Findings for PPC in Providence

Providence Ranks Amongst Most Expensive Markets for Keywords in New England

SEP's ongoing research into PPC Campaigns has revealed that Providence was the 2nd most expensive city in New England in keyword bids in Google Adwords for the month of April 2015. Providence also ranks amongst the most expensive cities in Rhode Island, ranking 1st. In the study, Waterbury ranked as the most expensive city in New England for keywords, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 187% Higher in Providence than Cambridge

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Providence are 187% higher than in Cambridge. The average price of a click in Providence is $16.19.

This price difference is understandable though, given the population of Cambridge is less than Providence, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Salt Lake City, and found the average price of a click in Providence was 14% lower than in Salt Lake City. This suggests that perhaps prices in Providence are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Providence


Summary PPC Stats for Providence for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 16.19 59th 2nd 1st NA
Automotive/Vehicle Auto Insurance 59.63 115th 1st 1st NA
Auto Parts 4.15 4th 1st 1st 0
Dealerships 2.34 214th 10th 1st NA
Average 22.04 61st 2nd 1st NA
Entertainment/Recreation Restaurants 1.88 48th 3rd 1st -15
Average 1.88 48th 3rd 1st -15
Health, Beauty & Fitness Chiropractors 17.08 30th 1st 1st 0
Dentists 9.93 179th 7th 1st -3
Optometrists 3.09 112nd 4th 1st NA
Average 9.99 127th 6th 1st 0
Home & Garden Furniture 5.03 11th 1st 1st 0
Moving Companies 19.63 91st 4th 1st -5
Pest Control 18.98 150th 3rd 1st -19
Plumbers 16.47 194th 5th 1st 0
Roofing 4.90 187th 6th 1st NA
Self Storage Companies 8.02 218th 10th 1st NA
Average 12.19 202nd 6th 1st -4
Legal Criminal Lawyers 32.56 66th 2nd 1st NA
Law Firms 6.76 170th 7th 1st 17
Personal Injury Law 172.70 21st 1st 1st NA
Average 78.30 17th 1st 1st 12
Real Estate Apartment Rentals 1.17 213rd 8th 1st -25
Condos 0.97 168th 7th 1st -27
New Home Developers 7.54 12nd 1st 1st NA
Realtors 1.39 223rd 7th 1st 2
Average 1.79 201st 5th 1st 51
Shopping Florists 5.26 148th 5th 1st 9
Average 5.26 148th 5th 1st 9
Travel Car Rentals 3.20 91st 6th 1st 86
Hotels 2.85 184th 8th 1st -3
Average 3.02 177th 9th 1st 42

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.