Findings for PPC in Philadelphia

Philadelphia Ranks Amongst Most Expensive Markets for Keywords in Middle Atlantic

SEP's ongoing research into PPC Campaigns has revealed that Philadelphia was the 2nd most expensive city in Middle Atlantic in keyword bids in Google Adwords for the month of September 2014. Philadelphia also ranks amongst the most expensive cities in Pennsylvania, ranking 2nd. In the study, The Bronx ranked as the most expensive city in Middle Atlantic for keywords, while Buffalo ranked as the least expensive city.

Google Adwords Keyword Prices 111% Higher in Philadelphia than Wilmington

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Philadelphia are 111% higher than in Wilmington. The average price of a click in Philadelphia is $17.11.

This price difference is understandable though, given the population of Wilmington is less than Philadelphia, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Phoenix, and found the average price of a click in Philadelphia was 23% lower than in Phoenix. This suggests that perhaps prices in Philadelphia are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Philadelphia


Summary PPC Stats for Philadelphia for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 17.11 24th 2nd 2nd 8
Automotive/Vehicle Auto Insurance 76.97 41st 6th 2nd 0
Auto Parts 1.62 62nd 2nd 2nd 11
Dealerships 3.65 86th 4th 1st -13
Tires 2.71 143rd 8th 3rd -13
Towing 2.11 125th 7th 2nd -24
Average 19.75 47th 6th 3rd -8
B2B Office Furniture 4.78 73rd 5th 1st -18
Printers 4.40 80th 5th 2nd -33
Average 4.59 105th 6th 2nd -17
Entertainment/Recreation Restaurants 1.38 102nd 7th 3rd -5
Average 1.38 102nd 7th 3rd -5
Finance Credit Counselling 20.10 30th 1st 1st NA
Insurance 41.76 61st 4th 1st 1
Mortgages 15.87 21st 3rd 1st 0
Payday Loans 3.54 138th 4th 2nd -10
Average 24.54 71st 6th 3rd NA
Health, Beauty & Fitness Chiropractors 3.90 192nd 9th 2nd -12
Cosmetic Surgery 10.26 36th 4th 1st 10
Dentists 9.82 137th 7th 1st -3
Martial Arts 3.14 41st 3rd 2nd 16
Massage Therapy 25.96 3rd 1st 1st 497
Optometrists 7.02 11th 1st 1st 13
Average 10.40 55th 3rd 1st 51
Home & Garden Appliance Repair 9.12 111st 4th 1st -20
Furniture 4.37 6th 1st 1st 6
Garage Doors 16.02 103rd 1st 1st 22
Landscapers 3.64 125th 7th 3rd 29
Moving Companies 13.41 98th 6th 1st -10
Pest Control 26.81 80th 2nd 2nd NA
Plumbers 23.68 153rd 5th 3rd -21
Roofing 9.08 126th 6th 1st 6
Self Storage Companies 18.67 10th 5th 1st -11
Windows and Doors 8.11 45th 1st 1st 9
Average 13.85 146th 3rd 1st 2
Legal Criminal Lawyers 52.56 28th 4th 2nd 57
Family Law 13.95 69th 8th 2nd 41
Law Firms 28.68 17th 3rd 2nd 22
Personal Injury Law 121.21 26th 4th 2nd -2
Average 44.16 39th 5th 3rd 21
Real Estate Apartment Rentals 1.56 101st 7th 2nd -14
Condos 2.63 24th 4th 1st NA
New Home Developers 3.73 69th 4th 1st -30
Real Estate Lawyers 7.09 35th 5th 1st NA
Realtors 2.90 57th 2nd 1st 2
Average 2.65 61st 5th 2nd -8
Shopping Florists 5.88 81st 7th 1st -1
Average 5.88 81st 7th 1st -1
Travel Car Rentals 3.20 42nd 2nd 1st -1
Hotels 4.88 13rd 2nd 1st -1
Average 4.04 15th 2nd 1st -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.