Findings for PPC in Salem

Salem Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Salem was the 216th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Salem also ranks amongst the least expensive cities in Oregon, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Salem Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Salem keywords increased by 12% in December 2014.

Google Adwords Keyword Prices 57% Lower in Salem than Portland

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Salem are 57% lower than in Portland. The average price of a click in Salem is $7.39.

This price differential is expected however, as Portland has a larger population than Salem.

For better comparison of prices, we also compared prices with another city with a similar population, Elk Grove, and found the average price of a click in Salem was 9% lower than in Elk Grove.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Salem

Summary PPC Stats for Salem for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.39 216th 62nd 2nd 12
Automotive/Vehicle Auto Parts 2.36 35th 7th 1st -9
Auto Wreckers 2.75 12nd 8th 2nd 42
Dealerships 2.04 208th 64th 4th 127
Tires 4.35 49th 16th 2nd 18
Towing 1.19 156th 51st 4th -14
Average 2.46 251st 71st 4th 29
Entertainment/Recreation Restaurants 0.90 197th 60th 4th 6
Average 0.90 197th 60th 4th 6
Health, Beauty & Fitness Chiropractors 37.66 1st 1st 1st 22
Dentists 13.70 68th 21st 1st -11
Average 17.70 6th 2nd 1st -1
Home & Garden Furniture 1.55 218th 70th 4th -11
Garage Doors 16.96 112nd 54th 3rd 153
Landscapers 4.15 103rd 26th 3rd 4
Pest Control 9.36 223rd 72nd 3rd -7
Roofing 30.46 21st 2nd 1st 35
Self Storage Companies 10.02 174th 58th 2nd -7
Windows and Doors 5.04 68th 15th 2nd NA
Average 9.85 234th 76th 3rd 15
Legal Law Firms 15.06 75th 15th 2nd NA
Average 15.06 163rd 37th 2nd NA
Real Estate Apartment Rentals 1.03 217th 60th 3rd -5
Condos 0.86 183rd 60th 3rd NA
Realtors 2.10 171st 56th 4th 32
Average 1.49 233rd 74th 4th 13
Travel Car Rentals 2.43 173rd 60th 3rd NA
Hotels 3.04 164th 55th 3rd 14
Average 2.83 195th 60th 3rd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.