Findings for PPC in Tulsa

Tulsa Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Tulsa was the 75th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Tulsa also ranks amongst the least expensive cities in Oklahoma, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Tulsa Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Tulsa keywords increased by 10% in December 2014.

Google Adwords Keyword Prices 128% Higher in Tulsa than Broken Arrow

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Tulsa are 128% higher than in Broken Arrow. The average price of a click in Tulsa is $13.61.

This price difference is understandable though, given the population of Broken Arrow is less than Tulsa, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Baltimore, and found the average price of a click in Tulsa was 23% lower than in Baltimore. This suggests that perhaps prices in Tulsa are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Tulsa

Summary PPC Stats for Tulsa for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.61 75th 12nd 1st 10
Automotive/Vehicle Auto Insurance 56.37 87th 15th 1st -30
Auto Parts 1.41 114th 17th 3rd 0
Dealerships 4.38 65th 11th 2nd 2
Tires 3.34 111st 18th 4th 20
Towing 4.57 61st 13rd 1st 9
Average 16.74 78th 13rd 1st -1
B2B Office Furniture 4.42 51st 8th 1st 53
Printers 5.84 68th 12nd 2nd 27
Average 5.13 74th 14th 2nd 26
Entertainment/Recreation Restaurants 2.19 67th 15th 1st 8
Average 2.19 67th 15th 1st 8
Finance Credit Counselling 16.25 48th 9th 1st 3
Insurance 38.67 64th 12nd 1st -12
Mortgages 20.17 11th 3rd 1st 62
Payday Loans 8.05 98th 22nd 3rd 3
Average 25.36 67th 14th 1st 10
Health, Beauty & Fitness Chiropractors 17.97 15th 8th 1st 1
Cosmetic Surgery 4.58 97th 16th 2nd 0
Dentists 9.51 172nd 30th 3rd -5
Martial Arts 2.71 72nd 13rd 1st 0
Massage Therapy 3.76 92nd 15th 1st 0
Optometrists 3.48 89th 13rd 3rd NA
Average 8.03 178th 27th 3rd -2
Home & Garden Appliance Repair 23.04 29th 5th 1st 3
Furniture 2.79 95th 18th 2nd 9
Garage Doors 15.62 121st 18th 2nd -3
Landscapers 3.45 123rd 21st 3rd 12
Moving Companies 40.94 3rd 1st 1st 52
Pest Control 13.08 188th 32nd 3rd -1
Plumbers 9.60 225th 28th 2nd -7
Roofing 20.70 60th 10th 2nd -10
Self Storage Companies 6.85 236th 30th 3rd -10
Windows and Doors 4.67 73rd 10th 2nd NA
Average 14.40 159th 22nd 2nd -1
Legal Criminal Lawyers 19.24 70th 10th 2nd 42
Family Law 16.56 69th 10th 2nd NA
Law Firms 19.80 46th 8th 1st 57
Personal Injury Law 170.23 21st 6th 1st 0
Average 34.35 98th 17th 2nd 24
Real Estate Apartment Rentals 1.15 198th 31st 4th 58
Condos 1.87 106th 17th 3rd 38
New Home Developers 4.33 83rd 11th 1st 8
Realtors 3.10 84th 12nd 2nd 50
Average 2.58 116th 18th 3rd 38
Shopping Florists 6.44 90th 17th 4th -8
Average 6.44 90th 17th 4th -8
Travel Car Rentals 3.08 120th 19th 1st 9
Hotels 3.29 144th 26th 2nd 11
Average 3.18 149th 26th 1st 10

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.