Findings for PPC in Philadelphia

Philadelphia Ranks Amongst Most Expensive Markets for Keywords in Middle Atlantic

SEP's ongoing research into PPC Campaigns has revealed that Philadelphia was the 3rd most expensive city in Middle Atlantic in keyword bids in Google Adwords for the month of July 2016. Philadelphia also ranks amongst the most expensive cities in Pennsylvania, ranking 2nd. In the study, The Bronx ranked as the most expensive city in Middle Atlantic for keywords, while Buffalo ranked as the least expensive city.

Month over Month Google Adwords Prices for Philadelphia Rise in July 2016

SEP's research shows that the average price of a click to advertisers targeting Philadelphia keywords increased by 25% in July 2016.

Google Adwords Keyword Prices 90% Higher in Philadelphia than Wilmington

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Philadelphia are 90% higher than in Wilmington. The average price of a click in Philadelphia is $20.59.

This price difference is understandable though, given the population of Wilmington is less than Philadelphia, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Phoenix, and found the average price of a click in Philadelphia was 21% lower than in Phoenix. This suggests that perhaps prices in Philadelphia are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Philadelphia


Summary PPC Stats for Philadelphia for July 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 20.59 26th 3rd 2nd 25
Automotive/Vehicle Auto Insurance 58.49 72nd 9th 3rd -20
Auto Parts 1.40 117th 9th 2nd -12
Dealerships 3.41 138th 7th 2nd 24
Tires 5.02 69th 9th 4th 3
Towing 6.86 46th 4th 2nd 235
Average 17.98 57th 6th 2nd 46
B2B Office Furniture 5.75 81st 4th 2nd 24
Printers 11.51 15th 1st 1st 17
Average 7.67 55th 3rd 1st NA
Entertainment/Recreation Restaurants 1.98 166th 10th 3rd 10
Average 1.98 166th 10th 3rd 10
Finance Credit Counselling 28.75 13rd 1st 1st NA
Insurance 28.35 83rd 4th 1st -12
Mortgages 18.35 22nd 3rd 1st -16
Payday Loans 3.63 178th 2nd 1st 0
Average 20.53 97th 5th 1st NA
Health, Beauty & Fitness Chiropractors 4.68 187th 11th 3rd -5
Cosmetic Surgery 5.56 94th 6th 2nd -29
Dentists 10.21 168th 10th 4th 11
Martial Arts 2.44 81st 2nd 2nd -44
Massage Therapy 6.45 73rd 5th 1st -36
Optometrists 14.01 4th 1st 1st 314
Average 8.11 193rd 13rd 4th 22
Home & Garden Appliance Repair 10.01 157th 6th 1st 0
Furniture 5.04 45th 3rd 1st -11
Garage Doors 13.01 157th 5th 2nd 24
Landscapers 5.19 90th 5th 2nd -4
Moving Companies 24.11 54th 6th 1st -4
Pest Control 20.91 123rd 4th 1st -5
Plumbers 36.95 118th 2nd 2nd 35
Roofing 18.52 78th 3rd 2nd 15
Self Storage Companies 17.22 31st 8th 1st 0
Windows and Doors 11.81 45th 2nd 2nd 681
Average 16.71 150th 6th 1st 65
Legal Criminal Lawyers 22.67 71st 5th 2nd 0
Family Law 17.49 78th 7th 2nd 0
Law Firms 17.27 139th 13rd 4th 0
Personal Injury Law 236.47 11th 1st 1st 0
Real Estate Lawyers 8.60 48th 4th 1st 0
Average 62.94 42nd 4th 2nd 0
Real Estate Apartment Rentals 2.79 45th 5th 2nd 0
Condos 2.30 67th 4th 1st 0
New Home Developers 4.55 90th 3rd 2nd 0
Realtors 2.17 134th 4th 1st 0
Average 2.84 85th 4th 1st 0
Shopping Florists 6.87 152nd 7th 1st 0
Average 6.87 152nd 7th 1st 0
Travel Car Rentals 3.13 115th 9th 2nd 0
Hotels 5.65 40th 3rd 1st 0
Average 4.39 65th 5th 2nd 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.