Findings for PPC in High Point

High Point Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that High Point was the 276th least expensive city in USA in keyword bids in Google Adwords for the month of July 2015. High Point also ranks amongst the least expensive cities in North Carolina, ranking as number 9th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for High Point are up in July 2015

SEP's research shows that the average price of a click to advertisers targeting High Point keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 46% Lower in High Point than Greensboro

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in High Point are 46% lower than in Greensboro. The average price of a click in High Point is $4.69.

This price differential is expected however, as Greensboro has a larger population than High Point.

For better comparison of prices, we also compared prices with another city with a similar population, West Covina, and found the average price of a click in High Point was 51% lower than in West Covina.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for High Point


Summary PPC Stats for High Point for July 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.69 276th 51st 9th NA
Automotive/Vehicle Auto Insurance 20.85 150th 30th 6th NA
Dealerships 4.77 78th 20th 6th NA
Average 12.81 115th 22nd 3rd NA
B2B Office Furniture 6.21 58th 12nd 3rd NA
Average 6.21 91st 19th 3rd NA
Entertainment/Recreation Restaurants 1.27 142nd 29th 4th -17
Average 1.27 142nd 29th 4th -17
Health, Beauty & Fitness Chiropractors 12.47 56th 11th 2nd 0
Dentists 6.53 249th 46th 9th 2
Average 9.50 159th 30th 5th 0
Home & Garden Appliance Repair 6.27 185th 32nd 5th 0
Furniture 1.84 203rd 45th 9th -8
Plumbers 3.43 237th 44th 8th NA
Roofing 9.32 144th 27th 3rd NA
Self Storage Companies 4.36 263rd 50th 9th NA
Average 4.13 282nd 51st 9th NA
Real Estate Apartment Rentals 1.75 116th 32nd 6th 13
Condos 1.43 127th 31st 7th NA
Realtors 1.09 255th 47th 9th NA
Average 1.42 240th 48th 9th NA
Travel Hotels 4.73 69th 8th 1st 34
Average 4.73 28th 4th 1st NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.