Findings for PPC in Wilmington

Wilmington Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Wilmington was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of July 2015. Wilmington also ranks amongst the most expensive cities in North Carolina, ranking as 7th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Wilmington are up in July 2015

SEP's research shows that the average price of a click to advertisers targeting Wilmington keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 33% Higher in Wilmington than Fayetteville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Wilmington are 33% higher than in Fayetteville. The average price of a click in Wilmington is $6.67.

This price differential is somewhat surprising however, as Fayetteville has a larger population than Wilmington.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Costa Mesa, and found the average price of a click in Wilmington was 46% lower than in Costa Mesa.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Wilmington


Summary PPC Stats for Wilmington for July 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.67 th th 7th 5
Automotive/Vehicle Auto Insurance 21.77 th th 5th 0
Auto Parts 1.59 th th 6th 224
Dealerships 4.22 th th 8th NA
Tires 3.91 th th 3rd 10
Average 10.65 th th 4th 30
Entertainment/Recreation Restaurants 1.05 th th 8th 12
Average 1.05 th th 8th 12
Finance Insurance 7.08 th th 4th 0
Average 7.08 th th 4th NA
Health, Beauty & Fitness Chiropractors 6.10 th th 7th 0
Dentists 14.49 th th 3rd 25
Average 12.40 th th 2nd 7
Home & Garden Furniture 1.88 th th 8th -22
Pest Control 20.98 th th 5th -7
Plumbers 5.44 th th 7th 0
Self Storage Companies 7.86 th th 8th NA
Average 9.84 th th 7th -3
Legal Law Firms 9.07 th th 6th NA
Average 9.07 th th 7th NA
Real Estate Apartment Rentals 1.26 th th 9th -32
Condos 2.12 th th 4th NA
New Home Developers 4.35 th th 5th NA
Realtors 3.88 th th 3rd 43
Average 2.70 th th 5th 14
Shopping Florists 7.66 th th 3rd 6
Average 7.66 th th 3rd 6
Travel Car Rentals 2.96 th th 4th NA
Hotels 2.81 th th 9th 9
Average 2.86 th th 8th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.