Findings for PPC in Fayetteville

Fayetteville Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fayetteville was the 187th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Fayetteville also ranks amongst the least expensive cities in North Carolina, ranking as number 6th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 13% Lower in Fayetteville than Cary

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fayetteville are 13% lower than in Cary. The average price of a click in Fayetteville is $8.26.

This price difference is interesting though, given the population of Cary is less than Fayetteville.

To understand if prices in Fayetteville align relatively, we also compared prices with Modesto, which has a similar population, and found the average price of a click in Fayetteville was 25% higher than in Modesto.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Fayetteville


Summary PPC Stats for Fayetteville for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.26 187th 36th 6th NA
Automotive/Vehicle Dealerships 2.00 197th 41st 7th NA
Average 2.00 262nd 51st 9th NA
Entertainment/Recreation Restaurants 2.09 62nd 12nd 4th 34
Average 2.09 62nd 12nd 4th 34
Health, Beauty & Fitness Chiropractors 7.90 91st 22nd 3rd 65
Dentists 7.23 226th 37th 7th -35
Martial Arts 4.78 21st 6th 2nd 0
Massage Therapy 1.93 114th 21st 5th 0
Average 6.22 221st 40th 7th -4
Home & Garden Furniture 3.28 26th 7th 1st -5
Landscapers 9.35 8th 1st 1st NA
Moving Companies 8.82 220th 39th 7th 1
Pest Control 12.25 195th 38th 6th -8
Plumbers 11.92 207th 41st 8th NA
Self Storage Companies 9.97 161st 39th 6th -1
Average 8.46 244th 48th 7th NA
Legal Law Firms 24.15 27th 9th 1st NA
Personal Injury Law 71.09 92nd 21st 3rd NA
Average 35.89 70th 17th 1st NA
Real Estate Apartment Rentals 2.55 41st 14th 4th 22
Condos 0.85 166th 39th 7th NA
New Home Developers 4.74 53rd 18th 5th 0
Realtors 2.01 181st 37th 8th -19
Average 2.43 134th 31st 6th -5
Shopping Florists 6.75 61st 11th 2nd 22
Average 6.75 35th 7th 1st 11
Travel Car Rentals 2.94 125th 28th 7th NA
Hotels 4.56 28th 4th 2nd 43
Average 4.02 41st 8th 2nd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.