Findings for PPC in Providence

Providence Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Providence was the 84th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Providence also ranks amongst the least expensive cities in Rhode Island, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Providence Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Providence keywords increased by 10% in September 2014.

Google Adwords Keyword Prices 84% Higher in Providence than Cambridge

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Providence are 84% higher than in Cambridge. The average price of a click in Providence is $12.17.

This price difference is understandable though, given the population of Cambridge is less than Providence, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Salt Lake City, and found the average price of a click in Providence was 7% lower than in Salt Lake City. This suggests that perhaps prices in Providence are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Providence


Summary PPC Stats for Providence for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.17 84th 3rd 1st 10
Automotive/Vehicle Auto Insurance 57.77 85th 4th 1st NA
Dealerships 1.89 217th 10th 1st NA
Average 29.83 7th 1st 1st NA
Entertainment/Recreation Restaurants 0.82 179th 8th 1st 24
Average 0.82 179th 8th 1st 24
Health, Beauty & Fitness Chiropractors 2.92 213rd 6th 1st 0
Dentists 6.16 239th 8th 1st NA
Massage Therapy 6.70 48th 2nd 1st NA
Average 4.97 254th 10th 1st 27
Home & Garden Furniture 1.60 185th 9th 1st NA
Landscapers 4.08 113rd 5th 1st NA
Moving Companies 23.43 12nd 1st 1st NA
Pest Control 35.00 22nd 2nd 1st NA
Plumbers 41.94 68th 3rd 1st NA
Roofing 12.85 82nd 3rd 1st NA
Self Storage Companies 7.91 187th 9th 1st 46
Average 17.76 69th 2nd 1st NA
Legal Law Firms 8.42 147th 5th 1st NA
Personal Injury Law 89.77 64th 3rd 1st NA
Average 35.53 70th 3rd 1st NA
Real Estate Apartment Rentals 1.44 112nd 7th 1st -32
Condos 0.65 167th 9th 1st NA
Realtors 0.87 254th 11th 1st -5
Average 1.05 242nd 9th 1st -9
Shopping Florists 5.73 90th 5th 1st -1
Average 5.73 90th 5th 1st -1
Travel Car Rentals 2.64 84th 8th 1st -1
Hotels 3.05 127th 6th 1st -1
Average 2.85 119th 8th 1st -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.