Findings for PPC in Fayetteville

Fayetteville Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fayetteville was the 245th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Fayetteville also ranks amongst the least expensive cities in North Carolina, ranking as number 8th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 4% Lower in Fayetteville than Cary

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fayetteville are 4% lower than in Cary. The average price of a click in Fayetteville is $6.76.

This price difference is interesting though, given the population of Cary is less than Fayetteville.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Modesto, and found the average price of a click in Fayetteville was 37% lower than in Modesto.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Fayetteville


Summary PPC Stats for Fayetteville for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.76 245th 43rd 8th NA
Automotive/Vehicle Auto Insurance 77.50 82nd 14th 5th NA
Dealerships 4.38 85th 16th 2nd NA
Tires 4.26 86th 27th 3rd -34
Towing 3.74 117th 28th 5th -13
Average 22.47 68th 11th 4th NA
Entertainment/Recreation Restaurants 1.58 85th 13rd 3rd -37
Average 1.58 85th 13rd 3rd -37
Health, Beauty & Fitness Dentists 8.67 202nd 29th 6th -17
Massage Therapy 2.05 122nd 22nd 5th -3
Average 7.01 225th 35th 7th -6
Home & Garden Furniture 2.20 159th 36th 7th -21
Landscapers 5.61 70th 9th 2nd NA
Plumbers 16.77 197th 40th 6th 0
Roofing 14.27 109th 27th 5th NA
Self Storage Companies 11.74 155th 33rd 6th 6
Average 9.22 257th 46th 8th -1
Legal Law Firms 4.40 199th 37th 6th NA
Average 4.40 224th 40th 6th NA
Real Estate Apartment Rentals 1.84 93rd 27th 6th 29
Condos 1.54 121st 29th 6th NA
New Home Developers 3.53 96th 26th 5th NA
Realtors 2.14 156th 30th 7th -11
Average 2.10 152nd 33rd 6th 7
Travel Car Rentals 2.56 143rd 37th 8th 12
Hotels 3.97 113rd 20th 2nd 36
Average 3.26 163rd 33rd 5th 24

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.