Findings for PPC in Salem

Salem Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Salem was the 190th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Salem also ranks amongst the least expensive cities in Oregon, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 37% Lower in Salem than Portland

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Salem are 37% lower than in Portland. The average price of a click in Salem is $9.10.

This price differential is expected however, as Portland has a larger population than Salem.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Elk Grove, and found the average price of a click in Salem was 34% higher than in Elk Grove.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Salem


Summary PPC Stats for Salem for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.10 190th 61st 3rd 9
Automotive/Vehicle Auto Wreckers 5.49 6th 3rd 1st NA
Dealerships 2.21 221st 67th 4th NA
Average 3.30 229th 66th 3rd 10
B2B Office Furniture 0.84 159th 54th 4th NA
Average 0.84 172nd 55th 4th NA
Entertainment/Recreation Restaurants 0.63 205th 68th 3rd 9
Average 0.63 205th 68th 3rd 9
Health, Beauty & Fitness Chiropractors 40.06 3rd 1st 1st 124
Dentists 14.14 78th 22nd 1st 11
Average 24.51 1st 1st 1st 15
Home & Garden Furniture 1.52 212nd 71st 3rd -3
Pest Control 12.29 206th 73rd 3rd -19
Plumbers 15.20 203rd 69th 3rd -19
Roofing 20.65 57th 9th 2nd 5
Self Storage Companies 11.17 159th 57th 1st -9
Average 12.16 203rd 72nd 3rd -4
Legal Law Firms 16.66 80th 20th 2nd NA
Personal Injury Law 21.97 130th 38th 2nd NA
Average 17.99 150th 43rd 2nd NA
Real Estate Apartment Rentals 0.99 230th 71st 3rd 14
Condos 1.12 152nd 46th 4th NA
Realtors 1.69 203rd 63rd 4th 42
Average 1.31 249th 77th 4th 23
Shopping Florists 5.73 128th 44th 4th 0
Average 5.73 128th 44th 4th 0
Travel Car Rentals 1.74 209th 77th 3rd NA
Hotels 3.35 140th 44th 3rd -14
Average 2.81 202nd 56th 3rd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.