23 117th 24th 3rd 9
Dentists 9.05 191st 27th 5th -13
Martial Arts 1.18 97th 21st 4th -76
Massage Therapy 0.59 139th 25th 7th 0
Average 6.60 234th 38th 8th -7
Home & Garden Appliance Repair 20.08 43rd 6th 1st 31
Furniture 2.92 87th 18th 3rd -13
Garage Doors 37.24 52nd 7th 1st 6
Moving Companies 20.63 102nd 21st 3rd -14
Pest Control 19.15 153rd 32nd 6th -6
Plumbers 31.24 115th 25th 2nd 0
Roofing 6.27 181st 39th 6th -8
Self Storage Companies 8.93 201st 40th 8th 9
Average 16.08 152nd 29th 3rd 0
Legal Law Firms 4.24 201st 38th 7th 38
Real Estate Lawyers 3.01 56th 9th 2nd 0
Average 3.93 225th 41st 7th 11
Real Estate Apartment Rentals 3.63 17th 7th 1st -18
Condos 3.86 12nd 4th 1st 13
New Home Developers 9.54 2nd 2nd 1st 77
Realtors 4.41 19th 7th 3rd 8
Average 5.12 3rd 1st 1st 14
Shopping Florists 5.24 162nd 30th 5th -36
Average 5.24 162nd 30th 5th -36
Travel Car Rentals 3.17 87th 22nd 3rd -32
Hotels 3.89 120th 22nd 3rd 12
Average 3.53 115th 25th 4th -10

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.