Findings for PPC in High Point

High Point Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that High Point was the 274th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. High Point also ranks amongst the least expensive cities in North Carolina, ranking as number 9th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 57% Lower in High Point than Greensboro

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in High Point are 57% lower than in Greensboro. The average price of a click in High Point is $3.55.

This price differential is expected however, as Greensboro has a larger population than High Point.

For better comparison of prices, we also compared prices with another city with a similar population, West Covina, and found the average price of a click in High Point was 63% lower than in West Covina.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for High Point


Summary PPC Stats for High Point for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 3.55 274th 50th 9th NA
Automotive/Vehicle Auto Insurance 16.43 149th 27th 4th NA
Dealerships 2.79 146th 37th 6th NA
Average 9.61 132nd 23rd 3rd NA
B2B Office Furniture 2.24 119th 28th 6th NA
Average 2.24 128th 27th 6th NA
Entertainment/Recreation Restaurants 1.34 106th 21st 4th 48
Average 1.34 106th 21st 4th 48
Health, Beauty & Fitness Chiropractors 2.24 226th 44th 9th NA
Dentists 7.26 209th 35th 5th NA
Average 4.75 262nd 45th 8th NA
Home & Garden Furniture 0.26 214th 46th 9th NA
Plumbers 20.09 173rd 36th 7th NA
Roofing 6.09 168th 32nd 7th NA
Self Storage Companies 5.58 235th 46th 9th NA
Average 6.46 273rd 49th 9th NA
Legal Law Firms 1.01 229th 42nd 9th NA
Average 1.01 237th 43rd 9th NA
Real Estate Apartment Rentals 0.84 187th 39th 8th NA
Condos 0.42 193rd 47th 8th NA
Realtors 0.68 270th 51st 9th NA
Average 0.69 278th 51st 9th NA
Travel Car Rentals 2.16 133rd 32nd 6th NA
Hotels 2.76 160th 33rd 6th -1
Average 2.56 163rd 34th 5th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.