Findings for PPC in Norman

Norman Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Norman was the 271st least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Norman also ranks amongst the least expensive cities in Oklahoma, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 64% Lower in Norman than Oklahoma City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Norman are 64% lower than in Oklahoma City. The average price of a click in Norman is $4.65.

This price differential is expected however, as Oklahoma City has a larger population than Norman.

For better comparison of prices, we also compared prices with another city with a similar population, Allentown, and found the average price of a click in Norman was 59% lower than in Allentown.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Norman

Summary PPC Stats for Norman for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.65 271st 40th 4th 2
Automotive/Vehicle Auto Parts 1.41 113rd 16th 2nd -23
Dealerships 4.80 47th 6th 1st 17
Tires 3.53 100th 16th 3rd 9
Average 3.25 205th 30th 4th 1
Entertainment/Recreation Restaurants 0.70 222nd 38th 4th 18
Average 0.70 222nd 38th 4th 18
Health, Beauty & Fitness Chiropractors 3.13 218th 31st 4th 0
Dentists 8.47 204th 34th 4th 15
Average 7.14 217th 36th 4th 4
Home & Garden Furniture 2.46 138th 24th 3rd 0
Landscapers 5.01 81st 13rd 1st NA
Pest Control 19.29 117th 19th 1st 0
Plumbers 6.88 234th 31st 3rd NA
Roofing 4.41 195th 31st 3rd 0
Self Storage Companies 2.63 270th 38th 4th NA
Average 8.57 250th 34th 4th NA
Legal Law Firms 4.30 184th 30th 3rd NA
Average 4.30 210th 32nd 3rd NA
Real Estate Apartment Rentals 1.23 186th 30th 3rd NA
Condos 1.26 151st 20th 4th NA
Realtors 2.21 162nd 23rd 4th -2
Average 1.60 224th 33rd 4th 12
Shopping Florists 9.22 20th 3rd 1st 15
Average 9.22 20th 3rd 1st 15
Travel Car Rentals 3.02 127th 22nd 2nd NA
Hotels 2.97 169th 30th 3rd -8
Average 2.98 172nd 33rd 3rd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.