Findings for PPC in Allentown

Allentown Ranks Amongst Most Expensive Markets for Keywords in Middle Atlantic

SEP's ongoing research into PPC Campaigns has revealed that Allentown was the 5th most expensive city in Middle Atlantic in keyword bids in Google Adwords for the month of September 2014. Allentown also ranks amongst the most expensive cities in Pennsylvania, ranking 3rd. In the study, The Bronx ranked as the most expensive city in Middle Atlantic for keywords, while Buffalo ranked as the least expensive city.

Google Adwords Keyword Prices 13% Lower in Allentown than Philadelphia

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Allentown are 13% lower than in Philadelphia. The average price of a click in Allentown is $14.88.

This price differential is expected however, as Philadelphia has a larger population than Allentown.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Vallejo, and found the average price of a click in Allentown was 118% higher than in Vallejo.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Allentown

Summary PPC Stats for Allentown for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.88 41st 5th 3rd 9
Automotive/Vehicle Dealerships 2.37 183rd 9th 4th NA
Tires 0.95 199th 14th 4th -65
Average 1.66 274th 15th 4th NA
Entertainment/Recreation Restaurants 1.69 61st 5th 1st 56
Average 1.69 61st 5th 1st 56
Health, Beauty & Fitness Chiropractors 5.39 140th 5th 1st -28
Cosmetic Surgery 7.46 61st 6th 3rd NA
Dentists 5.58 252nd 13rd 4th -5
Average 5.82 235th 11th 3rd 4
Home & Garden Furniture 2.89 50th 7th 3rd NA
Landscapers 1.93 173rd 10th 4th NA
Pest Control 17.52 184th 8th 3rd NA
Plumbers 33.40 101st 2nd 2nd NA
Roofing 8.67 132nd 7th 2nd NA
Self Storage Companies 5.45 240th 16th 3rd 58
Average 11.71 181st 8th 3rd NA
Legal Law Firms 11.93 100th 10th 3rd NA
Personal Injury Law 179.33 6th 1st 1st NA
Average 78.89 3rd 1st 1st NA
Real Estate Apartment Rentals 0.59 230th 17th 3rd -24
Realtors 1.37 210th 12nd 3rd NA
Average 0.98 251st 14th 3rd -4
Shopping Florists 4.01 185th 13rd 3rd NA
Average 4.01 185th 13rd 3rd NA
Travel Car Rentals 1.84 170th 14th 3rd -1
Hotels 2.23 205th 15th 3rd -1
Average 2.03 224th 16th 3rd -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.