Findings for PPC in Eugene

Eugene Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Eugene was the 199th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Eugene also ranks amongst the least expensive cities in Oregon, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Eugene are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Eugene keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 25% Higher in Eugene than Salem

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Eugene are 25% higher than in Salem. The average price of a click in Eugene is $9.31.

This price differential is somewhat surprising however, as Salem has a larger population than Eugene.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Corona, and found the average price of a click in Eugene was 11% lower than in Corona.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Eugene


Summary PPC Stats for Eugene for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.31 199th 62nd 2nd 3
Automotive/Vehicle Auto Insurance 76.36 43rd 5th 2nd 0
Auto Parts 2.00 66th 17th 3rd -30
Auto Wreckers 2.58 16th 8th 2nd 11
Dealerships 3.31 129th 29th 3rd NA
Tires 4.14 78th 23rd 1st 21
Towing 3.15 147th 48th 3rd -22
Average 15.25 88th 14th 3rd -7
B2B Office Furniture 4.76 96th 30th 2nd -31
Average 4.76 128th 42nd 2nd NA
Entertainment/Recreation Restaurants 2.32 160th 40th 4th 16
Average 2.32 160th 40th 4th 16
Finance Credit Counselling 5.22 76th 21st 2nd NA
Insurance 89.14 16th 7th 1st NA
Payday Loans 6.71 80th 34th 2nd 2
Average 26.94 47th 10th 2nd NA
Health, Beauty & Fitness Chiropractors 7.38 124th 30th 3rd 8
Cosmetic Surgery 16.24 9th 4th 1st NA
Dentists 8.57 199th 60th 4th -8
Martial Arts 2.44 79th 21st 2nd 53
Massage Therapy 4.92 96th 18th 3rd 340
Optometrists 1.84 123rd 33rd 3rd NA
Average 7.43 208th 62nd 4th 33
Home & Garden Appliance Repair 13.90 102nd 38th 2nd 15
Furniture 3.31 119th 35th 2nd -8
Garage Doors 6.52 211st 74th 3rd -19
Landscapers 3.11 167th 42nd 2nd -5
Moving Companies 15.62 119th 41st 2nd -4
Pest Control 16.32 162nd 64th 3rd -6
Plumbers 7.12 260th 81st 4th -27
Roofing 10.69 159th 37th 4th 31
Self Storage Companies 4.84 246th 79th 3rd -7
Average 8.33 259th 78th 3rd -2
Legal Law Firms 11.61 167th 48th 2nd NA
Personal Injury Law 50.45 120th 29th 1st NA
Average 21.32 162nd 46th 2nd NA
Real Estate Apartment Rentals 1.78 109th 28th 2nd 6
Condos 1.42 109th 28th 2nd -20
Realtors 1.57 169th 51st 3rd -32
Average 1.60 192nd 60th 2nd -13
Shopping Florists 5.17 166th 58th 3rd -48
Average 5.17 166th 58th 3rd -48
Travel Car Rentals 2.66 142nd 51st 2nd -10
Hotels 5.44 36th 11th 2nd 0
Average 4.05 82nd 22nd 2nd -5

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.