Findings for PPC in Providence

Providence Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Providence was the 123rd least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Providence also ranks amongst the least expensive cities in Rhode Island, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 5% Lower in Providence than Cambridge

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Providence are 5% lower than in Cambridge. The average price of a click in Providence is $12.00.

This price difference is interesting though, given the population of Cambridge is less than Providence.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Salt Lake City, and found the average price of a click in Providence was 37% lower than in Salt Lake City.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Providence


Summary PPC Stats for Providence for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.00 123rd 4th 1st NA
Automotive/Vehicle Auto Insurance 35.62 157th 7th 1st NA
Dealerships 3.12 168th 8th 1st NA
Tires 4.57 72nd 5th 1st 9
Average 14.44 129th 6th 1st NA
Entertainment/Recreation Restaurants 2.43 29th 2nd 1st -42
Average 2.43 29th 2nd 1st -42
Finance Payday Loans 4.49 155th 4th 1st NA
Average 4.49 186th 6th 1st NA
Health, Beauty & Fitness Dentists 6.24 256th 12nd 1st -9
Optometrists 2.58 105th 3rd 1st NA
Average 5.02 267th 11th 1st -2
Home & Garden Appliance Repair 11.05 163rd 3rd 1st 0
Furniture 1.10 224th 9th 1st -23
Landscapers 0.93 168th 6th 1st NA
Moving Companies 22.62 78th 3rd 1st -2
Pest Control 43.64 21st 1st 1st 0
Roofing 33.01 22nd 1st 1st NA
Self Storage Companies 7.31 233rd 11th 1st NA
Average 15.87 153rd 3rd 1st -5
Legal Law Firms 9.29 130th 2nd 1st -13
Personal Injury Law 108.50 70th 4th 1st NA
Average 48.97 59th 3rd 1st -4
Real Estate Apartment Rentals 1.67 118th 7th 1st 6
Condos 2.41 69th 4th 1st 5
New Home Developers 0.65 207th 5th 1st NA
Realtors 1.40 226th 7th 1st -14
Average 1.61 212nd 5th 1st -2
Shopping Florists 5.53 148th 4th 1st 0
Average 5.53 148th 4th 1st 0
Travel Car Rentals 1.72 206th 12nd 1st -31
Hotels 2.92 204th 9th 1st -2
Average 2.32 245th 11th 1st -17

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.