Findings for PPC in Gresham

Gresham Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Gresham was the 236th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Gresham also ranks amongst the least expensive cities in Oregon, ranking as number 4th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 65% Lower in Gresham than Portland

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Gresham are 65% lower than in Portland. The average price of a click in Gresham is $5.89.

This price differential is expected however, as Portland has a larger population than Gresham.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Fairfield, and found the average price of a click in Gresham was 24% higher than in Fairfield.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Gresham

Summary PPC Stats for Gresham for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.89 236th 74th 4th NA
Automotive/Vehicle Auto Parts 1.05 149th 50th 4th -12
Dealerships 4.51 44th 7th 1st NA
Tires 3.48 83rd 26th 1st 9
Towing 0.68 155th 59th 4th -27
Average 2.43 245th 68th 4th NA
Entertainment/Recreation Restaurants 0.66 207th 65th 4th 10
Average 0.66 207th 65th 4th 10
Health, Beauty & Fitness Chiropractors 6.61 117th 27th 4th -44
Dentists 10.20 151st 46th 3rd 41
Martial Arts 1.97 87th 26th 3rd 0
Massage Therapy 7.08 45th 10th 2nd -25
Average 7.55 177th 48th 3rd 4
Home & Garden Furniture 1.31 203rd 68th 4th -20
Garage Doors 19.35 105th 53rd 1st -17
Landscapers 1.19 169th 47th 4th NA
Pest Control 15.71 166th 62nd 2nd 12
Plumbers 15.43 185th 66th 2nd -21
Roofing 11.51 114th 20th 3rd NA
Self Storage Companies 7.24 227th 73rd 3rd 111
Average 10.13 225th 76th 2nd 2
Legal Law Firms 1.79 215th 50th 4th NA
Average 1.79 232nd 59th 4th NA
Real Estate Apartment Rentals 0.81 236th 72nd 4th NA
Condos 0.89 160th 59th 3rd NA
Realtors 1.81 200th 55th 3rd NA
Average 1.32 248th 77th 4th NA
Travel Car Rentals 3.27 92nd 40th 3rd NA
Hotels 3.44 101st 29th 2nd 52
Average 3.38 93rd 29th 2nd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.