Findings for PPC in Portland

Portland Ranks Amongst Most Expensive Markets for Keywords in Pacific States

SEP's ongoing research into PPC Campaigns has revealed that Portland was the 7th most expensive city in Pacific States in keyword bids in Google Adwords for the month of December 2014. Portland also ranks amongst the most expensive cities in Oregon, ranking 1st. In the study, San Buenaventura ranked as the most expensive city in Pacific States for keywords, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 38% Higher in Portland than Vancouver

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Portland are 38% higher than in Vancouver. The average price of a click in Portland is $17.31.

This price difference is understandable though, given the population of Vancouver is less than Portland, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Las Vegas, and found the average price of a click in Portland was 19% lower than in Las Vegas. This suggests that perhaps prices in Portland are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Portland

Summary PPC Stats for Portland for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 17.31 33rd 7th 1st 9
Automotive/Vehicle Auto Insurance 91.41 13rd 3rd 1st 5
Auto Parts 1.74 82nd 19th 3rd -6
Auto Wreckers 3.15 8th 5th 1st -8
Dealerships 4.45 59th 10th 1st 34
Tires 2.60 161st 56th 3rd -8
Towing 4.63 58th 19th 1st 6
Average 22.27 36th 4th 1st 6
B2B Office Furniture 2.63 114th 32nd 1st -31
Printers 7.00 53rd 15th 1st 0
Average 4.81 82nd 22nd 1st -11
Entertainment/Recreation Restaurants 2.30 57th 17th 2nd 38
Average 2.30 57th 17th 2nd 38
Finance Insurance 59.27 26th 5th 1st 0
Mortgages 18.52 13rd 4th 1st 8
Payday Loans 7.92 102nd 37th 2nd 22
Average 35.03 35th 9th 1st 4
Health, Beauty & Fitness Chiropractors 23.69 6th 2nd 2nd 28
Cosmetic Surgery 7.61 65th 17th 1st 0
Dentists 13.42 73rd 23rd 2nd -1
Martial Arts 3.36 54th 15th 2nd 0
Massage Therapy 8.92 34th 7th 1st 0
Optometrists 4.56 57th 18th 1st 0
Average 11.56 57th 16th 2nd 2
Home & Garden Appliance Repair 19.71 48th 20th 1st 111
Furniture 2.49 134th 39th 2nd 20
Garage Doors 22.19 95th 48th 2nd 22
Landscapers 11.25 7th 2nd 1st 52
Moving Companies 28.59 23rd 7th 1st 10
Pest Control 16.44 150th 57th 1st -15
Plumbers 29.70 122nd 48th 1st -4
Roofing 17.74 66th 10th 2nd -40
Self Storage Companies 12.34 119th 38th 1st 1
Windows and Doors 9.22 25th 2nd 1st NA
Average 19.54 78th 29th 1st 15
Legal Criminal Lawyers 52.46 33rd 6th 1st -19
Family Law 44.85 12nd 3rd 1st -6
Law Firms 17.82 53rd 10th 1st 53
Personal Injury Law 61.54 115th 27th 1st 9
Real Estate Lawyers 7.65 42nd 11th 1st -10
Average 34.55 95th 22nd 1st 12
Real Estate Apartment Rentals 2.30 70th 15th 1st 14
Condos 2.99 43rd 7th 1st 23
New Home Developers 3.70 115th 35th 1st -17
Realtors 3.14 80th 17th 1st 5
Average 3.00 79th 13rd 1st 7
Shopping Florists 6.32 95th 27th 1st -15
Average 6.32 95th 27th 1st -15
Travel Car Rentals 4.88 25th 10th 1st 49
Hotels 5.71 20th 5th 1st 19
Average 5.29 18th 9th 1st 34

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.