Findings for PPC in Salem

Salem Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Salem was the 90th least expensive city in USA in keyword bids in Google Adwords for the month of July 2015. Salem also ranks amongst the least expensive cities in Oregon, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Salem are up in July 2015

SEP's research shows that the average price of a click to advertisers targeting Salem keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 9% Lower in Salem than Portland

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Salem are 9% lower than in Portland. The average price of a click in Salem is $14.15.

This price differential is expected however, as Portland has a larger population than Salem.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Elk Grove, and found the average price of a click in Salem was 98% higher than in Elk Grove.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Salem

Summary PPC Stats for Salem for July 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.15 90th 21st 2nd 8
Automotive/Vehicle Auto Insurance 98.46 22nd 7th 1st 0
Auto Wreckers 1.98 21st 8th 3rd NA
Dealerships 3.29 173rd 53rd 2nd NA
Tires 4.91 64th 14th 1st -14
Average 22.71 40th 7th 1st 0
B2B Office Furniture 8.09 30th 8th 1st NA
Average 8.09 49th 15th 2nd NA
Entertainment/Recreation Restaurants 1.91 75th 24th 2nd 1
Average 1.91 75th 24th 2nd 1
Finance Insurance 99.16 11th 3rd 1st NA
Payday Loans 6.80 139th 53rd 3rd 18
Average 37.58 23rd 6th 1st NA
Health, Beauty & Fitness Chiropractors 26.98 4th 2nd 1st 243
Dentists 22.59 8th 3rd 1st 21
Massage Therapy 23.05 6th 1st 1st 0
Average 24.13 2nd 1st 1st 30
Home & Garden Furniture 2.19 188th 60th 3rd 34
Landscapers 3.39 123rd 30th 4th NA
Pest Control 16.21 183rd 65th 3rd 1
Plumbers 23.04 167th 62nd 1st 0
Roofing 21.31 51st 5th 2nd -13
Self Storage Companies 12.89 104th 36th 1st 66
Average 11.89 205th 70th 2nd 6
Legal Law Firms 63.13 13rd 4th 1st NA
Average 63.13 42nd 13rd 1st NA
Real Estate Apartment Rentals 0.96 226th 66th 3rd -11
Condos 0.58 202nd 70th 4th NA
Realtors 1.54 225th 69th 4th 20
Average 1.18 258th 79th 4th 4
Shopping Florists 6.41 107th 31st 2nd 0
Average 6.41 107th 31st 2nd 0
Travel Car Rentals 2.27 197th 66th 3rd NA
Hotels 3.03 190th 60th 4th 22
Average 2.78 226th 71st 4th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.