Findings for PPC in Fargo

Fargo Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fargo was the 237th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Fargo also ranks amongst the least expensive cities in North Dakota, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Fargo Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Fargo keywords increased by 17% in December 2014.

Google Adwords Keyword Prices 57% Lower in Fargo than Minneapolis

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fargo are 57% lower than in Minneapolis. The average price of a click in Fargo is $6.53.

This price differential is expected however, as Minneapolis has a larger population than Fargo.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Downey, and found the average price of a click in Fargo was 15% higher than in Downey.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Fargo


Summary PPC Stats for Fargo for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.53 237th 64th 1st 17
Automotive/Vehicle Auto Insurance 54.74 89th 27th 1st 0
Auto Parts 3.88 4th 3rd 1st 82
Dealerships 2.02 210th 65th 1st -12
Tires 2.42 172nd 58th 1st -31
Towing 5.36 42nd 10th 1st 215
Average 9.78 130th 41st 1st 47
B2B Office Furniture 4.24 58th 18th 1st 22
Average 4.24 91st 29th 1st 7
Entertainment/Recreation Restaurants 2.26 59th 17th 1st 146
Average 2.26 59th 17th 1st 146
Health, Beauty & Fitness Chiropractors 16.33 18th 4th 1st 41
Dentists 8.68 194th 61st 1st -2
Massage Therapy 6.50 51st 15th 1st 0
Average 10.13 94th 31st 1st 3
Home & Garden Appliance Repair 17.44 64th 18th 1st 61
Furniture 2.74 107th 24th 1st -15
Garage Doors 2.19 206th 62nd 1st NA
Landscapers 11.78 6th 1st 1st 43
Moving Companies 19.13 98th 24th 1st 6
Plumbers 6.66 237th 66th 1st 14
Self Storage Companies 7.58 220th 57th 1st 65
Average 8.37 254th 68th 1st 14
Legal Law Firms 14.78 79th 26th 1st NA
Average 14.78 164th 44th 1st NA
Real Estate Apartment Rentals 1.38 164th 45th 1st 50
Condos 1.17 156th 46th 1st NA
New Home Developers 1.63 195th 52nd 1st -11
Realtors 2.48 130th 45th 1st 18
Average 1.78 205th 51st 1st 18
Shopping Florists 6.95 69th 20th 1st 85
Average 6.95 69th 20th 1st 85
Travel Car Rentals 3.60 71st 18th 1st 40
Hotels 5.10 33rd 9th 1st 13
Average 4.35 45th 11th 1st 26

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.