Findings for PPC in Norman

Norman Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Norman was the 265th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Norman also ranks amongst the least expensive cities in Oklahoma, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 67% Lower in Norman than Oklahoma City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Norman are 67% lower than in Oklahoma City. The average price of a click in Norman is $4.95.

This price differential is expected however, as Oklahoma City has a larger population than Norman.

For better comparison of prices, we also compared prices with another city with a similar population, Allentown, and found the average price of a click in Norman was 41% lower than in Allentown.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Norman


Summary PPC Stats for Norman for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.95 265th 37th 4th NA
Automotive/Vehicle Dealerships 5.38 27th 5th 1st NA
Tires 5.36 31st 4th 2nd 137
Average 5.37 190th 26th 3rd NA
Entertainment/Recreation Restaurants 2.38 23rd 5th 1st 209
Average 2.38 23rd 5th 1st 209
Health, Beauty & Fitness Chiropractors 2.29 242nd 34th 4th -40
Dentists 9.55 190th 32nd 3rd 14
Average 7.73 219th 36th 4th 0
Home & Garden Furniture 1.63 205th 37th 4th -40
Moving Companies 15.74 128th 22nd 3rd NA
Pest Control 7.42 224th 36th 4th -13
Roofing 9.36 145th 21st 3rd NA
Self Storage Companies 3.02 269th 40th 4th NA
Average 6.15 270th 38th 4th NA
Real Estate Apartment Rentals 2.65 40th 10th 1st 23
Condos 3.68 23rd 3rd 1st NA
Realtors 2.02 171st 26th 4th 13
Average 2.44 117th 20th 4th 23
Shopping Florists 6.79 71st 10th 2nd 10
Average 6.79 71st 10th 2nd 10
Travel Car Rentals 5.72 3rd 1st 1st NA
Hotels 4.21 71st 14th 2nd -1
Average 4.71 25th 4th 1st NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.