Findings for PPC in Fargo

Fargo Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fargo was the 245th least expensive city in USA in keyword bids in Google Adwords for the month of June 2016. Fargo also ranks amongst the least expensive cities in North Dakota, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Fargo are up in June 2016

SEP's research shows that the average price of a click to advertisers targeting Fargo keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 61% Lower in Fargo than Minneapolis

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fargo are 61% lower than in Minneapolis. The average price of a click in Fargo is $6.78.

This price differential is expected however, as Minneapolis has a larger population than Fargo.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Downey, and found the average price of a click in Fargo was 59% higher than in Downey.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Fargo

Summary PPC Stats for Fargo for June 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.78 245th 67th 1st 0
Automotive/Vehicle Auto Parts 1.22 135th 50th 1st -31
Dealerships 4.63 85th 33rd 1st NA
Tires 2.72 198th 59th 1st -19
Towing 5.64 49th 16th 1st 0
Average 3.59 229th 62nd 1st -10
B2B Office Furniture 6.09 61st 20th 1st 4
Average 6.09 93rd 29th 1st NA
Entertainment/Recreation Restaurants 1.14 159th 41st 1st 27
Average 1.14 159th 41st 1st 27
Finance Payday Loans 10.61 83rd 34th 1st 80
Average 10.61 145th 46th 1st NA
Health, Beauty & Fitness Chiropractors 16.18 26th 11th 1st -23
Cosmetic Surgery 2.77 116th 36th 1st NA
Dentists 8.28 229th 64th 1st -14
Martial Arts 6.56 15th 3rd 1st 0
Massage Therapy 11.07 22nd 11th 1st -7
Optometrists 0.42 143rd 45th 1st NA
Average 8.63 192nd 56th 1st -12
Home & Garden Furniture 2.74 145th 34th 1st 1
Garage Doors 7.12 187th 55th 1st 93
Landscapers 3.38 124th 43rd 1st -39
Moving Companies 16.54 114th 29th 1st 20
Pest Control 17.91 161st 34th 1st 11
Plumbers 11.00 214th 60th 1st -51
Self Storage Companies 11.00 145th 38th 1st 11
Average 10.19 236th 62nd 1st 4
Legal Law Firms 11.33 165th 54th 1st NA
Average 11.33 195th 58th 1st NA
Real Estate Apartment Rentals 1.37 168th 49th 1st -1
Condos 1.08 159th 46th 1st 5
Realtors 1.77 202nd 56th 1st -9
Average 1.48 235th 63rd 1st -2
Shopping Florists 5.09 172nd 50th 1st -6
Average 5.09 172nd 50th 1st -6
Travel Car Rentals 3.59 64th 19th 1st 26
Hotels 4.78 67th 24th 1st 10
Average 4.19 63rd 17th 1st 18

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.