Findings for PPC in Fargo

Fargo Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fargo was the 226th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Fargo also ranks amongst the least expensive cities in North Dakota, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Fargo Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Fargo keywords increased by 17% in September 2014.

Google Adwords Keyword Prices 64% Lower in Fargo than Minneapolis

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fargo are 64% lower than in Minneapolis. The average price of a click in Fargo is $6.38.

This price differential is expected however, as Minneapolis has a larger population than Fargo.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Downey, and found the average price of a click in Fargo was 33% higher than in Downey.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Fargo

Summary PPC Stats for Fargo for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.38 226th 58th 1st 17
Automotive/Vehicle Auto Insurance 55.94 91st 20th 1st NA
Auto Parts 1.45 82nd 37th 1st 23
Dealerships 4.24 59th 27th 1st NA
Tires 3.29 91st 23rd 1st 11
Average 10.55 125th 31st 1st NA
B2B Office Furniture 5.26 58th 17th 1st 44
Average 5.26 83rd 23rd 1st 14
Entertainment/Recreation Restaurants 3.00 9th 3rd 1st 232
Average 3.00 9th 3rd 1st 232
Finance Payday Loans 6.06 107th 38th 1st 36
Average 6.06 160th 52nd 1st NA
Health, Beauty & Fitness Chiropractors 8.73 69th 24th 1st 20
Cosmetic Surgery 3.40 101st 33rd 1st NA
Dentists 7.70 199th 61st 1st 2
Martial Arts 1.31 94th 28th 1st 0
Massage Therapy 4.16 73rd 24th 1st 307
Average 6.13 225th 69th 1st 35
Home & Garden Furniture 3.01 41st 7th 1st NA
Garage Doors 3.17 188th 54th 1st NA
Landscapers 4.85 83rd 24th 1st NA
Moving Companies 6.74 172nd 49th 1st NA
Pest Control 13.35 221st 53rd 1st NA
Plumbers 5.27 241st 62nd 1st NA
Self Storage Companies 10.08 133rd 31st 1st 70
Windows and Doors 3.17 89th 34th 1st NA
Average 6.63 270th 70th 1st NA
Legal Law Firms 25.33 24th 9th 1st NA
Average 25.33 120th 35th 1st NA
Real Estate Apartment Rentals 0.93 170th 51st 1st -6
Condos 0.74 157th 48th 1st NA
Realtors 1.45 198th 59th 1st NA
Average 1.14 230th 65th 1st 7
Shopping Florists 5.10 135th 40th 1st 0
Average 5.10 135th 40th 1st 0
Travel Car Rentals 3.05 50th 13rd 1st -1
Hotels 4.91 11th 3rd 1st -1
Average 3.98 16th 4th 1st -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.