Findings for PPC in Fayetteville

Fayetteville Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fayetteville was the 266th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Fayetteville also ranks amongst the least expensive cities in North Carolina, ranking as number 8th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Fayetteville are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Fayetteville keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 39% Lower in Fayetteville than Cary

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fayetteville are 39% lower than in Cary. The average price of a click in Fayetteville is $5.86.

This price difference is interesting though, given the population of Cary is less than Fayetteville.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Modesto, and found the average price of a click in Fayetteville was 60% lower than in Modesto.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Fayetteville


Summary PPC Stats for Fayetteville for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.86 266th 45th 8th 2
Automotive/Vehicle Auto Parts 1.94 69th 8th 1st 175
Dealerships 6.57 8th 3rd 1st NA
Tires 3.28 136th 32nd 7th -41
Towing 1.59 187th 36th 6th 0
Average 3.87 228th 44th 9th 21
Entertainment/Recreation Restaurants 5.70 48th 11th 1st -11
Average 5.70 48th 11th 1st -11
Health, Beauty & Fitness Chiropractors 4.55 200th 42nd 8th 26
Cosmetic Surgery 7.73 66th 17th 5th NA
Dentists 10.07 157th 22nd 5th -2
Optometrists 4.19 85th 12nd 5th NA
Average 7.32 215th 35th 7th -1
Home & Garden Furniture 4.56 48th 15th 4th 61
Landscapers 6.13 53rd 9th 1st 3
Moving Companies 4.84 203rd 40th 7th -10
Pest Control 21.02 106th 30th 7th -14
Plumbers 16.79 215th 43rd 6th -6
Roofing 7.56 191st 34th 6th NA
Self Storage Companies 8.82 148th 32nd 3rd NA
Average 9.23 252nd 48th 8th 0
Legal Law Firms 5.32 217th 37th 7th NA
Personal Injury Law 21.85 132nd 23rd 4th NA
Average 9.45 212nd 39th 7th NA
Real Estate Apartment Rentals 2.05 86th 26th 6th -8
Condos 1.03 155th 38th 7th NA
New Home Developers 5.95 32nd 9th 4th 38
Realtors 1.97 116th 29th 5th 36
Average 2.31 104th 24th 5th 16
Travel Car Rentals 2.74 134th 31st 7th NA
Hotels 3.85 157th 30th 7th 0
Average 3.48 156th 30th 7th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.