Findings for PPC in Akron

Akron Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Akron was the 245th least expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Akron also ranks amongst the least expensive cities in Ohio, ranking as number 6th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Year over Year Google Adwords Prices for Akron are up in August 2016

SEP's research shows that the average price of a click to advertisers targeting Akron keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 51% Lower in Akron than Cleveland

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Akron are 51% lower than in Cleveland. The average price of a click in Akron is $7.85.

This price differential is expected however, as Cleveland has a larger population than Akron.

For better comparison of prices, we also compared prices with another city with a similar population, Huntington Beach, and found the average price of a click in Akron was 47% lower than in Huntington Beach.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Akron

Summary PPC Stats for Akron for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.85 245th 66th 6th 5
Automotive/Vehicle Auto Parts 2.24 73rd 29th 3rd 0
Dealerships 7.17 9th 3rd 1st NA
Tires 3.58 173rd 49th 4th 41
Average 4.75 208th 58th 5th 21
B2B Office Furniture 6.67 56th 12nd 4th 4
Average 6.67 86th 23rd 6th NA
Entertainment/Recreation Restaurants 1.32 207th 56th 6th 29
Average 1.32 207th 56th 6th 29
Finance Payday Loans 13.90 50th 20th 4th -5
Average 13.90 143rd 46th 5th NA
Health, Beauty & Fitness Chiropractors 2.97 220th 67th 6th 0
Dentists 7.33 245th 70th 6th -12
Average 6.24 261st 73rd 6th -4
Home & Garden Appliance Repair 10.01 156th 49th 5th 0
Furniture 3.29 166th 37th 5th -13
Garage Doors 5.36 202nd 61st 6th -14
Landscapers 7.07 42nd 13rd 2nd 131
Moving Companies 15.13 152nd 37th 4th 32
Pest Control 11.93 216th 52nd 4th 2
Plumbers 27.38 167th 39th 2nd 5
Roofing 12.83 128th 49th 6th -17
Self Storage Companies 4.26 264th 67th 5th NA
Average 12.45 217th 54th 6th 10
Legal Law Firms 27.09 70th 15th 2nd NA
Average 27.09 153rd 40th 3rd NA
Real Estate Apartment Rentals 1.09 195th 59th 6th 0
Condos 0.83 186th 58th 3rd 0
Realtors 1.71 192nd 54th 4th 0
Average 1.24 249th 66th 6th 0
Travel Car Rentals 2.55 172nd 54th 6th 0
Hotels 4.02 156th 48th 4th 0
Average 3.29 196th 59th 6th 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.