Findings for PPC in High Point

High Point Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that High Point was the 269th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. High Point also ranks amongst the least expensive cities in North Carolina, ranking as number 9th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for High Point Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting High Point keywords increased by 13% in November 2014.

Google Adwords Keyword Prices 51% Lower in High Point than Greensboro

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in High Point are 51% lower than in Greensboro. The average price of a click in High Point is $4.16.

This price differential is expected however, as Greensboro has a larger population than High Point.

For better comparison of prices, we also compared prices with another city with a similar population, West Covina, and found the average price of a click in High Point was 45% lower than in West Covina.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for High Point

Summary PPC Stats for High Point for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.16 269th 50th 9th NA
Automotive/Vehicle Auto Insurance 7.67 153rd 29th 6th NA
Dealerships 2.08 190th 40th 6th NA
Average 4.88 159th 30th 6th NA
B2B Office Furniture 2.40 118th 26th 5th NA
Average 2.40 136th 28th 5th NA
Entertainment/Recreation Restaurants 0.43 232nd 47th 9th 22
Average 0.43 232nd 47th 9th 22
Health, Beauty & Fitness Chiropractors 1.25 227th 42nd 9th -45
Dentists 6.33 246th 41st 8th 1
Average 5.06 257th 43rd 9th -4
Home & Garden Furniture 2.42 99th 25th 5th 32
Landscapers 5.00 65th 15th 5th NA
Moving Companies 3.13 247th 45th 9th -15
Roofing 26.23 25th 7th 1st NA
Self Storage Companies 6.17 245th 49th 8th NA
Average 7.56 254th 51st 8th NA
Legal Law Firms 5.05 175th 33rd 8th NA
Average 5.05 210th 41st 9th NA
Real Estate Apartment Rentals 2.96 27th 10th 3rd NA
Condos 0.87 164th 38th 6th NA
Realtors 0.40 280th 52nd 9th 165
Average 1.01 271st 50th 9th 68
Shopping Florists 4.21 178th 35th 9th -17
Average 4.21 166th 35th 9th -9
Travel Car Rentals 1.77 207th 45th 9th NA
Hotels 4.67 26th 3rd 1st 30
Average 3.70 62nd 12nd 4th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.