Findings for PPC in Eugene

Eugene Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Eugene was the 199th least expensive city in USA in keyword bids in Google Adwords for the month of July 2016. Eugene also ranks amongst the least expensive cities in Oregon, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Year over Year Google Adwords Prices for Eugene are up in July 2016

SEP's research shows that the average price of a click to advertisers targeting Eugene keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 53% Higher in Eugene than Salem

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Eugene are 53% higher than in Salem. The average price of a click in Eugene is $9.98.

This price differential is somewhat surprising however, as Salem has a larger population than Eugene.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Corona, and found the average price of a click in Eugene was 16% lower than in Corona.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Eugene


Summary PPC Stats for Eugene for July 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.98 199th 59th 2nd 1
Automotive/Vehicle Auto Insurance 48.08 105th 18th 2nd -23
Auto Parts 2.34 69th 23rd 3rd -4
Auto Wreckers 2.49 23rd 16th 2nd 45
Dealerships 2.86 169th 52nd 4th NA
Tires 4.15 123rd 48th 2nd -12
Towing 4.43 123rd 40th 3rd -8
Average 13.60 104th 20th 2nd -2
B2B Office Furniture 5.77 80th 26th 3rd 1
Average 5.77 107th 32nd 3rd NA
Entertainment/Recreation Restaurants 1.50 194th 56th 3rd 0
Average 1.50 194th 56th 3rd 0
Finance Credit Counselling 10.85 65th 18th 1st NA
Insurance 56.65 34th 11th 2nd NA
Payday Loans 6.70 145th 57th 3rd -18
Average 20.22 101st 25th 2nd NA
Health, Beauty & Fitness Chiropractors 9.19 90th 16th 3rd 5
Cosmetic Surgery 14.61 19th 6th 1st NA
Dentists 11.21 130th 44th 3rd 12
Martial Arts 3.10 69th 25th 2nd -20
Massage Therapy 6.04 76th 18th 2nd 21
Optometrists 5.09 67th 26th 2nd NA
Average 9.27 140th 46th 3rd 8
Home & Garden Appliance Repair 6.93 188th 63rd 4th 0
Furniture 5.23 39th 11th 2nd 55
Garage Doors 6.53 192nd 69th 2nd -23
Landscapers 3.02 176th 43rd 3rd 0
Moving Companies 15.92 140th 40th 2nd 45
Pest Control 17.31 158th 67th 3rd -12
Plumbers 12.12 239th 78th 2nd 20
Roofing 5.83 199th 51st 4th -37
Self Storage Companies 7.68 199th 74th 2nd 0
Average 9.64 256th 77th 2nd 3
Legal Law Firms 5.83 215th 57th 3rd NA
Personal Injury Law 101.64 87th 20th 1st NA
Average 37.76 116th 33rd 2nd NA
Real Estate Apartment Rentals 1.77 105th 24th 2nd 0
Condos 1.52 119th 38th 3rd 0
New Home Developers 0.68 212nd 71st 2nd 0
Realtors 2.60 100th 34th 2nd 0
Average 1.95 171st 54th 2nd 0
Shopping Florists 6.81 155th 55th 3rd 0
Average 6.81 155th 55th 3rd 0
Travel Car Rentals 2.84 142nd 45th 2nd 0
Hotels 5.55 43rd 14th 2nd 0
Average 4.19 87th 27th 2nd 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.