Findings for PPC in Greensboro

Greensboro Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Greensboro was the 180th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Greensboro also ranks amongst the least expensive cities in North Carolina, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Greensboro Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Greensboro keywords increased by 12% in September 2014.

Google Adwords Keyword Prices 132% Higher in Greensboro than High Point

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Greensboro are 132% higher than in High Point. The average price of a click in Greensboro is $8.26.

This price difference is understandable though, given the population of High Point is less than Greensboro, which generally means less competition and therefore lower prices.

To understand if prices in Greensboro are relatively low, we also compared prices with Newark which has a similar population, and found the average price of a click in Greensboro was 34% higher than in Newark. This suggests that perhaps Greensboro prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Greensboro

Summary PPC Stats for Greensboro for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.26 180th 33rd 5th 12
Automotive/Vehicle Dealerships 2.96 132nd 32nd 3rd NA
Tires 6.03 8th 3rd 1st -10
Towing 6.77 18th 2nd 2nd NA
Average 4.68 156th 28th 5th NA
B2B Office Furniture 6.17 34th 8th 2nd NA
Average 6.17 63rd 11th 2nd NA
Entertainment/Recreation Restaurants 1.19 127th 26th 6th 44
Average 1.19 127th 26th 6th 44
Health, Beauty & Fitness Chiropractors 6.84 105th 20th 2nd 6
Cosmetic Surgery 9.43 44th 11th 1st NA
Dentists 6.57 228th 40th 7th -7
Optometrists 2.98 92nd 13rd 4th NA
Average 6.54 204th 37th 5th 12
Home & Garden Appliance Repair 11.92 63rd 13rd 1st NA
Furniture 1.76 169th 40th 6th NA
Garage Doors 13.43 119th 19th 4th NA
Landscapers 5.51 64th 17th 5th NA
Moving Companies 8.82 152nd 36th 6th 0
Pest Control 20.31 156th 34th 6th NA
Plumbers 14.86 201st 39th 8th 11
Roofing 7.91 141st 26th 5th NA
Self Storage Companies 11.21 100th 26th 4th 3
Average 10.68 199th 41st 7th NA
Legal Criminal Lawyers 5.77 87th 20th 2nd NA
Law Firms 11.64 102nd 22nd 3rd NA
Personal Injury Law 56.08 117th 24th 4th NA
Average 23.50 131st 28th 4th NA
Real Estate Apartment Rentals 1.50 107th 25th 6th -6
Condos 0.56 179th 42nd 7th NA
New Home Developers 4.68 36th 10th 5th 39
Realtors 1.71 168th 32nd 7th NA
Average 2.29 91st 23rd 6th 16
Shopping Florists 5.12 132nd 22nd 5th 0
Average 5.12 132nd 22nd 5th 0
Travel Car Rentals 1.64 183rd 42nd 8th -1
Hotels 2.91 145th 26th 4th 0
Average 2.27 202nd 44th 8th -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.