Findings for PPC in Fargo

Fargo Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fargo was the 183rd least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Fargo also ranks amongst the least expensive cities in North Dakota, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 51% Lower in Fargo than Minneapolis

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fargo are 51% lower than in Minneapolis. The average price of a click in Fargo is $9.60.

This price differential is expected however, as Minneapolis has a larger population than Fargo.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Downey, and found the average price of a click in Fargo was 68% higher than in Downey.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Fargo

Summary PPC Stats for Fargo for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.60 183rd 45th 1st 5
Automotive/Vehicle Auto Insurance 61.58 109th 29th 1st -12
Auto Parts 1.03 147th 47th 1st -26
Dealerships 5.91 19th 9th 1st NA
Tires 3.85 97th 20th 1st 12
Towing 6.56 52nd 17th 1st -27
Average 21.84 63rd 14th 1st 2
B2B Office Furniture 5.17 69th 26th 1st 223
Average 5.17 103rd 34th 1st NA
Entertainment/Recreation Restaurants 0.85 174th 56th 1st -4
Average 0.85 174th 56th 1st -4
Finance Insurance 72.65 25th 6th 1st NA
Payday Loans 7.82 116th 36th 1st -42
Average 29.43 63rd 16th 1st NA
Health, Beauty & Fitness Chiropractors 16.83 32nd 11th 1st -3
Cosmetic Surgery 5.59 100th 29th 1st NA
Dentists 9.79 185th 59th 1st 8
Massage Therapy 6.60 51st 15th 1st -13
Optometrists 1.22 149th 48th 1st NA
Average 9.33 154th 50th 1st 0
Home & Garden Furniture 2.02 182nd 48th 1st -2
Garage Doors 1.96 205th 60th 1st 1
Landscapers 0.56 184th 65th 1st 0
Moving Companies 11.77 159th 37th 1st 17
Pest Control 22.66 118th 17th 1st 0
Plumbers 8.19 233rd 66th 1st 0
Roofing 1.61 210th 59th 1st -21
Self Storage Companies 11.97 144th 36th 1st 80
Average 7.39 265th 71st 1st 6
Legal Law Firms 13.49 107th 30th 1st NA
Average 13.49 172nd 42nd 1st NA
Real Estate Apartment Rentals 1.23 198th 58th 1st -8
Condos 1.39 126th 49th 1st -8
New Home Developers 1.47 200th 54th 1st 0
Realtors 2.04 167th 51st 1st -11
Average 1.59 227th 61st 1st -7
Shopping Florists 7.25 49th 13rd 1st -3
Average 7.25 49th 13rd 1st -3
Travel Car Rentals 2.82 132nd 45th 1st 1
Hotels 4.48 57th 15th 1st -12
Average 3.65 86th 23rd 1st -5

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.