Findings for PPC in Erie

Erie Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Erie was the 223rd least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Erie also ranks amongst the least expensive cities in Pennsylvania, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 26% Lower in Erie than Buffalo

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Erie are 26% lower than in Buffalo. The average price of a click in Erie is $7.21.

This price differential is expected however, as Buffalo has a larger population than Erie.

To get a better sense of relative prices, we also compared prices with another similarly sized city, South Bend, and found the average price of a click in Erie was 50% higher than in South Bend.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Erie

Summary PPC Stats for Erie for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.21 223rd 15th 4th 7
Automotive/Vehicle Auto Insurance 24.07 173rd 12nd 3rd 90
Dealerships 2.13 227th 16th 4th NA
Tires 7.84 7th 1st 1st 43
Average 16.44 103rd 9th 3rd 24
Entertainment/Recreation Restaurants 0.51 217th 15th 4th -25
Average 0.51 217th 15th 4th -25
Finance Insurance 30.02 96th 5th 2nd 36
Average 30.02 58th 5th 2nd NA
Health, Beauty & Fitness Chiropractors 1.52 247th 14th 3rd 0
Dentists 11.60 131st 8th 2nd 1
Average 9.08 172nd 10th 3rd 0
Home & Garden Furniture 1.76 199th 13rd 4th -11
Pest Control 2.92 234th 15th 4th NA
Roofing 7.87 158th 8th 4th NA
Self Storage Companies 12.73 126th 9th 3rd NA
Average 5.41 276th 16th 4th NA
Legal Law Firms 6.76 170th 17th 4th NA
Average 6.76 208th 18th 4th NA
Real Estate Apartment Rentals 1.64 142nd 10th 3rd 6
Condos 0.48 216th 14th 3rd NA
New Home Developers 3.07 140th 5th 3rd 43
Realtors 0.91 261st 17th 4th 38
Average 1.59 228th 12nd 3rd 18
Travel Car Rentals 3.47 67th 5th 1st NA
Hotels 2.51 206th 16th 4th -17
Average 2.83 200th 13rd 3rd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.