Findings for PPC in Gresham

Gresham Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Gresham was the 209th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Gresham also ranks amongst the least expensive cities in Oregon, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Gresham Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Gresham keywords increased by 12% in April 2015.

Google Adwords Keyword Prices 44% Lower in Gresham than Portland

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Gresham are 44% lower than in Portland. The average price of a click in Gresham is $7.98.

This price differential is expected however, as Portland has a larger population than Gresham.

For better comparison of prices, we also compared prices with another city with a similar population, Fairfield, and found the average price of a click in Gresham was 17% lower than in Fairfield.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Gresham

Summary PPC Stats for Gresham for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.98 209th 69th 4th NA
Automotive/Vehicle Auto Parts 1.88 77th 27th 2nd 124
Dealerships 2.54 207th 58th 3rd NA
Tires 2.51 188th 65th 3rd 228
Towing 2.53 162nd 59th 3rd -10
Average 2.39 271st 79th 4th NA
B2B Office Furniture 0.96 158th 53rd 3rd NA
Average 0.96 171st 54th 3rd NA
Entertainment/Recreation Restaurants 1.19 126th 47th 2nd 7
Average 1.19 126th 47th 2nd 7
Finance Payday Loans 7.03 119th 44th 2nd 0
Average 7.03 165th 54th 3rd NA
Health, Beauty & Fitness Chiropractors 14.35 50th 10th 3rd -22
Dentists 9.83 184th 56th 4th -7
Massage Therapy 5.50 72nd 19th 2nd 6
Average 10.61 107th 30th 3rd -4
Home & Garden Appliance Repair 25.91 26th 23rd 1st 174
Furniture 1.17 217th 73rd 4th -8
Garage Doors 22.87 111st 54th 2nd -11
Landscapers 5.16 77th 16th 3rd NA
Pest Control 13.63 186th 70th 2nd 14
Plumbers 24.24 147th 56th 2nd 57
Roofing 8.14 154th 39th 4th NA
Self Storage Companies 7.13 233rd 80th 4th 60
Average 14.79 170th 62nd 2nd 23
Real Estate Apartment Rentals 0.90 241st 75th 4th -12
Condos 4.16 10th 2nd 1st NA
Realtors 2.18 150th 45th 3rd NA
Average 1.92 186th 55th 3rd NA
Shopping Florists 6.70 77th 28th 2nd 0
Average 6.70 77th 28th 2nd 0
Travel Hotels 2.45 211st 69th 4th 112
Average 2.45 233rd 70th 4th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.