Findings for PPC in Allentown

Allentown Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Allentown was the 83rd least expensive city in USA in keyword bids in Google Adwords for the month of July 2016. Allentown also ranks amongst the least expensive cities in Pennsylvania, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Year over Year Google Adwords Prices for Allentown are up in July 2016

SEP's research shows that the average price of a click to advertisers targeting Allentown keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 27% Lower in Allentown than Philadelphia

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Allentown are 27% lower than in Philadelphia. The average price of a click in Allentown is $14.85.

This price differential is expected however, as Philadelphia has a larger population than Allentown.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Vallejo, and found the average price of a click in Allentown was 76% higher than in Vallejo.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Allentown


Summary PPC Stats for Allentown for July 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.85 83rd 7th 3rd 8
Automotive/Vehicle Auto Insurance 67.04 47th 6th 1st 0
Dealerships 3.89 114th 6th 1st NA
Tires 6.87 17th 4th 2nd 205
Average 30.34 9th 3rd 1st 30
Entertainment/Recreation Restaurants 4.02 88th 6th 2nd 227
Average 4.02 88th 6th 2nd 227
Health, Beauty & Fitness Chiropractors 22.54 8th 1st 1st 0
Dentists 12.13 107th 6th 2nd 3
Massage Therapy 1.63 137th 9th 3rd 0
Average 12.11 53rd 5th 2nd 1
Home & Garden Furniture 3.92 111st 9th 2nd -17
Landscapers 4.65 113rd 8th 3rd 9
Plumbers 17.54 215th 14th 3rd -15
Roofing 31.49 18th 1st 1st 5
Self Storage Companies 3.28 275th 16th 3rd NA
Average 12.48 216th 11th 3rd -2
Legal Law Firms 53.27 16th 2nd 1st NA
Average 53.27 64th 5th 3rd NA
Real Estate Apartment Rentals 3.11 35th 3rd 1st 0
Realtors 1.02 244th 15th 3rd 0
Average 2.06 158th 8th 3rd 0
Travel Car Rentals 2.42 184th 12nd 3rd NA
Hotels 3.09 222nd 15th 4th 0
Average 2.87 239th 13rd 3rd NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.