Findings for PPC in Broken Arrow

Broken Arrow Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Broken Arrow was the 248th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Broken Arrow also ranks amongst the least expensive cities in Oklahoma, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 56% Lower in Broken Arrow than Tulsa

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Broken Arrow are 56% lower than in Tulsa. The average price of a click in Broken Arrow is $5.95.

This price differential is expected however, as Tulsa has a larger population than Broken Arrow.

For better comparison of prices, we also compared prices with another city with a similar population, Boulder, and found the average price of a click in Broken Arrow was 58% lower than in Boulder.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Broken Arrow


Summary PPC Stats for Broken Arrow for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.95 248th 38th 3rd 5
Automotive/Vehicle Dealerships 3.56 104th 21st 4th 25
Tires 4.12 63rd 11th 2nd 159
Average 3.93 176th 29th 3rd 26
Entertainment/Recreation Restaurants 1.27 150th 26th 2nd -10
Average 1.27 150th 26th 2nd -10
Finance Insurance 33.72 77th 13rd 2nd 0
Payday Loans 12.54 41st 17th 1st -14
Average 12.54 125th 24th 3rd -3
Health, Beauty & Fitness Chiropractors 10.47 64th 13rd 2nd -28
Dentists 11.91 102nd 12nd 2nd -8
Optometrists 4.52 60th 8th 2nd NA
Average 10.44 84th 15th 1st -6
Home & Garden Furniture 0.99 229th 36th 4th -47
Garage Doors 13.29 133rd 19th 3rd 37
Pest Control 6.21 237th 39th 4th -20
Plumbers 4.61 246th 35th 4th 0
Roofing 4.36 196th 32nd 4th NA
Self Storage Companies 8.03 213rd 25th 2nd 40
Average 9.23 242nd 32nd 3rd -1
Legal Law Firms 3.46 193rd 31st 4th NA
Average 3.46 216th 33rd 4th NA
Real Estate Apartment Rentals 1.44 155th 27th 2nd NA
Condos 2.84 56th 6th 1st NA
New Home Developers 4.03 92nd 14th 2nd 3
Realtors 2.59 121st 16th 3rd 15
Average 2.69 104th 17th 2nd 28
Shopping Florists 7.02 66th 11th 3rd 0
Average 7.02 66th 11th 3rd 0
Travel Car Rentals 2.77 147th 28th 3rd NA
Hotels 1.48 238th 39th 4th 25
Average 1.91 250th 41st 4th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.