Findings for PPC in Fargo

Fargo Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fargo was the 230th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Fargo also ranks amongst the least expensive cities in North Dakota, ranking as number 1st. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Fargo Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Fargo keywords increased by 25% in November 2014.

Google Adwords Keyword Prices 64% Lower in Fargo than Minneapolis

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fargo are 64% lower than in Minneapolis. The average price of a click in Fargo is $6.26.

This price differential is expected however, as Minneapolis has a larger population than Fargo.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Downey, and found the average price of a click in Fargo was 22% higher than in Downey.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Fargo

Summary PPC Stats for Fargo for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.26 230th 61st 1st NA
Automotive/Vehicle Auto Insurance 54.30 101st 23rd 1st NA
Auto Parts 1.47 116th 53rd 1st -2
Dealerships 2.27 179th 56th 1st NA
Tires 4.47 35th 7th 1st -10
Towing 3.17 99th 28th 1st 0
Average 9.45 135th 39th 1st NA
B2B Architects 1.45 70th 19th 1st 0
Office Furniture 2.00 123rd 38th 1st 0
Printers 24.00 1st 1st 1st NA
Average 9.15 36th 9th 1st NA
Entertainment/Recreation Restaurants 0.99 166th 47th 1st -36
Average 0.99 166th 47th 1st -36
Finance Payday Loans 10.97 71st 23rd 1st NA
Average 10.97 132nd 37th 1st NA
Health, Beauty & Fitness Chiropractors 11.83 39th 11th 1st 25
Dentists 8.70 186th 57th 1st 13
Jewellers 2.82 89th 29th 1st NA
Massage Therapy 6.50 51st 15th 1st -21
Average 9.28 93rd 32nd 1st 3
Home & Garden Appliance Repair 6.15 176th 52nd 1st 18
Furniture 3.52 19th 5th 1st 14
Garage Doors 2.61 191st 53rd 1st NA
Landscapers 4.39 78th 25th 1st -15
Moving Companies 9.74 208th 53rd 1st -12
Pest Control 6.78 230th 60th 1st -18
Plumbers 6.37 229th 59th 1st 0
Self Storage Companies 5.64 251st 70th 1st 1579
Average 6.01 274th 71st 1st 98
Legal Law Firms 14.69 73rd 26th 1st NA
Average 14.69 153rd 42nd 1st NA
Real Estate Apartment Rentals 0.96 217th 62nd 1st -8
Condos 0.91 157th 42nd 1st NA
New Home Developers 2.44 173rd 45th 1st 38
Realtors 1.88 197th 60th 1st 5
Average 1.51 238th 63rd 1st 6
Shopping Florists 3.77 190th 57th 1st -11
Average 3.45 194th 57th 1st -6
Travel Car Rentals 2.69 153rd 49th 1st -17
Hotels 4.58 27th 9th 1st 9
Average 3.63 67th 17th 1st -4

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.