Findings for PPC in Fargo

Fargo Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fargo was the 136th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Fargo also ranks amongst the least expensive cities in North Dakota, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Fargo Rise in March 2015

SEP's research shows that the average price of a click to advertisers targeting Fargo keywords increased by 30% in March 2015.

Google Adwords Keyword Prices 40% Lower in Fargo than Minneapolis

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fargo are 40% lower than in Minneapolis. The average price of a click in Fargo is $11.43.

This price differential is expected however, as Minneapolis has a larger population than Fargo.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Downey, and found the average price of a click in Fargo was 79% higher than in Downey.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Fargo

Summary PPC Stats for Fargo for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.43 136th 39th 1st 30
Automotive/Vehicle Auto Insurance 87.36 59th 21st 1st 62
Auto Parts 1.63 84th 42nd 1st 33
Dealerships 3.98 109th 38th 1st NA
Tires 2.95 172nd 43rd 1st -3
Towing 34.96 1st 1st 1st 319
Average 25.20 49th 19th 1st 77
B2B Office Furniture 3.39 134th 43rd 1st -45
Average 3.39 152nd 45th 1st NA
Entertainment/Recreation Restaurants 0.84 182nd 57th 1st -25
Average 0.84 182nd 57th 1st -25
Finance Insurance 83.90 20th 7th 1st NA
Payday Loans 14.38 34th 12nd 1st 48
Average 37.55 26th 8th 1st NA
Health, Beauty & Fitness Chiropractors 17.36 27th 8th 1st -4
Dentists 11.58 133rd 38th 1st 65
Massage Therapy 7.42 59th 22nd 1st 4
Average 11.90 72nd 23rd 1st 19
Home & Garden Appliance Repair 9.36 175th 51st 1st 372
Furniture 2.07 173rd 51st 1st -17
Garage Doors 5.46 194th 54th 1st -17
Landscapers 1.74 156th 47th 1st 0
Moving Companies 16.18 136th 34th 1st 36
Pest Control 22.67 119th 19th 1st 67
Plumbers 44.12 58th 15th 1st 149
Roofing 9.76 150th 50th 1st 0
Self Storage Companies 5.64 254th 66th 1st -26
Average 11.26 230th 62nd 1st 49
Legal Law Firms 9.55 127th 44th 1st NA
Average 9.55 185th 49th 1st NA
Real Estate Apartment Rentals 1.31 164th 47th 1st 26
Condos 1.50 123rd 42nd 1st 125
Realtors 2.43 127th 43rd 1st -8
Average 1.82 183rd 51st 1st 33
Shopping Florists 5.40 156th 46th 1st -2
Average 5.40 156th 46th 1st -2
Travel Car Rentals 2.81 119th 30th 1st -17
Hotels 5.10 41st 12nd 1st -11
Average 3.95 69th 19th 1st -14

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.