Findings for PPC in Providence

Providence Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Providence was the 173rd least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Providence also ranks amongst the least expensive cities in Rhode Island, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Providence Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Providence keywords increased by 13% in December 2014.

Google Adwords Keyword Prices 11% Higher in Providence than Cambridge

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Providence are 11% higher than in Cambridge. The average price of a click in Providence is $8.97.

This price difference is understandable though, given the population of Cambridge is less than Providence, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Salt Lake City, and found the average price of a click in Providence was 46% lower than in Salt Lake City. This suggests that perhaps prices in Providence are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Providence

Summary PPC Stats for Providence for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.97 173rd 4th 1st 13
Automotive/Vehicle Auto Insurance 13.14 151st 6th 1st 0
Auto Parts 2.72 17th 2nd 1st 70
Dealerships 2.27 191st 7th 1st 8
Tires 4.56 40th 2nd 1st 0
Average 5.67 152nd 6th 1st 11
Entertainment/Recreation Restaurants 2.31 55th 1st 1st 51
Average 2.31 55th 1st 1st 51
Finance Payday Loans 3.27 140th 2nd 1st -24
Average 3.27 169th 3rd 1st -4
Health, Beauty & Fitness Chiropractors 1.25 233rd 8th 1st 0
Dentists 3.96 277th 12nd 1st -20
Massage Therapy 2.98 102nd 5th 1st 0
Average 3.04 283rd 12nd 1st -6
Home & Garden Furniture 2.89 82nd 5th 1st 49
Landscapers 1.18 165th 7th 1st NA
Moving Companies 25.25 40th 3rd 1st 39
Pest Control 12.16 199th 4th 1st -10
Plumbers 4.92 243rd 7th 1st -29
Roofing 17.48 67th 3rd 1st 220
Self Storage Companies 9.02 188th 8th 1st 52
Average 11.01 213rd 6th 1st 32
Legal Law Firms 6.07 153rd 7th 1st NA
Personal Injury Law 168.16 22nd 1st 1st NA
Average 60.10 30th 1st 1st NA
Real Estate Apartment Rentals 1.30 175th 7th 1st -15
Condos 1.10 163rd 8th 1st 4
Realtors 1.72 205th 8th 1st 68
Average 1.45 236th 8th 1st 17
Shopping Florists 4.93 159th 8th 1st -3
Average 4.93 159th 8th 1st -3
Travel Car Rentals 2.59 163rd 10th 1st 0
Hotels 3.10 161st 11th 1st -1
Average 2.84 193rd 10th 1st -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.