Findings for PPC in High Point

High Point Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that High Point was the 267th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. High Point also ranks amongst the least expensive cities in North Carolina, ranking as number 9th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for High Point are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting High Point keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 33% Lower in High Point than Greensboro

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in High Point are 33% lower than in Greensboro. The average price of a click in High Point is $5.82.

This price differential is expected however, as Greensboro has a larger population than High Point.

For better comparison of prices, we also compared prices with another city with a similar population, West Covina, and found the average price of a click in High Point was 42% lower than in West Covina.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for High Point

Summary PPC Stats for High Point for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.82 267th 46th 9th -2
Automotive/Vehicle Auto Insurance 53.63 89th 22nd 5th -7
Dealerships 2.40 190th 44th 9th NA
Average 28.02 15th 4th 2nd 1
B2B Office Furniture 6.13 47th 8th 3rd NA
Average 6.13 97th 15th 3rd NA
Entertainment/Recreation Restaurants 2.41 155th 37th 7th -29
Average 2.41 155th 37th 7th -29
Health, Beauty & Fitness Chiropractors 3.89 214th 45th 9th 0
Dentists 5.09 273rd 47th 9th -8
Average 4.69 279th 49th 9th -3
Home & Garden Furniture 4.48 51st 17th 5th 33
Landscapers 4.05 123rd 28th 5th NA
Pest Control 12.98 199th 41st 9th -21
Plumbers 15.52 227th 45th 7th NA
Roofing 4.39 207th 38th 8th NA
Self Storage Companies 5.07 242nd 46th 8th 0
Average 6.72 276th 52nd 9th NA
Legal Law Firms 7.14 199th 34th 6th NA
Average 7.14 222nd 41st 8th NA
Real Estate Apartment Rentals 1.13 189th 46th 9th -2
Condos 1.26 124th 33rd 5th NA
Realtors 1.07 228th 47th 8th NA
Average 1.12 247th 50th 9th NA
Travel Car Rentals 3.63 56th 14th 4th NA
Hotels 3.15 219th 46th 9th 0
Average 3.31 177th 36th 9th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.