Findings for PPC in Erie

Erie Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Erie was the 258th least expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Erie also ranks amongst the least expensive cities in Pennsylvania, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 33% Lower in Erie than Buffalo

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Erie are 33% lower than in Buffalo. The average price of a click in Erie is $6.94.

This price differential is expected however, as Buffalo has a larger population than Erie.

For better comparison of prices, we also compared prices with another city with a similar population, South Bend, and found the average price of a click in Erie was 15% lower than in South Bend.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Erie


Summary PPC Stats for Erie for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.94 258th 16th 4th 6
Automotive/Vehicle Auto Insurance 14.44 171st 13rd 4th 87
Dealerships 2.06 206th 16th 4th NA
Tires 7.00 16th 3rd 1st 53
Average 10.48 135th 13rd 4th 28
Finance Insurance 11.18 117th 6th 2nd 35
Average 11.78 158th 7th 3rd NA
Health, Beauty & Fitness Dentists 22.82 4th 1st 1st 24
Average 22.82 2nd 1st 1st 7
Home & Garden Furniture 1.59 239th 14th 4th -17
Landscapers 3.69 151st 11th 4th NA
Pest Control 7.24 249th 12nd 3rd NA
Plumbers 12.86 236th 15th 4th 0
Roofing 7.67 184th 9th 4th NA
Self Storage Companies 2.96 280th 17th 4th NA
Average 5.87 280th 16th 4th 3
Legal Law Firms 30.59 52nd 7th 3rd NA
Average 30.59 138th 10th 4th NA
Real Estate Apartment Rentals 0.65 244th 17th 4th 0
Condos 0.38 222nd 13rd 3rd NA
New Home Developers 3.36 140th 6th 3rd 0
Realtors 0.89 253rd 17th 4th 0
Average 1.39 234th 12nd 4th 0
Travel Car Rentals 2.08 204th 15th 4th NA
Hotels 3.22 213rd 13rd 3rd 0
Average 2.84 241st 14th 4th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.