Findings for PPC in Gresham

Gresham Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Gresham was the 243rd least expensive city in USA in keyword bids in Google Adwords for the month of July 2015. Gresham also ranks amongst the least expensive cities in Oregon, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Gresham are up in July 2015

SEP's research shows that the average price of a click to advertisers targeting Gresham keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 55% Lower in Gresham than Portland

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Gresham are 55% lower than in Portland. The average price of a click in Gresham is $7.03.

This price differential is expected however, as Portland has a larger population than Gresham.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Fairfield, and found the average price of a click in Gresham was 13% higher than in Fairfield.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Gresham

Summary PPC Stats for Gresham for July 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.03 243rd 72nd 4th NA
Automotive/Vehicle Dealerships 2.01 221st 69th 4th NA
Tires 1.40 223rd 72nd 4th -41
Average 1.60 280th 80th 4th NA
Entertainment/Recreation Restaurants 1.19 154th 53rd 3rd -5
Average 1.19 154th 53rd 3rd -5
Finance Payday Loans 8.57 118th 43rd 1st -9
Average 8.57 158th 53rd 3rd NA
Health, Beauty & Fitness Chiropractors 11.79 62nd 17th 3rd -10
Dentists 8.29 228th 73rd 4th 0
Massage Therapy 8.53 40th 9th 3rd 0
Average 9.74 148th 51st 4th -1
Home & Garden Appliance Repair 3.52 191st 62nd 3rd -4
Furniture 1.21 224th 74th 4th 22
Garage Doors 48.35 25th 13rd 1st 7
Landscapers 3.63 117th 29th 3rd NA
Pest Control 14.94 199th 71st 4th -26
Plumbers 16.12 202nd 67th 3rd 158
Roofing 13.50 109th 22nd 4th NA
Self Storage Companies 5.02 257th 81st 4th 129
Average 11.77 208th 71st 3rd 26
Real Estate Apartment Rentals 0.82 241st 72nd 4th -16
Condos 1.84 96th 21st 2nd NA
Realtors 2.49 136th 38th 3rd NA
Average 1.68 210th 65th 3rd NA
Travel Car Rentals 1.89 209th 71st 4th NA
Hotels 4.56 75th 21st 3rd -5
Average 3.67 117th 30th 3rd NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.