Findings for PPC in Raleigh

Raleigh Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Raleigh was the 75th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Raleigh also ranks amongst the least expensive cities in North Carolina, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 56% Higher in Raleigh than Cary

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Raleigh are 56% higher than in Cary. The average price of a click in Raleigh is $15.31.

This price difference is understandable though, given the population of Cary is less than Raleigh, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Omaha, and found the average price of a click in Raleigh was 8% lower than in Omaha. This suggests that perhaps prices in Raleigh are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Raleigh


Summary PPC Stats for Raleigh for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.31 75th 16th 2nd 4
Automotive/Vehicle Auto Insurance 69.90 54th 13rd 4th -26
Auto Parts 1.74 78th 13rd 2nd 30
Dealerships 3.18 140th 31st 6th NA
Tires 3.21 141st 34th 8th -18
Towing 2.78 159th 31st 5th -19
Average 16.16 82nd 17th 3rd -10
B2B Office Furniture 6.33 41st 7th 2nd 105
Printers 11.49 26th 3rd 1st -20
Average 8.05 46th 10th 2nd 28
Entertainment/Recreation Restaurants 5.07 64th 15th 2nd 49
Average 5.07 64th 15th 2nd 49
Finance Insurance 45.88 53rd 9th 3rd 6
Mortgages 4.23 67th 11th 2nd -26
Payday Loans 5.91 101st 7th 1st 77
Average 13.23 120th 24th 4th NA
Health, Beauty & Fitness Chiropractors 6.76 140th 32nd 7th -51
Cosmetic Surgery 14.97 11th 5th 2nd NA
Dentists 19.24 13rd 3rd 1st 7
Martial Arts 1.85 84th 19th 5th 0
Massage Therapy 2.17 139th 19th 4th 44
Optometrists 3.20 103rd 16th 6th NA
Average 11.79 59th 11th 2nd 1
Home & Garden Appliance Repair 9.48 168th 27th 4th -14
Furniture 4.30 60th 20th 6th -10
Garage Doors 28.55 82nd 13rd 3rd 12
Landscapers 4.62 98th 23rd 3rd -25
Moving Companies 13.46 142nd 27th 2nd -34
Pest Control 26.11 60th 22nd 4th 18
Plumbers 40.18 98th 15th 2nd -1
Roofing 15.87 97th 23rd 3rd -1
Self Storage Companies 8.34 164th 34th 5th -28
Windows and Doors 6.24 77th 15th 3rd NA
Average 16.27 144th 27th 4th -6
Legal Criminal Lawyers 95.35 8th 3rd 1st 0
Family Law 16.44 91st 19th 2nd NA
Law Firms 31.28 44th 14th 2nd 6
Personal Injury Law 150.91 39th 12nd 3rd NA
Real Estate Lawyers 10.58 35th 9th 1st 28
Average 46.09 61st 15th 2nd 26
Real Estate Apartment Rentals 3.33 35th 9th 3rd 0
Condos 1.98 65th 22nd 3rd -25
New Home Developers 18.59 1st 1st 1st 37
Realtors 3.09 37th 8th 1st -16
Average 6.03 3rd 1st 1st -4
Shopping Florists 4.91 173rd 38th 7th -25
Average 4.91 173rd 38th 7th -25
Travel Car Rentals 3.80 43rd 11th 3rd 0
Hotels 4.85 75th 12nd 3rd 0
Average 4.32 54th 10th 3rd 0

Study Results for Other Cities:

See full City list:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.