Findings for PPC in Dayton

Dayton Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Dayton was the 211st least expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Dayton also ranks amongst the least expensive cities in Ohio, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Year over Year Google Adwords Prices for Dayton are up in August 2016

SEP's research shows that the average price of a click to advertisers targeting Dayton keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 39% Lower in Dayton than Cincinnati

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Dayton are 39% lower than in Cincinnati. The average price of a click in Dayton is $9.68.

This price differential is expected however, as Cincinnati has a larger population than Dayton.

For better comparison of prices, we also compared prices with another city with a similar population, Mesquite, and found the average price of a click in Dayton was 29% lower than in Mesquite.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Dayton

Summary PPC Stats for Dayton for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.68 211st 56th 4th 4
Automotive/Vehicle Dealerships 2.77 175th 65th 6th NA
Tires 3.26 195th 59th 6th -8
Average 3.01 266th 74th 6th 4
B2B Office Furniture 7.44 37th 10th 3rd 70
Average 7.44 63rd 16th 4th NA
Entertainment/Recreation Restaurants 7.82 21st 7th 3rd -10
Average 7.82 21st 7th 3rd -10
Finance Payday Loans 13.86 51st 21st 5th -11
Average 13.86 144th 47th 6th NA
Health, Beauty & Fitness Chiropractors 5.11 177th 54th 4th 0
Cosmetic Surgery 4.25 112nd 36th 3rd NA
Dentists 12.07 110th 32nd 4th 25
Average 9.11 149th 44th 4th 7
Home & Garden Appliance Repair 11.98 133rd 42nd 3rd 0
Furniture 3.72 128th 22nd 4th 4
Garage Doors 32.52 67th 18th 3rd 10
Landscapers 11.15 8th 1st 1st 26
Moving Companies 5.95 195th 54th 6th -23
Pest Control 6.93 250th 68th 5th -2
Plumbers 15.43 223rd 59th 5th 66
Roofing 18.45 79th 33rd 5th 2
Self Storage Companies 6.92 220th 50th 4th 0
Average 13.28 205th 49th 5th 7
Legal Criminal Lawyers 5.21 81st 23rd 3rd NA
Law Firms 24.24 82nd 22nd 3rd NA
Average 20.44 172nd 47th 4th NA
Real Estate Apartment Rentals 1.98 89th 23rd 1st 0
New Home Developers 2.84 166th 45th 4th NA
Realtors 1.27 232nd 65th 6th 0
Average 1.82 185th 47th 4th 0
Shopping Florists 7.29 131st 44th 3rd 0
Average 7.29 131st 44th 3rd 0
Travel Car Rentals 3.78 60th 21st 3rd NA
Hotels 4.21 136th 43rd 3rd 0
Average 4.07 102nd 37th 4th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.