Findings for PPC in Cleveland

Cleveland Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Cleveland was the 18th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of August 2016. Cleveland also ranks amongst the most expensive cities in Ohio, ranking 2nd. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Fort Wayne ranked as the least expensive city.

Month over Month Google Adwords Prices for Cleveland Rise in August 2016

SEP's research shows that the average price of a click to advertisers targeting Cleveland keywords increased by 21% in August 2016.

Not surprisingly, the month over month price increases for Cleveland Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 104% Higher in Cleveland than Akron

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Cleveland are 104% higher than in Akron. The average price of a click in Cleveland is $16.03.

This price difference is understandable though, given the population of Akron is less than Cleveland, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Minneapolis, and found the average price of a click in Cleveland was 23% lower than in Minneapolis. This suggests that perhaps prices in Cleveland are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Cleveland

Summary PPC Stats for Cleveland for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 16.03 64th 18th 2nd 21
Automotive/Vehicle Auto Insurance 87.32 18th 5th 1st 33
Auto Parts 2.83 47th 16th 2nd 29
Dealerships 4.12 99th 43rd 4th NA
Tires 4.28 114th 29th 2nd 7
Towing 5.47 85th 25th 1st 510
Average 13.41 111st 29th 3rd 114
B2B Office Furniture 5.79 78th 21st 5th 42
Printers 21.53 1st 1st 1st 115
Average 11.04 16th 6th 2nd 52
Entertainment/Recreation Restaurants 17.41 1st 1st 1st 1
Average 17.41 1st 1st 1st 1
Finance Credit Counselling 4.14 72nd 22nd 2nd NA
Mortgages 23.43 11th 4th 1st NA
Payday Loans 15.77 27th 12nd 3rd 15
Average 14.78 131st 41st 4th NA
Health, Beauty & Fitness Chiropractors 8.94 96th 35th 2nd 3
Cosmetic Surgery 11.87 29th 9th 1st 54
Dentists 13.34 75th 19th 2nd -5
Martial Arts 3.29 66th 22nd 3rd -43
Massage Therapy 20.99 4th 1st 1st 238
Average 12.80 40th 10th 1st 31
Home & Garden Appliance Repair 10.46 151st 46th 4th 0
Furniture 3.97 107th 16th 3rd 17
Garage Doors 23.24 106th 32nd 4th -15
Landscapers 4.73 108th 37th 3rd 2
Moving Companies 17.12 125th 33rd 2nd -8
Pest Control 14.04 192nd 40th 2nd 13
Plumbers 26.17 171st 42nd 3rd -5
Roofing 21.91 53rd 24th 4th 2
Self Storage Companies 10.09 149th 34th 3rd 0
Windows and Doors 19.50 15th 9th 3rd NA
Average 15.45 175th 41st 3rd 1
Legal Criminal Lawyers 44.01 40th 12nd 2nd 0
Family Law 19.21 71st 20th 1st NA
Law Firms 12.56 172nd 48th 5th 0
Personal Injury Law 100.07 88th 23rd 2nd NA
Average 48.45 81st 20th 1st 0
Real Estate Apartment Rentals 1.79 103rd 28th 3rd 0
Condos 0.57 211st 63rd 5th 0
New Home Developers 4.90 77th 26th 1st 0
Realtors 2.05 149th 42nd 2nd 0
Average 2.25 136th 35th 2nd 0
Shopping Florists 6.55 162nd 52nd 5th 0
Average 6.55 162nd 52nd 5th 0
Travel Car Rentals 3.43 84th 27th 4th 0
Hotels 5.08 68th 20th 1st 0
Average 4.25 80th 23rd 1st 0

Study Results for Other Cities:

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U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.