Findings for PPC in Eugene

Eugene Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Eugene was the 198th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Eugene also ranks amongst the least expensive cities in Oregon, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 18% Lower in Eugene than Salem

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Eugene are 18% lower than in Salem. The average price of a click in Eugene is $7.51.

This price differential is expected however, as Salem has a larger population than Eugene.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Eugene

Summary PPC Stats for Eugene for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.51 198th 57th 3rd 4
Automotive/Vehicle Auto Insurance 63.99 70th 17th 2nd NA
Auto Parts 1.45 81st 41st 3rd -10
Auto Wreckers 1.78 18th 12nd 2nd -23
Dealerships 1.99 211st 63rd 4th NA
Tires 2.36 161st 63rd 4th -39
Towing 9.10 10th 5th 2nd NA
Average 8.85 140th 38th 2nd NA
B2B Office Furniture 2.91 105th 26th 3rd NA
Average 2.91 117th 32nd 3rd NA
Entertainment/Recreation Restaurants 1.36 104th 30th 1st 11
Average 1.36 104th 30th 1st 11
Finance Payday Loans 7.33 88th 33rd 2nd NA
Average 7.33 151st 47th 3rd NA
Health, Beauty & Fitness Chiropractors 9.05 62nd 17th 4th -11
Cosmetic Surgery 11.97 18th 7th 1st NA
Dentists 12.35 72nd 17th 2nd 7
Massage Therapy 3.28 84th 21st 2nd 18
Optometrists 3.99 67th 21st 2nd NA
Average 9.91 68th 18th 4th 4
Home & Garden Appliance Repair 6.30 154th 52nd 2nd NA
Furniture 1.85 156th 38th 3rd NA
Landscapers 3.37 132nd 29th 3rd NA
Moving Companies 8.75 154th 46th 2nd NA
Pest Control 16.91 189th 64th 3rd NA
Plumbers 22.26 158th 59th 2nd 78
Roofing 5.75 174th 41st 4th NA
Self Storage Companies 7.14 206th 73rd 3rd 44
Windows and Doors 4.00 82nd 22nd 2nd NA
Average 9.47 218th 76th 4th NA
Legal Law Firms 13.64 83rd 18th 3rd NA
Average 13.64 167th 40th 3rd NA
Real Estate Apartment Rentals 2.21 41st 11th 1st 4
Condos 2.24 42nd 12nd 1st NA
Realtors 2.88 61st 15th 1st 11
Average 2.55 71st 15th 1st 4
Shopping Florists 4.62 156th 47th 3rd -1
Average 4.62 156th 47th 3rd -1
Travel Car Rentals 3.07 47th 17th 1st -1
Hotels 3.89 53rd 14th 2nd -1
Average 3.48 50th 15th 2nd -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.