Findings for PPC in Sioux Falls

Sioux Falls Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Sioux Falls was the 190th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Sioux Falls also ranks amongst the least expensive cities in South Dakota, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Sioux Falls Rise in March 2015

SEP's research shows that the average price of a click to advertisers targeting Sioux Falls keywords increased by 26% in March 2015.

Google Adwords Keyword Prices 22% Lower in Sioux Falls than Omaha

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Sioux Falls are 22% lower than in Omaha. The average price of a click in Sioux Falls is $9.21.

This price differential is expected however, as Omaha has a larger population than Sioux Falls.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Jackson, and found the average price of a click in Sioux Falls was 100% higher than in Jackson.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Sioux Falls


Summary PPC Stats for Sioux Falls for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.21 190th 52nd 1st 26
Automotive/Vehicle Auto Insurance 68.89 101st 37th 1st 106
Auto Parts 1.25 116th 53rd 1st -31
Dealerships 4.89 63rd 24th 1st NA
Tires 2.47 199th 58th 1st 3
Towing 3.45 128th 38th 1st 0
Average 19.19 86th 27th 1st 16
B2B Office Furniture 5.88 55th 14th 1st 33
Average 5.88 109th 29th 1st NA
Entertainment/Recreation Restaurants 1.74 69th 18th 1st -4
Average 1.74 69th 18th 1st -4
Finance Mortgages 1.84 58th 20th 1st -46
Payday Loans 16.31 23rd 5th 1st 25
Average 11.48 128th 39th 1st NA
Health, Beauty & Fitness Chiropractors 3.45 226th 70th 1st -59
Cosmetic Surgery 6.38 83rd 22nd 1st NA
Dentists 7.95 216th 60th 1st -9
Massage Therapy 4.91 79th 30th 1st 4
Average 6.44 238th 66th 1st -8
Home & Garden Appliance Repair 14.21 109th 33rd 1st -7
Furniture 2.69 113rd 26th 1st -5
Garage Doors 5.23 196th 55th 1st -10
Landscapers 65.17 1st 1st 1st 441
Moving Companies 7.26 185th 50th 1st 16
Pest Control 5.58 230th 61st 1st 21
Plumbers 16.34 199th 55th 1st 16
Roofing 8.40 165th 53rd 1st -13
Self Storage Companies 2.69 272nd 73rd 1st -56
Windows and Doors 30.76 3rd 2nd 1st NA
Average 11.50 226th 60th 1st 106
Legal Law Firms 18.46 63rd 17th 1st NA
Average 18.46 148th 37th 1st NA
Real Estate Apartment Rentals 1.19 179th 53rd 1st -4
Condos 0.84 183rd 55th 1st -34
New Home Developers 2.36 169th 50th 1st 0
Realtors 1.98 171st 52nd 1st -17
Average 1.50 222nd 56th 1st -14
Shopping Florists 3.95 202nd 60th 1st -21
Average 3.95 202nd 60th 1st -21
Travel Car Rentals 2.45 150th 40th 1st -24
Hotels 4.22 94th 26th 1st 15
Average 3.33 151st 42nd 1st -4

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.