Findings for PPC in Sioux Falls

Sioux Falls Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Sioux Falls was the 167th least expensive city in USA in keyword bids in Google Adwords for the month of June 2016. Sioux Falls also ranks amongst the least expensive cities in South Dakota, ranking as number 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Sioux Falls Rise in June 2016

SEP's research shows that the average price of a click to advertisers targeting Sioux Falls keywords increased by 18% in June 2016.

Not surprisingly, the month over month price increases for Sioux Falls Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 16% Lower in Sioux Falls than Omaha

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Sioux Falls are 16% lower than in Omaha. The average price of a click in Sioux Falls is $10.01.

This price differential is expected however, as Omaha has a larger population than Sioux Falls.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Jackson, and found the average price of a click in Sioux Falls was 73% higher than in Jackson.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Sioux Falls

Summary PPC Stats for Sioux Falls for June 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.01 167th 47th 1st 18
Automotive/Vehicle Auto Insurance 45.30 113rd 36th 1st -17
Auto Parts 1.66 100th 35th 1st 104
Dealerships 7.32 9th 7th 1st NA
Tires 4.47 90th 26th 1st 167
Towing 3.70 107th 34th 1st -8
Average 13.46 110th 32nd 1st 36
B2B Office Furniture 5.52 82nd 25th 1st 4
Average 5.52 103rd 32nd 1st NA
Entertainment/Recreation Restaurants 1.86 80th 22nd 1st 2
Average 1.86 80th 22nd 1st 2
Finance Insurance 21.33 90th 29th 1st NA
Payday Loans 16.57 40th 14th 1st 59
Average 18.16 114th 37th 1st NA
Health, Beauty & Fitness Chiropractors 10.46 84th 28th 1st 156
Cosmetic Surgery 7.43 78th 20th 1st NA
Dentists 8.43 224th 63rd 1st -3
Massage Therapy 4.16 86th 32nd 1st 0
Optometrists 6.30 56th 16th 1st NA
Average 7.79 217th 63rd 1st 19
Home & Garden Appliance Repair 10.01 150th 44th 1st -19
Furniture 2.66 156th 40th 1st -2
Garage Doors 5.45 195th 57th 1st 17
Landscapers 4.11 98th 32nd 1st -16
Moving Companies 8.80 174th 48th 1st 94
Pest Control 12.10 224th 55th 1st 14
Plumbers 9.08 222nd 64th 1st 11
Roofing 16.09 85th 33rd 1st -15
Self Storage Companies 4.91 259th 68th 1st NA
Windows and Doors 34.23 1st 1st 1st NA
Average 9.68 245th 65th 1st 39
Legal Law Firms 45.85 27th 7th 1st NA
Personal Injury Law 17.79 124th 34th 1st NA
Average 40.24 104th 25th 1st NA
Real Estate Apartment Rentals 0.97 224th 68th 1st -11
Condos 0.96 171st 49th 1st 13
New Home Developers 2.58 167th 43rd 1st 0
Realtors 1.76 204th 57th 1st -10
Average 1.40 243rd 66th 1st -3
Shopping Florists 4.34 202nd 58th 1st -18
Average 4.34 202nd 58th 1st -18
Travel Car Rentals 2.66 160th 52nd 1st 21
Hotels 5.25 40th 12nd 1st 7
Average 3.95 80th 25th 1st 14

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.