Findings for PPC in Durham

Durham Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Durham was the 198th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Durham also ranks amongst the least expensive cities in North Carolina, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Durham are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Durham keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 1% Higher in Durham than Cary

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Durham are 1% higher than in Cary. The average price of a click in Durham is $8.97.

This price difference is understandable though, given the population of Cary is less than Durham, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Toledo, and found the average price of a click in Durham was 13% lower than in Toledo. This suggests that perhaps prices in Durham are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Durham

Summary PPC Stats for Durham for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.97 198th 34th 4th NA
Automotive/Vehicle Dealerships 4.90 70th 17th 5th NA
Tires 3.03 178th 39th 5th 29
Towing 10.99 9th 3rd 2nd 85
Average 6.30 166th 35th 6th NA
B2B Office Furniture 2.50 146th 28th 6th 1
Average 2.50 153rd 28th 6th NA
Entertainment/Recreation Restaurants 0.96 179th 38th 9th -15
Average 0.96 179th 38th 9th -15
Health, Beauty & Fitness Chiropractors 6.36 170th 36th 6th -25
Cosmetic Surgery 6.68 85th 16th 3rd NA
Dentists 11.71 137th 24th 5th 8
Massage Therapy 11.37 21st 6th 1st 0
Optometrists 6.49 50th 8th 2nd NA
Average 9.34 167th 33rd 6th -3
Home & Garden Appliance Repair 3.14 192nd 33rd 6th 0
Furniture 2.68 154th 36th 6th -9
Garage Doors 7.49 184th 25th 5th -29
Landscapers 2.21 169th 32nd 7th -22
Moving Companies 11.04 163rd 30th 5th -17
Pest Control 24.95 96th 17th 4th -2
Plumbers 38.46 107th 19th 4th 143
Roofing 7.15 163rd 31st 4th -5
Self Storage Companies 8.15 202nd 41st 7th 7
Average 13.57 180th 35th 4th 5
Legal Law Firms 3.94 204th 35th 7th -24
Personal Injury Law 62.50 107th 19th 1st NA
Average 15.65 180th 31st 5th -8
Real Estate Apartment Rentals 3.67 13rd 4th 1st 0
Condos 2.04 84th 24th 5th 2
New Home Developers 10.62 3rd 2nd 1st 7
Realtors 3.15 73rd 19th 6th 16
Average 4.95 12nd 4th 2nd 6
Shopping Florists 5.02 177th 35th 8th -30
Average 5.02 177th 35th 8th -30
Travel Car Rentals 4.84 13rd 7th 1st 55
Hotels 4.36 90th 13rd 2nd 50
Average 4.60 35th 6th 2nd 52

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.