Findings for PPC in Dayton

Dayton Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Dayton was the 227th least expensive city in USA in keyword bids in Google Adwords for the month of June 2016. Dayton also ranks amongst the least expensive cities in Ohio, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Dayton are up in June 2016

SEP's research shows that the average price of a click to advertisers targeting Dayton keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 55% Lower in Dayton than Cincinnati

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Dayton are 55% lower than in Cincinnati. The average price of a click in Dayton is $7.79.

This price differential is expected however, as Cincinnati has a larger population than Dayton.

For better comparison of prices, we also compared prices with another city with a similar population, Mesquite, and found the average price of a click in Dayton was 7% lower than in Mesquite.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Dayton

Summary PPC Stats for Dayton for June 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.79 227th 62nd 5th NA
Automotive/Vehicle Auto Parts 2.53 38th 18th 2nd 67
Dealerships 3.68 149th 47th 4th NA
Tires 3.96 120th 39th 4th 108
Average 3.39 237th 64th 6th NA
B2B Office Furniture 11.00 8th 2nd 1st 35
Average 11.00 21st 6th 2nd NA
Entertainment/Recreation Restaurants 0.53 233rd 69th 6th -10
Average 0.53 233rd 69th 6th -10
Health, Beauty & Fitness Dentists 13.93 93rd 28th 1st 11
Average 13.93 33rd 15th 1st 3
Home & Garden Furniture 2.83 133rd 28th 4th 1
Garage Doors 30.81 79th 20th 1st 72
Landscapers 5.50 51st 11th 1st -2
Moving Companies 9.69 168th 43rd 5th 0
Pest Control 9.50 234th 63rd 5th -18
Plumbers 44.81 85th 26th 1st 0
Roofing 13.95 105th 42nd 4th -13
Self Storage Companies 8.14 204th 48th 4th 36
Average 13.30 186th 47th 3rd 6
Legal Law Firms 14.12 149th 49th 5th NA
Average 14.12 185th 54th 6th NA
Real Estate Apartment Rentals 1.03 214th 66th 6th 25
Condos 3.25 28th 8th 1st NA
New Home Developers 4.35 75th 26th 2nd NA
Realtors 2.80 104th 32nd 2nd 18
Average 2.43 116th 32nd 2nd 16
Shopping Florists 3.83 208th 60th 5th -20
Average 3.83 208th 60th 5th -20
Travel Car Rentals 3.17 99th 31st 4th NA
Hotels 2.86 208th 67th 5th 17
Average 2.96 197th 60th 5th NA

Study Results for Other Cities:

See full City list:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.