Findings for PPC in Allentown

Allentown Ranks Amongst Most Expensive Markets for Keywords in Middle Atlantic

SEP's ongoing research into PPC Campaigns has revealed that Allentown was the 8th most expensive city in Middle Atlantic in keyword bids in Google Adwords for the month of March 2015. Allentown also ranks amongst the most expensive cities in Pennsylvania, ranking 3rd. In the study, The Bronx ranked as the most expensive city in Middle Atlantic for keywords, while Buffalo ranked as the least expensive city.

Google Adwords Keyword Prices 30% Lower in Allentown than Philadelphia

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Allentown are 30% lower than in Philadelphia. The average price of a click in Allentown is $15.23.

This price differential is expected however, as Philadelphia has a larger population than Allentown.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Vallejo, and found the average price of a click in Allentown was 91% higher than in Vallejo.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Allentown

Summary PPC Stats for Allentown for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.23 63rd 8th 3rd NA
Automotive/Vehicle Auto Insurance 145.11 9th 3rd 2nd NA
Dealerships 4.34 86th 6th 3rd NA
Tires 5.25 47th 3rd 1st -1
Average 39.76 7th 2nd 1st NA
Entertainment/Recreation Restaurants 1.01 160th 10th 3rd -36
Average 1.01 160th 10th 3rd -36
Health, Beauty & Fitness Chiropractors 9.50 100th 5th 2nd 60
Cosmetic Surgery 6.60 81st 6th 2nd NA
Dentists 7.19 235th 13rd 4th -2
Average 7.86 204th 13rd 4th 5
Home & Garden Furniture 2.78 102nd 13rd 3rd 4
Landscapers 8.71 25th 3rd 2nd 0
Pest Control 16.65 168th 6th 2nd 63
Plumbers 27.70 131st 4th 3rd -1
Self Storage Companies 6.28 247th 14th 3rd NA
Average 15.21 168th 10th 3rd 5
Legal Law Firms 11.70 110th 13rd 3rd NA
Personal Injury Law 156.57 23rd 1st 1st NA
Average 59.99 35th 1st 1st NA
Real Estate Apartment Rentals 1.05 204th 14th 3rd 10
Realtors 1.30 238th 16th 4th -7
Average 1.19 259th 16th 4th 0
Shopping Florists 4.02 200th 12nd 3rd 0
Average 4.02 200th 12nd 3rd 0
Travel Car Rentals 2.45 150th 12nd 3rd NA
Hotels 3.69 142nd 10th 3rd 97
Average 3.27 160th 11th 3rd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.