Findings for PPC in Gresham

Gresham Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Gresham was the 246th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Gresham also ranks amongst the least expensive cities in Oregon, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 59% Lower in Gresham than Portland

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Gresham are 59% lower than in Portland. The average price of a click in Gresham is $7.00.

This price differential is expected however, as Portland has a larger population than Gresham.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Gresham

Summary PPC Stats for Gresham for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.00 246th 76th 4th -4
Automotive/Vehicle Auto Insurance 104.99 13rd 2nd 1st 0
Auto Parts 4.39 14th 6th 1st 16
Auto Wreckers 1.95 21st 11th 3rd NA
Dealerships 3.62 108th 20th 2nd NA
Tires 2.98 164th 56th 4th 19
Towing 0.93 193rd 66th 4th -25
Average 17.41 70th 9th 1st -1
Entertainment/Recreation Restaurants 4.31 82nd 21st 2nd 0
Average 4.31 82nd 21st 2nd 0
Finance Payday Loans 6.45 85th 37th 3rd 17
Average 6.45 172nd 56th 3rd NA
Health, Beauty & Fitness Chiropractors 6.44 149th 41st 4th -28
Dentists 13.50 73rd 26th 2nd -1
Massage Therapy 6.59 69th 14th 2nd -9
Optometrists 2.12 118th 31st 2nd NA
Average 8.58 167th 50th 3rd -4
Home & Garden Appliance Repair 2.36 213rd 69th 4th -16
Furniture 2.80 163rd 52nd 3rd -8
Landscapers 3.10 169th 44th 3rd -16
Pest Control 11.40 219th 75th 4th -18
Plumbers 7.54 259th 80th 3rd -28
Roofing 16.95 87th 16th 2nd -1
Self Storage Companies 3.56 265th 82nd 4th 23
Average 6.47 279th 81st 4th -6
Real Estate Apartment Rentals 0.73 243rd 72nd 4th -27
Condos 0.86 174th 53rd 3rd NA
Realtors 1.28 205th 66th 4th NA
Average 0.98 261st 79th 4th NA
Travel Car Rentals 1.88 205th 73rd 4th NA
Hotels 3.59 181st 63rd 4th 0
Average 3.02 220th 70th 4th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.