Findings for PPC in Cleveland

Cleveland Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Cleveland was the 149th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Cleveland also ranks amongst the least expensive cities in Ohio, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Cleveland Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Cleveland keywords increased by 12% in April 2015.

Google Adwords Keyword Prices 105% Higher in Cleveland than Akron

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Cleveland are 105% higher than in Akron. The average price of a click in Cleveland is $11.40.

This price difference is understandable though, given the population of Akron is less than Cleveland, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Minneapolis, and found the average price of a click in Cleveland was 42% lower than in Minneapolis. This suggests that perhaps prices in Cleveland are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Cleveland

Summary PPC Stats for Cleveland for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.40 149th 36th 4th 12
Automotive/Vehicle Auto Insurance 74.28 78th 20th 4th -4
Auto Parts 1.67 97th 37th 5th -15
Dealerships 3.93 108th 41st 3rd NA
Tires 4.00 91st 17th 1st -12
Towing 3.38 136th 40th 3rd -21
Average 12.32 142nd 40th 5th -9
B2B Office Furniture 5.85 49th 21st 3rd -7
Printers 12.30 16th 4th 1st 43
Average 8.00 42nd 15th 1st NA
Entertainment/Recreation Restaurants 1.27 115th 39th 3rd -17
Average 1.27 115th 39th 3rd -17
Finance Credit Counselling 3.62 75th 21st 2nd NA
Payday Loans 13.62 60th 18th 3rd 41
Average 10.28 155th 45th 5th NA
Health, Beauty & Fitness Chiropractors 17.73 25th 10th 1st 7
Cosmetic Surgery 10.15 50th 14th 1st 6
Dentists 15.75 56th 23rd 1st 119
Massage Therapy 8.80 32nd 12nd 2nd 77
Optometrists 0.39 154th 50th 4th NA
Average 11.92 69th 26th 1st 42
Home & Garden Appliance Repair 7.83 173rd 48th 4th -14
Furniture 2.36 151st 36th 5th 15
Garage Doors 13.22 149th 44th 5th 86
Landscapers 5.09 81st 33rd 2nd 153
Moving Companies 13.03 150th 34th 5th 5
Pest Control 11.75 209th 44th 3rd -5
Plumbers 21.22 165th 50th 3rd 28
Roofing 11.04 127th 46th 5th -7
Self Storage Companies 12.57 131st 34th 4th 36
Windows and Doors 19.71 11th 7th 2nd NA
Average 11.19 217th 58th 4th 26
Legal Criminal Lawyers 39.45 52nd 19th 4th 0
Family Law 18.26 64th 21st 1st NA
Law Firms 6.77 169th 47th 6th 6
Personal Injury Law 71.73 107th 25th 3rd -8
Average 31.47 110th 24th 2nd -2
Real Estate Apartment Rentals 1.67 139th 40th 3rd 44
Condos 0.47 217th 66th 6th -14
New Home Developers 3.45 112nd 37th 3rd -49
Realtors 1.61 206th 56th 4th -19
Average 1.77 206th 55th 4th -7
Shopping Florists 6.60 88th 27th 3rd 10
Average 6.60 88th 27th 3rd 10
Travel Car Rentals 3.68 50th 14th 2nd 28
Hotels 3.33 142nd 43rd 3rd 6
Average 3.51 105th 31st 2nd 17

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.