Findings for PPC in Allentown

Allentown Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Allentown was the 203rd least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Allentown also ranks amongst the least expensive cities in Pennsylvania, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 53% Lower in Allentown than Philadelphia

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Allentown are 53% lower than in Philadelphia. The average price of a click in Allentown is $8.47.

This price differential is expected however, as Philadelphia has a larger population than Allentown.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Vallejo, and found the average price of a click in Allentown was 22% higher than in Vallejo.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Allentown


Summary PPC Stats for Allentown for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.47 203rd 13rd 3rd NA
Automotive/Vehicle Auto Parts 0.39 172nd 13rd 3rd 0
Dealerships 5.35 30th 1st 1st NA
Tires 2.26 202nd 13rd 4th -17
Average 3.12 235th 15th 4th NA
Entertainment/Recreation Restaurants 0.75 189th 14th 3rd -9
Average 0.75 189th 14th 3rd -9
Health, Beauty & Fitness Cosmetic Surgery 21.74 4th 1st 1st NA
Dentists 7.08 244th 15th 4th -13
Average 10.01 124th 8th 2nd 7
Home & Garden Furniture 3.96 39th 2nd 1st 40
Pest Control 22.36 124th 2nd 1st 17
Plumbers 20.38 175th 4th 3rd -5
Roofing 28.46 28th 2nd 2nd 0
Self Storage Companies 6.01 244th 15th 4th NA
Average 16.47 141st 4th 1st 4
Legal Law Firms 7.15 164th 14th 3rd NA
Personal Injury Law 55.08 119th 9th 3rd NA
Average 19.13 147th 12nd 3rd NA
Real Estate Apartment Rentals 1.26 190th 13rd 4th 21
Realtors 1.12 243rd 15th 3rd -5
Average 1.18 261st 16th 4th 3
Shopping Florists 5.70 130th 11th 3rd 21
Average 5.70 130th 11th 3rd 21
Travel Car Rentals 1.68 211st 15th 4th NA
Hotels 2.63 198th 14th 3rd -21
Average 2.31 238th 16th 4th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.