Findings for PPC in Norman

Norman Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Norman was the 263rd least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Norman also ranks amongst the least expensive cities in Oklahoma, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 63% Lower in Norman than Oklahoma City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Norman are 63% lower than in Oklahoma City. The average price of a click in Norman is $5.66.

This price differential is expected however, as Oklahoma City has a larger population than Norman.

For better comparison of prices, we also compared prices with another city with a similar population, Allentown, and found the average price of a click in Norman was 62% lower than in Allentown.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Norman

Summary PPC Stats for Norman for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.66 263rd 41st 4th NA
Automotive/Vehicle Dealerships 5.80 34th 6th 2nd NA
Tires 1.43 230th 33rd 4th -35
Average 3.62 233rd 33rd 4th NA
Entertainment/Recreation Restaurants 0.90 174th 31st 3rd 5
Average 0.90 174th 31st 3rd 5
Health, Beauty & Fitness Chiropractors 11.31 79th 17th 3rd 50
Dentists 8.83 196th 34th 4th -19
Martial Arts 1.31 96th 17th 2nd NA
Optometrists 3.60 82nd 10th 3rd NA
Average 7.12 221st 34th 4th -1
Home & Garden Furniture 4.28 17th 5th 1st 21
Pest Control 13.84 191st 30th 2nd 0
Plumbers 34.14 99th 20th 1st NA
Roofing 5.83 185th 29th 3rd NA
Self Storage Companies 5.39 257th 35th 4th NA
Average 10.45 240th 31st 4th NA
Legal Law Firms 16.66 75th 12nd 1st NA
Average 16.66 154th 26th 3rd NA
Real Estate Apartment Rentals 1.79 97th 20th 2nd -16
Condos 1.08 165th 22nd 3rd NA
Realtors 2.02 168th 25th 4th -6
Average 1.82 184th 25th 4th -10
Shopping Florists 5.60 143rd 30th 4th -1
Average 5.60 143rd 30th 4th -1
Travel Car Rentals 4.21 25th 3rd 1st NA
Hotels 4.31 86th 18th 2nd 20
Average 4.27 43rd 8th 1st NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.