Findings for PPC in Providence

Providence Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Providence was the 185th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Providence also ranks amongst the least expensive cities in Rhode Island, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Providence are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Providence keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 29% Lower in Providence than Cambridge

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Providence are 29% lower than in Cambridge. The average price of a click in Providence is $9.85.

This price difference is interesting though, given the population of Cambridge is less than Providence.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Salt Lake City, and found the average price of a click in Providence was 37% lower than in Salt Lake City.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Providence

Summary PPC Stats for Providence for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.85 185th 6th 1st 2
Automotive/Vehicle Auto Insurance 42.85 113rd 3rd 1st -4
Dealerships 2.28 196th 9th 1st NA
Tires 3.27 138th 6th 1st -12
Average 10.79 138th 4th 1st -5
B2B Office Furniture 1.66 152nd 6th 1st 0
Average 1.66 165th 6th 1st NA
Entertainment/Recreation Restaurants 2.27 161st 6th 1st -27
Average 2.27 161st 6th 1st -27
Health, Beauty & Fitness Chiropractors 6.69 142nd 3rd 1st -10
Dentists 15.09 40th 4th 1st 111
Average 13.41 21st 3rd 1st 32
Home & Garden Furniture 4.92 37th 3rd 1st -4
Garage Doors 9.68 194th 7th 1st 0
Landscapers 4.20 119th 4th 1st NA
Moving Companies 11.14 168th 8th 1st -12
Pest Control 24.51 72nd 6th 1st -18
Plumbers 24.32 169th 3rd 1st 29
Roofing 2.69 219th 6th 1st NA
Self Storage Companies 10.68 99th 5th 1st -7
Average 13.53 185th 6th 1st -1
Legal Criminal Lawyers 17.85 74th 2nd 1st NA
Law Firms 28.77 53rd 3rd 1st NA
Personal Injury Law 89.22 93rd 2nd 1st NA
Average 45.28 69th 1st 1st NA
Real Estate Apartment Rentals 1.03 207th 10th 1st -29
Condos 1.28 121st 6th 1st 36
New Home Developers 4.86 53rd 1st 1st NA
Realtors 1.88 123rd 5th 1st -26
Average 1.93 148th 5th 1st -8
Shopping Florists 4.91 172nd 4th 1st -5
Average 4.91 172nd 4th 1st -5
Travel Car Rentals 2.93 115th 8th 1st 3
Hotels 3.64 174th 7th 1st 0
Average 3.28 181st 8th 1st 1

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.