Findings for PPC in Salem

Salem Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Salem was the 143rd least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Salem also ranks amongst the least expensive cities in Oregon, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 34% Lower in Salem than Portland

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Salem are 34% lower than in Portland. The average price of a click in Salem is $9.27.

This price differential is expected however, as Portland has a larger population than Salem.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Elk Grove, and found the average price of a click in Salem was 33% higher than in Elk Grove.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Salem


Summary PPC Stats for Salem for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.27 143rd 42nd 2nd 8
Automotive/Vehicle Auto Parts 1.88 40th 19th 1st NA
Auto Wreckers 1.28 23rd 15th 3rd NA
Dealerships 2.81 144th 27th 2nd NA
Tires 4.42 35th 7th 1st NA
Towing 11.40 4th 4th 1st NA
Average 4.10 164th 45th 3rd NA
B2B Office Furniture 8.34 10th 6th 1st NA
Average 8.34 29th 12nd 1st NA
Entertainment/Recreation Restaurants 0.77 184th 59th 3rd -25
Average 0.77 184th 59th 3rd -25
Finance Payday Loans 8.70 70th 24th 1st NA
Average 8.70 141st 42nd 2nd NA
Health, Beauty & Fitness Chiropractors 24.61 5th 1st 1st 0
Dentists 9.17 163rd 44th 4th -18
Average 14.32 10th 1st 1st -6
Home & Garden Furniture 2.08 134th 27th 2nd NA
Garage Doors 6.40 170th 66th 3rd NA
Landscapers 4.95 82nd 15th 2nd NA
Pest Control 17.96 179th 63rd 2nd NA
Plumbers 15.16 197th 68th 3rd NA
Roofing 14.17 69th 16th 2nd NA
Self Storage Companies 9.03 161st 57th 2nd -21
Average 10.26 203rd 73rd 3rd NA
Legal Law Firms 51.64 4th 1st 1st NA
Personal Injury Law 78.80 78th 15th 1st NA
Average 65.22 7th 1st 1st NA
Real Estate Apartment Rentals 0.99 165th 46th 3rd -2
Condos 0.51 183rd 63rd 4th NA
Realtors 1.55 187th 57th 3rd NA
Average 1.19 227th 70th 3rd 5
Shopping Florists 4.80 149th 43rd 2nd -1
Average 4.80 149th 43rd 2nd -1
Travel Car Rentals 1.71 178th 61st 4th NA
Hotels 3.07 125th 37th 3rd 0
Average 2.61 155th 44th 3rd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.