Findings for PPC in Akron

Akron Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Akron was the 232nd least expensive city in USA in keyword bids in Google Adwords for the month of June 2016. Akron also ranks amongst the least expensive cities in Ohio, ranking as number 6th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Akron Rise in June 2016

SEP's research shows that the average price of a click to advertisers targeting Akron keywords increased by 23% in June 2016.

Not surprisingly, the month over month price increases for Akron Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 24% Lower in Akron than Cleveland

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Akron are 24% lower than in Cleveland. The average price of a click in Akron is $7.46.

This price differential is expected however, as Cleveland has a larger population than Akron.

For better comparison of prices, we also compared prices with another city with a similar population, Huntington Beach, and found the average price of a click in Akron was 34% lower than in Huntington Beach.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Akron

Summary PPC Stats for Akron for June 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.46 232nd 64th 6th NA
Automotive/Vehicle Auto Parts 2.77 31st 14th 1st -1
Dealerships 7.64 6th 5th 1st NA
Tires 5.50 39th 8th 1st 34
Average 5.35 181st 50th 5th NA
B2B Office Furniture 3.71 135th 41st 5th -17
Average 3.71 143rd 42nd 5th NA
Entertainment/Recreation Restaurants 0.80 200th 58th 5th -26
Average 0.80 200th 58th 5th -26
Finance Payday Loans 21.62 23rd 4th 1st 215
Average 21.62 92nd 28th 3rd NA
Health, Beauty & Fitness Dentists 12.72 122nd 36th 3rd 11
Martial Arts 0.58 108th 28th 3rd 0
Average 9.69 151st 43rd 2nd 3
Home & Garden Appliance Repair 13.62 99th 27th 4th 106
Furniture 2.34 183rd 50th 5th 53
Garage Doors 12.23 160th 47th 6th -6
Moving Companies 6.84 177th 49th 6th -24
Pest Control 10.28 231st 60th 4th 2
Plumbers 36.41 110th 35th 2nd 19
Roofing 6.99 166th 57th 6th 2
Self Storage Companies 4.88 261st 70th 6th NA
Average 10.29 234th 61st 6th 12
Legal Law Firms 27.39 61st 16th 1st NA
Average 27.39 137th 38th 3rd NA
Real Estate Apartment Rentals 1.45 157th 46th 3rd 10
Condos 0.82 184th 54th 4th NA
Realtors 1.12 252nd 68th 6th 9
Average 1.23 256th 69th 6th 2
Shopping Florists 5.30 164th 44th 4th -28
Average 5.30 164th 44th 4th -28
Travel Car Rentals 3.16 101st 32nd 5th NA
Hotels 2.56 223rd 69th 6th 5
Average 2.76 228th 68th 6th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.