Findings for PPC in Oklahoma City

Oklahoma City Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Oklahoma City was the 81st least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Oklahoma City also ranks amongst the least expensive cities in Oklahoma, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Oklahoma City Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Oklahoma City keywords increased by 30% in December 2014.

Google Adwords Keyword Prices 179% Higher in Oklahoma City than Norman

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Oklahoma City are 179% higher than in Norman. The average price of a click in Oklahoma City is $12.99.

This price difference is understandable though, given the population of Norman is less than Oklahoma City, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Nashville, and found the average price of a click in Oklahoma City was 22% lower than in Nashville. This suggests that perhaps prices in Oklahoma City are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Oklahoma City

Summary PPC Stats for Oklahoma City for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.99 81st 14th 2nd 30
Automotive/Vehicle Auto Insurance 41.07 126th 19th 2nd -30
Auto Parts 2.03 59th 7th 1st -6
Dealerships 4.16 79th 12nd 3rd 12
Tires 4.13 62nd 10th 1st 45
Towing 3.41 105th 20th 2nd -4
Average 13.69 105th 17th 2nd 1
B2B Office Furniture 2.66 112nd 14th 2nd -9
Printers 10.22 21st 5th 1st 51
Average 6.44 50th 8th 1st 14
Entertainment/Recreation Restaurants 1.09 171st 31st 3rd -26
Average 1.09 171st 31st 3rd -26
Finance Credit Counselling 4.65 66th 11th 2nd -11
Insurance 32.42 81st 14th 3rd -2
Mortgages 3.13 58th 9th 2nd 0
Payday Loans 11.42 52nd 20th 2nd 17
Average 15.91 110th 21st 2nd -2
Health, Beauty & Fitness Chiropractors 9.68 79th 17th 3rd 242
Cosmetic Surgery 7.72 63rd 9th 1st 0
Dentists 12.65 84th 10th 1st -5
Martial Arts 1.45 93rd 18th 2nd 0
Massage Therapy 2.43 110th 19th 2nd 0
Optometrists 5.34 41st 7th 1st NA
Average 9.12 131st 20th 2nd 22
Home & Garden Appliance Repair 17.07 70th 9th 2nd 22
Furniture 3.24 50th 11th 1st 72
Garage Doors 23.59 90th 17th 1st 39
Landscapers 3.46 122nd 20th 2nd 11
Moving Companies 24.05 46th 9th 2nd 15
Pest Control 15.69 158th 27th 2nd -4
Plumbers 11.01 216th 26th 1st -7
Roofing 23.72 40th 6th 1st -23
Self Storage Companies 13.49 96th 10th 1st -6
Windows and Doors 9.28 24th 3rd 1st NA
Average 14.98 149th 21st 1st 97
Legal Criminal Lawyers 22.69 67th 9th 1st -6
Family Law 25.82 44th 4th 1st 61
Law Firms 17.23 56th 9th 2nd -20
Personal Injury Law 72.90 104th 19th 2nd NA
Average 34.47 97th 16th 1st 5
Real Estate Apartment Rentals 2.18 80th 14th 1st 4
Condos 2.27 78th 10th 2nd 8
New Home Developers 3.27 133rd 22nd 3rd -6
Realtors 3.81 33rd 7th 1st 26
Average 2.96 82nd 13rd 1st 10
Shopping Florists 8.00 40th 6th 2nd 10
Average 8.00 40th 6th 2nd 10
Travel Car Rentals 2.08 191st 34th 4th -18
Hotels 4.15 67th 14th 1st -3
Average 3.11 159th 30th 2nd -10

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.