Findings for PPC in Durham

Durham Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Durham was the 167th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Durham also ranks amongst the least expensive cities in North Carolina, ranking as number 4th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Durham Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Durham keywords increased by 11% in November 2014.

Google Adwords Keyword Prices 5% Lower in Durham than Cary

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Durham are 5% lower than in Cary. The average price of a click in Durham is $8.99.

This price difference is interesting though, given the population of Cary is less than Durham.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Toledo, and found the average price of a click in Durham was 21% lower than in Toledo.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Durham


Summary PPC Stats for Durham for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.99 167th 31st 4th 11
Automotive/Vehicle Auto Insurance 75.95 56th 10th 3rd -16
Auto Parts 2.32 34th 7th 2nd -12
Dealerships 1.68 216th 46th 9th NA
Tires 5.07 20th 7th 1st 58
Towing 5.24 54th 12nd 4th 29
Average 12.78 110th 21st 4th 3
B2B Office Furniture 1.48 127th 30th 6th 0
Average 1.48 155th 32nd 6th NA
Entertainment/Recreation Restaurants 0.53 221st 44th 8th -63
Average 0.53 221st 44th 8th -63
Finance Currency Exchange 3.68 5th 2nd 2nd 0
Average 3.68 162nd 22nd 4th 0
Health, Beauty & Fitness Acupuncture 6.82 18th 4th 1st 16
Chiropractors 3.27 194th 36th 7th -1
Cosmetic Surgery 5.49 87th 15th 3rd NA
Dentists 9.64 160th 24th 4th 9
Jewellers 8.88 6th 3rd 1st 36
Massage Therapy 12.04 20th 5th 1st 416
Average 7.83 161st 29th 4th 43
Home & Garden Appliance Repair 6.87 170th 29th 6th -3
Furniture 2.08 145th 35th 7th -13
Garage Doors 19.62 103rd 12nd 3rd 20
Home Security 30.50 56th 13rd 4th 0
Interior Designers 3.36 69th 14th 4th 24
Landscapers 3.43 108th 22nd 6th 50
Moving Companies 9.90 204th 38th 6th -28
Pest Control 20.16 122nd 28th 4th 8
Plumbers 33.87 110th 22nd 4th -11
Roofing 9.87 132nd 28th 6th 9
Self Storage Companies 8.86 184th 46th 7th 88
Average 13.26 175th 39th 5th 8
Legal Law Firms 6.19 159th 29th 6th -6
Average 6.19 204th 39th 7th -2
Real Estate Apartment Rentals 3.46 17th 5th 2nd 24
Condos 3.85 14th 5th 1st NA
New Home Developers 6.34 24th 12nd 2nd 10
Property Management 2.93 119th 20th 3rd 33
Realtors 4.41 31st 7th 4th 16
Average 4.37 22nd 6th 2nd 32
Shopping Florists 6.41 77th 14th 3rd -7
Average 6.41 50th 11th 2nd -4
Travel Car Rentals 7.04 2nd 1st 1st 60
Hotels 3.85 63rd 8th 3rd 5
Average 5.45 4th 2nd 1st 33

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.