Findings for PPC in Philadelphia

Philadelphia Ranks Amongst Most Expensive Markets for Keywords in Middle Atlantic

SEP's ongoing research into PPC Campaigns has revealed that Philadelphia was the 3rd most expensive city in Middle Atlantic in keyword bids in Google Adwords for the month of September 2016. Philadelphia also ranks amongst the most expensive cities in Pennsylvania, ranking 2nd. In the study, The Bronx ranked as the most expensive city in Middle Atlantic for keywords, while Buffalo ranked as the least expensive city.

Google Adwords Keyword Prices 59% Higher in Philadelphia than Wilmington

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Philadelphia are 59% higher than in Wilmington. The average price of a click in Philadelphia is $17.96.

This price difference is understandable though, given the population of Wilmington is less than Philadelphia, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Phoenix, and found the average price of a click in Philadelphia was 38% lower than in Phoenix. This suggests that perhaps prices in Philadelphia are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Philadelphia

Summary PPC Stats for Philadelphia for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 17.96 41st 3rd 2nd -5
Automotive/Vehicle Auto Insurance 65.25 62nd 5th 2nd -11
Auto Parts 0.79 138th 9th 3rd -19
Dealerships 3.58 110th 5th 2nd -34
Tires 2.84 174th 14th 4th -40
Towing 5.24 58th 4th 1st -3
Average 17.65 67th 6th 2nd -18
B2B Office Furniture 9.21 7th 1st 1st 68
Printers 7.19 77th 5th 2nd -12
Average 8.20 44th 4th 2nd NA
Entertainment/Recreation Restaurants 2.42 154th 12nd 3rd 10
Average 2.42 154th 12nd 3rd 10
Finance Credit Counselling 31.55 11th 1st 1st NA
Insurance 46.58 52nd 2nd 1st -11
Mortgages 13.68 30th 4th 2nd -38
Payday Loans 2.88 168th 2nd 1st -13
Average 25.49 61st 3rd 1st NA
Health, Beauty & Fitness Chiropractors 4.58 198th 10th 3rd -9
Cosmetic Surgery 6.84 74th 4th 2nd -4
Dentists 10.70 141st 6th 2nd 5
Martial Arts 2.96 70th 4th 2nd 103
Massage Therapy 14.17 22nd 1st 1st -16
Average 8.42 176th 8th 2nd 3
Home & Garden Appliance Repair 10.13 159th 7th 2nd -23
Furniture 4.92 37th 5th 2nd -9
Garage Doors 15.81 147th 1st 1st 22
Landscapers 6.47 47th 3rd 2nd 40
Moving Companies 14.91 125th 8th 1st -16
Pest Control 10.99 224th 13rd 3rd -36
Plumbers 27.63 151st 3rd 3rd -16
Roofing 21.74 55th 3rd 1st 22
Self Storage Companies 13.25 49th 8th 1st -1
Windows and Doors 6.37 75th 4th 2nd -29
Average 14.73 169th 7th 2nd -3
Legal Criminal Lawyers 19.64 72nd 9th 2nd -22
Family Law 17.62 89th 9th 1st 38
Law Firms 15.85 135th 13rd 4th -4
Personal Injury Law 168.84 32nd 3rd 2nd -1
Real Estate Lawyers 5.90 48th 8th 2nd -27
Average 45.88 64th 5th 3rd -3
Real Estate Apartment Rentals 3.25 37th 3rd 1st -3
Condos 2.00 63rd 5th 1st -23
New Home Developers 6.16 30th 2nd 1st -14
Realtors 1.83 128th 7th 1st -21
Average 3.11 47th 3rd 1st -15
Shopping Florists 7.17 85th 7th 2nd -8
Average 7.17 85th 7th 2nd -8
Travel Car Rentals 3.40 72nd 3rd 1st -2
Hotels 5.13 53rd 3rd 1st 0
Average 4.27 60th 4th 1st -1

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

Interested in learning if your PPC campaigns are optimized for maximum ROI and performance? Let one of our PPC specialists dive into your Google Adwords or Bing account to review the current setup and identify areas for improvement. They will review your campaigns, ad groups, targeting and keywords among other essential elements. Click below to learn more or to order your PPC audit today.

Get a FREE PPC Audit

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.