Findings for PPC in Providence

Providence Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Providence was the 190th least expensive city in USA in keyword bids in Google Adwords for the month of July 2016. Providence also ranks amongst the least expensive cities in Rhode Island, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Year over Year Google Adwords Prices for Providence are up in July 2016

SEP's research shows that the average price of a click to advertisers targeting Providence keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 47% Higher in Providence than Cambridge

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Providence are 47% higher than in Cambridge. The average price of a click in Providence is $10.34.

This price difference is understandable though, given the population of Cambridge is less than Providence, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Salt Lake City, and found the average price of a click in Providence was 52% lower than in Salt Lake City. This suggests that perhaps prices in Providence are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Providence


Summary PPC Stats for Providence for July 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.34 190th 9th 1st 0
Automotive/Vehicle Auto Insurance 45.71 111st 4th 1st 0
Auto Parts 6.62 6th 1st 1st 0
Dealerships 1.88 213rd 8th 1st NA
Tires 3.65 166th 7th 1st 0
Average 11.95 119th 4th 1st -9
B2B Office Furniture 8.58 16th 1st 1st 0
Average 8.58 40th 2nd 1st NA
Entertainment/Recreation Restaurants 3.98 89th 6th 1st 10
Average 3.98 89th 6th 1st 10
Health, Beauty & Fitness Dentists 11.12 135th 2nd 1st -10
Massage Therapy 1.32 139th 6th 1st 0
Average 8.67 166th 6th 1st -3
Home & Garden Furniture 6.59 11th 2nd 1st 45
Landscapers 4.63 116th 6th 1st NA
Moving Companies 15.59 144th 5th 1st -13
Pest Control 12.70 209th 7th 1st NA
Plumbers 39.19 109th 1st 1st -2
Self Storage Companies 10.94 134th 5th 1st 0
Average 15.73 167th 5th 1st 5
Legal Criminal Lawyers 81.19 9th 1st 1st NA
Law Firms 23.81 85th 2nd 1st NA
Average 42.93 94th 5th 1st NA
Real Estate Apartment Rentals 1.15 187th 7th 1st 0
Condos 1.49 122nd 5th 1st 0
New Home Developers 3.70 126th 3rd 1st NA
Realtors 1.65 199th 7th 1st 0
Average 1.77 193rd 7th 1st 0
Shopping Florists 8.09 89th 2nd 1st 0
Average 8.09 89th 2nd 1st 0
Travel Car Rentals 3.37 91st 8th 1st 0
Hotels 4.94 80th 5th 1st 0
Average 4.16 91st 5th 1st 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.