Findings for PPC in Norman

Norman Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Norman was the 263rd least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Norman also ranks amongst the least expensive cities in Oklahoma, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Norman are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Norman keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 68% Lower in Norman than Oklahoma City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Norman are 68% lower than in Oklahoma City. The average price of a click in Norman is $5.99.

This price differential is expected however, as Oklahoma City has a larger population than Norman.

For better comparison of prices, we also compared prices with another city with a similar population, Allentown, and found the average price of a click in Norman was 64% lower than in Allentown.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Norman


Summary PPC Stats for Norman for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.99 263rd 37th 4th 2
Automotive/Vehicle Dealerships 4.66 55th 9th 3rd NA
Tires 4.82 45th 5th 1st 13
Towing 5.31 56th 4th 1st 0
Average 4.93 202nd 26th 4th 1
Entertainment/Recreation Restaurants 0.37 240th 37th 4th -21
Average 0.37 240th 37th 4th -21
Health, Beauty & Fitness Chiropractors 2.69 234th 36th 3rd -36
Dentists 11.73 117th 20th 2nd 7
Optometrists 0.81 133rd 25th 3rd NA
Average 6.89 235th 34th 4th -2
Home & Garden Appliance Repair 16.52 61st 12nd 2nd 13
Furniture 1.82 222nd 37th 4th -11
Landscapers 4.40 110th 16th 3rd NA
Pest Control 16.00 165th 23rd 1st 63
Plumbers 14.36 234th 28th 4th -10
Roofing 11.96 143rd 22nd 3rd NA
Self Storage Companies 5.16 240th 33rd 3rd -10
Average 10.08 237th 27th 4th 9
Real Estate Apartment Rentals 2.73 45th 11th 1st 33
Condos 1.01 158th 21st 3rd NA
Realtors 1.19 216th 33rd 4th -12
Average 1.74 170th 27th 4th 2
Shopping Florists 6.50 111st 17th 2nd -16
Average 6.50 111st 17th 2nd -16
Travel Car Rentals 2.01 200th 32nd 4th NA
Hotels 3.87 155th 26th 2nd 0
Average 3.25 187th 28th 2nd NA

Study Results for Other Cities:

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U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.