Findings for PPC in Broken Arrow

Broken Arrow Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Broken Arrow was the 180th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Broken Arrow also ranks amongst the least expensive cities in Oklahoma, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 36% Lower in Broken Arrow than Tulsa

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Broken Arrow are 36% lower than in Tulsa. The average price of a click in Broken Arrow is $9.57.

This price differential is expected however, as Tulsa has a larger population than Broken Arrow.

For better comparison of prices, we also compared prices with another city with a similar population, Boulder, and found the average price of a click in Broken Arrow was 23% lower than in Boulder.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Broken Arrow

Summary PPC Stats for Broken Arrow for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.57 180th 31st 3rd 5
Automotive/Vehicle Auto Insurance 59.55 120th 15th 3rd 0
Auto Parts 2.02 56th 8th 2nd 0
Dealerships 3.87 119th 25th 3rd NA
Tires 3.75 118th 15th 2nd 30
Average 22.08 71st 11th 3rd 4
Entertainment/Recreation Restaurants 0.85 181st 32nd 4th -13
Average 0.85 181st 32nd 4th -13
Finance Insurance 33.61 73rd 11th 3rd NA
Payday Loans 7.95 113rd 25th 2nd -24
Average 16.50 107th 20th 3rd NA
Health, Beauty & Fitness Chiropractors 15.85 37th 10th 2nd -8
Dentists 9.72 180th 32nd 3rd -8
Martial Arts 0.96 101st 19th 4th 0
Optometrists 8.81 12nd 1st 1st NA
Average 10.09 120th 24th 2nd -3
Home & Garden Appliance Repair 18.85 55th 8th 1st 0
Furniture 1.03 226th 39th 4th -25
Garage Doors 32.37 71st 15th 1st 10
Pest Control 10.94 209th 32nd 4th 0
Plumbers 7.03 242nd 32nd 4th 6
Self Storage Companies 10.04 181st 15th 1st 181
Average 10.49 238th 30th 3rd 15
Real Estate Apartment Rentals 1.11 193rd 33rd 3rd -13
Condos 0.49 212nd 30th 4th NA
New Home Developers 4.23 69th 13rd 2nd 88
Realtors 2.56 115th 16th 2nd -10
Average 2.43 112nd 16th 2nd 9
Shopping Florists 6.75 89th 24th 3rd -10
Average 6.75 89th 24th 3rd -10
Travel Car Rentals 3.42 66th 8th 2nd NA
Hotels 2.95 201st 35th 4th -5
Average 3.10 177th 32nd 4th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.