Findings for PPC in Providence

Providence Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Providence was the 171st least expensive city in USA in keyword bids in Google Adwords for the month of July 2015. Providence also ranks amongst the least expensive cities in Rhode Island, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Providence are up in July 2015

SEP's research shows that the average price of a click to advertisers targeting Providence keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 8% Higher in Providence than Cambridge

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Providence are 8% higher than in Cambridge. The average price of a click in Providence is $9.93.

This price difference is understandable though, given the population of Cambridge is less than Providence, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Salt Lake City, and found the average price of a click in Providence was 42% lower than in Salt Lake City. This suggests that perhaps prices in Providence are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Providence

Summary PPC Stats for Providence for July 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.93 171st 6th 1st NA
Automotive/Vehicle Auto Insurance 38.85 123rd 3rd 1st NA
Auto Parts 2.10 59th 4th 1st -17
Dealerships 3.12 179th 7th 1st NA
Tires 5.58 35th 3rd 1st 0
Average 11.04 123rd 4th 1st NA
B2B Office Furniture 8.35 27th 2nd 1st 18
Average 8.35 44th 2nd 1st NA
Entertainment/Recreation Restaurants 0.86 194th 10th 1st 31
Average 0.86 194th 10th 1st 31
Health, Beauty & Fitness Dentists 11.77 135th 5th 1st 0
Average 11.77 75th 4th 1st 0
Home & Garden Furniture 4.67 26th 1st 1st -2
Landscapers 1.13 198th 7th 1st NA
Moving Companies 24.29 31st 1st 1st 49
Pest Control 22.85 114th 6th 1st 0
Roofing 7.07 165th 3rd 1st NA
Self Storage Companies 10.34 162nd 7th 1st NA
Average 11.53 214th 10th 1st 0
Legal Criminal Lawyers 111.24 3rd 1st 1st NA
Law Firms 22.00 89th 4th 1st 121
Average 51.75 67th 5th 1st 36
Real Estate Apartment Rentals 1.33 176th 8th 1st -10
Condos 1.81 100th 5th 1st 26
Realtors 1.23 248th 10th 1st 45
Average 1.38 245th 9th 1st 17
Shopping Florists 4.53 195th 6th 1st -5
Average 4.53 195th 6th 1st -5
Travel Car Rentals 3.13 105th 9th 1st -4
Hotels 3.67 140th 7th 1st 12
Average 3.40 150th 8th 1st 4

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.