Findings for PPC in Cincinnati

Cincinnati Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Cincinnati was the 14th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of September 2014. Cincinnati also ranks amongst the most expensive cities in Ohio, ranking 2nd. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Lincoln ranked as the least expensive city.

Month over Month Google Adwords Prices for Cincinnati Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Cincinnati keywords increased by 13% in September 2014.

Google Adwords Keyword Prices 87% Higher in Cincinnati than Dayton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Cincinnati are 87% higher than in Dayton. The average price of a click in Cincinnati is $14.25.

This price difference is understandable though, given the population of Dayton is less than Cincinnati, which generally means less competition and therefore lower prices.

To understand if prices in Cincinnati are relatively low, we also compared prices with Stockton which has a similar population, and found the average price of a click in Cincinnati was 64% higher than in Stockton. This suggests that perhaps Cincinnati prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Cincinnati

Summary PPC Stats for Cincinnati for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.25 51st 14th 2nd 13
Automotive/Vehicle Auto Insurance 82.51 31st 7th 2nd 91
Auto Parts 1.61 64th 27th 2nd 15
Dealerships 4.24 58th 26th 2nd -4
Tires 2.96 118th 32nd 6th -6
Towing 4.08 53rd 15th 1st NA
Average 23.13 21st 3rd 2nd 23
B2B Office Furniture 4.61 77th 23rd 3rd -3
Printers 5.33 74th 22nd 2nd NA
Average 4.85 95th 29th 3rd -6
Entertainment/Recreation Restaurants 1.93 49th 15th 2nd -25
Average 1.93 49th 15th 2nd -25
Finance Credit Counselling 22.67 23rd 9th 1st NA
Mortgages 8.97 49th 22nd 2nd -34
Payday Loans 19.69 13rd 5th 1st 61
Average 28.43 49th 10th 3rd NA
Health, Beauty & Fitness Chiropractors 7.09 98th 34th 3rd -21
Cosmetic Surgery 5.62 73rd 21st 1st 5
Dentists 14.38 35th 11th 1st 8
Martial Arts 0.49 105th 32nd 4th -79
Massage Therapy 7.73 41st 11th 2nd 128
Optometrists 3.63 76th 27th 3rd NA
Average 8.90 99th 30th 2nd 9
Home & Garden Appliance Repair 8.99 113rd 32nd 3rd -5
Furniture 2.69 64th 15th 1st 2
Garage Doors 18.37 95th 24th 1st -12
Insurance 35.76 72nd 23rd 4th 75
Landscapers 5.74 58th 15th 2nd 5
Moving Companies 15.15 81st 21st 1st -3
Pest Control 20.54 150th 22nd 1st 22
Plumbers 22.15 159th 39th 2nd -1
Roofing 14.23 66th 24th 3rd -16
Self Storage Companies 13.15 62nd 14th 1st 2
Windows and Doors 10.03 37th 18th 4th NA
Average 13.63 149th 34th 1st 4
Legal Criminal Lawyers 7.83 84th 22nd 4th NA
Family Law 24.69 37th 11th 1st NA
Law Firms 14.67 77th 26th 1st 88
Personal Injury Law 59.63 106th 32nd 2nd 58
Real Estate Lawyers 4.31 44th 15th 2nd NA
Average 26.15 116th 32nd 2nd NA
Real Estate Apartment Rentals 1.12 149th 46th 4th -3
Condos 2.02 54th 15th 1st NA
New Home Developers 3.47 82nd 25th 2nd -18
Realtors 2.29 106th 34th 1st -11
Average 2.16 103rd 29th 1st -10
Shopping Florists 5.98 76th 20th 3rd 0
Average 5.98 76th 20th 3rd 0
Travel Car Rentals 3.50 25th 4th 1st -1
Hotels 2.81 157th 58th 4th -1
Average 3.15 79th 27th 1st -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.