Findings for PPC in Dayton

Dayton Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Dayton was the 169th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Dayton also ranks amongst the least expensive cities in Ohio, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 39% Lower in Dayton than Cincinnati

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Dayton are 39% lower than in Cincinnati. The average price of a click in Dayton is $10.17.

This price differential is expected however, as Cincinnati has a larger population than Dayton.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Dayton

Summary PPC Stats for Dayton for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.17 169th 45th 5th NA
Automotive/Vehicle Auto Insurance 133.94 19th 9th 2nd NA
Dealerships 3.62 129th 45th 5th NA
Tires 5.27 46th 10th 1st 33
Towing 0.35 188th 56th 6th 0
Average 25.35 48th 18th 3rd NA
B2B Office Furniture 2.82 150th 48th 6th 59
Average 2.82 163rd 49th 6th NA
Entertainment/Recreation Restaurants 1.98 50th 14th 2nd -46
Average 1.98 50th 14th 2nd -46
Health, Beauty & Fitness Chiropractors 1.37 241st 74th 6th -41
Dentists 8.09 213rd 58th 5th -18
Average 6.74 231st 63rd 5th -10
Home & Garden Furniture 2.36 143rd 39th 4th -3
Garage Doors 47.51 28th 6th 1st 6
Landscapers 10.03 15th 6th 1st 0
Moving Companies 14.66 157th 40th 4th 0
Pest Control 19.23 152nd 30th 1st 11
Plumbers 18.29 180th 52nd 4th -28
Roofing 29.60 28th 8th 1st 0
Self Storage Companies 14.69 95th 24th 2nd -11
Windows and Doors 13.30 19th 11th 2nd NA
Average 17.17 135th 37th 2nd 2
Legal Law Firms 9.14 135th 45th 4th NA
Average 9.14 191st 50th 5th NA
Real Estate Apartment Rentals 1.12 190th 60th 6th 3
Condos 2.35 71st 25th 2nd NA
New Home Developers 3.23 117th 39th 4th -13
Realtors 2.19 148th 47th 3rd -11
Average 2.00 163rd 48th 4th -2
Shopping Florists 3.56 209th 63rd 5th -33
Average 3.56 209th 63rd 5th -33
Travel Car Rentals 3.20 83rd 19th 3rd NA
Hotels 3.46 159th 49th 4th -17
Average 3.33 153rd 43rd 3rd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.