Findings for PPC in Salem

Salem Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Salem was the 151st least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Salem also ranks amongst the least expensive cities in Oregon, ranking as number 2nd. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Salem Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Salem keywords increased by 13% in November 2014.

Google Adwords Keyword Prices 44% Lower in Salem than Portland

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Salem are 44% lower than in Portland. The average price of a click in Salem is $9.65.

This price differential is expected however, as Portland has a larger population than Salem.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Elk Grove, and found the average price of a click in Salem was 10% higher than in Elk Grove.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Salem

Summary PPC Stats for Salem for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.65 151st 45th 2nd NA
Automotive/Vehicle Auto Insurance 167.16 3rd 1st 1st NA
Auto Parts 2.84 15th 4th 1st 18
Auto Wreckers 1.49 18th 8th 3rd NA
Dealerships 1.61 219th 71st 4th NA
Tires 1.79 191st 71st 4th -46
Towing 2.05 129th 47th 3rd 21
Average 22.54 41st 5th 1st NA
Entertainment/Recreation Restaurants 1.10 154th 51st 2nd -22
Average 1.10 154th 51st 2nd -22
Health, Beauty & Fitness Acupuncture 5.40 35th 15th 2nd 262
Chiropractors 25.96 6th 1st 1st 7
Dentists 16.06 29th 9th 1st 2
Average 15.95 8th 1st 1st 12
Home & Garden Furniture 1.86 170th 51st 3rd -8
Garage Doors 3.03 187th 69th 3rd 15
Landscapers 3.64 106th 27th 3rd 0
Moving Companies 13.91 153rd 46th 2nd 0
Pest Control 10.25 219th 72nd 4th 237
Roofing 12.65 104th 16th 2nd -4
Self Storage Companies 11.57 112nd 39th 2nd 37
Average 8.06 251st 80th 3rd 17
Legal Law Firms 9.35 122nd 26th 2nd NA
Average 9.35 177th 49th 2nd NA
Real Estate Apartment Rentals 1.06 202nd 59th 3rd 63
Condos 0.49 192nd 70th 4th NA
Property Management 3.12 110th 39th 3rd 0
Realtors 1.43 227th 67th 4th 9
Average 1.36 246th 76th 3rd 13
Shopping Florists 7.53 33rd 13rd 1st 38
Average 7.53 20th 13rd 1st 19
Travel Car Rentals 3.86 37th 16th 1st NA
Hotels 2.72 171st 55th 4th -16
Average 3.10 145th 47th 4th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.