Findings for PPC in Greensboro

Greensboro Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Greensboro was the 229th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Greensboro also ranks amongst the least expensive cities in North Carolina, ranking as number 6th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 39% Higher in Greensboro than High Point

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Greensboro are 39% higher than in High Point. The average price of a click in Greensboro is $7.45.

This price difference is understandable though, given the population of High Point is less than Greensboro, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Newark, and found the average price of a click in Greensboro was 30% lower than in Newark. This suggests that perhaps prices in Greensboro are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Greensboro

Summary PPC Stats for Greensboro for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.45 229th 38th 6th NA
Automotive/Vehicle Auto Parts 1.22 118th 18th 5th -39
Dealerships 4.05 105th 19th 4th NA
Tires 6.28 25th 11th 1st 12
Towing 4.60 90th 19th 3rd 0
Average 3.95 224th 40th 8th NA
B2B Office Furniture 4.41 109th 19th 6th -11
Average 4.41 136th 25th 6th NA
Entertainment/Recreation Restaurants 1.36 110th 19th 5th -29
Average 1.36 110th 19th 5th -29
Health, Beauty & Fitness Chiropractors 7.41 129th 26th 5th -6
Dentists 7.78 220th 33rd 7th 17
Martial Arts 1.78 87th 20th 3rd 0
Massage Therapy 1.88 127th 23rd 6th -26
Optometrists 4.12 71st 15th 3rd NA
Average 5.76 258th 46th 9th 1
Home & Garden Appliance Repair 17.71 66th 13rd 3rd 32
Furniture 2.47 134th 30th 5th -8
Garage Doors 18.34 130th 19th 4th 7
Landscapers 5.53 74th 12nd 3rd -8
Moving Companies 15.29 147th 28th 6th 8
Pest Control 32.37 52nd 7th 2nd -18
Plumbers 5.28 251st 47th 9th -49
Roofing 21.45 54th 16th 3rd 53
Self Storage Companies 9.94 186th 38th 7th -50
Average 14.32 182nd 34th 5th -2
Legal Law Firms 6.82 167th 33rd 4th NA
Personal Injury Law 46.65 123rd 23rd 3rd NA
Average 16.78 153rd 27th 3rd NA
Real Estate Apartment Rentals 1.41 154th 39th 9th 14
Condos 0.52 210th 46th 7th NA
New Home Developers 2.39 167th 36th 8th -48
Realtors 2.54 119th 21st 5th -4
Average 1.89 173rd 37th 7th -1
Shopping Florists 6.95 78th 13rd 2nd -7
Average 6.95 78th 13rd 2nd -7
Travel Car Rentals 4.52 17th 4th 1st 59
Hotels 3.43 162nd 32nd 5th -8
Average 3.97 67th 14th 1st 25

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.