Findings for PPC in Tulsa

Tulsa Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Tulsa was the 84th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Tulsa also ranks amongst the least expensive cities in Oklahoma, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Tulsa are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Tulsa keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 92% Higher in Tulsa than Broken Arrow

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Tulsa are 92% higher than in Broken Arrow. The average price of a click in Tulsa is $14.62.

This price difference is understandable though, given the population of Broken Arrow is less than Tulsa, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Baltimore, and found the average price of a click in Tulsa was 19% lower than in Baltimore. This suggests that perhaps prices in Tulsa are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Tulsa

Summary PPC Stats for Tulsa for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.62 84th 15th 2nd -5
Automotive/Vehicle Auto Insurance 85.64 30th 7th 2nd -18
Auto Parts 1.32 114th 15th 2nd -12
Dealerships 6.56 9th 2nd 1st 31
Tires 3.18 144th 19th 3rd 20
Towing 3.01 153rd 21st 3rd -9
Average 24.30 26th 6th 2nd 2
B2B Office Furniture 4.97 85th 11th 1st 0
Printers 7.80 67th 8th 1st 10
Average 6.38 90th 10th 1st NA
Entertainment/Recreation Restaurants 4.53 75th 14th 1st -24
Average 4.53 75th 14th 1st -24
Finance Credit Counselling 19.14 42nd 6th 1st NA
Insurance 46.86 51st 10th 2nd 14
Mortgages 15.25 20th 3rd 1st 21
Payday Loans 12.67 12nd 3rd 1st 13
Average 28.55 41st 10th 2nd NA
Health, Beauty & Fitness Chiropractors 21.31 3rd 1st 1st 26
Cosmetic Surgery 5.27 93rd 14th 2nd 12
Dentists 7.85 225th 36th 4th 10
Martial Arts 2.62 77th 16th 2nd -19
Massage Therapy 15.09 17th 5th 1st 108
Optometrists 4.50 80th 16th 2nd -4
Weight Loss Surgery 3.38 10th 4th 1st NA
Average 8.67 165th 25th 3rd 16
Home & Garden Appliance Repair 17.20 53rd 10th 1st -6
Furniture 2.53 187th 33rd 3rd -12
Garage Doors 9.83 191st 20th 3rd -14
Landscapers 6.21 51st 7th 2nd 9
Moving Companies 22.41 37th 9th 2nd -11
Pest Control 15.58 171st 24th 2nd 5
Plumbers 18.65 207th 23rd 1st 8
Roofing 22.46 49th 11th 1st -5
Self Storage Companies 6.86 204th 30th 2nd -10
Windows and Doors 7.23 69th 11th 2nd NA
Average 15.36 163rd 22nd 2nd -5
Legal Criminal Lawyers 11.20 86th 13rd 2nd -23
Family Law 9.88 105th 14th 2nd -20
Law Firms 8.01 190th 30th 2nd -26
Personal Injury Law 82.31 97th 16th 2nd -12
Real Estate Lawyers 3.86 58th 10th 2nd -17
Average 25.66 147th 20th 2nd -21
Real Estate Apartment Rentals 1.89 96th 21st 3rd -32
Condos 1.03 156th 20th 2nd -9
New Home Developers 4.25 70th 14th 1st -4
Realtors 1.32 201st 30th 3rd -33
Average 2.00 139th 20th 2nd -20
Shopping Florists 6.40 118th 19th 3rd -25
Average 6.40 118th 19th 3rd -25
Travel Car Rentals 2.79 130th 16th 2nd -1
Hotels 3.42 198th 35th 4th 0
Average 3.11 210th 30th 4th -1

Study Results for Other Cities:

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U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.