Findings for PPC in Broken Arrow

Broken Arrow Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Broken Arrow was the 234th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Broken Arrow also ranks amongst the least expensive cities in Oklahoma, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Broken Arrow are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Broken Arrow keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 48% Lower in Broken Arrow than Tulsa

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Broken Arrow are 48% lower than in Tulsa. The average price of a click in Broken Arrow is $7.58.

This price differential is expected however, as Tulsa has a larger population than Broken Arrow.

For better comparison of prices, we also compared prices with another city with a similar population, Boulder, and found the average price of a click in Broken Arrow was 54% lower than in Boulder.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Broken Arrow

Summary PPC Stats for Broken Arrow for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.58 234th 34th 3rd 6
Automotive/Vehicle Auto Insurance 23.85 163rd 23rd 3rd 12
Dealerships 4.25 71st 13rd 4th NA
Tires 1.97 213rd 33rd 4th -28
Towing 1.55 188th 25th 4th NA
Average 8.81 153rd 24th 3rd 43
Entertainment/Recreation Restaurants 3.32 115th 19th 2nd 0
Average 3.32 115th 19th 2nd 0
Finance Insurance 26.39 105th 20th 3rd NA
Payday Loans 9.02 36th 12nd 2nd 3
Average 14.81 115th 22nd 3rd NA
Health, Beauty & Fitness Chiropractors 11.55 51st 11th 2nd -20
Dentists 9.16 188th 30th 3rd 15
Martial Arts 5.52 22nd 6th 1st 30
Optometrists 6.68 36th 7th 1st NA
Average 9.01 155th 22nd 2nd 4
Home & Garden Appliance Repair 15.24 79th 15th 3rd 6
Furniture 3.86 75th 17th 1st 9
Garage Doors 11.23 175th 18th 2nd 68
Moving Companies 14.45 127th 21st 3rd -21
Pest Control 9.07 237th 38th 4th -13
Plumbers 15.85 224th 25th 2nd 60
Roofing 5.07 205th 31st 4th -9
Self Storage Companies 5.10 241st 34th 4th -13
Average 11.12 224th 26th 3rd 7
Real Estate Apartment Rentals 1.45 144th 26th 4th -22
Condos 0.76 189th 28th 4th 33
New Home Developers 3.97 82nd 16th 2nd 11
Realtors 1.65 151st 19th 2nd -33
Average 1.91 151st 23rd 3rd -5
Shopping Florists 4.77 177th 27th 4th -26
Average 4.77 177th 27th 4th -26
Travel Car Rentals 2.43 165th 27th 3rd NA
Hotels 3.60 179th 30th 3rd 0
Average 3.21 190th 29th 3rd NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.