Findings for PPC in Raleigh

Raleigh Ranks Amongst Most Expensive Markets for Keywords in South Atlantic

SEP's ongoing research into PPC Campaigns has revealed that Raleigh was the 12nd most expensive city in South Atlantic in keyword bids in Google Adwords for the month of March 2015. Raleigh also ranks amongst the most expensive cities in North Carolina, ranking 2nd. In the study, North Charleston ranked as the most expensive city in South Atlantic for keywords, while Portsmouth ranked as the least expensive city.

Google Adwords Keyword Prices 131% Higher in Raleigh than Cary

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Raleigh are 131% higher than in Cary. The average price of a click in Raleigh is $16.39.

This price difference is understandable though, given the population of Cary is less than Raleigh, which generally means less competition and therefore lower prices.

To understand if prices in Raleigh are relatively low, we also compared prices with Omaha which has a similar population, and found the average price of a click in Raleigh was 38% higher than in Omaha. This suggests that perhaps Raleigh prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Raleigh

Summary PPC Stats for Raleigh for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 16.39 52nd 12nd 2nd 2
Automotive/Vehicle Auto Insurance 109.02 32nd 4th 1st -9
Auto Parts 1.39 101st 11th 3rd -31
Dealerships 3.40 145th 32nd 7th NA
Tires 3.87 109th 32nd 5th 9
Towing 4.26 103rd 25th 4th -22
Average 24.38 56th 9th 2nd -3
B2B Office Furniture 4.61 98th 17th 5th -13
Printers 12.74 31st 7th 2nd 0
Average 8.67 51st 9th 2nd -5
Entertainment/Recreation Restaurants 2.22 35th 4th 1st -24
Average 2.22 35th 4th 1st -24
Finance Credit Counselling 8.64 68th 14th 1st NA
Insurance 111.41 8th 3rd 1st 0
Mortgages 2.08 57th 9th 1st 0
Payday Loans 5.17 149th 17th 2nd 21
Average 31.83 40th 10th 2nd NA
Health, Beauty & Fitness Chiropractors 6.71 150th 32nd 7th 8
Cosmetic Surgery 4.75 101st 19th 3rd 5
Dentists 21.00 12nd 1st 1st 1
Martial Arts 5.56 21st 3rd 1st -14
Massage Therapy 4.71 83rd 13rd 3rd 0
Optometrists 9.44 8th 2nd 1st NA
Average 12.38 68th 6th 2nd 5
Home & Garden Appliance Repair 15.75 92nd 21st 5th 133
Furniture 2.94 83rd 17th 2nd -16
Garage Doors 29.17 80th 10th 2nd 53
Landscapers 8.42 26th 2nd 1st -29
Moving Companies 20.92 99th 19th 2nd -30
Pest Control 30.22 63rd 12nd 3rd 3
Plumbers 28.16 129th 29th 3rd -16
Roofing 27.78 37th 12nd 2nd -13
Self Storage Companies 18.60 35th 7th 1st 26
Windows and Doors 5.21 75th 14th 2nd NA
Average 18.81 104th 23rd 2nd 9
Legal Criminal Lawyers 27.41 67th 16th 2nd -19
Family Law 17.06 80th 14th 2nd 26
Law Firms 23.80 41st 13rd 1st -13
Personal Injury Law 60.27 117th 21st 2nd 0
Real Estate Lawyers 16.75 16th 2nd 1st 0
Average 30.92 111st 23rd 2nd -2
Real Estate Apartment Rentals 2.95 32nd 12nd 2nd -8
Condos 3.25 31st 12nd 4th 2
New Home Developers 8.06 8th 5th 2nd -1
Realtors 4.74 13rd 5th 1st 11
Average 4.63 7th 4th 2nd 2
Shopping Florists 5.54 147th 27th 4th -1
Average 5.54 147th 27th 4th -1
Travel Car Rentals 2.97 100th 26th 4th -5
Hotels 2.85 209th 44th 8th -1
Average 2.91 201st 40th 8th -3

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.