Findings for PPC in Durham

Durham Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Durham was the 192nd least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Durham also ranks amongst the least expensive cities in North Carolina, ranking as number 6th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 13% Higher in Durham than Cary

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Durham are 13% higher than in Cary. The average price of a click in Durham is $8.26.

This price difference is understandable though, given the population of Cary is less than Durham, which generally means less competition and therefore lower prices.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Durham

Summary PPC Stats for Durham for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.26 192nd 34th 6th 5
Automotive/Vehicle Auto Insurance 22.47 144th 27th 4th -21
Auto Parts 2.27 43rd 8th 2nd -1
Dealerships 2.05 207th 43rd 8th 22
Tires 3.80 82nd 22nd 5th -26
Towing 2.62 130th 22nd 4th -36
Average 7.13 147th 28th 5th -11
B2B Office Furniture 3.27 96th 21st 4th 81
Average 3.27 116th 25th 4th 27
Entertainment/Recreation Restaurants 0.69 224th 46th 9th 85
Average 0.69 224th 46th 9th 85
Health, Beauty & Fitness Chiropractors 5.23 171st 36th 8th 72
Cosmetic Surgery 5.51 88th 17th 3rd NA
Dentists 10.81 134th 24th 4th -5
Massage Therapy 12.05 20th 7th 1st 0
Average 8.27 169th 33rd 6th 5
Home & Garden Appliance Repair 15.95 85th 15th 5th 44
Furniture 2.29 163rd 39th 6th 10
Garage Doors 16.92 113rd 15th 4th -23
Moving Companies 14.95 137th 28th 4th 75
Pest Control 22.10 93rd 23rd 4th 14
Plumbers 21.80 159th 31st 5th -30
Roofing 10.87 138th 31st 4th -4
Self Storage Companies 8.46 202nd 41st 6th 14
Windows and Doors 15.42 10th 2nd 1st NA
Average 13.37 172nd 33rd 5th 9
Legal Criminal Lawyers 30.46 62nd 14th 2nd 0
Law Firms 2.96 196th 39th 8th -6
Average 12.12 173rd 34th 5th -2
Real Estate Apartment Rentals 3.92 13rd 6th 2nd 20
Condos 3.14 39th 14th 2nd NA
New Home Developers 8.56 5th 2nd 1st 30
Realtors 4.58 13rd 5th 2nd -1
Average 5.04 3rd 1st 1st 8
Shopping Florists 8.07 36th 7th 3rd 13
Average 8.07 36th 7th 3rd 13
Travel Car Rentals 3.14 111st 24th 6th -8
Hotels 3.20 153rd 27th 6th -17
Average 3.18 150th 27th 7th -13

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.