Findings for PPC in Broken Arrow

Broken Arrow Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Broken Arrow was the 213rd least expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Broken Arrow also ranks amongst the least expensive cities in Oklahoma, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Year over Year Google Adwords Prices for Broken Arrow are up in August 2016

SEP's research shows that the average price of a click to advertisers targeting Broken Arrow keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 34% Lower in Broken Arrow than Tulsa

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Broken Arrow are 34% lower than in Tulsa. The average price of a click in Broken Arrow is $9.64.

This price differential is expected however, as Tulsa has a larger population than Broken Arrow.

For better comparison of prices, we also compared prices with another city with a similar population, Boulder, and found the average price of a click in Broken Arrow was 48% lower than in Boulder.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Broken Arrow

Summary PPC Stats for Broken Arrow for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.64 213rd 32nd 3rd 8
Automotive/Vehicle Auto Insurance 56.99 75th 10th 3rd 0
Dealerships 5.24 51st 9th 3rd NA
Tires 3.71 162nd 17th 1st 6
Towing 3.74 141st 22nd 3rd NA
Average 19.37 45th 7th 3rd 39
Entertainment/Recreation Restaurants 2.75 137th 21st 2nd 0
Average 2.75 137th 21st 2nd 0
Finance Insurance 31.92 77th 16th 3rd NA
Payday Loans 5.38 160th 30th 3rd -8
Average 14.20 137th 24th 3rd NA
Health, Beauty & Fitness Chiropractors 11.84 46th 9th 2nd -16
Dentists 5.48 273rd 40th 4th -18
Martial Arts 1.41 91st 13rd 2nd -64
Optometrists 3.76 96th 20th 3rd NA
Average 6.34 258th 36th 4th -11
Home & Garden Appliance Repair 10.66 148th 21st 3rd 0
Furniture 5.78 22nd 8th 1st 0
Garage Doors 36.68 52nd 14th 1st 152
Landscapers 5.24 87th 19th 3rd 5
Moving Companies 15.71 142nd 22nd 3rd -23
Pest Control 13.45 198th 26th 2nd 71
Plumbers 11.12 244th 29th 3rd 27
Self Storage Companies 5.97 234th 31st 2nd 0
Average 15.36 177th 23rd 2nd 20
Legal Law Firms 1.70 230th 36th 4th NA
Average 1.70 240th 36th 4th NA
Real Estate Apartment Rentals 1.79 101st 21st 3rd 0
Condos 1.01 165th 24th 4th 0
New Home Developers 4.11 104th 17th 2nd 0
Realtors 1.92 165th 26th 4th 0
Average 2.17 145th 25th 3rd 0
Shopping Florists 6.98 147th 19th 3rd 0
Average 6.98 147th 19th 3rd 0
Travel Car Rentals 3.67 67th 6th 2nd NA
Hotels 4.41 118th 21st 3rd 0
Average 4.16 90th 16th 3rd NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.