Findings for PPC in Broken Arrow

Broken Arrow Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Broken Arrow was the 234th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Broken Arrow also ranks amongst the least expensive cities in Oklahoma, ranking as number 3rd. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Broken Arrow Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Broken Arrow keywords increased by 13% in November 2014.

Google Adwords Keyword Prices 53% Lower in Broken Arrow than Tulsa

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Broken Arrow are 53% lower than in Tulsa. The average price of a click in Broken Arrow is $6.15.

This price differential is expected however, as Tulsa has a larger population than Broken Arrow.

For better comparison of prices, we also compared prices with another city with a similar population, Boulder, and found the average price of a click in Broken Arrow was 51% lower than in Boulder.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Broken Arrow

Summary PPC Stats for Broken Arrow for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.15 234th 35th 3rd NA
Automotive/Vehicle Auto Insurance 10.98 149th 25th 3rd NA
Auto Parts 1.54 109th 21st 3rd -12
Dealerships 2.04 193rd 38th 4th NA
Tires 2.02 184th 28th 4th -41
Average 3.72 185th 29th 3rd NA
Entertainment/Recreation Restaurants 0.56 217th 37th 4th 76
Average 0.56 217th 37th 4th 76
Finance Insurance 11.12 106th 20th 3rd NA
Payday Loans 17.48 33rd 13rd 1st 226
Average 14.30 119th 23rd 3rd NA
Health, Beauty & Fitness Chiropractors 23.07 8th 6th 1st NA
Dentists 13.23 76th 14th 2nd 92
Optometrists 4.50 61st 8th 2nd NA
Average 13.42 19th 8th 1st NA
Home & Garden Furniture 2.83 60th 11th 1st 37
Garage Doors 11.26 146th 20th 3rd -7
Landscapers 1.02 172nd 23rd 3rd 0
Pest Control 10.86 214th 32nd 3rd 19
Plumbers 6.51 228th 33rd 4th 15
Roofing 12.49 108th 24th 3rd NA
Self Storage Companies 5.71 250th 34th 3rd 36
Average 6.83 266th 36th 4th 11
Real Estate Apartment Rentals 1.92 88th 17th 2nd NA
Condos 0.51 190th 24th 3rd NA
New Home Developers 3.88 94th 13rd 2nd 8
Property Management 6.52 39th 6th 1st 65
Realtors 2.35 155th 21st 3rd 3
Average 2.90 94th 13rd 1st 33
Travel Hotels 1.25 239th 39th 4th -16
Average 1.25 263rd 39th 4th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.