Findings for PPC in Portland

Portland Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that Portland was the 9th most expensive city in Pacific States in keyword bids in Google Adwords for the month of November 2014. Portland also ranks amongst the most expensive cities in Oregon, ranking 1st. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Kent ranked as the least expensive city.

Month over Month Google Adwords Prices for Portland Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Portland keywords increased by 14% in November 2014.

Google Adwords Keyword Prices 99% Higher in Portland than Vancouver

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Portland are 99% higher than in Vancouver. The average price of a click in Portland is $17.24.

This price difference is understandable though, given the population of Vancouver is less than Portland, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Las Vegas, and found the average price of a click in Portland was 13% lower than in Las Vegas. This suggests that perhaps prices in Portland are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Portland

Summary PPC Stats for Portland for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 17.24 31st 9th 1st 14
Automotive/Vehicle Auto Body 16.16 6th 4th 1st 49
Auto Brokers 11.96 1st 1st 1st 278
Auto Insurance 89.72 34th 6th 2nd 2
Auto Parts 1.86 77th 21st 2nd 2
Auto Wreckers 2.07 17th 7th 2nd -17
Dealerships 3.76 80th 15th 2nd -26
Tires 2.69 143rd 52nd 2nd 11
Towing 4.26 75th 31st 2nd -3
Average 21.26 46th 6th 2nd 26
B2B Architects 1.38 76th 22nd 1st -8
IT Support 29.79 23rd 10th 1st -9
Office Furniture 3.90 77th 20th 1st 5
Printers 6.59 46th 11th 1st 64
Video Production 9.58 18th 4th 1st 43
Average 7.89 43rd 14th 1st NA
Entertainment/Recreation Restaurants 1.62 103rd 36th 1st 19
Average 1.62 103rd 36th 1st 19
Finance Credit Counselling 10.08 53rd 10th 1st NA
Currency Exchange 1.71 23rd 8th 1st 121
Insurance 56.60 30th 7th 1st 13
Mortgages 10.42 35th 6th 1st -24
Payday Loans 6.55 112nd 41st 2nd 33
Average 23.60 55th 12nd 1st 16
Health, Beauty & Fitness Acupuncture 9.94 7th 3rd 1st 23
Chiropractors 21.09 10th 2nd 2nd 27
Cosmetic Surgery 7.58 65th 17th 1st -6
Dentists 13.33 71st 19th 2nd 13
Jewellers 4.57 47th 12nd 1st NA
Martial Arts 3.36 54th 15th 2nd 17
Massage Therapy 8.90 34th 7th 1st 76
Optometrists 4.55 58th 18th 1st 66
Weight Loss Surgery 15.60 12nd 2nd 1st 37
Average 11.06 47th 13rd 2nd 25
Home & Garden Appliance Repair 9.52 132nd 48th 1st 97
Electricians 11.99 49th 13rd 1st 8
Furniture 2.11 139th 42nd 2nd -1
Garage Doors 18.66 108th 55th 2nd 19
Home Security 29.81 57th 14th 1st 1
Interior Designers 4.47 45th 12nd 1st 37
Landscapers 7.40 20th 4th 1st 31
Mold Detection and Remova 26.57 16th 5th 1st 12
Moving Companies 26.05 23rd 8th 1st 17
Pest Control 21.31 107th 47th 1st 5
Plumbers 30.95 119th 46th 1st 24
Roofing 29.44 14th 3rd 1st 25
Self Storage Companies 12.87 85th 23rd 1st -7
Windows and Doors 8.51 41st 5th 1st NA
Average 17.85 97th 40th 1st 18
Legal Criminal Lawyers 134.92 2nd 1st 1st 0
Employment Lawyers 11.60 29th 12nd 1st 27
Family Law 50.81 3rd 2nd 1st -1
Immigration Lawyers 8.32 62nd 17th 1st -6
Law Firms 11.98 98th 21st 1st -36
Personal Injury Law 68.29 97th 28th 1st 22
Real Estate Lawyers 15.17 15th 2nd 1st -4
Traffic Law 70.42 30th 11th 1st NA
Average 38.85 61st 22nd 1st -3
Real Estate Apartment Rentals 2.03 81st 20th 2nd 4
Condos 2.28 67th 15th 1st -8
New Home Developers 4.42 66th 16th 1st 61
Property Management 4.11 81st 26th 2nd 39
Realtors 3.72 62nd 16th 1st 1
Average 3.29 67th 14th 1st 12
Shopping Florists 7.48 34th 14th 2nd 50
Average 6.07 64th 24th 3rd 14
Travel Car Rentals 3.27 93rd 41st 4th 22
Hotels 4.92 18th 6th 1st 23
Average 4.09 35th 12nd 1st 23

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.