Findings for PPC in Allentown

Allentown Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Allentown was the 223rd least expensive city in USA in keyword bids in Google Adwords for the month of July 2015. Allentown also ranks amongst the least expensive cities in Pennsylvania, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Allentown are up in July 2015

SEP's research shows that the average price of a click to advertisers targeting Allentown keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 58% Lower in Allentown than Philadelphia

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Allentown are 58% lower than in Philadelphia. The average price of a click in Allentown is $8.02.

This price differential is expected however, as Philadelphia has a larger population than Allentown.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Allentown

Summary PPC Stats for Allentown for July 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.02 223rd 15th 4th NA
Automotive/Vehicle Auto Parts 0.97 148th 13rd 3rd -28
Dealerships 2.96 187th 9th 3rd NA
Tires 4.68 74th 8th 2nd 21
Average 3.25 242nd 15th 4th NA
Entertainment/Recreation Restaurants 1.40 123rd 10th 2nd 95
Average 1.40 123rd 10th 2nd 95
Health, Beauty & Fitness Chiropractors 5.55 188th 8th 3rd -1
Cosmetic Surgery 5.26 95th 6th 2nd NA
Dentists 9.19 207th 14th 4th 21
Average 6.94 240th 13rd 4th 4
Home & Garden Appliance Repair 1.44 200th 13rd 3rd 0
Furniture 2.14 192nd 13rd 4th 9
Landscapers 2.97 140th 10th 4th NA
Pest Control 25.78 86th 3rd 1st 0
Plumbers 26.46 149th 8th 3rd 28
Roofing 23.53 40th 3rd 2nd 0
Self Storage Companies 6.50 232nd 16th 4th NA
Average 14.32 172nd 10th 3rd 2
Legal Law Firms 57.86 15th 1st 1st NA
Average 57.86 51st 2nd 2nd NA
Real Estate Apartment Rentals 0.96 225th 14th 3rd 8
Realtors 1.20 249th 18th 4th 93
Average 1.10 263rd 18th 4th 29
Travel Car Rentals 2.46 182nd 14th 4th NA
Hotels 3.13 181st 11th 3rd 7
Average 2.90 207th 14th 3rd NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.