Findings for PPC in Oklahoma City

Oklahoma City Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Oklahoma City was the 82nd least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Oklahoma City also ranks amongst the least expensive cities in Oklahoma, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 140% Higher in Oklahoma City than Norman

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Oklahoma City are 140% higher than in Norman. The average price of a click in Oklahoma City is $12.29.

This price difference is understandable though, given the population of Norman is less than Oklahoma City, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Nashville, and found the average price of a click in Oklahoma City was 17% lower than in Nashville. This suggests that perhaps prices in Oklahoma City are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Oklahoma City

Summary PPC Stats for Oklahoma City for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.29 82nd 17th 2nd 1
Automotive/Vehicle Auto Insurance 46.06 115th 16th 1st -9
Auto Parts 1.20 112nd 18th 3rd -8
Dealerships 4.38 47th 11th 4th -4
Tires 2.11 175th 29th 3rd -24
Towing 2.74 103rd 14th 2nd NA
Average 14.46 95th 15th 1st -14
B2B Office Furniture 4.04 84th 15th 2nd NA
Printers 5.59 71st 12nd 2nd NA
Average 4.82 97th 16th 2nd NA
Entertainment/Recreation Restaurants 1.51 85th 13rd 1st 69
Average 1.51 85th 13rd 1st 69
Finance Credit Counselling 11.50 52nd 8th 2nd NA
Insurance 28.70 91st 14th 2nd NA
Payday Loans 7.26 92nd 21st 1st 6
Average 19.79 97th 19th 2nd NA
Health, Beauty & Fitness Chiropractors 3.01 212nd 28th 3rd -50
Cosmetic Surgery 3.81 97th 14th 1st -5
Dentists 12.61 64th 16th 1st 11
Massage Therapy 1.29 113rd 16th 2nd 0
Optometrists 6.75 15th 2nd 1st NA
Average 8.11 130th 24th 1st 3
Home & Garden Appliance Repair 8.11 125th 15th 3rd NA
Furniture 2.27 111st 26th 1st 3
Garage Doors 17.78 96th 17th 1st 4
Landscapers 5.39 67th 15th 1st NA
Moving Companies 14.94 84th 13rd 2nd 2
Pest Control 36.97 14th 2nd 1st NA
Plumbers 15.33 196th 24th 2nd -20
Roofing 20.34 29th 8th 2nd -25
Self Storage Companies 7.96 185th 22nd 2nd 19
Windows and Doors 7.48 52nd 6th 2nd NA
Average 14.07 138th 19th 1st NA
Legal Family Law 11.08 75th 9th 2nd NA
Law Firms 16.90 59th 9th 2nd 33
Personal Injury Law 71.66 89th 13rd 2nd -24
Real Estate Lawyers 2.83 53rd 7th 1st NA
Average 27.96 107th 13rd 2nd NA
Real Estate Apartment Rentals 2.09 52nd 12nd 1st -2
Condos 1.61 84th 10th 1st NA
New Home Developers 2.41 146th 24th 3rd 7
Realtors 2.47 85th 12nd 2nd 11
Average 2.18 100th 14th 2nd 3
Shopping Florists 6.91 33rd 5th 1st -1
Average 6.91 33rd 5th 1st -1
Travel Car Rentals 1.89 165th 29th 2nd -1
Hotels 3.76 65th 9th 1st -1
Average 2.82 125th 23rd 2nd -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.