Findings for PPC in Akron

Akron Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Akron was the 259th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Akron also ranks amongst the least expensive cities in Ohio, ranking as number 6th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 53% Lower in Akron than Cleveland

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Akron are 53% lower than in Cleveland. The average price of a click in Akron is $4.68.

This price differential is expected however, as Cleveland has a larger population than Akron.

For better comparison of prices, we also compared prices with another city with a similar population, Huntington Beach, and found the average price of a click in Akron was 65% lower than in Huntington Beach.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Akron


Summary PPC Stats for Akron for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.68 259th 70th 6th NA
Automotive/Vehicle Auto Parts 1.48 114th 52nd 6th -22
Dealerships 7.41 5th 2nd 1st NA
Tires 3.22 102nd 26th 4th -2
Average 4.55 166th 48th 5th NA
B2B Architects 0.72 99th 33rd 5th NA
Office Furniture 5.04 44th 14th 2nd NA
Average 2.88 125th 37th 5th NA
Entertainment/Recreation Restaurants 2.76 30th 8th 4th 7
Average 2.76 30th 8th 4th 7
Finance Payday Loans 9.06 85th 27th 5th -33
Average 9.06 141st 40th 4th NA
Health, Beauty & Fitness Chiropractors 5.64 136th 49th 3rd -15
Dentists 8.45 192nd 60th 4th -18
Optometrists 3.74 75th 26th 3rd NA
Average 6.95 196th 57th 4th 2
Home & Garden Appliance Repair 4.80 186th 56th 4th -19
Furniture 2.51 88th 23rd 3rd 27
Mold Detection and Remova 3.96 61st 22nd 4th -35
Moving Companies 9.70 209th 54th 5th 42
Pest Control 6.09 235th 62nd 6th -11
Plumbers 4.32 238th 65th 6th 0
Roofing 12.63 105th 32nd 5th -6
Self Storage Companies 6.66 233rd 61st 5th 5
Average 5.75 277th 73rd 6th 1
Legal Law Firms 10.51 111st 33rd 2nd NA
Average 10.51 170th 45th 6th NA
Real Estate Apartment Rentals 1.44 146th 36th 3rd 10
Condos 0.40 203rd 58th 3rd NA
Realtors 0.80 270th 75th 6th 28
Average 1.07 265th 69th 6th 10
Shopping Florists 7.23 43rd 10th 3rd 9
Average 7.23 26th 6th 2nd 4
Travel Car Rentals 2.69 153rd 49th 3rd NA
Hotels 3.78 71st 27th 1st 10
Average 3.42 87th 25th 2nd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.