Findings for PPC in Sioux Falls

Sioux Falls Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Sioux Falls was the 244th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Sioux Falls also ranks amongst the least expensive cities in South Dakota, ranking as number 1st. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 52% Lower in Sioux Falls than Omaha

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Sioux Falls are 52% lower than in Omaha. The average price of a click in Sioux Falls is $5.55.

This price differential is expected however, as Omaha has a larger population than Sioux Falls.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Jackson, and found the average price of a click in Sioux Falls was 29% higher than in Jackson.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Sioux Falls

Summary PPC Stats for Sioux Falls for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.55 244th 66th 1st 3
Automotive/Vehicle Auto Insurance 11.03 148th 44th 1st 0
Auto Parts 2.27 37th 15th 1st -3
Dealerships 4.18 56th 27th 1st NA
Tires 1.84 190th 56th 1st -15
Towing 4.59 64th 14th 1st 10
Average 4.28 172nd 50th 1st -2
B2B Office Furniture 7.97 6th 1st 1st 12
Average 7.97 42nd 11th 1st NA
Entertainment/Recreation Restaurants 1.71 93rd 26th 1st -20
Average 1.71 93rd 26th 1st -20
Finance Insurance 11.15 105th 27th 1st NA
Payday Loans 12.49 55th 16th 1st 2
Average 12.04 125th 33rd 1st NA
Health, Beauty & Fitness Acupuncture 2.47 100th 25th 1st -47
Chiropractors 6.66 115th 39th 1st 83
Cosmetic Surgery 3.25 107th 35th 1st NA
Dentists 8.03 207th 64th 1st -22
Jewellers 3.13 84th 28th 1st NA
Martial Arts 3.33 55th 19th 1st 0
Massage Therapy 0.80 126th 40th 1st NA
Optometrists 4.84 51st 18th 1st NA
Average 5.31 253rd 72nd 1st -4
Home & Garden Appliance Repair 14.35 65th 16th 1st 57
Furniture 3.70 14th 4th 1st -7
Garage Doors 3.53 183rd 50th 1st 56
Landscapers 3.68 102nd 32nd 1st -22
Moving Companies 7.43 232nd 62nd 1st 12
Pest Control 3.75 243rd 65th 1st -39
Plumbers 9.52 215th 53rd 1st -15
Roofing 7.76 163rd 53rd 1st 32
Self Storage Companies 6.31 240th 64th 1st NA
Windows and Doors 12.52 17th 7th 1st NA
Average 6.90 265th 67th 1st 6
Legal Immigration Lawyers 6.87 75th 18th 1st NA
Law Firms 13.02 87th 29th 1st NA
Average 11.79 166th 44th 1st NA
Real Estate Apartment Rentals 1.15 186th 50th 1st 0
Condos 1.35 122nd 36th 1st NA
Property Management 3.29 104th 37th 1st 65
Realtors 2.04 177th 53rd 1st 3
Average 1.76 213rd 58th 1st 5
Shopping Florists 5.00 143rd 43rd 1st 7
Average 3.86 181st 51st 1st 52
Travel Car Rentals 2.90 130th 41st 1st 33
Hotels 4.88 19th 6th 1st 78
Average 3.89 45th 9th 1st 55

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.