Findings for PPC in Wilmington

Wilmington Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Wilmington was the 0th most expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Wilmington also ranks amongst the most expensive cities in North Carolina, ranking as 6th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 5% Lower in Wilmington than Fayetteville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Wilmington are 5% lower than in Fayetteville. The average price of a click in Wilmington is $8.07.

This price differential is expected however, as Fayetteville has a larger population than Wilmington.

For better comparison of prices, we also compared prices with another city with a similar population, Costa Mesa, and found the average price of a click in Wilmington was 27% lower than in Costa Mesa.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Wilmington


Summary PPC Stats for Wilmington for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.07 th th 6th -1
Automotive/Vehicle Dealerships 3.80 th th 2nd NA
Tires 3.28 th th 4th NA
Average 3.62 th th 7th NA
Entertainment/Recreation Restaurants 0.95 th th 7th 38
Average 0.95 th th 7th 38
Health, Beauty & Fitness Chiropractors 5.53 th th 4th -18
Dentists 10.84 th th 2nd NA
Average 8.18 th th 2nd -4
Home & Garden Furniture 1.97 th th 5th NA
Landscapers 2.81 th th 6th NA
Pest Control 32.37 th th 2nd NA
Plumbers 54.10 th th 2nd NA
Roofing 7.08 th th 6th NA
Self Storage Companies 14.34 th th 2nd 7
Average 15.12 th th 3rd NA
Legal Law Firms 7.07 th th 5th NA
Personal Injury Law 66.02 th th 3rd NA
Average 21.81 th th 5th NA
Real Estate Apartment Rentals 0.68 th th 9th -36
Condos 1.56 th th 6th NA
Realtors 1.34 th th 8th NA
Average 1.07 th th 8th -15
Shopping Florists 4.40 th th 6th NA
Average 4.40 th th 6th NA
Travel Car Rentals 2.16 th th 6th NA
Hotels 2.32 th th 9th -1
Average 2.27 th th 9th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.