Findings for PPC in Cleveland

Cleveland Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Cleveland was the 116th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Cleveland also ranks amongst the least expensive cities in Ohio, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Cleveland Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Cleveland keywords increased by 23% in December 2014.

Google Adwords Keyword Prices 115% Higher in Cleveland than Akron

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Cleveland are 115% higher than in Akron. The average price of a click in Cleveland is $11.78.

This price difference is understandable though, given the population of Akron is less than Cleveland, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Minneapolis, and found the average price of a click in Cleveland was 22% lower than in Minneapolis. This suggests that perhaps prices in Cleveland are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Cleveland

Summary PPC Stats for Cleveland for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.78 116th 32nd 3rd 23
Automotive/Vehicle Auto Insurance 53.16 97th 29th 4th 135
Auto Parts 2.66 20th 11th 2nd 24
Dealerships 5.63 20th 10th 2nd 16
Tires 4.23 55th 12nd 1st 29
Towing 2.98 114th 37th 2nd 35
Average 17.31 70th 21st 3rd 44
B2B Office Furniture 3.64 80th 25th 3rd 16
Printers 6.37 63rd 22nd 2nd -28
Average 4.55 86th 27th 3rd -4
Entertainment/Recreation Restaurants 2.05 78th 22nd 5th 33
Average 2.05 78th 22nd 5th 33
Finance Credit Counselling 14.27 50th 17th 2nd 57
Insurance 67.71 21st 7th 2nd 0
Payday Loans 11.65 48th 18th 2nd -13
Average 26.32 63rd 20th 2nd 17
Health, Beauty & Fitness Chiropractors 10.31 72nd 24th 2nd 241
Cosmetic Surgery 4.29 99th 31st 4th 0
Dentists 8.99 185th 59th 5th -21
Martial Arts 4.11 34th 12nd 2nd 0
Massage Therapy 13.42 16th 5th 1st 0
Average 8.77 151st 49th 3rd 18
Home & Garden Appliance Repair 10.69 147th 42nd 4th 10
Furniture 2.52 130th 33rd 4th 4
Garage Doors 11.74 144th 40th 4th 40
Landscapers 4.56 90th 31st 3rd 80
Moving Companies 15.97 127th 30th 4th 6
Pest Control 14.43 174th 30th 3rd 17
Plumbers 23.55 151st 34th 2nd -14
Roofing 11.92 124th 41st 4th 0
Self Storage Companies 11.19 147th 39th 3rd 53
Windows and Doors 18.24 5th 3rd 2nd NA
Average 12.74 183rd 45th 4th 16
Legal Criminal Lawyers 44.56 44th 11th 2nd -11
Law Firms 12.44 95th 33rd 3rd 143
Personal Injury Law 61.89 114th 30th 2nd 0
Average 28.82 118th 30th 2nd 41
Real Estate Apartment Rentals 1.98 95th 21st 2nd 49
Condos 0.34 208th 64th 6th 27
New Home Developers 3.19 138th 35th 4th 19
Realtors 1.60 220th 62nd 5th -11
Average 1.77 207th 52nd 4th 18
Shopping Florists 8.01 39th 10th 2nd 9
Average 8.01 39th 10th 2nd 9
Travel Car Rentals 3.50 75th 20th 3rd 31
Hotels 3.49 126th 39th 2nd 12
Average 3.49 106th 32nd 3rd 21

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.