Findings for PPC in Sioux Falls

Sioux Falls Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Sioux Falls was the 152nd least expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Sioux Falls also ranks amongst the least expensive cities in South Dakota, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Year over Year Google Adwords Prices for Sioux Falls are up in August 2016

SEP's research shows that the average price of a click to advertisers targeting Sioux Falls keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 7% Lower in Sioux Falls than Omaha

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Sioux Falls are 7% lower than in Omaha. The average price of a click in Sioux Falls is $11.62.

This price differential is expected however, as Omaha has a larger population than Sioux Falls.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Jackson, and found the average price of a click in Sioux Falls was 10% higher than in Jackson.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Sioux Falls


Summary PPC Stats for Sioux Falls for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.62 152nd 41st 1st 7
Automotive/Vehicle Auto Insurance 67.50 46th 10th 1st -6
Auto Parts 1.44 114th 46th 1st -21
Dealerships 3.98 108th 44th 1st NA
Tires 4.93 74th 22nd 1st 62
Towing 2.15 179th 50th 1st -5
Average 20.68 36th 7th 1st 1
B2B Office Furniture 5.21 99th 29th 1st 35
Printers 7.78 60th 14th 1st NA
Average 6.50 91st 25th 1st NA
Entertainment/Recreation Restaurants 4.32 79th 24th 1st 12
Average 4.32 79th 24th 1st 12
Finance Insurance 51.73 44th 10th 1st NA
Mortgages 12.11 48th 18th 1st 0
Payday Loans 10.66 85th 27th 1st -21
Average 32.07 38th 7th 1st NA
Health, Beauty & Fitness Chiropractors 5.02 180th 56th 1st 31
Cosmetic Surgery 4.63 107th 34th 1st NA
Dentists 9.64 193rd 61st 1st 13
Massage Therapy 7.98 50th 20th 1st -31
Optometrists 3.16 103rd 28th 1st NA
Average 7.45 224th 63rd 1st 0
Home & Garden Appliance Repair 14.88 89th 24th 1st 0
Furniture 3.25 167th 38th 1st 8
Garage Doors 5.24 203rd 62nd 1st -31
Landscapers 2.71 194th 59th 1st 19
Moving Companies 11.09 181st 48th 1st 2
Pest Control 21.14 119th 18th 1st 106
Plumbers 9.12 254th 67th 1st -16
Roofing 25.10 37th 16th 1st 188
Self Storage Companies 3.17 277th 74th 1st 0
Windows and Doors 0.79 114th 38th 1st NA
Average 11.04 233rd 64th 1st 27
Legal Family Law 5.43 113rd 31st 1st NA
Law Firms 22.90 97th 26th 1st NA
Personal Injury Law 28.35 130th 37th 1st NA
Average 19.89 177th 48th 1st NA
Real Estate Apartment Rentals 1.15 188th 57th 1st 0
Condos 1.50 120th 35th 1st 0
New Home Developers 2.88 163rd 44th 1st 0
Realtors 2.02 151st 44th 1st 0
Average 1.70 201st 53rd 1st 0
Shopping Florists 4.76 198th 61st 1st 0
Average 4.76 198th 61st 1st 0
Travel Car Rentals 2.89 139th 44th 1st 0
Hotels 5.09 65th 19th 1st 0
Average 3.99 110th 42nd 1st 0

Study Results for Other Cities:

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Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.