Findings for PPC in Philadelphia

Philadelphia Ranks Amongst Most Expensive Markets for Keywords in Middle Atlantic

SEP's ongoing research into PPC Campaigns has revealed that Philadelphia was the 3rd most expensive city in Middle Atlantic in keyword bids in Google Adwords for the month of April 2015. Philadelphia also ranks amongst the most expensive cities in Pennsylvania, ranking 2nd. In the study, The Bronx ranked as the most expensive city in Middle Atlantic for keywords, while Buffalo ranked as the least expensive city.

Google Adwords Keyword Prices 66% Higher in Philadelphia than Wilmington

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Philadelphia are 66% higher than in Wilmington. The average price of a click in Philadelphia is $18.20.

This price difference is understandable though, given the population of Wilmington is less than Philadelphia, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Phoenix, and found the average price of a click in Philadelphia was 24% lower than in Phoenix. This suggests that perhaps prices in Philadelphia are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Philadelphia

Summary PPC Stats for Philadelphia for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 18.20 41st 3rd 2nd 8
Automotive/Vehicle Auto Insurance 85.56 50th 4th 2nd -9
Auto Parts 1.66 98th 7th 1st 67
Dealerships 4.27 84th 5th 3rd NA
Tires 4.80 48th 4th 2nd 13
Towing 4.98 86th 4th 1st 52
Average 24.42 51st 6th 2nd 15
B2B Office Furniture 5.34 64th 4th 1st 7
Printers 9.21 43rd 5th 1st 18
Average 7.27 53rd 4th 1st NA
Entertainment/Recreation Restaurants 1.50 87th 3rd 1st -5
Average 1.50 87th 3rd 1st -5
Finance Insurance 45.40 58th 3rd 1st 26
Mortgages 19.76 13rd 2nd 1st -14
Payday Loans 4.39 138th 1st 1st 11
Average 33.69 42nd 4th 1st NA
Health, Beauty & Fitness Chiropractors 10.37 93rd 7th 1st 2
Cosmetic Surgery 11.32 40th 3rd 2nd 54
Dentists 13.86 86th 4th 1st 17
Martial Arts 6.12 16th 3rd 1st 518
Optometrists 5.22 60th 3rd 1st NA
Average 11.46 81st 5th 1st 44
Home & Garden Appliance Repair 10.91 149th 9th 2nd -6
Furniture 3.58 56th 4th 2nd 11
Garage Doors 11.50 161st 1st 1st -17
Landscapers 4.87 88th 3rd 2nd -27
Moving Companies 19.35 92nd 7th 1st -7
Pest Control 16.72 165th 5th 2nd -7
Plumbers 23.65 152nd 2nd 2nd 6
Roofing 30.34 20th 1st 1st 43
Self Storage Companies 20.28 22nd 5th 1st 4
Windows and Doors 7.35 57th 2nd 2nd 19
Average 15.56 156th 5th 2nd 10
Legal Criminal Lawyers 38.52 55th 7th 2nd -8
Family Law 10.48 86th 7th 2nd -31
Law Firms 40.83 15th 2nd 1st 34
Personal Injury Law 107.40 67th 4th 2nd -21
Real Estate Lawyers 8.77 40th 6th 2nd -6
Average 41.14 79th 5th 2nd -3
Real Estate Apartment Rentals 1.81 122nd 7th 2nd -20
Condos 2.48 61st 4th 1st -21
New Home Developers 4.95 51st 1st 1st 2
Realtors 2.22 143rd 7th 1st -17
Average 2.71 84th 4th 1st -14
Shopping Florists 6.86 68th 6th 1st -12
Average 6.86 68th 6th 1st -12
Travel Car Rentals 3.28 84th 9th 3rd -3
Hotels 5.21 34th 4th 1st -20
Average 4.24 46th 4th 1st -12

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.