Findings for PPC in Gresham

Gresham Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Gresham was the 227th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Gresham also ranks amongst the least expensive cities in Oregon, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 63% Lower in Gresham than Portland

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Gresham are 63% lower than in Portland. The average price of a click in Gresham is $7.54.

This price differential is expected however, as Portland has a larger population than Gresham.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Fairfield, and found the average price of a click in Gresham was 25% higher than in Fairfield.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Gresham


Summary PPC Stats for Gresham for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.54 227th 70th 4th NA
Automotive/Vehicle Auto Insurance 53.86 132nd 33rd 3rd NA
Auto Parts 0.54 157th 57th 4th -33
Dealerships 2.11 228th 70th 4th NA
Tires 0.79 235th 78th 4th -23
Towing 3.58 122nd 41st 4th 0
Average 10.28 158th 39th 3rd NA
Entertainment/Recreation Restaurants 0.54 221st 73rd 4th -2
Average 0.54 221st 73rd 4th -2
Health, Beauty & Fitness Chiropractors 15.26 41st 10th 3rd -14
Dentists 9.73 179th 65th 4th -11
Massage Therapy 4.87 80th 16th 3rd -15
Average 10.76 101st 36th 3rd -6
Home & Garden Appliance Repair 4.16 203rd 69th 4th 0
Furniture 1.54 215th 68th 4th -5
Garage Doors 34.20 61st 28th 2nd 7
Landscapers 7.61 36th 9th 3rd NA
Pest Control 12.55 203rd 67th 4th 0
Plumbers 14.26 211st 68th 3rd 41
Roofing 15.63 95th 20th 3rd NA
Self Storage Companies 7.28 234th 79th 4th 313
Average 11.55 224th 74th 3rd 34
Real Estate Apartment Rentals 1.13 189th 54th 3rd 24
Condos 1.82 99th 25th 2nd NA
Realtors 2.64 107th 28th 2nd NA
Average 1.78 188th 56th 3rd NA
Travel Car Rentals 2.85 113rd 36th 2nd NA
Hotels 1.45 251st 80th 4th -43
Average 1.92 256th 78th 4th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.