Findings for PPC in Norman

Norman Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Norman was the 275th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Norman also ranks amongst the least expensive cities in Oklahoma, ranking as number 4th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 70% Lower in Norman than Oklahoma City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Norman are 70% lower than in Oklahoma City. The average price of a click in Norman is $3.90.

This price differential is expected however, as Oklahoma City has a larger population than Norman.

For better comparison of prices, we also compared prices with another city with a similar population, Allentown, and found the average price of a click in Norman was 40% lower than in Allentown.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Norman

Summary PPC Stats for Norman for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 3.90 275th 38th 4th NA
Automotive/Vehicle Auto Parts 2.59 24th 5th 1st 3
Dealerships 3.13 126th 29th 3rd NA
Tires 3.00 122nd 15th 2nd -1
Average 2.91 219th 33rd 4th NA
Entertainment/Recreation Restaurants 1.33 129th 22nd 3rd 273
Average 1.33 129th 22nd 3rd 273
Health, Beauty & Fitness Dentists 8.88 181st 28th 4th 77
Average 8.88 110th 17th 2nd 19
Home & Garden Plumbers 9.10 220th 32nd 3rd NA
Self Storage Companies 4.89 261st 37th 4th NA
Average 7.00 262nd 35th 3rd NA
Legal Law Firms 5.05 176th 26th 3rd NA
Average 5.05 211st 29th 3rd NA
Real Estate Apartment Rentals 1.89 90th 18th 3rd NA
Condos 0.39 204th 25th 4th NA
Realtors 2.11 174th 25th 4th 18
Average 1.84 204th 29th 4th 5
Shopping Florists 7.11 49th 9th 3rd 11
Average 7.11 28th 5th 1st 5
Travel Car Rentals 3.10 107th 20th 1st NA
Hotels 3.25 118th 21st 2nd -17
Average 3.20 127th 21st 2nd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.