Findings for PPC in Akron

Akron Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Akron was the 255th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Akron also ranks amongst the least expensive cities in Ohio, ranking as number 6th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 53% Lower in Akron than Cleveland

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Akron are 53% lower than in Cleveland. The average price of a click in Akron is $5.46.

This price differential is expected however, as Cleveland has a larger population than Akron.

For better comparison of prices, we also compared prices with another city with a similar population, Huntington Beach, and found the average price of a click in Akron was 65% lower than in Huntington Beach.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Akron

Summary PPC Stats for Akron for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.46 255th 67th 6th 2
Automotive/Vehicle Auto Parts 2.70 18th 10th 1st 41
Dealerships 5.89 16th 7th 1st -10
Tires 2.57 163rd 52nd 5th -20
Average 3.92 177th 50th 5th 0
Entertainment/Recreation Restaurants 3.10 24th 8th 2nd 20
Average 3.10 24th 8th 2nd 20
Finance Payday Loans 6.97 108th 37th 5th -9
Average 6.97 159th 49th 6th -2
Health, Beauty & Fitness Chiropractors 2.06 225th 69th 6th -32
Dentists 17.41 31st 11th 1st 21
Optometrists 3.75 77th 26th 3rd NA
Average 10.16 93rd 30th 1st 3
Home & Garden Furniture 2.37 151st 42nd 6th 0
Garage Doors 10.01 155th 44th 5th 0
Landscapers 4.80 86th 30th 2nd NA
Moving Companies 11.37 167th 44th 6th NA
Pest Control 8.08 228th 58th 5th 11
Plumbers 10.00 220th 60th 5th 80
Roofing 6.39 182nd 59th 6th -14
Self Storage Companies 5.37 252nd 67th 4th -7
Average 7.47 265th 75th 6th 6
Legal Law Firms 8.83 121st 37th 5th NA
Average 8.83 181st 49th 6th NA
Real Estate Apartment Rentals 1.75 122nd 31st 3rd 16
Condos 0.44 201st 62nd 5th NA
Realtors 0.81 270th 78th 6th -3
Average 1.24 256th 70th 6th 3
Shopping Florists 7.95 42nd 12nd 3rd 5
Average 7.95 42nd 12nd 3rd 5
Travel Car Rentals 2.99 130th 37th 4th NA
Hotels 2.96 170th 54th 4th -22
Average 2.97 176th 53rd 4th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.