Findings for PPC in Raleigh

Raleigh Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Raleigh was the 99th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Raleigh also ranks amongst the least expensive cities in North Carolina, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 68% Higher in Raleigh than Cary

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Raleigh are 68% higher than in Cary. The average price of a click in Raleigh is $11.49.

This price difference is understandable though, given the population of Cary is less than Raleigh, which generally means less competition and therefore lower prices.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Raleigh

Summary PPC Stats for Raleigh for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.49 99th 18th 2nd 4
Automotive/Vehicle Auto Insurance 46.05 116th 22nd 3rd 0
Auto Parts 1.58 67th 10th 4th -12
Dealerships 2.80 145th 36th 5th NA
Tires 2.93 122nd 35th 5th -17
Towing 3.06 89th 22nd 5th NA
Average 7.96 145th 26th 4th -5
B2B Office Furniture 3.89 91st 21st 4th 36
Printers 4.93 76th 13rd 1st NA
Average 4.23 109th 21st 4th 6
Entertainment/Recreation Restaurants 2.03 43rd 8th 1st -13
Average 2.03 43rd 8th 1st -13
Finance Insurance 33.50 81st 14th 2nd NA
Average 33.50 33rd 6th 1st NA
Health, Beauty & Fitness Chiropractors 5.60 136th 27th 3rd -23
Cosmetic Surgery 7.40 62nd 15th 3rd NA
Dentists 17.54 12nd 1st 1st 14
Martial Arts 2.75 50th 13rd 3rd -11
Optometrists 5.97 27th 2nd 1st NA
Average 12.05 28th 3rd 1st 4
Home & Garden Appliance Repair 7.92 128th 24th 3rd -5
Furniture 3.25 29th 13rd 2nd -2
Garage Doors 19.51 92nd 11th 2nd -14
Landscapers 10.91 9th 3rd 1st 44
Moving Companies 11.67 123rd 30th 4th 1
Pest Control 24.67 107th 27th 4th NA
Plumbers 35.25 91st 13rd 3rd 19
Roofing 14.88 58th 13rd 2nd -11
Self Storage Companies 17.15 16th 5th 1st 22
Windows and Doors 12.30 22nd 7th 2nd NA
Average 15.82 110th 19th 2nd 5
Legal Criminal Lawyers 27.11 63rd 15th 1st NA
Family Law 10.15 78th 14th 1st NA
Law Firms 23.95 31st 6th 2nd 83
Personal Injury Law 28.67 138th 29th 6th NA
Average 23.80 126th 27th 3rd NA
Real Estate Apartment Rentals 2.54 28th 8th 4th 16
Condos 2.35 35th 10th 2nd NA
New Home Developers 6.62 5th 1st 1st -3
Realtors 3.75 22nd 5th 1st -1
Average 3.72 7th 3rd 1st 1
Shopping Florists 5.23 124th 18th 4th -1
Average 5.23 124th 18th 4th -1
Travel Car Rentals 2.35 115th 28th 4th -1
Hotels 2.45 186th 42nd 8th -1
Average 2.40 183rd 40th 7th -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.