Findings for PPC in Columbus

Columbus Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Columbus was the 106th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Columbus also ranks amongst the least expensive cities in Ohio, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Columbus Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Columbus keywords increased by 13% in April 2015.

Google Adwords Keyword Prices 24% Higher in Columbus than Dayton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Columbus are 24% higher than in Dayton. The average price of a click in Columbus is $13.38.

This price difference is understandable though, given the population of Dayton is less than Columbus, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Charlotte, and found the average price of a click in Columbus was 20% lower than in Charlotte. This suggests that perhaps prices in Columbus are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Columbus

Summary PPC Stats for Columbus for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.38 106th 27th 3rd 13
Automotive/Vehicle Auto Insurance 68.26 92nd 25th 5th 21
Auto Parts 1.73 91st 36th 4th 43
Dealerships 3.48 139th 52nd 6th NA
Tires 3.72 106th 24th 2nd 249
Towing 3.04 150th 45th 4th 48
Average 20.79 71st 18th 4th 51
B2B Office Furniture 4.20 98th 37th 4th 1
Average 4.20 131st 43rd 5th NA
Entertainment/Recreation Restaurants 1.13 137th 45th 5th -29
Average 1.13 137th 45th 5th -29
Finance Insurance 92.60 15th 4th 2nd 0
Payday Loans 11.06 82nd 28th 4th 0
Average 38.24 28th 6th 2nd NA
Health, Beauty & Fitness Chiropractors 2.59 241st 71st 5th -39
Cosmetic Surgery 4.29 113rd 35th 3rd 11
Dentists 10.90 161st 49th 6th 55
Optometrists 7.55 13rd 3rd 1st NA
Average 8.62 192nd 59th 5th 17
Home & Garden Appliance Repair 1.43 193rd 53rd 5th -32
Furniture 2.73 111st 18th 2nd -15
Garage Doors 34.66 66th 16th 1st 74
Landscapers 2.61 140th 55th 4th 0
Moving Companies 15.71 129th 29th 3rd -13
Pest Control 27.61 80th 9th 1st 49
Plumbers 27.43 133rd 40th 1st -9
Roofing 16.21 83rd 35th 4th 1
Self Storage Companies 13.62 105th 26th 3rd -1
Windows and Doors 12.84 30th 13rd 4th NA
Average 16.27 146th 39th 2nd 5
Legal Criminal Lawyers 44.66 44th 16th 2nd 0
Law Firms 7.72 152nd 42nd 5th NA
Personal Injury Law 81.97 99th 23rd 2nd -1
Average 23.60 132nd 30th 3rd NA
Real Estate Apartment Rentals 2.61 44th 11th 1st 16
Condos 2.03 82nd 32nd 3rd 11
New Home Developers 7.47 14th 2nd 2nd 146
Realtors 2.72 99th 33rd 3rd 12
Average 3.61 38th 12nd 2nd 36
Shopping Florists 8.08 24th 5th 1st 16
Average 8.08 24th 5th 1st 16
Travel Car Rentals 2.94 122nd 38th 3rd 15
Hotels 2.96 174th 55th 5th -14
Average 2.95 188th 57th 5th 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.