Findings for PPC in Broken Arrow

Broken Arrow Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Broken Arrow was the 262nd least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Broken Arrow also ranks amongst the least expensive cities in Oklahoma, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 64% Lower in Broken Arrow than Tulsa

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Broken Arrow are 64% lower than in Tulsa. The average price of a click in Broken Arrow is $4.44.

This price differential is expected however, as Tulsa has a larger population than Broken Arrow.

For better comparison of prices, we also compared prices with another city with a similar population, Boulder, and found the average price of a click in Broken Arrow was 72% lower than in Boulder.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Broken Arrow

Summary PPC Stats for Broken Arrow for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.44 262nd 37th 4th NA
Automotive/Vehicle Auto Parts 1.69 55th 6th 2nd NA
Dealerships 5.24 20th 5th 2nd NA
Tires 2.28 166th 26th 2nd -15
Towing 0.72 151st 22nd 3rd NA
Average 2.44 233rd 36th 4th NA
Entertainment/Recreation Restaurants 0.75 186th 28th 3rd 9
Average 0.75 186th 28th 3rd 9
Finance Payday Loans 5.37 115th 23rd 3rd NA
Average 5.37 163rd 24th 3rd NA
Health, Beauty & Fitness Chiropractors 9.08 61st 15th 2nd NA
Dentists 7.72 196th 34th 3rd NA
Martial Arts 0.72 102nd 16th 2nd 279
Optometrists 4.97 41st 5th 2nd NA
Average 6.32 215th 30th 2nd NA
Home & Garden Appliance Repair 8.84 118th 13rd 2nd NA
Furniture 1.73 175th 32nd 3rd NA
Garage Doors 11.27 130th 18th 2nd NA
Pest Control 9.76 240th 38th 4th NA
Plumbers 7.91 231st 31st 4th NA
Roofing 11.51 101st 22nd 4th NA
Self Storage Companies 3.38 266th 39th 4th 117
Average 7.06 264th 38th 4th NA
Legal Law Firms 1.08 228th 37th 3rd NA
Average 1.08 236th 37th 3rd NA
Real Estate Apartment Rentals 0.95 168th 31st 3rd NA
New Home Developers 3.53 77th 13rd 2nd 6
Realtors 1.97 140th 20th 4th -12
Average 2.23 97th 12nd 1st NA
Shopping Florists 6.09 68th 15th 2nd NA
Average 6.09 68th 15th 2nd NA
Travel Car Rentals 1.61 184th 32nd 3rd NA
Hotels 1.53 229th 39th 4th -1
Average 1.56 241st 38th 4th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.