Findings for PPC in Toledo

Toledo Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Toledo was the 185th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Toledo also ranks amongst the least expensive cities in Ohio, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Toledo Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Toledo keywords increased by 25% in December 2014.

Google Adwords Keyword Prices 33% Lower in Toledo than Detroit

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Toledo are 33% lower than in Detroit. The average price of a click in Toledo is $8.41.

This price differential is expected however, as Detroit has a larger population than Toledo.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Toledo

Summary PPC Stats for Toledo for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.41 185th 51st 5th 25
Automotive/Vehicle Auto Insurance 56.99 83rd 26th 3rd 0
Auto Parts 1.47 107th 41st 5th -25
Dealerships 5.41 22nd 12nd 3rd 13
Tires 2.37 174th 59th 6th -40
Towing 1.39 154th 45th 4th -6
Average 9.61 132nd 42nd 4th -7
Entertainment/Recreation Restaurants 1.82 91st 29th 6th 17
Average 1.82 91st 29th 6th 17
Finance Payday Loans 9.41 82nd 30th 4th -1
Average 9.41 142nd 43rd 5th -1
Health, Beauty & Fitness Chiropractors 5.90 158th 54th 5th 140
Cosmetic Surgery 4.86 94th 30th 3rd NA
Dentists 12.50 88th 34th 2nd 47
Martial Arts 6.04 4th 1st 1st 0
Massage Therapy 6.92 47th 14th 2nd NA
Average 8.84 143rd 46th 2nd 28
Home & Garden Appliance Repair 11.67 134th 37th 2nd -1
Furniture 2.45 140th 35th 5th 11
Garage Doors 8.62 167th 48th 6th -7
Landscapers 3.38 125th 41st 5th 20
Moving Companies 33.70 9th 2nd 1st 0
Pest Control 3.82 241st 63rd 6th 0
Plumbers 9.92 222nd 62nd 6th 42
Roofing 27.01 30th 12nd 2nd 71
Self Storage Companies 4.04 263rd 71st 5th -23
Windows and Doors 26.21 2nd 1st 1st NA
Average 12.69 185th 47th 5th 13
Legal Law Firms 13.17 90th 31st 2nd NA
Average 13.17 169th 47th 5th NA
Real Estate Apartment Rentals 1.28 181st 53rd 5th 17
Condos 0.48 198th 61st 4th NA
Realtors 1.74 202nd 60th 4th 77
Average 1.39 241st 63rd 5th 36
Shopping Florists 4.87 163rd 47th 5th 19
Average 4.87 163rd 47th 5th 19
Travel Car Rentals 4.81 26th 6th 2nd 121
Hotels 4.02 77th 24th 1st 25
Average 4.41 42nd 9th 1st 73

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.