Findings for PPC in Eugene

Eugene Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Eugene was the 216th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Eugene also ranks amongst the least expensive cities in Oregon, ranking as number 3rd. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Eugene Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Eugene keywords increased by 26% in November 2014.

Google Adwords Keyword Prices 27% Lower in Eugene than Salem

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Eugene are 27% lower than in Salem. The average price of a click in Eugene is $7.00.

This price differential is expected however, as Salem has a larger population than Eugene.

For better comparison of prices, we also compared prices with another city with a similar population, Corona, and found the average price of a click in Eugene was 30% lower than in Corona.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Eugene

Summary PPC Stats for Eugene for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.00 216th 68th 3rd 26
Automotive/Vehicle Auto Insurance 66.89 72nd 16th 3rd -23
Auto Parts 1.58 101st 29th 3rd 8
Auto Wreckers 2.30 14th 5th 1st NA
Dealerships 2.70 150th 39th 3rd NA
Tires 2.19 172nd 65th 3rd 551
Towing 4.55 67th 29th 1st 304
Average 14.37 99th 21st 3rd 103
B2B Office Furniture 3.85 79th 22nd 2nd 41
Average 3.85 107th 30th 2nd NA
Entertainment/Recreation Restaurants 0.87 183rd 57th 3rd -28
Average 0.87 183rd 57th 3rd -28
Finance Mortgages 8.70 40th 7th 2nd 0
Payday Loans 6.82 109th 40th 1st 31
Average 7.76 145th 45th 2nd NA
Health, Beauty & Fitness Acupuncture 3.07 83rd 31st 3rd 44
Chiropractors 8.23 85th 20th 3rd 55
Cosmetic Surgery 5.31 90th 23rd 2nd NA
Dentists 9.16 174th 54th 4th -11
Martial Arts 3.65 47th 14th 1st 22
Massage Therapy 2.53 109th 22nd 3rd 16
Optometrists 3.94 68th 21st 2nd NA
Average 6.41 217th 63rd 4th 2
Home & Garden Appliance Repair 9.50 133rd 49th 2nd 47
Furniture 2.58 84th 27th 1st 8
Landscapers 4.93 66th 14th 2nd 18
Moving Companies 10.56 192nd 61st 3rd 0
Pest Control 11.19 211st 71st 3rd -17
Plumbers 7.97 225th 73rd 3rd 163
Self Storage Companies 5.11 258th 79th 4th -5
Average 7.48 255th 81st 4th 13
Legal Immigration Lawyers 4.32 95th 25th 2nd NA
Law Firms 5.73 163rd 37th 3rd NA
Traffic Law 12.77 69th 24th 2nd NA
Average 6.86 196th 52nd 3rd NA
Real Estate Apartment Rentals 2.37 55th 13rd 1st -22
Condos 0.90 159th 58th 2nd NA
Property Management 6.85 31st 6th 1st 264
Realtors 3.03 102nd 31st 2nd 58
Average 3.25 73rd 18th 2nd 38
Shopping Florists 6.36 81st 26th 3rd 805
Average 6.36 53rd 20th 2nd 402
Travel Car Rentals 3.36 79th 34th 2nd 6
Hotels 3.34 108th 31st 3rd -4
Average 3.35 96th 30th 3rd 1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.