Findings for PPC in Akron

Akron Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Akron was the 237th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Akron also ranks amongst the least expensive cities in Ohio, ranking as number 6th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Akron Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Akron keywords increased by 13% in September 2014.

Google Adwords Keyword Prices 41% Lower in Akron than Cleveland

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Akron are 41% lower than in Cleveland. The average price of a click in Akron is $5.72.

This price differential is expected however, as Cleveland has a larger population than Akron.

For better comparison of prices, we also compared prices with another city with a similar population, Huntington Beach, and found the average price of a click in Akron was 51% lower than in Huntington Beach.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Akron

Summary PPC Stats for Akron for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.72 237th 62nd 6th 13
Automotive/Vehicle Auto Parts 0.93 138th 52nd 6th NA
Dealerships 6.15 8th 5th 1st NA
Tires 3.44 78th 20th 3rd -23
Average 4.02 166th 43rd 5th NA
Entertainment/Recreation Restaurants 1.17 131st 37th 5th 3
Average 1.17 131st 37th 5th 3
Finance Payday Loans 15.96 21st 7th 2nd 8
Average 15.96 110th 32nd 5th NA
Health, Beauty & Fitness Dentists 9.02 167th 56th 6th NA
Martial Arts 1.96 76th 22nd 3rd -21
Optometrists 2.06 117th 37th 5th NA
Average 6.21 220th 67th 6th -4
Home & Garden Appliance Repair 12.42 56th 16th 1st NA
Furniture 2.41 94th 26th 4th NA
Garage Doors 7.02 163rd 47th 6th NA
Landscapers 3.95 114th 36th 4th NA
Pest Control 12.20 229th 57th 5th NA
Plumbers 14.69 205th 51st 4th -16
Self Storage Companies 6.53 218th 55th 5th NA
Average 9.14 227th 51st 5th NA
Legal Criminal Lawyers 21.57 72nd 17th 1st NA
Law Firms 9.35 129th 39th 2nd NA
Average 13.42 169th 48th 5th NA
Real Estate Apartment Rentals 1.44 112nd 30th 2nd -23
Condos 0.54 180th 55th 5th NA
New Home Developers 1.74 183rd 49th 5th NA
Realtors 0.76 263rd 74th 6th NA
Average 1.11 237th 67th 6th 97
Shopping Florists 7.72 19th 4th 1st NA
Average 7.72 19th 4th 1st NA
Travel Car Rentals 1.97 158th 53rd 5th NA
Hotels 2.38 192nd 67th 6th -1
Average 2.24 208th 66th 6th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.