Findings for PPC in Philadelphia

Philadelphia Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Philadelphia was the 18th most expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Philadelphia also ranks amongst the most expensive cities in Pennsylvania, ranking as 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 122% Higher in Philadelphia than Wilmington

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Philadelphia are 122% higher than in Wilmington. The average price of a click in Philadelphia is $19.34.

This price difference is understandable though, given the population of Wilmington is less than Philadelphia, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Phoenix, and found the average price of a click in Philadelphia was 20% lower than in Phoenix. This suggests that perhaps prices in Philadelphia are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Philadelphia


Summary PPC Stats for Philadelphia for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 19.34 18th 1st 1st 7
Automotive/Vehicle Auto Insurance 83.73 26th 4th 1st -13
Auto Parts 1.54 99th 9th 1st 51
Dealerships 3.01 139th 10th 2nd 11
Tires 4.42 47th 4th 2nd -3
Towing 3.88 82nd 8th 2nd 54
Average 23.33 29th 2nd 1st 17
B2B Office Furniture 3.68 79th 5th 2nd -41
Printers 4.56 76th 5th 2nd -25
Average 4.12 93rd 7th 2nd -22
Entertainment/Recreation Restaurants 1.85 88th 3rd 2nd 5
Average 1.85 88th 3rd 2nd 5
Finance Credit Counselling 24.89 27th 1st 1st -3
Insurance 41.56 59th 8th 2nd -3
Mortgages 15.31 23rd 2nd 1st -18
Payday Loans 4.28 137th 3rd 2nd 62
Average 26.47 61st 8th 1st 4
Health, Beauty & Fitness Chiropractors 3.18 214th 12nd 2nd -21
Cosmetic Surgery 11.85 25th 2nd 1st 0
Dentists 15.98 39th 3rd 1st 19
Martial Arts 2.01 85th 7th 2nd 0
Massage Therapy 7.53 44th 3rd 2nd 0
Optometrists 3.82 73rd 5th 2nd 0
Average 10.43 86th 3rd 1st 3
Home & Garden Appliance Repair 10.89 145th 10th 2nd 16
Furniture 4.01 14th 1st 1st 27
Garage Doors 14.65 126th 1st 1st 16
Landscapers 4.58 89th 5th 2nd 18
Moving Companies 17.34 115th 9th 2nd 8
Pest Control 17.91 130th 5th 2nd 11
Plumbers 24.51 144th 6th 4th -11
Roofing 16.26 73rd 3rd 1st 24
Self Storage Companies 19.26 17th 5th 1st 4
Windows and Doors 8.15 41st 3rd 2nd -6
Average 15.51 146th 5th 2nd 10
Legal Criminal Lawyers 32.96 58th 6th 2nd 9
Family Law 14.10 76th 8th 2nd -14
Law Firms 31.68 20th 2nd 1st 20
Personal Injury Law 150.80 30th 2nd 2nd 12
Real Estate Lawyers 8.79 35th 7th 2nd -3
Average 52.89 45th 2nd 2nd 6
Real Estate Apartment Rentals 2.61 47th 5th 2nd -5
Condos 3.89 18th 3rd 1st 45
New Home Developers 5.39 42nd 1st 1st 30
Realtors 2.77 105th 4th 1st -8
Average 3.47 48th 3rd 1st 12
Shopping Florists 5.89 117th 8th 2nd -16
Average 5.89 117th 8th 2nd -16
Travel Car Rentals 3.22 104th 8th 1st -7
Hotels 6.22 13rd 2nd 1st 10
Average 4.72 31st 2nd 1st 1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.