Findings for PPC in Oklahoma City

Oklahoma City Ranks Amongst Most Expensive Markets for Keywords in West South Central

SEP's ongoing research into PPC Campaigns has revealed that Oklahoma City was the 11th most expensive city in West South Central in keyword bids in Google Adwords for the month of March 2015. Oklahoma City also ranks amongst the most expensive cities in Oklahoma, ranking 1st. In the study, Austin ranked as the most expensive city in West South Central for keywords, while El Paso ranked as the least expensive city.

Google Adwords Keyword Prices 173% Higher in Oklahoma City than Norman

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Oklahoma City are 173% higher than in Norman. The average price of a click in Oklahoma City is $15.46.

This price difference is understandable though, given the population of Norman is less than Oklahoma City, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Nashville, and found the average price of a click in Oklahoma City was 11% lower than in Nashville. This suggests that perhaps prices in Oklahoma City are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Oklahoma City

Summary PPC Stats for Oklahoma City for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.46 62nd 11th 1st 4
Automotive/Vehicle Auto Insurance 92.62 48th 5th 1st 23
Auto Parts 2.06 52nd 6th 1st -27
Dealerships 6.27 23rd 3rd 1st NA
Tires 5.83 35th 5th 1st 71
Towing 5.54 59th 9th 1st 42
Average 22.46 69th 10th 2nd 21
B2B Office Furniture 3.25 138th 18th 2nd -30
Average 3.25 154th 18th 2nd NA
Entertainment/Recreation Restaurants 1.55 91st 20th 2nd 17
Average 1.55 91st 20th 2nd 17
Finance Credit Counselling 14.69 53rd 6th 2nd NA
Insurance 47.51 46th 6th 1st -1
Payday Loans 10.39 71st 19th 1st 51
Average 29.74 49th 6th 1st NA
Health, Beauty & Fitness Chiropractors 8.76 111st 20th 4th -29
Cosmetic Surgery 8.24 69th 11th 1st 1
Dentists 15.63 60th 13rd 1st 5
Martial Arts 1.17 98th 18th 3rd -59
Massage Therapy 10.95 30th 7th 1st NA
Optometrists 4.97 50th 7th 2nd NA
Weight Loss Surgery 15.84 5th 2nd 1st NA
Average 11.16 86th 16th 1st -3
Home & Garden Appliance Repair 6.20 193rd 26th 3rd -40
Furniture 2.60 123rd 30th 2nd -7
Garage Doors 27.21 87th 16th 2nd 10
Landscapers 8.16 29th 9th 1st 0
Moving Companies 24.36 60th 13rd 1st 71
Pest Control 13.21 196th 31st 3rd -9
Plumbers 33.05 103rd 21st 2nd 81
Roofing 30.50 25th 3rd 1st 20
Self Storage Companies 9.19 196th 19th 3rd -9
Windows and Doors 6.53 60th 9th 2nd NA
Average 17.66 126th 21st 1st 11
Legal Criminal Lawyers 69.80 16th 4th 1st 0
Family Law 15.60 86th 9th 1st -6
Law Firms 15.97 80th 14th 3rd -23
Personal Injury Law 62.50 113rd 22nd 2nd 0
Real Estate Lawyers 9.97 39th 6th 2nd 2
Average 29.84 115th 19th 2nd -8
Real Estate Apartment Rentals 1.81 96th 19th 1st -20
Condos 1.47 127th 16th 1st 21
New Home Developers 3.43 100th 16th 3rd 1
Realtors 2.97 79th 12nd 1st -10
Average 2.45 110th 15th 1st -3
Shopping Florists 7.00 76th 20th 2nd -9
Average 7.00 76th 20th 2nd -9
Travel Car Rentals 2.09 193rd 34th 4th -27
Hotels 5.20 38th 6th 1st -1
Average 3.64 102nd 18th 2nd -14

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.