Findings for PPC in Portland

Portland Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that Portland was the 10th most expensive city in Pacific States in keyword bids in Google Adwords for the month of September 2016. Portland also ranks amongst the most expensive cities in Oregon, ranking 1st. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 48% Higher in Portland than Vancouver

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Portland are 48% higher than in Vancouver. The average price of a click in Portland is $17.14.

This price difference is understandable though, given the population of Vancouver is less than Portland, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Las Vegas, and found the average price of a click in Portland was 15% lower than in Las Vegas. This suggests that perhaps prices in Portland are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Portland

Summary PPC Stats for Portland for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 17.14 50th 10th 1st -2
Automotive/Vehicle Auto Insurance 58.81 79th 13rd 3rd 25
Auto Parts 2.91 38th 15th 2nd 15
Auto Wreckers 2.65 15th 7th 1st -21
Dealerships 4.23 72nd 11th 1st NA
Tires 3.02 161st 55th 3rd -18
Towing 4.83 72nd 27th 2nd -2
Average 16.28 79th 11th 2nd 0
B2B Office Furniture 6.09 48th 12nd 1st 2
Printers 11.72 23rd 9th 1st 0
Average 8.90 30th 13rd 1st NA
Entertainment/Recreation Restaurants 5.49 53rd 14th 1st 49
Average 5.49 53rd 14th 1st 49
Finance Credit Counselling 33.17 9th 3rd 1st NA
Insurance 62.34 33rd 10th 2nd 29
Mortgages 18.18 12nd 2nd 1st -7
Payday Loans 8.44 43rd 14th 1st -8
Average 34.22 29th 8th 1st NA
Health, Beauty & Fitness Chiropractors 18.12 10th 2nd 1st 0
Cosmetic Surgery 7.71 67th 23rd 2nd -30
Dentists 13.59 69th 24th 1st -18
Martial Arts 9.65 4th 2nd 1st 52
Massage Therapy 8.93 47th 10th 1st -13
Optometrists 4.68 77th 26th 1st -36
Average 10.94 81st 24th 1st -14
Home & Garden Appliance Repair 14.83 87th 29th 1st 13
Furniture 3.78 80th 18th 1st -4
Garage Doors 29.22 76th 30th 1st 4
Landscapers 7.48 29th 7th 1st -3
Moving Companies 20.60 59th 20th 1st -5
Pest Control 23.39 80th 34th 1st -15
Plumbers 25.57 163rd 63rd 1st -8
Roofing 25.90 31st 4th 1st -16
Self Storage Companies 7.23 192nd 63rd 1st -18
Windows and Doors 8.92 60th 13rd 1st NA
Average 19.05 103rd 46th 1st -4
Legal Criminal Lawyers 17.38 76th 22nd 1st -12
Family Law 36.15 27th 11th 1st -11
Law Firms 53.39 7th 2nd 1st 55
Personal Injury Law 47.73 122nd 30th 2nd -5
Real Estate Lawyers 11.60 32nd 8th 1st -10
Average 38.90 93rd 24th 1st 9
Real Estate Apartment Rentals 2.20 78th 20th 1st -17
Condos 2.19 52nd 12nd 1st -8
New Home Developers 2.05 188th 66th 1st -23
Realtors 2.37 78th 19th 1st -19
Average 2.22 113rd 27th 1st -16
Shopping Florists 7.74 62nd 22nd 2nd -28
Average 7.74 62nd 22nd 2nd -28
Travel Car Rentals 3.86 40th 10th 1st 0
Hotels 6.78 8th 5th 1st 0
Average 5.32 9th 4th 1st 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.