Findings for PPC in Raleigh

Raleigh Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Raleigh was the 66th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Raleigh also ranks amongst the least expensive cities in North Carolina, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Raleigh Rise in May 2016

SEP's research shows that the average price of a click to advertisers targeting Raleigh keywords increased by 16% in May 2016.

Not surprisingly, the month over month price increases for Raleigh Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 76% Higher in Raleigh than Cary

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Raleigh are 76% higher than in Cary. The average price of a click in Raleigh is $15.64.

This price difference is understandable though, given the population of Cary is less than Raleigh, which generally means less competition and therefore lower prices.

To understand if prices in Raleigh are relatively low, we also compared prices with Omaha which has a similar population, and found the average price of a click in Raleigh was 30% higher than in Omaha. This suggests that perhaps Raleigh prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Raleigh

Summary PPC Stats for Raleigh for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.64 66th 17th 2nd 16
Automotive/Vehicle Auto Insurance 76.02 59th 13rd 2nd 70
Auto Parts 2.24 51st 7th 3rd 13
Dealerships 3.79 142nd 36th 9th NA
Tires 3.07 176th 38th 4th -24
Towing 1.93 150th 30th 5th -43
Average 22.74 39th 12nd 2nd 4
B2B Office Furniture 4.40 112nd 21st 4th -21
Printers 7.84 54th 9th 1st -13
Average 6.12 92nd 20th 4th -12
Entertainment/Recreation Restaurants 1.93 72nd 17th 2nd 10
Average 1.93 72nd 17th 2nd 10
Finance Insurance 103.79 10th 3rd 2nd NA
Mortgages 10.15 44th 7th 1st 254
Payday Loans 4.14 159th 19th 2nd -8
Average 39.36 20th 6th 3rd NA
Health, Beauty & Fitness Chiropractors 6.87 160th 35th 5th -11
Cosmetic Surgery 2.78 115th 21st 5th -8
Dentists 13.99 92nd 16th 4th -15
Martial Arts 10.44 2nd 1st 1st 390
Massage Therapy 6.95 51st 16th 3rd 104
Optometrists 5.22 75th 13rd 3rd NA
Average 10.26 125th 27th 4th 20
Home & Garden Appliance Repair 11.15 133rd 26th 2nd 12
Furniture 3.58 74th 16th 2nd 8
Garage Doors 20.97 120th 16th 2nd 2
Landscapers 13.41 2nd 2nd 1st 239
Moving Companies 17.44 101st 23rd 3rd -9
Pest Control 26.96 76th 13rd 3rd 51
Plumbers 48.90 68th 11th 2nd 57
Roofing 13.23 112nd 25th 2nd -17
Self Storage Companies 15.98 53rd 11th 2nd 4
Windows and Doors 19.18 14th 4th 1st NA
Average 19.85 104th 22nd 3rd 31
Legal Criminal Lawyers 64.63 17th 4th 1st -26
Family Law 15.29 74th 14th 2nd NA
Law Firms 22.18 87th 20th 3rd -18
Personal Injury Law 12.19 125th 22nd 4th 0
Average 28.97 134th 25th 3rd -9
Real Estate Apartment Rentals 3.12 26th 8th 2nd 48
Condos 3.92 16th 8th 2nd 6
New Home Developers 9.09 6th 4th 3rd -9
Realtors 4.52 18th 6th 1st 37
Average 4.94 13rd 5th 3rd 22
Shopping Florists 5.14 170th 34th 7th -26
Average 5.14 170th 34th 7th -26
Travel Car Rentals 3.22 94th 20th 3rd 15
Hotels 3.70 138th 27th 5th 30
Average 3.46 143rd 28th 4th 22

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.