Findings for PPC in Gresham

Gresham Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Gresham was the 274th least expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Gresham also ranks amongst the least expensive cities in Oregon, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 69% Lower in Gresham than Portland

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Gresham are 69% lower than in Portland. The average price of a click in Gresham is $5.58.

This price differential is expected however, as Portland has a larger population than Gresham.

For better comparison of prices, we also compared prices with another city with a similar population, Fairfield, and found the average price of a click in Gresham was 48% lower than in Fairfield.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Gresham

Summary PPC Stats for Gresham for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.58 274th 81st 4th NA
Automotive/Vehicle Auto Parts 4.12 20th 8th 1st -4
Auto Wreckers 1.64 33rd 20th 4th NA
Dealerships 5.64 35th 4th 1st NA
Tires 2.73 215th 73rd 4th 14
Average 3.37 258th 74th 4th NA
Entertainment/Recreation Restaurants 0.67 231st 67th 4th 8
Average 0.67 231st 67th 4th 8
Finance Payday Loans 13.40 54th 26th 1st 58
Average 13.40 147th 43rd 3rd NA
Health, Beauty & Fitness Chiropractors 8.99 94th 18th 4th 50
Dentists 12.36 95th 31st 2nd 3
Massage Therapy 11.01 23rd 3rd 1st 23
Average 11.20 76th 24th 2nd 8
Home & Garden Appliance Repair 12.24 131st 47th 2nd 0
Furniture 5.41 31st 8th 1st 0
Landscapers 2.52 201st 55th 4th NA
Pest Control 5.43 254th 77th 4th 0
Plumbers 9.03 255th 79th 3rd -29
Roofing 12.41 133rd 26th 3rd 11
Self Storage Companies 4.14 267th 82nd 4th 0
Average 7.34 271st 81st 4th -3
Legal Law Firms 3.71 223rd 58th 4th NA
Average 3.71 234th 65th 4th NA
Real Estate Apartment Rentals 1.08 197th 54th 3rd 0
Condos 1.72 106th 33rd 2nd NA
Realtors 1.38 226th 74th 4th NA
Average 1.32 241st 74th 3rd NA
Shopping Florists 5.02 194th 67th 4th 0
Average 5.02 194th 67th 4th 0
Travel Car Rentals 2.29 196th 68th 4th NA
Hotels 3.26 209th 71st 4th 0
Average 2.93 234th 76th 4th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.