Findings for PPC in Cleveland

Cleveland Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Cleveland was the 172nd least expensive city in USA in keyword bids in Google Adwords for the month of June 2016. Cleveland also ranks amongst the least expensive cities in Ohio, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Cleveland Rise in June 2016

SEP's research shows that the average price of a click to advertisers targeting Cleveland keywords increased by 17% in June 2016.

Not surprisingly, the month over month price increases for Cleveland Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 32% Higher in Cleveland than Akron

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Cleveland are 32% higher than in Akron. The average price of a click in Cleveland is $9.91.

This price difference is understandable though, given the population of Akron is less than Cleveland, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Minneapolis, and found the average price of a click in Cleveland was 43% lower than in Minneapolis. This suggests that perhaps prices in Cleveland are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Cleveland

Summary PPC Stats for Cleveland for June 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.91 172nd 48th 4th 17
Automotive/Vehicle Auto Insurance 20.76 151st 46th 4th -26
Auto Parts 1.52 109th 40th 5th -36
Dealerships 5.60 35th 20th 2nd NA
Tires 5.00 57th 14th 2nd 68
Towing 4.52 77th 24th 2nd 17
Average 6.00 169th 48th 4th 9
B2B Office Furniture 6.75 46th 17th 3rd 24
Printers 1.00 81st 25th 2nd 0
Average 4.83 122nd 36th 4th NA
Entertainment/Recreation Restaurants 1.81 85th 25th 4th 163
Average 1.81 85th 25th 4th 163
Finance Credit Counselling 8.92 64th 19th 2nd NA
Mortgages 25.06 12nd 5th 1st NA
Payday Loans 18.93 32nd 9th 2nd -7
Average 17.96 116th 38th 5th NA
Health, Beauty & Fitness Chiropractors 6.89 157th 53rd 2nd 23
Cosmetic Surgery 7.18 82nd 23rd 1st 11
Dentists 9.24 203rd 54th 5th -26
Martial Arts 3.70 57th 12nd 1st 90
Massage Therapy 9.05 34th 14th 2nd 5
Optometrists 5.07 81st 27th 1st NA
Average 7.68 222nd 64th 5th 0
Home & Garden Appliance Repair 12.12 125th 37th 5th 22
Furniture 3.66 69th 7th 2nd 8
Garage Doors 17.36 129th 37th 5th 69
Landscapers 2.50 161st 53rd 3rd -18
Moving Companies 12.16 151st 36th 4th -22
Pest Control 13.71 213rd 50th 3rd -4
Plumbers 26.08 152nd 41st 3rd 0
Roofing 12.71 118th 45th 5th 8
Self Storage Companies 13.15 101st 27th 3rd 41
Windows and Doors 17.58 16th 10th 3rd NA
Average 13.20 188th 48th 4th 9
Legal Criminal Lawyers 51.58 26th 10th 1st -4
Family Law 13.17 78th 21st 2nd NA
Law Firms 17.36 119th 39th 3rd 189
Personal Injury Law 70.40 101st 26th 2nd 14
Average 27.75 136th 37th 2nd 58
Real Estate Apartment Rentals 1.39 165th 48th 4th 3
Condos 0.42 213rd 60th 5th 4
New Home Developers 4.22 80th 27th 3rd -11
Realtors 2.14 168th 50th 4th 26
Average 2.01 173rd 52nd 4th 7
Shopping Florists 5.75 138th 35th 3rd -25
Average 5.75 138th 35th 3rd -25
Travel Car Rentals 3.04 112nd 34th 6th -11
Hotels 3.95 123rd 43rd 2nd 29
Average 3.49 137th 44th 4th 9

Study Results for Other Cities:

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U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.