Findings for PPC in Portland

Portland Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Portland was the 65th least expensive city in USA in keyword bids in Google Adwords for the month of June 2016. Portland also ranks amongst the least expensive cities in Oregon, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Portland are up in June 2016

SEP's research shows that the average price of a click to advertisers targeting Portland keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 69% Higher in Portland than Vancouver

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Portland are 69% higher than in Vancouver. The average price of a click in Portland is $15.66.

This price difference is understandable though, given the population of Vancouver is less than Portland, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Las Vegas, and found the average price of a click in Portland was 23% lower than in Las Vegas. This suggests that perhaps prices in Portland are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Portland

Summary PPC Stats for Portland for June 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.66 65th 12nd 1st 7
Automotive/Vehicle Auto Insurance 79.43 47th 9th 2nd -29
Auto Parts 1.68 97th 26th 2nd -17
Auto Wreckers 5.44 6th 2nd 1st 401
Dealerships 5.81 30th 6th 1st NA
Tires 4.30 95th 24th 2nd 34
Towing 6.72 31st 9th 1st 37
Average 22.01 46th 9th 2nd 55
B2B Office Furniture 3.96 124th 39th 3rd -1
Printers 10.08 16th 7th 2nd -10
Average 7.02 68th 20th 3rd NA
Entertainment/Recreation Restaurants 2.39 41st 14th 1st 21
Average 2.39 41st 14th 1st 21
Finance Credit Counselling 24.26 27th 9th 1st NA
Insurance 40.86 54th 13rd 2nd -12
Mortgages 26.01 11th 3rd 1st -5
Payday Loans 6.42 142nd 55th 4th 5
Average 25.50 70th 13rd 2nd NA
Health, Beauty & Fitness Chiropractors 13.70 44th 12nd 2nd -8
Cosmetic Surgery 12.15 32nd 15th 1st 9
Dentists 15.58 53rd 18th 2nd -18
Martial Arts 6.68 13rd 4th 1st 89
Massage Therapy 12.93 17th 4th 2nd 98
Optometrists 7.16 37th 16th 1st -2
Average 13.14 45th 13rd 2nd 10
Home & Garden Appliance Repair 15.95 72nd 29th 1st 4
Furniture 2.62 159th 50th 2nd 11
Garage Doors 26.34 101st 49th 2nd 140
Landscapers 6.94 25th 8th 1st -9
Moving Companies 23.45 36th 10th 1st -16
Pest Control 21.16 129th 56th 2nd -9
Plumbers 21.22 174th 64th 2nd -13
Roofing 21.39 50th 4th 1st 5
Self Storage Companies 9.83 168th 63rd 2nd -6
Windows and Doors 4.26 82nd 17th 1st NA
Average 15.72 150th 56th 1st 7
Legal Criminal Lawyers 31.67 55th 12nd 1st NA
Family Law 42.72 19th 8th 1st NA
Law Firms 12.96 154th 34th 2nd -22
Personal Injury Law 59.08 110th 28th 1st -17
Real Estate Lawyers 14.03 17th 6th 1st 19
Average 33.33 124th 32nd 2nd -10
Real Estate Apartment Rentals 1.95 95th 19th 1st -8
Condos 2.52 58th 11th 1st -5
New Home Developers 3.05 143rd 51st 1st 0
Realtors 2.51 131st 36th 2nd 5
Average 2.47 114th 28th 1st -2
Shopping Florists 6.49 103rd 29th 1st -10
Average 6.49 103rd 29th 1st -10
Travel Car Rentals 3.31 86th 27th 1st -18
Hotels 5.73 24th 9th 1st 17
Average 4.52 40th 11th 1st -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.