Findings for PPC in Allentown

Allentown Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Allentown was the 124th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Allentown also ranks amongst the least expensive cities in Pennsylvania, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Allentown Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Allentown keywords increased by 11% in December 2014.

Google Adwords Keyword Prices 41% Lower in Allentown than Philadelphia

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Allentown are 41% lower than in Philadelphia. The average price of a click in Allentown is $11.40.

This price differential is expected however, as Philadelphia has a larger population than Allentown.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Vallejo, and found the average price of a click in Allentown was 80% higher than in Vallejo.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Allentown


Summary PPC Stats for Allentown for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.40 124th 10th 3rd 11
Automotive/Vehicle Dealerships 2.51 176th 12nd 3rd -4
Tires 4.66 35th 2nd 1st 309
Average 3.58 188th 15th 4th 40
Entertainment/Recreation Restaurants 1.03 177th 8th 3rd 7
Average 1.03 177th 8th 3rd 7
Health, Beauty & Fitness Chiropractors 2.71 221st 14th 3rd -29
Dentists 8.31 208th 10th 4th 56
Average 7.51 202nd 11th 4th 14
Home & Garden Furniture 3.02 69th 6th 3rd 132
Landscapers 3.84 115th 6th 3rd 0
Pest Control 26.15 63rd 1st 1st 3
Plumbers 26.88 138th 4th 3rd -6
Roofing 15.07 83rd 4th 2nd 0
Average 14.98 148th 6th 3rd 11
Legal Law Firms 12.70 93rd 8th 3rd NA
Personal Injury Law 157.75 26th 1st 1st NA
Average 48.97 48th 3rd 3rd NA
Real Estate Apartment Rentals 1.28 180th 10th 3rd -8
Realtors 1.25 245th 16th 3rd 8
Average 1.27 250th 16th 3rd 0
Travel Car Rentals 2.93 134th 13rd 3rd NA
Hotels 3.15 155th 10th 3rd 50
Average 3.08 163rd 10th 3rd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.