Findings for PPC in Philadelphia

Philadelphia Ranks Amongst Most Expensive Markets for Keywords in Middle Atlantic

SEP's ongoing research into PPC Campaigns has revealed that Philadelphia was the 2nd most expensive city in Middle Atlantic in keyword bids in Google Adwords for the month of July 2015. Philadelphia also ranks amongst the most expensive cities in Pennsylvania, ranking 1st. In the study, The Bronx ranked as the most expensive city in Middle Atlantic for keywords, while Staten Island ranked as the least expensive city.

Month over Month Google Adwords Prices for Philadelphia Rise in July 2015

SEP's research shows that the average price of a click to advertisers targeting Philadelphia keywords increased by 10% in July 2015.

Not surprisingly, the month over month price increases for Philadelphia Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 186% Higher in Philadelphia than Wilmington

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Philadelphia are 186% higher than in Wilmington. The average price of a click in Philadelphia is $19.14.

This price difference is understandable though, given the population of Wilmington is less than Philadelphia, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Phoenix, and found the average price of a click in Philadelphia was 23% lower than in Phoenix. This suggests that perhaps prices in Philadelphia are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Philadelphia


Summary PPC Stats for Philadelphia for July 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 19.14 31st 2nd 1st 10
Automotive/Vehicle Auto Insurance 119.68 9th 1st 1st 14
Auto Parts 1.48 113rd 9th 2nd 19
Dealerships 5.18 55th 2nd 1st NA
Tires 3.94 122nd 12nd 4th -2
Towing 2.89 132nd 9th 2nd -1
Average 32.41 10th 2nd 1st 8
B2B Office Furniture 4.78 104th 7th 1st -16
Printers 7.88 53rd 2nd 1st 23
Average 6.33 87th 6th 1st NA
Entertainment/Recreation Restaurants 1.25 146th 11th 3rd 4
Average 1.25 146th 11th 3rd 4
Finance Credit Counselling 12.37 60th 2nd 2nd NA
Insurance 31.56 73rd 3rd 1st -18
Mortgages 21.72 20th 1st 1st 450
Payday Loans 7.10 137th 1st 1st -23
Average 28.31 57th 3rd 1st NA
Health, Beauty & Fitness Chiropractors 6.61 163rd 6th 1st -22
Cosmetic Surgery 10.71 41st 4th 1st 13
Dentists 11.23 153rd 8th 2nd -14
Martial Arts 5.39 31st 3rd 1st 45
Optometrists 2.82 116th 3rd 2nd NA
Average 9.40 164th 8th 2nd -2
Home & Garden Appliance Repair 9.60 158th 8th 2nd -30
Furniture 4.10 42nd 3rd 1st 9
Garage Doors 12.09 163rd 5th 1st -2
Landscapers 4.72 72nd 3rd 1st 48
Moving Companies 15.45 124th 7th 1st -12
Pest Control 25.08 93rd 5th 2nd -5
Plumbers 31.53 125th 4th 2nd 11
Roofing 25.25 32nd 1st 1st 45
Self Storage Companies 18.92 22nd 5th 1st 5
Windows and Doors 6.09 70th 3rd 2nd -40
Average 14.99 161st 7th 1st 1
Legal Criminal Lawyers 38.94 45th 3rd 2nd 6
Family Law 19.49 66th 6th 2nd 34
Law Firms 16.15 129th 13rd 4th -20
Personal Injury Law 164.16 26th 1st 1st -4
Real Estate Lawyers 13.54 20th 3rd 1st 68
Average 43.41 92nd 7th 3rd 15
Real Estate Apartment Rentals 2.30 69th 6th 1st 13
Condos 2.30 69th 7th 1st 4
New Home Developers 3.77 105th 3rd 1st -26
Realtors 2.87 99th 5th 1st 7
Average 2.78 83rd 4th 1st 1
Shopping Florists 7.54 54th 5th 1st 29
Average 7.54 54th 5th 1st 29
Travel Car Rentals 3.58 66th 6th 1st 18
Hotels 6.73 13rd 3rd 1st 11
Average 5.15 16th 3rd 1st 14

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.