Findings for PPC in Cincinnati

Cincinnati Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Cincinnati was the 15th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of April 2015. Cincinnati also ranks amongst the most expensive cities in Ohio, ranking 1st. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Lincoln ranked as the least expensive city.

Month over Month Google Adwords Prices for Cincinnati Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Cincinnati keywords increased by 11% in April 2015.

Google Adwords Keyword Prices 57% Higher in Cincinnati than Dayton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Cincinnati are 57% higher than in Dayton. The average price of a click in Cincinnati is $16.95.

This price difference is understandable though, given the population of Dayton is less than Cincinnati, which generally means less competition and therefore lower prices.

To understand if prices in Cincinnati are relatively low, we also compared prices with Stockton which has a similar population, and found the average price of a click in Cincinnati was 48% higher than in Stockton. This suggests that perhaps Cincinnati prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Cincinnati

Summary PPC Stats for Cincinnati for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 16.95 49th 15th 1st 11
Automotive/Vehicle Auto Insurance 95.28 39th 9th 3rd 11
Auto Parts 2.28 41st 13rd 2nd -8
Dealerships 3.94 107th 40th 2nd NA
Tires 3.30 130th 30th 4th 6
Towing 4.02 125th 37th 2nd -5
Average 28.44 28th 6th 2nd 1
B2B Office Furniture 3.00 133rd 45th 6th -28
Printers 7.97 54th 15th 2nd 13
Trade Show Displays 13.33 16th 6th 1st -24
Average 7.05 57th 24th 3rd -13
Entertainment/Recreation Restaurants 2.29 26th 8th 1st 19
Average 2.29 26th 8th 1st 19
Finance Credit Counselling 25.81 20th 7th 1st NA
Insurance 58.33 40th 13rd 3rd 13
Mortgages 16.87 17th 6th 1st 13
Payday Loans 10.08 95th 33rd 5th -37
Average 33.59 43rd 10th 3rd NA
Health, Beauty & Fitness Chiropractors 8.59 127th 35th 2nd 44
Cosmetic Surgery 5.63 99th 28th 2nd 15
Dentists 14.05 80th 29th 2nd 44
Martial Arts 3.45 49th 12nd 1st 36
Massage Therapy 11.07 21st 9th 1st 122
Optometrists 1.88 137th 43rd 3rd -9
Average 9.02 174th 54th 4th 34
Home & Garden Appliance Repair 21.02 50th 9th 1st 75
Furniture 2.87 102nd 17th 1st 1
Garage Doors 32.52 76th 19th 2nd -26
Landscapers 5.00 85th 36th 3rd 0
Moving Companies 27.08 33rd 9th 1st 18
Pest Control 11.58 210th 45th 4th -27
Plumbers 18.13 185th 53rd 4th 3
Roofing 17.50 77th 33rd 3rd -13
Self Storage Companies 18.62 30th 5th 1st -10
Windows and Doors 13.74 23rd 11th 3rd NA
Average 17.56 128th 36th 1st 2
Legal Criminal Lawyers 41.36 50th 18th 3rd -7
Family Law 11.79 81st 26th 3rd NA
Law Firms 14.99 93rd 23rd 2nd 56
Personal Injury Law 91.54 85th 20th 1st 80
Real Estate Lawyers 6.61 46th 14th 1st -6
Average 31.62 109th 23rd 1st 29
Real Estate Apartment Rentals 1.60 146th 41st 4th 14
Condos 2.91 39th 12nd 2nd -1
New Home Developers 9.06 5th 1st 1st 2
Realtors 2.84 93rd 32nd 2nd 15
Average 3.77 29th 6th 1st 8
Shopping Florists 6.63 83rd 23rd 2nd -7
Average 6.63 83rd 23rd 2nd -7
Travel Car Rentals 3.95 36th 10th 1st 24
Hotels 3.04 166th 51st 4th -14
Average 3.49 108th 33rd 3rd 5

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.