Findings for PPC in Norman

Norman Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Norman was the 252nd least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Norman also ranks amongst the least expensive cities in Oklahoma, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 58% Lower in Norman than Oklahoma City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Norman are 58% lower than in Oklahoma City. The average price of a click in Norman is $5.11.

This price differential is expected however, as Oklahoma City has a larger population than Norman.

For better comparison of prices, we also compared prices with another city with a similar population, Allentown, and found the average price of a click in Norman was 65% lower than in Allentown.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Norman

Summary PPC Stats for Norman for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.11 252nd 36th 3rd NA
Automotive/Vehicle Auto Parts 2.09 26th 1st 1st NA
Dealerships 5.33 17th 4th 1st NA
Tires 1.90 184th 30th 4th NA
Average 3.11 197th 31st 3rd NA
Entertainment/Recreation Restaurants 0.32 232nd 39th 4th 261
Average 0.32 232nd 39th 4th 261
Health, Beauty & Fitness Chiropractors 2.16 227th 32nd 4th -24
Dentists 6.16 239th 37th 4th NA
Average 5.16 247th 38th 4th -8
Home & Garden Furniture 1.64 183rd 33rd 4th NA
Landscapers 4.32 101st 19th 2nd NA
Pest Control 25.30 99th 14th 2nd NA
Plumbers 12.43 216th 29th 3rd NA
Roofing 16.26 47th 13rd 3rd NA
Self Storage Companies 3.41 265th 38th 3rd NA
Average 10.41 202nd 25th 3rd NA
Real Estate Apartment Rentals 1.74 76th 16th 2nd NA
Condos 0.63 171st 26th 3rd NA
Realtors 2.10 127th 17th 3rd NA
Average 1.78 147th 20th 4th NA
Shopping Florists 4.43 168th 30th 4th NA
Average 4.43 168th 30th 4th NA
Travel Car Rentals 1.17 203rd 35th 4th NA
Hotels 2.90 146th 28th 3rd -1
Average 2.32 192nd 32nd 3rd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.