Findings for PPC in Raleigh

Raleigh Ranks Amongst Most Expensive Markets for Keywords in South Atlantic

SEP's ongoing research into PPC Campaigns has revealed that Raleigh was the 12nd most expensive city in South Atlantic in keyword bids in Google Adwords for the month of April 2015. Raleigh also ranks amongst the most expensive cities in North Carolina, ranking 2nd. In the study, North Charleston ranked as the most expensive city in South Atlantic for keywords, while Norfolk ranked as the least expensive city.

Month over Month Google Adwords Prices for Raleigh Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Raleigh keywords increased by 12% in April 2015.

Google Adwords Keyword Prices 94% Higher in Raleigh than Cary

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Raleigh are 94% higher than in Cary. The average price of a click in Raleigh is $16.72.

This price difference is understandable though, given the population of Cary is less than Raleigh, which generally means less competition and therefore lower prices.

To understand if prices in Raleigh are relatively low, we also compared prices with Omaha which has a similar population, and found the average price of a click in Raleigh was 27% higher than in Omaha. This suggests that perhaps Raleigh prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Raleigh

Summary PPC Stats for Raleigh for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 16.72 53rd 12nd 2nd 12
Automotive/Vehicle Auto Insurance 144.75 9th 5th 2nd 29
Auto Parts 1.62 104th 14th 1st 78
Dealerships 3.47 140th 33rd 6th NA
Tires 4.21 80th 27th 5th 12
Towing 8.90 19th 2nd 1st 233
Average 32.59 19th 4th 2nd 65
B2B Office Furniture 4.09 102nd 16th 4th -8
Printers 15.50 6th 2nd 2nd 5
Trade Show Displays 29.66 9th 4th 1st 0
Average 13.33 7th 2nd 1st -1
Entertainment/Recreation Restaurants 1.49 90th 18th 4th -31
Average 1.49 90th 18th 4th -31
Finance Insurance 54.75 42nd 5th 2nd 0
Payday Loans 5.63 128th 12nd 1st 9
Average 22.05 110th 16th 2nd NA
Health, Beauty & Fitness Chiropractors 5.49 191st 39th 8th -18
Cosmetic Surgery 9.55 56th 10th 2nd 48
Dentists 16.54 41st 2nd 1st -19
Massage Therapy 6.31 57th 11th 2nd 55
Optometrists 5.69 42nd 10th 1st NA
Average 11.60 75th 9th 1st 5
Home & Garden Appliance Repair 11.76 142nd 23rd 2nd -18
Furniture 3.14 82nd 17th 3rd 6
Garage Doors 22.12 114th 16th 2nd -23
Landscapers 10.46 16th 5th 2nd 14
Moving Companies 17.85 109th 21st 2nd -10
Pest Control 33.14 40th 8th 2nd -2
Plumbers 33.81 105th 15th 2nd 31
Roofing 11.68 116th 24th 4th -3
Self Storage Companies 14.54 88th 19th 2nd -20
Windows and Doors 0.64 104th 19th 2nd NA
Average 19.16 104th 16th 2nd -3
Legal Criminal Lawyers 39.41 53rd 13rd 1st -3
Family Law 9.44 90th 15th 2nd -20
Law Firms 25.23 41st 9th 1st 56
Personal Injury Law 75.06 106th 21st 2nd 7
Real Estate Lawyers 4.82 51st 9th 1st -17
Average 27.61 124th 23rd 2nd 10
Real Estate Apartment Rentals 2.86 30th 11th 2nd -4
Condos 3.27 30th 9th 1st 2
New Home Developers 13.24 1st 1st 1st 69
Realtors 6.77 1st 1st 1st 29
Average 6.32 1st 1st 1st 20
Shopping Florists 5.61 133rd 24th 5th 8
Average 5.61 133rd 24th 5th 8
Travel Car Rentals 4.72 13rd 4th 1st 54
Hotels 2.99 172nd 35th 6th 5
Average 3.86 62nd 9th 1st 29

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.