Findings for PPC in Salem

Salem Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Salem was the 266th least expensive city in USA in keyword bids in Google Adwords for the month of July 2016. Salem also ranks amongst the least expensive cities in Oregon, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 64% Lower in Salem than Portland

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Salem are 64% lower than in Portland. The average price of a click in Salem is $6.52.

This price differential is expected however, as Portland has a larger population than Salem.

For better comparison of prices, we also compared prices with another city with a similar population, Elk Grove, and found the average price of a click in Salem was 26% lower than in Elk Grove.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Salem


Summary PPC Stats for Salem for July 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.52 266th 80th 3rd 9
Automotive/Vehicle Auto Parts 1.29 120th 36th 4th 0
Auto Wreckers 4.09 10th 7th 1st NA
Dealerships 3.10 156th 45th 3rd NA
Tires 4.32 110th 40th 1st 5
Towing 10.89 12nd 5th 1st -2
Average 5.25 194th 50th 3rd 5
B2B Office Furniture 7.30 40th 13rd 1st NA
Average 7.30 67th 19th 1st NA
Entertainment/Recreation Restaurants 8.54 16th 2nd 1st -1
Average 8.54 16th 2nd 1st -1
Finance Payday Loans 5.35 161st 63rd 4th -23
Average 5.35 201st 65th 4th NA
Health, Beauty & Fitness Chiropractors 9.36 83rd 15th 2nd -10
Dentists 9.92 181st 57th 4th -12
Massage Therapy 5.44 90th 22nd 3rd -29
Average 8.98 154th 52nd 4th -8
Home & Garden Appliance Repair 14.89 88th 38th 1st 0
Furniture 1.91 237th 72nd 4th -19
Garage Doors 2.89 213rd 73rd 3rd 0
Landscapers 4.86 100th 17th 2nd 506
Pest Control 20.43 130th 60th 2nd -1
Plumbers 7.88 258th 81st 4th -25
Roofing 16.24 96th 12nd 2nd 9
Self Storage Companies 6.55 227th 77th 3rd 0
Average 9.50 257th 78th 3rd 41
Legal Law Firms 9.92 191st 53rd 2nd NA
Average 9.92 210th 61st 3rd NA
Real Estate Apartment Rentals 1.02 206th 58th 4th 0
Condos 1.40 131st 42nd 4th NA
Realtors 1.61 201st 67th 3rd 0
Average 1.32 241st 74th 3rd 0
Shopping Florists 11.76 9th 4th 1st 0
Average 11.76 9th 4th 1st 0
Travel Car Rentals 2.50 177th 59th 3rd 0
Hotels 4.75 95th 30th 3rd 0
Average 4.00 108th 33rd 3rd 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.