Findings for PPC in Toledo

Toledo Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Toledo was the 161st least expensive city in USA in keyword bids in Google Adwords for the month of June 2016. Toledo also ranks amongst the least expensive cities in Ohio, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Toledo are up in June 2016

SEP's research shows that the average price of a click to advertisers targeting Toledo keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 22% Lower in Toledo than Detroit

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Toledo are 22% lower than in Detroit. The average price of a click in Toledo is $10.39.

This price differential is expected however, as Detroit has a larger population than Toledo.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Greensboro, and found the average price of a click in Toledo was 17% higher than in Greensboro.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Toledo

Summary PPC Stats for Toledo for June 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.39 161st 44th 3rd 6
Automotive/Vehicle Auto Insurance 53.21 100th 30th 3rd 0
Auto Parts 1.93 74th 32nd 4th -42
Dealerships 2.66 201st 61st 6th NA
Tires 2.55 204th 62nd 6th 3
Towing 1.54 151st 46th 3rd -16
Average 17.54 79th 22nd 3rd -9
B2B Office Furniture 7.58 35th 9th 2nd 30
Average 7.58 60th 20th 3rd NA
Entertainment/Recreation Restaurants 2.68 33rd 8th 2nd 46
Average 2.68 33rd 8th 2nd 46
Finance Insurance 63.66 25th 7th 1st NA
Payday Loans 13.10 52nd 18th 3rd -16
Average 29.95 53rd 15th 1st NA
Health, Beauty & Fitness Chiropractors 4.43 209th 66th 4th 189
Dentists 9.17 208th 56th 6th 2
Martial Arts 2.20 88th 24th 2nd -10
Massage Therapy 4.23 84th 30th 4th NA
Optometrists 4.33 87th 28th 2nd NA
Average 5.89 259th 72nd 6th 17
Home & Garden Appliance Repair 13.66 96th 25th 3rd 6
Furniture 2.10 193rd 55th 6th 13
Garage Doors 21.58 117th 32nd 3rd 26
Landscapers 2.42 163rd 54th 4th -9
Moving Companies 18.23 93rd 21st 1st 5
Pest Control 9.13 237th 64th 6th 4
Plumbers 10.09 216th 62nd 6th 7
Roofing 22.24 44th 16th 2nd 53
Self Storage Companies 5.38 250th 66th 5th -16
Windows and Doors 27.29 4th 4th 1st NA
Average 12.14 201st 53rd 5th 10
Legal Law Firms 8.88 179th 58th 6th NA
Personal Injury Law 38.06 118th 33rd 3rd NA
Average 16.18 177th 53rd 5th NA
Real Estate Apartment Rentals 1.34 175th 53rd 5th 1
Condos 0.42 214th 61st 6th NA
Realtors 1.45 233rd 62nd 5th 0
Average 1.30 252nd 68th 5th -2
Shopping Florists 3.77 209th 61st 6th -22
Average 3.77 209th 61st 6th -22
Travel Car Rentals 4.69 14th 1st 1st 118
Hotels 3.35 167th 56th 4th 3
Average 4.02 77th 23rd 2nd 60

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.