Findings for PPC in Columbus

Columbus Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Columbus was the 124th least expensive city in USA in keyword bids in Google Adwords for the month of June 2016. Columbus also ranks amongst the least expensive cities in Ohio, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Columbus Rise in June 2016

SEP's research shows that the average price of a click to advertisers targeting Columbus keywords increased by 10% in June 2016.

Not surprisingly, the month over month price increases for Columbus Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 52% Higher in Columbus than Dayton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Columbus are 52% higher than in Dayton. The average price of a click in Columbus is $11.88.

This price difference is understandable though, given the population of Dayton is less than Columbus, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Charlotte, and found the average price of a click in Columbus was 34% lower than in Charlotte. This suggests that perhaps prices in Columbus are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Columbus

Summary PPC Stats for Columbus for June 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.88 124th 37th 2nd 10
Automotive/Vehicle Auto Insurance 76.64 57th 14th 2nd 18
Auto Parts 1.28 130th 48th 6th -30
Dealerships 4.46 95th 37th 3rd NA
Tires 3.77 132nd 40th 5th 50
Towing 1.34 154th 48th 4th -28
Average 25.03 28th 9th 1st -2
B2B Office Furniture 2.94 144th 45th 6th -20
Average 2.94 150th 45th 6th NA
Entertainment/Recreation Restaurants 2.60 34th 9th 3rd 65
Average 2.60 34th 9th 3rd 65
Finance Insurance 39.19 57th 17th 2nd 0
Payday Loans 12.12 66th 25th 5th -24
Average 21.14 84th 30th 4th NA
Health, Beauty & Fitness Chiropractors 8.97 104th 37th 1st 17
Cosmetic Surgery 3.56 113rd 35th 3rd -17
Dentists 10.97 148th 45th 4th 0
Massage Therapy 10.59 24th 12nd 1st 142
Optometrists 4.00 93rd 31st 4th NA
Average 9.37 149th 49th 3rd 15
Home & Garden Appliance Repair 14.11 89th 23rd 2nd -3
Furniture 3.83 55th 5th 1st 11
Garage Doors 21.08 118th 33rd 4th -16
Landscapers 1.93 173rd 59th 5th 0
Moving Companies 12.77 142nd 32nd 3rd -15
Pest Control 14.68 202nd 47th 2nd 24
Plumbers 19.76 184th 51st 4th 98
Roofing 20.73 53rd 22nd 3rd -6
Self Storage Companies 19.00 21st 5th 1st 41
Windows and Doors 25.87 5th 5th 2nd NA
Average 14.94 158th 42nd 2nd 25
Legal Criminal Lawyers 23.39 68th 21st 3rd NA
Law Firms 15.33 139th 47th 4th NA
Average 16.67 175th 52nd 4th NA
Real Estate Apartment Rentals 1.78 113rd 33rd 1st -5
Condos 1.69 107th 32nd 2nd -14
New Home Developers 1.50 198th 50th 4th -72
Realtors 2.73 110th 36th 3rd 79
Average 2.02 170th 50th 3rd 6
Shopping Florists 9.56 9th 2nd 1st 8
Average 9.56 9th 2nd 1st 8
Travel Car Rentals 4.15 31st 7th 2nd 5
Hotels 3.43 160th 53rd 3rd 14
Average 3.79 100th 31st 3rd 9

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.