Findings for PPC in Gresham

Gresham Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Gresham was the 244th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Gresham also ranks amongst the least expensive cities in Oregon, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 60% Lower in Gresham than Portland

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Gresham are 60% lower than in Portland. The average price of a click in Gresham is $5.52.

This price differential is expected however, as Portland has a larger population than Gresham.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Gresham

Summary PPC Stats for Gresham for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.52 244th 72nd 4th NA
Automotive/Vehicle Auto Parts 1.32 96th 49th 4th NA
Dealerships 2.30 190th 48th 3rd NA
Tires 3.93 50th 15th 2nd NA
Average 2.52 231st 63rd 4th NA
B2B Office Furniture 2.02 122nd 35th 4th NA
Average 2.02 129th 37th 4th NA
Entertainment/Recreation Restaurants 0.71 190th 63rd 4th 7
Average 0.71 190th 63rd 4th 7
Health, Beauty & Fitness Chiropractors 12.91 24th 6th 3rd -16
Dentists 9.72 140th 40th 3rd NA
Average 10.52 52nd 13rd 3rd -3
Home & Garden Furniture 1.13 207th 69th 4th NA
Garage Doors 30.99 41st 13rd 1st NA
Landscapers 1.35 186th 51st 4th NA
Pest Control 16.36 192nd 65th 4th NA
Roofing 10.75 108th 25th 3rd NA
Self Storage Companies 5.07 245th 80th 4th NA
Average 11.72 180th 68th 2nd NA
Real Estate Apartment Rentals 0.79 197th 59th 4th NA
Condos 0.53 181st 61st 3rd NA
Realtors 1.24 226th 69th 4th NA
Average 0.97 252nd 75th 4th NA
Travel Car Rentals 2.44 104th 29th 3rd NA
Hotels 2.49 183rd 60th 4th -1
Average 2.47 173rd 52nd 4th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.