Findings for PPC in Providence

Providence Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Providence was the 248th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Providence also ranks amongst the least expensive cities in Rhode Island, ranking as number 1st. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 48% Lower in Providence than Cambridge

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Providence are 48% lower than in Cambridge. The average price of a click in Providence is $5.32.

This price difference is interesting though, given the population of Cambridge is less than Providence.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Salt Lake City, and found the average price of a click in Providence was 62% lower than in Salt Lake City.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Providence

Summary PPC Stats for Providence for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.32 248th 9th 1st NA
Automotive/Vehicle Auto Parts 1.13 140th 5th 1st -26
Dealerships 1.81 211st 10th 1st NA
Average 1.47 273rd 12nd 1st NA
Entertainment/Recreation Restaurants 1.54 109th 6th 1st 34
Average 1.54 109th 6th 1st 34
Finance Payday Loans 6.12 120th 3rd 1st NA
Average 6.12 151st 4th 1st 0
Health, Beauty & Fitness Acupuncture 11.38 4th 1st 1st 0
Dentists 9.38 165th 7th 1st -2
Massage Therapy 2.97 101st 5th 1st 103
Average 8.28 143rd 5th 1st 8
Home & Garden Furniture 2.33 110th 5th 1st -21
Landscapers 8.76 12nd 1st 1st NA
Moving Companies 12.36 172nd 6th 1st 3
Pest Control 13.24 187th 6th 1st -18
Plumbers 37.74 90th 2nd 1st -3
Roofing 3.20 190th 7th 1st -23
Self Storage Companies 5.08 259th 12nd 1st -13
Average 9.91 229th 9th 1st -3
Legal Law Firms 6.53 153rd 5th 1st NA
Average 6.53 199th 9th 1st NA
Real Estate Apartment Rentals 1.45 142nd 7th 1st 7
Condos 1.13 140th 6th 1st 59
Realtors 1.65 209th 6th 1st 52
Average 1.49 240th 7th 1st 30
Shopping Florists 5.20 133rd 3rd 1st 56
Average 5.20 112nd 3rd 1st 28
Travel Car Rentals 2.60 161st 8th 1st -3
Hotels 3.11 134th 6th 1st 0
Average 2.86 177th 6th 1st -2

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.