Findings for PPC in Eugene

Eugene Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Eugene was the 235th least expensive city in USA in keyword bids in Google Adwords for the month of June 2016. Eugene also ranks amongst the least expensive cities in Oregon, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Eugene are up in June 2016

SEP's research shows that the average price of a click to advertisers targeting Eugene keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 47% Lower in Eugene than Salem

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Eugene are 47% lower than in Salem. The average price of a click in Eugene is $7.42.

This price differential is expected however, as Salem has a larger population than Eugene.

For better comparison of prices, we also compared prices with another city with a similar population, Corona, and found the average price of a click in Eugene was 24% lower than in Corona.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Eugene

Summary PPC Stats for Eugene for June 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.42 235th 69th 3rd 1
Automotive/Vehicle Auto Insurance 31.08 133rd 28th 3rd 28
Auto Parts 2.04 62nd 11th 1st -11
Auto Wreckers 2.00 20th 7th 2nd -2
Dealerships 2.27 213rd 66th 3rd NA
Tires 2.93 185th 60th 3rd 64
Towing 5.59 51st 15th 2nd -12
Average 7.65 147th 32nd 3rd 5
B2B Office Furniture 6.50 50th 12nd 2nd -25
Printers 11.57 9th 6th 1st -13
Average 8.19 47th 14th 1st NA
Entertainment/Recreation Restaurants 0.59 226th 73rd 4th -24
Average 0.59 226th 73rd 4th -24
Finance Payday Loans 7.74 126th 49th 2nd -5
Average 7.74 165th 59th 4th NA
Health, Beauty & Fitness Chiropractors 11.20 72nd 19th 4th 47
Cosmetic Surgery 6.19 86th 26th 2nd NA
Dentists 14.24 87th 31st 3rd 1
Martial Arts 1.32 103rd 32nd 2nd -3
Massage Therapy 2.60 108th 23rd 4th 0
Optometrists 6.93 44th 18th 2nd NA
Average 10.06 134th 44th 3rd 3
Home & Garden Appliance Repair 7.18 179th 59th 2nd -3
Furniture 3.84 54th 17th 1st 4
Garage Doors 8.73 179th 71st 3rd -27
Landscapers 4.30 91st 23rd 2nd 0
Moving Companies 13.69 135th 42nd 2nd 8
Pest Control 24.53 99th 44th 1st 12
Plumbers 1.12 240th 74th 4th -28
Roofing 18.41 63rd 10th 3rd 68
Self Storage Companies 5.83 243rd 77th 3rd -22
Average 10.46 230th 77th 4th 3
Legal Law Firms 10.76 168th 38th 3rd NA
Average 10.76 197th 48th 3rd NA
Real Estate Apartment Rentals 1.73 117th 25th 2nd 5
Condos 0.98 168th 56th 3rd 2
Realtors 3.07 84th 21st 1st 16
Average 2.20 147th 42nd 2nd 6
Shopping Florists 5.51 154th 49th 3rd 3
Average 5.51 154th 49th 3rd 3
Travel Car Rentals 2.58 168th 56th 2nd -1
Hotels 4.85 60th 15th 2nd 19
Average 3.71 114th 28th 2nd 9

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.