Findings for PPC in Eugene

Eugene Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Eugene was the 181st least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Eugene also ranks amongst the least expensive cities in Oregon, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 3% Higher in Eugene than Salem

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Eugene are 3% higher than in Salem. The average price of a click in Eugene is $9.56.

This price differential is somewhat surprising however, as Salem has a larger population than Eugene.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Corona, and found the average price of a click in Eugene was 24% higher than in Corona.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Eugene

Summary PPC Stats for Eugene for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.56 181st 53rd 2nd 3
Automotive/Vehicle Auto Insurance 102.46 35th 12nd 2nd 0
Auto Parts 2.11 50th 15th 3rd 38
Auto Wreckers 2.58 15th 8th 1st -5
Dealerships 2.50 213rd 61st 3rd NA
Tires 3.10 162nd 54th 2nd 31
Towing 12.49 12nd 6th 1st 0
Average 21.63 74th 20th 2nd 5
B2B Office Furniture 6.82 36th 16th 1st 57
Average 6.82 83rd 27th 2nd NA
Entertainment/Recreation Restaurants 0.86 178th 61st 2nd 74
Average 0.86 178th 61st 2nd 74
Finance Credit Counselling 6.64 75th 24th 2nd NA
Payday Loans 6.48 133rd 55th 3rd 36
Average 6.53 175th 58th 3rd NA
Health, Beauty & Fitness Chiropractors 10.56 86th 21st 4th -17
Cosmetic Surgery 10.91 43rd 18th 1st NA
Dentists 11.25 141st 53rd 3rd -16
Massage Therapy 2.05 122nd 27th 4th -73
Optometrists 5.92 30th 11th 1st NA
Average 9.13 161st 57th 4th -4
Home & Garden Appliance Repair 11.24 158th 56th 3rd 2
Furniture 2.16 163rd 43rd 2nd -12
Garage Doors 16.46 139th 65th 4th -14
Landscapers 12.63 8th 1st 1st 0
Moving Companies 15.14 148th 46th 2nd 60
Pest Control 15.71 177th 61st 3rd 2
Plumbers 8.18 240th 76th 4th -17
Roofing 7.45 175th 42nd 4th 0
Self Storage Companies 8.68 204th 73rd 3rd 50
Average 10.89 234th 76th 4th 6
Legal Law Firms 9.00 137th 30th 2nd NA
Average 9.00 194th 54th 3rd NA
Real Estate Apartment Rentals 2.11 65th 13rd 1st -20
Condos 1.27 145th 45th 3rd 5
Realtors 2.48 123rd 33rd 3rd -11
Average 2.13 148th 39th 2nd -7
Shopping Florists 5.83 133rd 47th 2nd -10
Average 5.83 133rd 47th 2nd -10
Travel Car Rentals 2.81 120th 38th 3rd -25
Hotels 4.34 82nd 28th 2nd -3
Average 3.57 110th 29th 2nd -14

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.