Findings for PPC in Akron

Akron Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Akron was the 266th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Akron also ranks amongst the least expensive cities in Ohio, ranking as number 6th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 53% Lower in Akron than Cleveland

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Akron are 53% lower than in Cleveland. The average price of a click in Akron is $5.52.

This price differential is expected however, as Cleveland has a larger population than Akron.

For better comparison of prices, we also compared prices with another city with a similar population, Huntington Beach, and found the average price of a click in Akron was 61% lower than in Huntington Beach.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Akron

Summary PPC Stats for Akron for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.52 266th 71st 6th NA
Automotive/Vehicle Auto Parts 2.40 35th 19th 2nd -12
Dealerships 3.62 130th 46th 6th NA
Tires 3.19 155th 37th 5th -20
Towing 2.55 153rd 48th 5th -18
Average 2.99 253rd 70th 6th NA
B2B Office Furniture 4.96 84th 23rd 2nd -9
Average 4.96 123rd 33rd 3rd NA
Entertainment/Recreation Restaurants 3.02 12nd 4th 1st -3
Average 3.02 12nd 4th 1st -3
Finance Payday Loans 10.84 60th 21st 3rd -17
Average 10.84 134th 43rd 5th NA
Health, Beauty & Fitness Chiropractors 9.14 106th 33rd 2nd -6
Dentists 11.43 138th 40th 2nd 3
Average 10.51 110th 32nd 1st 0
Home & Garden Furniture 2.63 121st 29th 3rd -12
Garage Doors 10.04 173rd 49th 5th 0
Moving Companies 5.87 189th 53rd 6th 0
Pest Control 10.51 211st 48th 5th 7
Plumbers 21.22 161st 40th 1st 0
Roofing 14.54 107th 37th 5th -1
Self Storage Companies 4.72 264th 70th 5th NA
Average 10.34 242nd 67th 5th -2
Legal Law Firms 2.61 218th 62nd 6th NA
Average 2.61 236th 63rd 6th NA
Real Estate Apartment Rentals 1.56 134th 36th 2nd 5
Condos 0.34 222nd 66th 6th NA
Realtors 1.58 206th 57th 5th -33
Average 1.45 232nd 59th 5th -11
Travel Car Rentals 2.12 188th 58th 6th -21
Hotels 3.34 170th 53rd 5th -14
Average 2.73 217th 62nd 6th -17

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.