Findings for PPC in Columbus

Columbus Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Columbus was the 146th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Columbus also ranks amongst the least expensive cities in Ohio, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 5% Higher in Columbus than Dayton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Columbus are 5% higher than in Dayton. The average price of a click in Columbus is $10.77.

This price difference is understandable though, given the population of Dayton is less than Columbus, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Charlotte, and found the average price of a click in Columbus was 35% lower than in Charlotte. This suggests that perhaps prices in Columbus are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Columbus


Summary PPC Stats for Columbus for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.77 146th 41st 4th 2
Automotive/Vehicle Auto Insurance 71.22 95th 34th 4th 7
Auto Parts 1.26 102nd 52nd 5th -12
Dealerships 3.78 124th 43rd 3rd NA
Tires 2.35 203rd 59th 6th -41
Towing 3.35 129th 39th 3rd 0
Average 16.39 108th 37th 5th -6
B2B Office Furniture 4.16 118th 37th 3rd 3
Average 4.16 141st 42nd 4th NA
Entertainment/Recreation Restaurants 1.54 102nd 28th 5th -29
Average 1.54 102nd 28th 5th -29
Finance Credit Counselling 15.37 51st 18th 3rd NA
Average 15.37 112nd 35th 4th NA
Health, Beauty & Fitness Chiropractors 8.37 114th 36th 3rd -13
Cosmetic Surgery 3.24 113rd 32nd 3rd -15
Dentists 7.04 242nd 69th 6th -7
Massage Therapy 4.99 76th 28th 4th -26
Optometrists 4.92 52nd 14th 1st NA
Average 6.11 246th 70th 6th -9
Home & Garden Appliance Repair 18.23 60th 13rd 1st 21
Furniture 3.16 64th 14th 1st -16
Garage Doors 11.40 165th 45th 4th -13
Landscapers 1.50 159th 50th 4th -25
Moving Companies 21.22 95th 25th 3rd 20
Pest Control 17.37 165th 36th 2nd 15
Plumbers 18.86 177th 49th 3rd 40
Roofing 20.30 62nd 23rd 3rd -1
Self Storage Companies 12.11 146th 40th 3rd -2
Windows and Doors 12.11 27th 14th 3rd NA
Average 13.98 190th 48th 3rd 3
Legal Criminal Lawyers 63.69 21st 5th 1st 6
Law Firms 13.87 100th 33rd 3rd NA
Personal Injury Law 84.45 101st 20th 2nd 0
Average 31.07 110th 23rd 2nd NA
Real Estate Apartment Rentals 2.24 56th 14th 1st 0
Condos 1.63 113rd 41st 3rd -25
New Home Developers 3.27 98th 37th 3rd -17
Realtors 2.49 122nd 41st 2nd 39
Average 2.41 116th 39th 3rd 3
Shopping Florists 6.93 79th 20th 2nd -6
Average 6.93 79th 20th 2nd -6
Travel Car Rentals 2.55 144th 36th 5th 23
Hotels 3.67 143rd 42nd 2nd 5
Average 3.11 175th 49th 4th 14

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.