Findings for PPC in Broken Arrow

Broken Arrow Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Broken Arrow was the 220th least expensive city in USA in keyword bids in Google Adwords for the month of June 2016. Broken Arrow also ranks amongst the least expensive cities in Oklahoma, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 46% Lower in Broken Arrow than Tulsa

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Broken Arrow are 46% lower than in Tulsa. The average price of a click in Broken Arrow is $8.14.

This price differential is expected however, as Tulsa has a larger population than Broken Arrow.

For better comparison of prices, we also compared prices with another city with a similar population, Boulder, and found the average price of a click in Broken Arrow was 55% lower than in Boulder.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Broken Arrow

Summary PPC Stats for Broken Arrow for June 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.14 220th 31st 3rd 4
Automotive/Vehicle Auto Insurance 35.61 127th 22nd 3rd 4
Auto Parts 2.45 41st 6th 1st -6
Dealerships 3.54 157th 32nd 2nd NA
Tires 2.02 217th 34th 4th -55
Towing 3.27 119th 19th 3rd NA
Average 12.07 119th 22nd 3rd -6
Entertainment/Recreation Restaurants 0.40 241st 39th 4th -15
Average 0.40 241st 39th 4th -15
Finance Insurance 45.51 43rd 7th 3rd NA
Payday Loans 6.44 141st 25th 3rd 56
Average 19.46 102nd 23rd 3rd NA
Health, Beauty & Fitness Chiropractors 14.66 37th 7th 2nd 0
Dentists 8.73 219th 32nd 4th 9
Optometrists 5.79 65th 10th 1st NA
Average 10.22 126th 17th 2nd 2
Home & Garden Appliance Repair 7.19 178th 22nd 3rd -7
Furniture 2.03 196th 37th 4th 18
Garage Doors 30.71 82nd 15th 1st 43
Landscapers 3.35 126th 20th 3rd 7
Pest Control 12.98 218th 32nd 4th -1
Plumbers 12.01 212nd 25th 2nd 96
Roofing 11.95 122nd 19th 4th NA
Self Storage Companies 3.94 267th 37th 3rd -6
Average 8.96 255th 32nd 4th 14
Real Estate Apartment Rentals 1.37 170th 32nd 3rd -5
New Home Developers 3.72 107th 18th 1st 0
Realtors 3.41 62nd 8th 2nd 3
Average 2.94 73rd 12nd 1st -1
Shopping Florists 5.02 176th 31st 4th -16
Average 5.02 176th 31st 4th -16
Travel Car Rentals 2.97 119th 14th 3rd NA
Hotels 5.44 33rd 9th 2nd 89
Average 4.62 32nd 5th 1st NA

Study Results for Other Cities:

See full City list:

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Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.