Findings for PPC in Eugene

Eugene Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Eugene was the 249th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Eugene also ranks amongst the least expensive cities in Oregon, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 20% Lower in Eugene than Salem

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Eugene are 20% lower than in Salem. The average price of a click in Eugene is $5.86.

This price differential is expected however, as Salem has a larger population than Eugene.

For better comparison of prices, we also compared prices with another city with a similar population, Corona, and found the average price of a click in Eugene was 29% lower than in Corona.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Eugene

Summary PPC Stats for Eugene for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.86 249th 72nd 4th 1
Automotive/Vehicle Auto Insurance 81.40 30th 5th 2nd 20
Auto Parts 1.69 85th 20th 4th 11
Auto Wreckers 1.72 22nd 13rd 3rd -13
Dealerships 3.40 113rd 21st 2nd 18
Tires 2.51 168th 61st 4th 13
Towing 4.45 65th 20th 2nd 0
Average 10.72 123rd 28th 2nd 9
B2B Office Furniture 2.53 118th 33rd 2nd -17
Average 2.53 130th 38th 2nd -6
Entertainment/Recreation Restaurants 1.03 176th 52nd 3rd 8
Average 1.03 176th 52nd 3rd 8
Finance Payday Loans 9.63 75th 22nd 1st 20
Average 9.63 140th 38th 2nd 3
Health, Beauty & Fitness Chiropractors 5.23 171st 48th 4th -37
Cosmetic Surgery 5.33 91st 23rd 2nd NA
Dentists 11.85 106th 32nd 3rd 34
Martial Arts 3.65 47th 14th 1st 0
Massage Therapy 2.54 109th 22nd 3rd 0
Optometrists 3.95 68th 21st 2nd NA
Average 6.90 225th 71st 4th 6
Home & Garden Appliance Repair 6.95 177th 60th 2nd -9
Furniture 2.64 118th 33rd 1st 3
Garage Doors 10.94 151st 64th 4th NA
Landscapers 8.25 23rd 5th 2nd 22
Moving Companies 9.08 179th 56th 2nd -19
Pest Control 6.07 238th 74th 4th -26
Plumbers 8.57 230th 73rd 3rd 0
Roofing 5.43 191st 45th 4th 0
Self Storage Companies 5.94 248th 78th 3rd 4
Average 6.95 271st 79th 4th -3
Legal Law Firms 2.74 199th 46th 3rd NA
Average 2.74 220th 53rd 3rd NA
Real Estate Apartment Rentals 2.23 77th 17th 2nd 2
Condos 1.33 147th 53rd 2nd NA
Realtors 2.20 163rd 52nd 3rd 1
Average 1.99 175th 54th 2nd 9
Shopping Florists 5.65 130th 36th 2nd -12
Average 5.65 130th 36th 2nd -12
Travel Car Rentals 2.79 144th 49th 2nd -17
Hotels 3.73 100th 33rd 2nd 10
Average 3.26 137th 43rd 2nd -3

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.