Findings for PPC in High Point

High Point Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that High Point was the 251st least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. High Point also ranks amongst the least expensive cities in North Carolina, ranking as number 9th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for High Point Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting High Point keywords increased by 19% in April 2015.

Google Adwords Keyword Prices 13% Lower in High Point than Greensboro

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in High Point are 13% lower than in Greensboro. The average price of a click in High Point is $5.81.

This price differential is expected however, as Greensboro has a larger population than High Point.

For better comparison of prices, we also compared prices with another city with a similar population, West Covina, and found the average price of a click in High Point was 36% lower than in West Covina.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for High Point


Summary PPC Stats for High Point for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.81 251st 45th 9th NA
Automotive/Vehicle Auto Insurance 30.26 169th 32nd 7th NA
Dealerships 2.76 194th 41st 7th NA
Average 16.51 102nd 18th 5th NA
B2B Office Furniture 3.05 131st 23rd 6th NA
Average 3.05 148th 27th 6th NA
Entertainment/Recreation Restaurants 0.68 199th 43rd 9th 35
Average 0.68 199th 43rd 9th 35
Health, Beauty & Fitness Chiropractors 16.04 36th 9th 2nd 11
Dentists 7.10 243rd 42nd 8th -1
Average 9.34 153rd 29th 5th 0
Home & Garden Appliance Repair 25.76 27th 2nd 1st 18
Furniture 2.51 131st 28th 5th 38
Roofing 11.59 120th 26th 5th NA
Self Storage Companies 5.16 254th 50th 9th NA
Average 8.34 257th 50th 9th NA
Legal Law Firms 10.32 124th 25th 4th NA
Average 10.32 184th 35th 6th NA
Real Estate Apartment Rentals 1.01 228th 45th 9th NA
Condos 0.49 215th 45th 8th NA
Realtors 0.55 275th 51st 9th NA
Average 0.74 280th 51st 9th NA
Travel Car Rentals 2.64 155th 34th 7th NA
Hotels 4.02 82nd 15th 2nd 16
Average 3.56 97th 20th 4th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.