Findings for PPC in Greensboro

Greensboro Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Greensboro was the 234th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Greensboro also ranks amongst the least expensive cities in North Carolina, ranking as number 8th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 15% Higher in Greensboro than High Point

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Greensboro are 15% higher than in High Point. The average price of a click in Greensboro is $6.69.

This price difference is understandable though, given the population of High Point is less than Greensboro, which generally means less competition and therefore lower prices.

To understand if prices in Greensboro are relatively low, we also compared prices with Newark which has a similar population, and found the average price of a click in Greensboro was 16% higher than in Newark. This suggests that perhaps Greensboro prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Greensboro

Summary PPC Stats for Greensboro for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.69 234th 41st 8th NA
Automotive/Vehicle Auto Insurance 57.56 122nd 24th 6th NA
Auto Parts 0.82 157th 31st 5th -17
Dealerships 3.48 138th 31st 5th NA
Tires 4.18 84th 28th 6th -34
Towing 1.65 182nd 33rd 6th -22
Average 10.76 155th 29th 7th NA
B2B Office Furniture 5.55 57th 9th 2nd 32
Average 5.55 95th 16th 4th NA
Entertainment/Recreation Restaurants 0.96 162nd 33rd 6th -7
Average 0.96 162nd 33rd 6th -7
Health, Beauty & Fitness Chiropractors 6.75 165th 36th 6th 8
Dentists 8.04 226th 36th 6th -11
Massage Therapy 2.03 124th 23rd 4th -16
Optometrists 4.81 67th 16th 3rd NA
Average 6.35 250th 45th 9th -4
Home & Garden Furniture 1.85 195th 42nd 9th -15
Garage Doors 20.92 119th 17th 3rd 8
Landscapers 5.20 74th 15th 4th -2
Moving Companies 10.68 165th 31st 4th -19
Pest Control 46.68 15th 4th 1st 62
Plumbers 4.80 246th 48th 8th -8
Roofing 10.92 131st 27th 6th -10
Self Storage Companies 11.13 160th 35th 5th -1
Average 12.57 198th 40th 6th 1
Legal Criminal Lawyers 13.25 84th 19th 5th NA
Law Firms 6.38 178th 33rd 6th -5
Average 8.10 201st 36th 7th -2
Real Estate Apartment Rentals 1.44 167th 39th 7th 8
Condos 0.88 176th 38th 6th NA
New Home Developers 4.88 54th 19th 5th 133
Realtors 1.75 198th 38th 8th -23
Average 2.21 147th 32nd 6th 24
Shopping Florists 4.22 194th 37th 8th -39
Average 4.22 194th 37th 8th -39
Travel Car Rentals 2.81 134th 29th 5th -28
Hotels 3.01 169th 33rd 4th -10
Average 2.91 193rd 36th 6th -19

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.