Findings for PPC in Dayton

Dayton Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Dayton was the 161st least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Dayton also ranks amongst the least expensive cities in Ohio, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Dayton Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Dayton keywords increased by 19% in April 2015.

Google Adwords Keyword Prices 36% Lower in Dayton than Cincinnati

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Dayton are 36% lower than in Cincinnati. The average price of a click in Dayton is $10.78.

This price differential is expected however, as Cincinnati has a larger population than Dayton.

For better comparison of prices, we also compared prices with another city with a similar population, Mesquite, and found the average price of a click in Dayton was 21% lower than in Mesquite.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Dayton

Summary PPC Stats for Dayton for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.78 161st 40th 5th NA
Automotive/Vehicle Auto Insurance 136.60 13rd 2nd 1st NA
Auto Parts 0.98 149th 49th 6th 0
Dealerships 5.08 40th 18th 1st NA
Tires 2.70 177th 50th 6th -35
Towing 7.29 39th 13rd 1st 661
Average 22.67 57th 11th 3rd NA
B2B Office Furniture 3.31 125th 43rd 5th -12
Average 3.31 143rd 45th 6th NA
Entertainment/Recreation Restaurants 1.16 131st 43rd 4th -21
Average 1.16 131st 43rd 4th -21
Finance Payday Loans 1.77 145th 45th 6th 0
Average 1.77 174th 53rd 6th NA
Health, Beauty & Fitness Dentists 10.96 149th 48th 5th 34
Average 10.96 97th 35th 2nd 10
Home & Garden Furniture 2.45 142nd 33rd 4th 3
Garage Doors 16.08 138th 38th 3rd -22
Landscapers 6.16 59th 24th 1st -12
Moving Companies 14.94 133rd 30th 4th 4
Pest Control 18.01 158th 28th 2nd -2
Plumbers 14.85 205th 58th 5th 16
Roofing 20.34 60th 25th 1st -5
Self Storage Companies 14.05 94th 25th 2nd 2
Average 12.49 199th 52nd 3rd -2
Legal Criminal Lawyers 64.00 28th 8th 1st 0
Family Law 17.84 65th 22nd 2nd NA
Law Firms 9.37 134th 32nd 3rd NA
Average 21.99 139th 33rd 4th NA
Real Estate Apartment Rentals 1.31 182nd 53rd 5th 19
Condos 2.93 38th 11th 1st NA
New Home Developers 2.98 146th 43rd 4th 24
Realtors 3.21 65th 23rd 1st 60
Average 2.47 111st 36th 3rd 27
Shopping Florists 5.28 147th 51st 5th 24
Average 5.28 147th 51st 5th 24
Travel Car Rentals 1.75 208th 67th 6th -46
Hotels 5.82 19th 5th 1st 64
Average 3.79 72nd 19th 1st 9

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.