Findings for PPC in Portland

Portland Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Portland was the 79th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Portland also ranks amongst the least expensive cities in Oregon, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 64% Higher in Portland than Vancouver

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Portland are 64% higher than in Vancouver. The average price of a click in Portland is $14.51.

This price difference is understandable though, given the population of Vancouver is less than Portland, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Las Vegas, and found the average price of a click in Portland was 36% lower than in Las Vegas. This suggests that perhaps prices in Portland are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Portland

Summary PPC Stats for Portland for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.51 79th 20th 2nd -4
Automotive/Vehicle Auto Insurance 40.76 156th 42nd 2nd -41
Auto Parts 1.61 105th 43rd 3rd -28
Auto Wreckers 1.67 23rd 13rd 3rd 27
Dealerships 6.18 14th 2nd 1st NA
Tires 2.82 164th 56th 1st -23
Towing 5.19 81st 31st 2nd 0
Average 10.43 161st 41st 2nd -11
B2B Office Furniture 3.96 106th 28th 1st -3
Printers 12.74 13rd 3rd 1st 22
Average 8.35 35th 9th 1st NA
Entertainment/Recreation Restaurants 2.30 25th 9th 1st -41
Average 2.30 25th 9th 1st -41
Finance Credit Counselling 23.33 26th 7th 1st NA
Insurance 18.01 113rd 35th 2nd 0
Mortgages 21.63 9th 2nd 1st 5
Payday Loans 8.95 106th 39th 1st 25
Average 17.98 125th 39th 2nd NA
Health, Beauty & Fitness Chiropractors 18.26 22nd 4th 2nd -2
Cosmetic Surgery 9.37 59th 21st 2nd 5
Dentists 14.14 79th 23rd 2nd -8
Martial Arts 4.05 38th 10th 1st -4
Massage Therapy 10.14 26th 6th 1st -27
Optometrists 5.19 61st 18th 2nd 10
Average 11.46 82nd 25th 2nd -4
Home & Garden Appliance Repair 11.89 139th 50th 2nd -23
Furniture 2.57 123rd 42nd 1st -1
Garage Doors 35.08 63rd 31st 1st 45
Landscapers 6.24 57th 8th 1st -30
Moving Companies 32.91 10th 4th 1st 22
Pest Control 27.22 85th 40th 1st -4
Plumbers 38.37 91st 38th 1st 11
Roofing 11.97 113rd 23rd 3rd -33
Self Storage Companies 10.29 180th 67th 2nd -8
Windows and Doors 14.54 21st 3rd 1st -9
Average 18.58 112nd 47th 1st -4
Legal Family Law 50.02 15th 8th 1st NA
Law Firms 13.23 109th 25th 3rd 5
Personal Injury Law 71.66 108th 32nd 1st -9
Real Estate Lawyers 12.74 24th 6th 1st -22
Average 35.76 94th 27th 1st -5
Real Estate Apartment Rentals 1.87 114th 28th 2nd 1
Condos 3.03 35th 12nd 2nd -2
New Home Developers 3.20 130th 40th 2nd -5
Realtors 3.41 51st 13rd 1st 6
Average 2.88 77th 16th 1st 1
Shopping Florists 7.34 46th 18th 1st -8
Average 7.34 46th 18th 1st -8
Travel Car Rentals 3.55 61st 12nd 1st 0
Hotels 5.14 35th 10th 1st -5
Average 4.34 40th 11th 1st -3

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.