Findings for PPC in Dayton

Dayton Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Dayton was the 195th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Dayton also ranks amongst the least expensive cities in Ohio, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 46% Lower in Dayton than Cincinnati

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Dayton are 46% lower than in Cincinnati. The average price of a click in Dayton is $7.61.

This price differential is expected however, as Cincinnati has a larger population than Dayton.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Dayton

Summary PPC Stats for Dayton for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.61 195th 51st 5th 2
Automotive/Vehicle Auto Parts 1.86 42nd 18th 1st NA
Dealerships 3.27 107th 37th 3rd NA
Tires 3.55 72nd 16th 1st 99
Average 3.10 199th 52nd 6th NA
Entertainment/Recreation Restaurants 1.29 111st 34th 4th 1
Average 1.29 111st 34th 4th 1
Finance Payday Loans 13.39 29th 11th 3rd -8
Average 13.39 117th 36th 6th NA
Health, Beauty & Fitness Chiropractors 3.70 199th 65th 5th -19
Dentists 12.58 65th 20th 2nd NA
Average 10.36 56th 15th 1st 4
Home & Garden Furniture 2.30 107th 31st 6th NA
Garage Doors 10.28 138th 37th 2nd 30
Landscapers 9.70 11th 3rd 1st NA
Moving Companies 7.29 170th 47th 5th NA
Pest Control 18.23 176th 33rd 4th NA
Plumbers 13.09 211st 53rd 5th -4
Roofing 31.04 6th 2nd 1st 5
Self Storage Companies 9.42 149th 35th 3rd -14
Average 13.07 157th 36th 2nd NA
Legal Criminal Lawyers 5.38 88th 24th 5th NA
Law Firms 9.00 135th 42nd 4th NA
Personal Injury Law 16.02 142nd 39th 5th NA
Average 9.68 187th 54th 6th NA
Real Estate Apartment Rentals 0.89 179th 54th 6th -13
Condos 1.08 132nd 40th 3rd NA
New Home Developers 3.15 95th 28th 3rd NA
Realtors 1.80 158th 50th 3rd 15
Average 1.50 188th 54th 4th 3
Shopping Florists 3.05 214th 63rd 6th NA
Average 3.05 214th 63rd 6th NA
Travel Car Rentals 1.87 168th 56th 6th NA
Hotels 3.57 75th 26th 2nd -1
Average 3.00 97th 34th 2nd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.