Findings for PPC in Erie

Erie Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Erie was the 199th least expensive city in USA in keyword bids in Google Adwords for the month of July 2015. Erie also ranks amongst the least expensive cities in Pennsylvania, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Erie Rise in July 2015

SEP's research shows that the average price of a click to advertisers targeting Erie keywords increased by 93% in July 2015.

Not surprisingly, the month over month price increases for Erie Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 3% Higher in Erie than Buffalo

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Erie are 3% higher than in Buffalo. The average price of a click in Erie is $8.96.

This price differential is somewhat surprising however, as Buffalo has a larger population than Erie.

To get a better sense of relative prices, we also compared prices with another city with a similar population, South Bend, and found the average price of a click in Erie was 18% higher than in South Bend.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Erie


Summary PPC Stats for Erie for July 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.96 199th 12nd 3rd 93
Automotive/Vehicle Auto Insurance 10.73 167th 13rd 3rd -2
Dealerships 2.64 203rd 12nd 4th NA
Tires 9.12 3rd 1st 1st 0
Average 8.79 140th 13rd 3rd -2
Entertainment/Recreation Restaurants 0.62 222nd 15th 4th -28
Average 0.62 222nd 15th 4th -28
Finance Insurance 11.33 95th 5th 3rd -2
Average 11.33 141st 5th 3rd NA
Health, Beauty & Fitness Dentists 26.66 2nd 1st 1st 1923
Average 26.66 1st 1st 1st 576
Home & Garden Furniture 2.42 175th 12nd 3rd NA
Landscapers 3.32 127th 7th 3rd NA
Pest Control 17.51 171st 10th 4th NA
Roofing 7.97 155th 9th 4th NA
Self Storage Companies 7.10 221st 14th 3rd NA
Average 7.66 268th 16th 4th NA
Legal Law Firms 41.24 33rd 4th 2nd NA
Average 41.24 103rd 8th 4th NA
Real Estate Apartment Rentals 0.55 260th 18th 4th -28
Condos 1.15 152nd 11th 2nd NA
New Home Developers 2.87 153rd 6th 3rd NA
Realtors 1.89 190th 11th 2nd -13
Average 1.32 250th 15th 3rd -14
Travel Car Rentals 2.72 151st 13rd 3rd NA
Hotels 2.69 218th 16th 4th 7
Average 2.70 235th 16th 4th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.