Findings for PPC in Dayton

Dayton Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Dayton was the 169th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Dayton also ranks amongst the least expensive cities in Ohio, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Dayton Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Dayton keywords increased by 13% in December 2014.

Google Adwords Keyword Prices 34% Lower in Dayton than Cincinnati

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Dayton are 34% lower than in Cincinnati. The average price of a click in Dayton is $9.21.

This price differential is expected however, as Cincinnati has a larger population than Dayton.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Mesquite, and found the average price of a click in Dayton was 30% higher than in Mesquite.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Dayton

Summary PPC Stats for Dayton for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.21 169th 48th 4th 13
Automotive/Vehicle Auto Parts 1.33 122nd 45th 6th -26
Dealerships 4.94 38th 19th 4th 12
Tires 3.34 111st 28th 3rd 77
Average 3.58 189th 53rd 6th 9
B2B Office Furniture 2.60 116th 37th 4th -8
Average 2.60 127th 38th 4th -3
Entertainment/Recreation Restaurants 3.45 15th 4th 1st 14
Average 3.45 15th 4th 1st 14
Finance Payday Loans 10.79 59th 24th 3rd 131
Average 10.79 133rd 42nd 4th 21
Health, Beauty & Fitness Chiropractors 6.60 143rd 50th 4th 54
Dentists 8.57 198th 63rd 6th -6
Average 7.91 181st 59th 6th 3
Home & Garden Furniture 2.89 82nd 14th 2nd 33
Garage Doors 21.13 100th 26th 2nd 20
Moving Companies 14.22 144th 35th 5th 5
Pest Control 15.73 156th 26th 1st -1
Plumbers 35.98 97th 27th 1st -13
Roofing 20.22 61st 24th 3rd 0
Windows and Doors 7.65 44th 21st 5th NA
Average 19.35 80th 21st 1st 4
Legal Law Firms 16.12 66th 21st 1st NA
Personal Injury Law 28.37 139th 36th 4th NA
Average 19.19 151st 38th 4th NA
Real Estate Apartment Rentals 0.93 227th 66th 6th 17
Condos 0.55 195th 60th 3rd NA
New Home Developers 3.56 120th 32nd 3rd 17
Realtors 3.10 84th 32nd 2nd 1
Average 2.12 162nd 47th 3rd 7
Travel Car Rentals 1.45 211st 68th 6th NA
Hotels 3.43 132nd 41st 3rd 55
Average 2.77 202nd 60th 6th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.