Findings for PPC in Akron

Akron Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Akron was the 258th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Akron also ranks amongst the least expensive cities in Ohio, ranking as number 6th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 51% Lower in Akron than Cleveland

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Akron are 51% lower than in Cleveland. The average price of a click in Akron is $5.54.

This price differential is expected however, as Cleveland has a larger population than Akron.

For better comparison of prices, we also compared prices with another city with a similar population, Huntington Beach, and found the average price of a click in Akron was 71% lower than in Huntington Beach.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Akron

Summary PPC Stats for Akron for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.54 258th 71st 6th NA
Automotive/Vehicle Auto Parts 3.28 11th 5th 1st -4
Dealerships 3.79 116th 44th 4th NA
Tires 2.91 158th 42nd 5th 45
Towing 0.67 190th 57th 6th -25
Average 2.89 253rd 66th 6th NA
B2B Office Furniture 5.86 48th 20th 2nd 22
Average 5.86 87th 31st 4th NA
Entertainment/Recreation Restaurants 1.43 99th 32nd 2nd -51
Average 1.43 99th 32nd 2nd -51
Finance Payday Loans 15.52 46th 12nd 1st 86
Average 15.52 135th 40th 4th NA
Health, Beauty & Fitness Chiropractors 4.94 208th 62nd 3rd -21
Dentists 11.79 126th 42nd 4th -9
Massage Therapy 2.24 121st 44th 4th 0
Average 7.14 235th 67th 6th -5
Home & Garden Appliance Repair 13.35 124th 38th 3rd 0
Furniture 2.53 128th 25th 3rd -4
Garage Doors 7.15 179th 53rd 6th -13
Landscapers 2.03 152nd 59th 5th 0
Moving Companies 9.47 174th 43rd 6th 20
Pest Control 8.25 223rd 52nd 5th -8
Plumbers 22.77 158th 47th 2nd 6
Roofing 10.95 130th 47th 6th 0
Self Storage Companies 5.81 246th 65th 5th NA
Average 8.71 256th 70th 6th 0
Legal Law Firms 15.96 90th 22nd 1st NA
Average 15.96 158th 36th 5th NA
Real Estate Apartment Rentals 1.22 200th 59th 6th -25
Condos 0.61 202nd 62nd 5th NA
Realtors 1.34 225th 61st 5th 7
Average 1.22 258th 72nd 6th 0
Travel Car Rentals 1.84 203rd 65th 5th -11
Hotels 2.57 202nd 65th 6th -23
Average 2.20 242nd 71st 6th -17

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.