Findings for PPC in High Point

High Point Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that High Point was the 271st least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. High Point also ranks amongst the least expensive cities in North Carolina, ranking as number 9th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 28% Lower in High Point than Greensboro

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in High Point are 28% lower than in Greensboro. The average price of a click in High Point is $5.34.

This price differential is expected however, as Greensboro has a larger population than High Point.

For better comparison of prices, we also compared prices with another city with a similar population, West Covina, and found the average price of a click in High Point was 11% lower than in West Covina.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for High Point

Summary PPC Stats for High Point for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.34 271st 48th 9th NA
Automotive/Vehicle Auto Insurance 15.66 177th 32nd 7th NA
Dealerships 3.43 143rd 30th 6th NA
Average 9.55 164th 30th 6th NA
B2B Office Furniture 3.59 128th 24th 7th NA
Average 3.59 148th 29th 7th NA
Entertainment/Recreation Restaurants 0.44 230th 49th 9th 1
Average 0.44 230th 49th 9th 1
Health, Beauty & Fitness Chiropractors 13.01 56th 13rd 2nd 0
Dentists 7.58 226th 34th 8th -2
Average 9.39 146th 19th 3rd -1
Home & Garden Appliance Repair 16.48 86th 19th 4th 4
Furniture 1.72 202nd 42nd 8th 5
Pest Control 29.03 74th 15th 4th NA
Plumbers 17.95 186th 37th 5th NA
Roofing 1.20 205th 40th 7th NA
Self Storage Companies 3.20 270th 50th 9th NA
Average 9.13 260th 47th 9th NA
Legal Law Firms 0.73 235th 44th 8th NA
Average 0.73 248th 45th 8th NA
Real Estate Apartment Rentals 1.58 133rd 33rd 8th NA
Condos 0.27 227th 50th 9th NA
Realtors 0.76 265th 50th 9th NA
Average 0.95 274th 50th 9th NA
Travel Hotels 3.56 152nd 29th 4th 2
Average 3.56 112nd 24th 3rd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.