Findings for PPC in Fargo

Fargo Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fargo was the 255th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Fargo also ranks amongst the least expensive cities in North Dakota, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Fargo are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Fargo keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 70% Lower in Fargo than Minneapolis

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fargo are 70% lower than in Minneapolis. The average price of a click in Fargo is $6.47.

This price differential is expected however, as Minneapolis has a larger population than Fargo.

For better comparison of prices, we also compared prices with another city with a similar population, Downey, and found the average price of a click in Fargo was 9% lower than in Downey.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Fargo

Summary PPC Stats for Fargo for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.47 255th 69th 1st 5
Automotive/Vehicle Auto Insurance 32.84 139th 43rd 1st -20
Auto Parts 3.56 22nd 9th 1st 46
Dealerships 2.46 186th 66th 1st NA
Tires 2.53 191st 55th 1st 16
Towing 8.83 13rd 3rd 1st 58
Average 8.01 162nd 48th 1st 16
B2B Office Furniture 6.38 39th 14th 1st -17
Printers 5.51 89th 28th 1st 45
Average 5.95 103rd 37th 1st NA
Entertainment/Recreation Restaurants 4.78 70th 20th 1st 21
Average 4.78 70th 20th 1st 21
Finance Mortgages 4.58 66th 23rd 1st 0
Payday Loans 5.93 100th 30th 1st -4
Average 5.48 181st 52nd 1st NA
Health, Beauty & Fitness Chiropractors 7.52 122nd 42nd 1st 6
Cosmetic Surgery 7.28 70th 17th 1st NA
Dentists 11.50 124th 40th 1st 34
Massage Therapy 3.19 124th 41st 1st 36
Average 8.88 159th 53rd 1st 17
Home & Garden Appliance Repair 6.25 198th 55th 1st 1
Furniture 2.29 203rd 54th 1st -12
Garage Doors 5.43 220th 66th 1st -14
Landscapers 4.34 112nd 41st 1st -31
Moving Companies 9.36 184th 47th 1st -45
Pest Control 4.66 262nd 74th 1st -21
Plumbers 13.15 237th 63rd 1st 258
Roofing 7.47 194th 64th 1st 2
Self Storage Companies 4.31 254th 67th 1st 2
Windows and Doors 1.29 112nd 32nd 1st NA
Average 6.40 280th 76th 1st 11
Legal Law Firms 16.09 133rd 37th 1st NA
Average 16.09 187th 47th 1st NA
Real Estate Apartment Rentals 1.17 185th 49th 1st -7
Condos 0.51 211st 63rd 1st -41
Realtors 1.39 193rd 57th 1st -27
Average 1.07 255th 66th 1st -20
Shopping Florists 6.00 135th 40th 1st -6
Average 6.00 135th 40th 1st -6
Travel Car Rentals 2.82 128th 45th 1st -9
Hotels 5.87 22nd 7th 1st 0
Average 4.34 52nd 20th 1st -5

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.