Findings for PPC in Broken Arrow

Broken Arrow Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Broken Arrow was the 256th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Broken Arrow also ranks amongst the least expensive cities in Oklahoma, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 64% Lower in Broken Arrow than Tulsa

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Broken Arrow are 64% lower than in Tulsa. The average price of a click in Broken Arrow is $5.68.

This price differential is expected however, as Tulsa has a larger population than Broken Arrow.

For better comparison of prices, we also compared prices with another city with a similar population, Boulder, and found the average price of a click in Broken Arrow was 62% lower than in Boulder.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Broken Arrow

Summary PPC Stats for Broken Arrow for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.68 256th 35th 3rd 2
Automotive/Vehicle Auto Parts 2.02 63rd 7th 1st 0
Dealerships 1.79 235th 40th 4th NA
Tires 2.52 187th 26th 4th -34
Towing 5.79 68th 10th 1st NA
Average 2.93 250th 36th 4th -9
Entertainment/Recreation Restaurants 0.50 218th 35th 4th -18
Average 0.50 218th 35th 4th -18
Finance Payday Loans 9.45 99th 23rd 3rd 21
Average 9.45 157th 26th 3rd NA
Health, Beauty & Fitness Chiropractors 12.28 59th 12nd 2nd -7
Dentists 9.07 201st 34th 4th -3
Optometrists 7.30 15th 2nd 1st NA
Average 9.36 149th 24th 3rd -3
Home & Garden Appliance Repair 14.31 105th 18th 2nd -8
Furniture 2.19 168th 32nd 3rd 79
Garage Doors 32.84 75th 16th 1st 0
Pest Control 15.08 179th 30th 2nd 5
Plumbers 3.74 254th 33rd 3rd -35
Roofing 3.99 200th 32nd 4th NA
Self Storage Companies 6.80 238th 28th 2nd -9
Average 9.46 242nd 31st 3rd 2
Real Estate Apartment Rentals 1.84 119th 22nd 3rd 49
Condos 1.48 117th 14th 4th NA
New Home Developers 4.23 74th 15th 2nd 0
Realtors 2.22 145th 24th 3rd 1
Average 2.60 99th 17th 2nd 23
Shopping Florists 6.51 94th 14th 3rd -2
Average 6.51 94th 14th 3rd -2
Travel Car Rentals 1.29 216th 37th 4th NA
Hotels 3.06 164th 32nd 4th 4
Average 2.47 230th 39th 4th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.