Findings for PPC in Norman

Norman Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Norman was the 249th least expensive city in USA in keyword bids in Google Adwords for the month of July 2015. Norman also ranks amongst the least expensive cities in Oklahoma, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Norman are up in July 2015

SEP's research shows that the average price of a click to advertisers targeting Norman keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 59% Lower in Norman than Oklahoma City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Norman are 59% lower than in Oklahoma City. The average price of a click in Norman is $6.62.

This price differential is expected however, as Oklahoma City has a larger population than Norman.

For better comparison of prices, we also compared prices with another city with a similar population, Allentown, and found the average price of a click in Norman was 17% lower than in Allentown.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Norman


Summary PPC Stats for Norman for July 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.62 249th 37th 4th NA
Automotive/Vehicle Dealerships 2.70 199th 37th 4th NA
Tires 2.61 201st 31st 3rd 5
Average 2.66 261st 41st 4th NA
Entertainment/Recreation Restaurants 0.66 217th 31st 3rd 67
Average 0.66 217th 31st 3rd 67
Health, Beauty & Fitness Chiropractors 13.99 43rd 9th 3rd 0
Dentists 12.08 130th 19th 2nd 3
Martial Arts 2.26 87th 16th 2nd 5
Average 10.50 118th 15th 1st 1
Home & Garden Furniture 2.36 180th 35th 3rd -19
Moving Companies 20.24 71st 14th 2nd -13
Pest Control 25.07 94th 10th 1st 0
Roofing 23.05 41st 9th 3rd NA
Self Storage Companies 3.73 271st 39th 4th NA
Average 11.50 215th 25th 3rd NA
Real Estate Apartment Rentals 2.14 78th 11th 1st -16
Realtors 3.52 54th 5th 1st 32
Average 2.83 81st 13rd 2nd 5
Shopping Florists 7.95 38th 7th 1st 28
Average 7.95 38th 7th 1st 28
Travel Car Rentals 2.21 199th 35th 4th NA
Hotels 5.68 26th 5th 1st 24
Average 4.52 39th 9th 2nd NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.