Findings for PPC in Cleveland

Cleveland Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Cleveland was the 124th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Cleveland also ranks amongst the least expensive cities in Ohio, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Cleveland Rise in March 2015

SEP's research shows that the average price of a click to advertisers targeting Cleveland keywords increased by 19% in March 2015.

Google Adwords Keyword Prices 116% Higher in Cleveland than Akron

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Cleveland are 116% higher than in Akron. The average price of a click in Cleveland is $11.93.

This price difference is understandable though, given the population of Akron is less than Cleveland, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Minneapolis, and found the average price of a click in Cleveland was 37% lower than in Minneapolis. This suggests that perhaps prices in Cleveland are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Cleveland

Summary PPC Stats for Cleveland for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.93 124th 34th 3rd 19
Automotive/Vehicle Auto Insurance 57.52 125th 46th 5th -10
Auto Parts 1.88 68th 34th 4th -18
Dealerships 3.97 110th 39th 2nd NA
Tires 4.44 78th 20th 2nd 13
Towing 6.94 41st 13rd 1st -30
Average 18.82 91st 29th 4th -12
B2B Office Furniture 6.31 46th 10th 1st 29
Printers 6.29 89th 25th 2nd 0
Average 6.30 101st 28th 2nd NA
Entertainment/Recreation Restaurants 1.74 70th 19th 4th -33
Average 1.74 70th 19th 4th -33
Finance Credit Counselling 18.12 43rd 15th 2nd NA
Insurance 45.30 51st 14th 2nd NA
Mortgages 12.61 27th 8th 2nd NA
Payday Loans 9.59 80th 26th 4th -49
Average 19.04 97th 29th 2nd NA
Health, Beauty & Fitness Chiropractors 21.74 18th 4th 1st 17
Cosmetic Surgery 7.74 74th 20th 1st -12
Dentists 9.70 182nd 48th 4th -35
Martial Arts 3.07 61st 14th 1st 17
Massage Therapy 5.19 74th 26th 3rd -23
Optometrists 0.98 149th 43rd 4th NA
Average 9.40 145th 42nd 2nd -16
Home & Garden Appliance Repair 12.33 144th 44th 3rd -16
Furniture 2.12 167th 50th 5th -23
Garage Doors 8.52 182nd 50th 6th -38
Landscapers 1.61 158th 49th 3rd -37
Moving Companies 12.86 165th 44th 5th -29
Pest Control 12.66 202nd 43rd 4th -11
Plumbers 19.44 174th 46th 2nd 1069
Roofing 13.43 117th 40th 6th 13
Self Storage Companies 9.56 188th 49th 4th -15
Windows and Doors 11.98 28th 15th 4th NA
Average 10.34 243rd 68th 6th 78
Legal Family Law 30.64 44th 9th 1st NA
Law Firms 5.50 187th 56th 5th -8
Personal Injury Law 85.13 99th 18th 1st 17
Average 31.90 105th 20th 1st 1
Real Estate Apartment Rentals 1.21 177th 51st 5th -13
Condos 0.83 185th 56th 5th 134
New Home Developers 8.41 6th 3rd 2nd 71
Realtors 1.89 182nd 54th 4th -13
Average 2.80 87th 28th 2nd 37
Shopping Florists 6.04 120th 34th 4th -37
Average 6.04 120th 34th 4th -37
Travel Car Rentals 2.90 106th 26th 4th 2
Hotels 3.13 188th 58th 6th -24
Average 3.02 187th 53rd 5th -11

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.