Findings for PPC in Sioux Falls

Sioux Falls Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Sioux Falls was the 215th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Sioux Falls also ranks amongst the least expensive cities in South Dakota, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Sioux Falls are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Sioux Falls keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 48% Lower in Sioux Falls than Omaha

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Sioux Falls are 48% lower than in Omaha. The average price of a click in Sioux Falls is $8.62.

This price differential is expected however, as Omaha has a larger population than Sioux Falls.

For better comparison of prices, we also compared prices with another city with a similar population, Jackson, and found the average price of a click in Sioux Falls was 49% lower than in Jackson.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Sioux Falls

Summary PPC Stats for Sioux Falls for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.62 215th 56th 1st 1
Automotive/Vehicle Auto Insurance 57.45 81st 27th 1st 10
Auto Parts 2.02 65th 31st 1st 1
Dealerships 6.03 17th 6th 1st NA
Tires 4.31 70th 13rd 1st 13
Towing 2.27 169th 56th 1st 76
Average 16.99 75th 26th 1st 16
B2B Office Furniture 6.27 43rd 17th 1st 25
Printers 13.18 12nd 4th 1st 33
Average 8.57 38th 9th 1st NA
Entertainment/Recreation Restaurants 2.32 159th 44th 1st -34
Average 2.32 159th 44th 1st -34
Finance Insurance 26.43 104th 32nd 1st NA
Mortgages 16.56 16th 7th 1st 0
Payday Loans 3.78 155th 47th 1st -48
Average 19.29 97th 30th 1st NA
Health, Beauty & Fitness Chiropractors 4.63 196th 61st 1st -6
Cosmetic Surgery 4.67 102nd 27th 1st NA
Dentists 8.13 210th 68th 1st -6
Massage Therapy 3.40 120th 40th 1st 104
Optometrists 2.28 115th 35th 1st NA
Average 5.79 263rd 74th 1st 9
Home & Garden Appliance Repair 6.67 194th 52nd 1st -18
Furniture 3.20 130th 28th 1st 1
Garage Doors 12.49 169th 52nd 1st 27
Landscapers 7.75 25th 7th 1st 68
Moving Companies 9.06 191st 50th 1st -10
Pest Control 10.30 228th 53rd 1st 10
Plumbers 9.86 249th 66th 1st 19
Roofing 14.65 110th 36th 1st -56
Self Storage Companies 3.51 266th 73rd 1st -5
Windows and Doors 2.14 105th 31st 1st NA
Average 8.66 256th 68th 1st 0
Legal Family Law 6.86 118th 31st 1st NA
Law Firms 8.24 188th 48th 1st NA
Personal Injury Law 23.08 130th 37th 1st NA
Average 9.75 211st 53rd 1st NA
Real Estate Apartment Rentals 1.17 184th 48th 1st 3
Condos 0.77 187th 55th 1st -27
New Home Developers 1.22 208th 53rd 1st -4
Realtors 2.25 89th 29th 1st -8
Average 1.50 211st 56th 1st -9
Shopping Florists 7.31 80th 17th 1st 4
Average 7.31 80th 17th 1st 4
Travel Car Rentals 2.51 160th 55th 1st -1
Hotels 4.97 67th 23rd 1st 0
Average 3.74 126th 45th 1st -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.