Findings for PPC in Salem

Salem Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Salem was the 189th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Salem also ranks amongst the least expensive cities in Oregon, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 54% Lower in Salem than Portland

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Salem are 54% lower than in Portland. The average price of a click in Salem is $9.21.

This price differential is expected however, as Portland has a larger population than Salem.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Elk Grove, and found the average price of a click in Salem was 18% higher than in Elk Grove.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Salem


Summary PPC Stats for Salem for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.21 189th 57th 3rd 1
Automotive/Vehicle Auto Parts 3.53 12nd 5th 1st 15
Auto Wreckers 1.98 18th 10th 3rd NA
Dealerships 3.55 134th 28th 2nd NA
Tires 2.98 170th 57th 3rd -13
Towing 4.65 87th 30th 3rd 0
Average 3.28 237th 65th 4th 1
B2B Office Furniture 3.55 130th 43rd 3rd NA
Average 3.55 150th 51st 3rd NA
Entertainment/Recreation Restaurants 0.61 213rd 69th 3rd 29
Average 0.61 213rd 69th 3rd 29
Finance Payday Loans 8.30 107th 46th 1st -15
Average 8.30 162nd 52nd 2nd NA
Health, Beauty & Fitness Chiropractors 28.87 8th 1st 1st -12
Dentists 12.44 112nd 42nd 2nd -22
Massage Therapy 6.61 62nd 15th 2nd 0
Average 16.95 14th 3rd 1st -8
Home & Garden Appliance Repair 29.03 11th 9th 1st 38
Furniture 1.56 213rd 67th 3rd 3
Garage Doors 40.54 42nd 17th 1st 0
Landscapers 2.55 141st 42nd 4th NA
Pest Control 24.93 104th 37th 2nd -18
Plumbers 35.38 94th 30th 1st -2
Roofing 17.72 76th 12nd 2nd -13
Self Storage Companies 10.67 174th 64th 2nd -18
Average 17.52 128th 47th 2nd -4
Legal Criminal Lawyers 26.74 68th 16th 2nd NA
Law Firms 8.23 147th 33rd 3rd NA
Average 11.93 176th 49th 2nd NA
Real Estate Apartment Rentals 0.89 227th 74th 4th -10
Condos 0.49 212nd 68th 4th NA
Realtors 1.36 230th 71st 4th -25
Average 1.05 272nd 80th 4th -12
Travel Car Rentals 2.39 157th 51st 4th NA
Hotels 3.93 116th 42nd 3rd 29
Average 3.41 131st 38th 3rd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.