Findings for PPC in Dayton

Dayton Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Dayton was the 209th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Dayton also ranks amongst the least expensive cities in Ohio, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Dayton are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Dayton keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 46% Lower in Dayton than Cincinnati

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Dayton are 46% lower than in Cincinnati. The average price of a click in Dayton is $8.82.

This price differential is expected however, as Cincinnati has a larger population than Dayton.

For better comparison of prices, we also compared prices with another city with a similar population, Mesquite, and found the average price of a click in Dayton was 13% lower than in Mesquite.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Dayton


Summary PPC Stats for Dayton for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.82 209th 55th 4th -1
Automotive/Vehicle Auto Parts 2.23 54th 25th 4th -35
Dealerships 3.37 123rd 51st 5th NA
Tires 1.62 217th 64th 6th -45
Towing 5.41 54th 20th 1st 0
Average 2.94 255th 69th 6th -10
B2B Office Furniture 4.28 111st 37th 5th -26
Average 4.28 139th 45th 5th NA
Entertainment/Recreation Restaurants 0.25 245th 75th 6th -32
Average 0.25 245th 75th 6th -32
Finance Payday Loans 12.89 10th 6th 4th 10
Average 12.89 127th 38th 5th NA
Health, Beauty & Fitness Chiropractors 3.05 229th 70th 5th -11
Dentists 13.00 86th 26th 2nd 23
Average 10.52 96th 29th 4th 5
Home & Garden Appliance Repair 8.18 181st 49th 4th 0
Furniture 2.21 209th 58th 5th -29
Garage Doors 29.33 75th 24th 2nd 82
Landscapers 6.43 48th 16th 2nd 25
Moving Companies 8.55 194th 52nd 5th -39
Pest Control 9.26 233rd 57th 4th -9
Plumbers 23.21 176th 44th 3rd -18
Roofing 35.20 13rd 6th 1st 46
Self Storage Companies 5.87 223rd 54th 4th -31
Average 13.45 187th 47th 4th 4
Legal Law Firms 19.38 98th 25th 3rd NA
Personal Injury Law 17.64 133rd 39th 5th NA
Average 19.03 170th 42nd 5th NA
Real Estate Apartment Rentals 1.60 123rd 30th 2nd -19
Condos 1.17 132nd 41st 3rd NA
New Home Developers 10.78 6th 1st 1st NA
Realtors 1.53 172nd 51st 3rd -13
Average 2.36 98th 31st 2nd -14
Shopping Florists 4.16 189th 53rd 5th -19
Average 4.16 189th 53rd 5th -19
Travel Car Rentals 3.68 50th 16th 4th -9
Hotels 3.62 177th 58th 6th 0
Average 3.65 140th 50th 5th -5

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

Interested in learning if your PPC campaigns are optimized for maximum ROI and performance? Let one of our PPC specialists dive into your Google Adwords or Bing account to review the current setup and identify areas for improvement. They will review your campaigns, ad groups, targeting and keywords among other essential elements. Click below to learn more or to order your PPC audit today.

Get a FREE PPC Audit

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.