Findings for PPC in Cleveland

Cleveland Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Cleveland was the 133rd least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Cleveland also ranks amongst the least expensive cities in Ohio, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 70% Higher in Cleveland than Akron

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Cleveland are 70% higher than in Akron. The average price of a click in Cleveland is $9.77.

This price difference is understandable though, given the population of Akron is less than Cleveland, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Minneapolis, and found the average price of a click in Cleveland was 44% lower than in Minneapolis. This suggests that perhaps prices in Cleveland are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Cleveland

Summary PPC Stats for Cleveland for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.77 133rd 33rd 3rd 5
Automotive/Vehicle Auto Insurance 48.60 111st 29th 4th 0
Auto Parts 1.34 94th 43rd 4th -15
Dealerships 3.19 114th 40th 5th -25
Tires 3.50 77th 19th 2nd -10
Towing 3.02 92nd 24th 2nd NA
Average 12.92 105th 23rd 4th -12
B2B Office Furniture 4.80 70th 21st 2nd -12
Printers 11.27 10th 5th 1st -1
Average 6.96 46th 10th 1st -5
Entertainment/Recreation Restaurants 0.99 155th 46th 6th -24
Average 0.99 155th 46th 6th -24
Finance Insurance 41.54 62nd 21st 3rd NA
Mortgages 16.97 15th 4th 1st NA
Payday Loans 11.47 42nd 18th 4th 47
Average 20.36 95th 28th 4th NA
Health, Beauty & Fitness Chiropractors 12.10 29th 8th 2nd 26
Cosmetic Surgery 5.32 79th 23rd 2nd NA
Dentists 9.92 130th 45th 4th 25
Martial Arts 2.57 57th 14th 2nd 51
Massage Therapy 10.75 22nd 10th 1st 54
Optometrists 4.69 48th 18th 2nd NA
Average 7.97 137th 42nd 4th 19
Home & Garden Appliance Repair 9.23 108th 31st 2nd -23
Furniture 2.69 65th 16th 2nd 7
Garage Doors 10.16 139th 38th 3rd -24
Landscapers 2.32 158th 53rd 5th -26
Moving Companies 13.27 101st 25th 3rd -1
Pest Control 18.71 169th 30th 3rd NA
Plumbers 18.06 186th 47th 3rd 10
Roofing 15.60 52nd 19th 2nd 14
Self Storage Companies 7.29 202nd 50th 4th 9
Windows and Doors 19.06 3rd 2nd 2nd NA
Average 11.60 184th 42nd 4th 8
Legal Criminal Lawyers 10.88 81st 20th 3rd NA
Family Law 13.72 70th 21st 2nd NA
Law Firms 8.13 152nd 49th 5th -14
Personal Injury Law 53.58 121st 35th 4th 0
Real Estate Lawyers 8.50 29th 8th 1st NA
Average 18.09 149th 41st 3rd NA
Real Estate Apartment Rentals 1.39 119th 32nd 3rd -6
Condos 0.83 151st 46th 4th NA
New Home Developers 3.93 57th 18th 1st 87
Realtors 2.12 125th 40th 2nd 5
Average 2.03 116th 34th 2nd 14
Shopping Florists 4.78 151st 45th 5th 0
Average 4.78 151st 45th 5th 0
Travel Car Rentals 2.64 84th 28th 3rd -1
Hotels 3.16 116th 42nd 3rd -1
Average 2.90 110th 39th 4th -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.