Findings for PPC in Gresham

Gresham Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Gresham was the 246th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Gresham also ranks amongst the least expensive cities in Oregon, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 65% Lower in Gresham than Portland

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Gresham are 65% lower than in Portland. The average price of a click in Gresham is $6.02.

This price differential is expected however, as Portland has a larger population than Gresham.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Fairfield, and found the average price of a click in Gresham was 12% higher than in Fairfield.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Gresham

Summary PPC Stats for Gresham for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.02 246th 71st 3rd 6
Automotive/Vehicle Auto Parts 1.83 72nd 16th 2nd 37
Dealerships 2.74 156th 40th 3rd -13
Tires 5.49 15th 4th 1st 29
Towing 3.45 101st 31st 3rd 135
Average 3.38 200th 49th 3rd 33
Entertainment/Recreation Restaurants 2.61 35th 12nd 1st -10
Average 2.61 35th 12nd 1st -10
Health, Beauty & Fitness Chiropractors 14.95 26th 4th 3rd 130
Dentists 8.83 190th 62nd 4th -1
Martial Arts 1.97 87th 26th 3rd 0
Massage Therapy 7.10 45th 10th 2nd 0
Average 9.44 118th 35th 3rd 13
Home & Garden Furniture 1.67 214th 67th 3rd 17
Garage Doors 36.80 34th 15th 1st 30
Pest Control 12.67 194th 68th 2nd -12
Plumbers 15.43 196th 67th 2nd 0
Roofing 6.26 184th 42nd 3rd NA
Self Storage Companies 5.59 250th 79th 4th -8
Average 11.23 208th 72nd 2nd 1
Real Estate Apartment Rentals 1.00 221st 62nd 4th NA
Condos 0.72 192nd 65th 4th NA
Realtors 2.77 105th 26th 2nd NA
Average 1.63 219th 66th 3rd NA
Travel Car Rentals 1.77 203rd 72nd 4th NA
Hotels 2.45 200th 68th 4th -19
Average 2.22 240th 75th 4th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.