Findings for PPC in Cleveland

Cleveland Ranks Amongst Most Expensive Markets for Keywords in Rocky Mountain States

SEP's ongoing research into PPC Campaigns has revealed that Cleveland was the 16th most expensive city in Rocky Mountain States in keyword bids in Google Adwords for the month of September 2016. Cleveland also ranks amongst the most expensive cities in Ohio, ranking 1st. In the study, Ann Arbour ranked as the most expensive city in Rocky Mountain States for keywords, while Fort Wayne ranked as the least expensive city.

Year over Year Google Adwords Prices for Cleveland are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Cleveland keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 95% Higher in Cleveland than Akron

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Cleveland are 95% higher than in Akron. The average price of a click in Cleveland is $16.70.

This price difference is understandable though, given the population of Akron is less than Cleveland, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Minneapolis, and found the average price of a click in Cleveland was 23% lower than in Minneapolis. This suggests that perhaps prices in Cleveland are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Cleveland


Summary PPC Stats for Cleveland for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 16.70 60th 16th 1st 9
Automotive/Vehicle Auto Insurance 128.70 4th 2nd 1st 130
Auto Parts 1.68 81st 35th 6th -22
Dealerships 4.88 46th 20th 1st NA
Tires 3.67 109th 29th 3rd -16
Towing 4.83 71st 24th 2nd -5
Average 41.14 3rd 1st 1st 23
B2B Office Furniture 5.63 61st 24th 2nd 3
Printers 21.49 2nd 1st 1st 390
Average 13.56 5th 1st 1st 131
Entertainment/Recreation Restaurants 3.42 112nd 33rd 3rd 36
Average 3.42 112nd 33rd 3rd 36
Finance Credit Counselling 14.62 54th 18th 2nd NA
Insurance 26.63 103rd 31st 2nd NA
Mortgages 15.64 18th 8th 1st NA
Payday Loans 13.80 6th 4th 3rd -12
Average 16.90 106th 33rd 4th NA
Health, Beauty & Fitness Chiropractors 3.35 224th 69th 4th 39
Cosmetic Surgery 24.45 2nd 1st 1st 21
Dentists 11.52 122nd 38th 4th -22
Martial Arts 3.49 57th 20th 3rd -15
Massage Therapy 13.05 25th 11th 1st 76
Optometrists 4.04 88th 30th 3rd NA
Average 11.96 53rd 17th 2nd 9
Home & Garden Appliance Repair 9.43 169th 45th 3rd -24
Furniture 3.42 110th 22nd 3rd -8
Garage Doors 14.34 155th 48th 5th 2
Landscapers 6.04 56th 19th 3rd 13
Moving Companies 13.52 141st 32nd 3rd -13
Pest Control 10.77 227th 52nd 3rd -17
Plumbers 23.65 174th 43rd 2nd 127
Roofing 21.51 57th 23rd 4th -4
Self Storage Companies 11.64 76th 22nd 1st -21
Windows and Doors 22.99 3rd 2nd 2nd NA
Average 13.60 183rd 45th 2nd 5
Legal Criminal Lawyers 30.23 50th 10th 2nd 9
Family Law 8.99 109th 27th 2nd NA
Law Firms 22.67 83rd 21st 1st -9
Personal Injury Law 81.43 100th 27th 3rd NA
Average 36.34 101st 27th 4th -2
Real Estate Apartment Rentals 1.49 138th 36th 4th -21
Condos 1.13 140th 42nd 4th -18
New Home Developers 3.85 85th 28th 3rd 4
Realtors 1.15 221st 64th 5th -37
Average 1.78 164th 45th 4th -19
Shopping Florists 10.29 12nd 3rd 1st 47
Average 10.29 12nd 3rd 1st 47
Travel Car Rentals 3.87 38th 10th 2nd -12
Hotels 3.99 145th 52nd 5th 0
Average 3.93 96th 32nd 3rd -6

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.