Findings for PPC in Akron

Akron Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Akron was the 219th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Akron also ranks amongst the least expensive cities in Ohio, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Akron are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Akron keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 48% Lower in Akron than Cleveland

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Akron are 48% lower than in Cleveland. The average price of a click in Akron is $8.53.

This price differential is expected however, as Cleveland has a larger population than Akron.

For better comparison of prices, we also compared prices with another city with a similar population, Huntington Beach, and found the average price of a click in Akron was 28% lower than in Huntington Beach.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Akron

Summary PPC Stats for Akron for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.53 219th 58th 5th 1
Automotive/Vehicle Auto Parts 5.33 6th 3rd 1st 0
Dealerships 4.76 50th 22nd 2nd NA
Tires 3.43 126th 34th 4th -1
Towing 3.69 125th 38th 3rd 0
Average 4.23 216th 58th 5th 1
B2B Office Furniture 5.01 84th 31st 3rd 53
Average 5.01 121st 41st 3rd NA
Entertainment/Recreation Restaurants 1.09 212nd 62nd 5th -27
Average 1.09 212nd 62nd 5th -27
Finance Payday Loans 20.53 1st 1st 1st 23
Average 20.53 92nd 29th 2nd NA
Health, Beauty & Fitness Dentists 11.50 123rd 39th 5th 0
Average 11.50 66th 21st 3rd 0
Home & Garden Appliance Repair 5.48 202nd 58th 6th 0
Furniture 2.23 208th 57th 4th -39
Garage Doors 26.05 97th 30th 3rd -6
Landscapers 1.96 209th 65th 5th -10
Moving Companies 1.10 209th 56th 6th -29
Pest Control 7.19 253rd 70th 6th -19
Plumbers 22.99 177th 45th 4th 12
Roofing 11.15 152nd 49th 6th 0
Self Storage Companies 5.69 226th 55th 5th -11
Average 11.40 220th 56th 5th -9
Legal Law Firms 19.56 95th 23rd 2nd NA
Personal Injury Law 74.11 108th 32nd 4th NA
Average 37.74 95th 23rd 2nd NA
Real Estate Apartment Rentals 1.33 157th 39th 5th 30
Condos 0.46 215th 66th 6th 32
Realtors 1.09 226th 65th 6th -18
Average 1.00 260th 68th 6th 9
Travel Car Rentals 2.34 177th 60th 6th 10
Hotels 4.26 121st 39th 3rd 0
Average 3.30 178th 60th 6th 5

Study Results for Other Cities:

See full City list:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.