Findings for PPC in Eugene

Eugene Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Eugene was the 69th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Eugene also ranks amongst the least expensive cities in Oregon, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Eugene Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Eugene keywords increased by 11% in April 2015.

Google Adwords Keyword Prices 66% Higher in Eugene than Salem

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Eugene are 66% higher than in Salem. The average price of a click in Eugene is $15.12.

This price differential is somewhat surprising however, as Salem has a larger population than Eugene.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Corona, and found the average price of a click in Eugene was 25% higher than in Corona.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Eugene


Summary PPC Stats for Eugene for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.12 69th 17th 1st 11
Automotive/Vehicle Auto Insurance 138.58 11th 3rd 1st 124
Auto Parts 2.14 52nd 18th 1st 2
Auto Wreckers 3.31 12nd 6th 2nd 27
Dealerships 3.47 141st 34th 2nd NA
Tires 2.76 171st 59th 2nd -3
Towing 9.93 15th 8th 1st -19
Average 38.07 6th 2nd 1st 30
B2B Office Furniture 3.32 124th 38th 2nd -31
Printers 9.97 36th 11th 2nd 0
Average 5.53 96th 26th 2nd NA
Entertainment/Recreation Restaurants 0.49 221st 72nd 4th -31
Average 0.49 221st 72nd 4th -31
Finance Credit Counselling 8.20 69th 23rd 2nd NA
Insurance 185.16 2nd 1st 1st NA
Payday Loans 5.44 132nd 47th 3rd -19
Average 51.06 15th 4th 1st NA
Health, Beauty & Fitness Chiropractors 9.35 111st 26th 4th -13
Cosmetic Surgery 10.20 49th 19th 1st NA
Dentists 11.14 144th 45th 3rd -1
Massage Therapy 4.15 92nd 21st 3rd 126
Optometrists 5.43 53rd 16th 1st NA
Average 9.12 170th 47th 4th 10
Home & Garden Appliance Repair 3.79 189th 65th 3rd -22
Furniture 2.55 125th 44th 2nd 14
Garage Doors 7.19 178th 66th 3rd -22
Landscapers 5.24 73rd 13rd 2nd 0
Moving Companies 31.18 16th 7th 2nd 3
Pest Control 8.73 222nd 74th 4th -17
Plumbers 8.41 230th 73rd 4th -12
Roofing 29.49 21st 2nd 1st 157
Self Storage Companies 7.46 227th 78th 3rd -15
Average 11.39 212nd 74th 4th 12
Legal Law Firms 17.65 74th 18th 1st NA
Average 17.65 152nd 44th 3rd NA
Real Estate Apartment Rentals 2.36 60th 11th 1st 12
Condos 1.18 149th 45th 3rd -1
New Home Developers 3.60 103rd 26th 1st NA
Realtors 2.69 102nd 27th 2nd 1
Average 2.31 133rd 33rd 2nd 3
Shopping Florists 6.11 112nd 37th 3rd 11
Average 6.11 112nd 37th 3rd 11
Travel Car Rentals 3.39 73rd 16th 2nd 21
Hotels 4.39 61st 18th 2nd 1
Average 3.89 60th 15th 2nd 11

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.