Findings for PPC in Salem

Salem Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Salem was the 238th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Salem also ranks amongst the least expensive cities in Oregon, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 56% Lower in Salem than Portland

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Salem are 56% lower than in Portland. The average price of a click in Salem is $7.42.

This price differential is expected however, as Portland has a larger population than Salem.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Salem

Summary PPC Stats for Salem for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.42 238th 72nd 3rd 2
Automotive/Vehicle Auto Insurance 24.66 160th 39th 4th 0
Auto Parts 1.93 70th 21st 4th -24
Auto Wreckers 1.71 24th 13rd 4th NA
Dealerships 2.16 201st 61st 4th NA
Tires 3.13 151st 50th 2nd 7
Towing 5.77 45th 21st 1st -31
Average 5.60 194th 53rd 4th -18
Entertainment/Recreation Restaurants 2.67 143rd 35th 3rd -13
Average 2.67 143rd 35th 3rd -13
Finance Payday Loans 3.74 156th 64th 4th 0
Average 3.74 206th 68th 4th NA
Health, Beauty & Fitness Chiropractors 11.89 44th 9th 2nd -4
Dentists 11.81 114th 39th 3rd 4
Massage Therapy 2.22 137th 30th 4th -26
Average 10.46 99th 32nd 2nd -2
Home & Garden Appliance Repair 12.35 126th 48th 3rd -9
Furniture 2.32 201st 63rd 4th 1
Garage Doors 23.20 111st 47th 2nd 0
Landscapers 1.96 210th 61st 4th -45
Pest Control 20.33 114th 48th 2nd 260
Plumbers 19.16 201st 69th 2nd -11
Roofing 14.93 106th 22nd 3rd -9
Self Storage Companies 5.51 230th 76th 2nd 40
Average 11.58 219th 71st 2nd 20
Legal Law Firms 6.70 205th 59th 3rd NA
Personal Injury Law 14.58 134th 33rd 3rd NA
Average 9.33 213rd 59th 3rd NA
Real Estate Apartment Rentals 0.99 214th 60th 3rd 0
Condos 0.74 190th 59th 4th NA
Realtors 1.65 153rd 44th 2nd 5
Average 1.29 226th 68th 3rd 0
Shopping Florists 25.99 1st 1st 1st 0
Average 25.99 1st 1st 1st 0
Travel Car Rentals 2.48 162nd 57th 3rd -3
Hotels 3.85 156th 53rd 3rd 0
Average 3.17 199th 60th 3rd -2

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

Interested in learning if your PPC campaigns are optimized for maximum ROI and performance? Let one of our PPC specialists dive into your Google Adwords or Bing account to review the current setup and identify areas for improvement. They will review your campaigns, ad groups, targeting and keywords among other essential elements. Click below to learn more or to order your PPC audit today.

Get a FREE PPC Audit

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.