Findings for PPC in Norman

Norman Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Norman was the 259th least expensive city in USA in keyword bids in Google Adwords for the month of July 2016. Norman also ranks amongst the least expensive cities in Oklahoma, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Year over Year Google Adwords Prices for Norman are up in July 2016

SEP's research shows that the average price of a click to advertisers targeting Norman keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 65% Lower in Norman than Oklahoma City

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Norman are 65% lower than in Oklahoma City. The average price of a click in Norman is $6.85.

This price differential is expected however, as Oklahoma City has a larger population than Norman.

For better comparison of prices, we also compared prices with another city with a similar population, Allentown, and found the average price of a click in Norman was 53% lower than in Allentown.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Norman


Summary PPC Stats for Norman for July 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.85 259th 37th 4th 0
Automotive/Vehicle Dealerships 6.17 21st 3rd 2nd NA
Tires 1.65 227th 32nd 4th 0
Average 3.91 241st 37th 4th 0
Entertainment/Recreation Restaurants 1.12 216th 28th 4th -27
Average 1.12 216th 28th 4th -27
Health, Beauty & Fitness Chiropractors 8.02 113rd 17th 3rd 0
Dentists 9.96 180th 27th 2nd 15
Optometrists 8.21 31st 7th 1st NA
Average 9.16 144th 21st 2nd 4
Home & Garden Landscapers 4.23 128th 22nd 4th NA
Moving Companies 15.27 149th 24th 4th NA
Pest Control 10.04 233rd 33rd 4th -3
Plumbers 7.88 258th 32nd 4th 4
Roofing 5.17 205th 30th 3rd -14
Self Storage Companies 5.65 242nd 32nd 3rd NA
Average 7.99 269th 36th 4th 2
Legal Law Firms 23.62 88th 12nd 1st NA
Average 23.62 161st 24th 3rd NA
Real Estate Apartment Rentals 1.48 138th 25th 4th 0
Condos 1.30 141st 20th 3rd NA
Realtors 2.50 106th 16th 3rd 0
Average 1.97 167th 28th 4th 0
Shopping Florists 6.49 163rd 22nd 4th 0
Average 6.49 163rd 22nd 4th 0
Travel Car Rentals 2.18 198th 34th 4th NA
Hotels 5.34 53rd 12nd 2nd 0
Average 4.29 77th 13rd 2nd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.