Findings for PPC in Cincinnati

Cincinnati Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Cincinnati was the 15th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of March 2015. Cincinnati also ranks amongst the most expensive cities in Ohio, ranking 1st. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Fort Wayne ranked as the least expensive city.

Google Adwords Keyword Prices 65% Higher in Cincinnati than Dayton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Cincinnati are 65% higher than in Dayton. The average price of a click in Cincinnati is $16.87.

This price difference is understandable though, given the population of Dayton is less than Cincinnati, which generally means less competition and therefore lower prices.

To understand if prices in Cincinnati are relatively low, we also compared prices with Stockton which has a similar population, and found the average price of a click in Cincinnati was 34% higher than in Stockton. This suggests that perhaps Cincinnati prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Cincinnati


Summary PPC Stats for Cincinnati for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 16.87 49th 15th 1st 6
Automotive/Vehicle Auto Insurance 86.27 62nd 22nd 3rd 324
Auto Parts 2.54 30th 16th 1st -4
Dealerships 3.76 126th 44th 4th NA
Tires 3.31 141st 32nd 4th -33
Towing 4.40 96th 28th 2nd -6
Average 26.07 39th 13rd 2nd 56
B2B Office Furniture 3.89 122nd 39th 4th -20
Printers 11.98 39th 13rd 1st -22
Trade Show Displays 24.96 13rd 5th 1st 0
Average 11.18 29th 7th 1st -14
Entertainment/Recreation Restaurants 1.98 51st 15th 3rd -9
Average 1.98 51st 15th 3rd -9
Finance Credit Counselling 23.48 30th 10th 1st NA
Insurance 67.34 27th 8th 1st 54
Mortgages 21.83 5th 2nd 1st 69
Payday Loans 17.03 21st 4th 1st 3
Average 35.47 32nd 11th 1st NA
Health, Beauty & Fitness Chiropractors 7.35 132nd 41st 4th -32
Cosmetic Surgery 5.13 96th 29th 2nd 27
Dentists 11.00 148th 41st 3rd -16
Martial Arts 2.53 72nd 18th 2nd -6
Massage Therapy 7.55 57th 20th 1st -7
Optometrists 4.23 67th 18th 2nd -27
Average 7.69 207th 60th 4th -6
Home & Garden Appliance Repair 12.61 139th 43rd 2nd -4
Furniture 2.81 99th 21st 2nd -9
Garage Doors 39.24 47th 10th 2nd 1
Landscapers 5.17 85th 27th 2nd 6
Moving Companies 22.96 74th 19th 2nd -16
Pest Control 15.72 176th 37th 3rd 21
Plumbers 17.67 188th 53rd 5th -20
Roofing 23.66 45th 15th 2nd 27
Self Storage Companies 20.71 21st 5th 1st 14
Windows and Doors 16.07 12nd 7th 1st NA
Average 20.38 86th 21st 1st 5
Legal Criminal Lawyers 36.60 56th 16th 2nd -4
Family Law 14.85 89th 22nd 2nd NA
Law Firms 18.11 66th 18th 2nd -12
Personal Injury Law 57.27 118th 27th 3rd -20
Real Estate Lawyers 10.97 35th 11th 1st 10
Average 26.58 122nd 29th 3rd -7
Real Estate Apartment Rentals 1.41 152nd 43rd 4th -12
Condos 2.84 49th 14th 1st -14
New Home Developers 8.87 3rd 1st 1st 4
Realtors 2.57 114th 40th 1st -33
Average 3.57 38th 9th 1st -15
Shopping Florists 7.13 67th 16th 1st -1
Average 7.13 67th 16th 1st -1
Travel Car Rentals 3.24 81st 17th 2nd 3
Hotels 3.51 157th 48th 3rd 10
Average 3.37 139th 37th 2nd 6

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.