Findings for PPC in Chattanooga

Chattanooga Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Chattanooga was the 131st least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Chattanooga also ranks amongst the least expensive cities in Tennessee, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 20% Higher in Chattanooga than Huntsville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Chattanooga are 20% higher than in Huntsville. The average price of a click in Chattanooga is $10.95.

This price differential is somewhat surprising however, as Huntsville has a larger population than Chattanooga.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Oceanside, and found the average price of a click in Chattanooga was 23% higher than in Oceanside.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Chattanooga


Summary PPC Stats for Chattanooga for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.95 131st 6th 4th 5
Automotive/Vehicle Auto Insurance 107.96 4th 1st 1st 20
Auto Parts 2.03 59th 2nd 1st 24
Dealerships 4.12 83rd 5th 3rd 18
Tires 3.57 97th 5th 3rd 10
Towing 2.94 118th 3rd 3rd 0
Average 24.12 24th 6th 4th 12
B2B Office Furniture 4.48 50th 1st 1st -16
Average 4.48 88th 3rd 3rd -6
Entertainment/Recreation Restaurants 1.54 118th 8th 3rd 35
Average 1.54 118th 8th 3rd 35
Finance Credit Counselling 30.60 15th 1st 1st 23
Insurance 52.40 35th 4th 3rd 0
Mortgages 15.93 20th 2nd 2nd 0
Payday Loans 6.59 118th 10th 5th -22
Average 26.38 62nd 4th 3rd 4
Health, Beauty & Fitness Chiropractors 3.37 210th 10th 5th -33
Cosmetic Surgery 2.77 109th 7th 4th NA
Dentists 6.61 239th 6th 3rd 1
Martial Arts 5.49 13rd 1st 1st 0
Massage Therapy 8.66 37th 2nd 1st 0
Optometrists 1.32 128th 6th 4th NA
Average 5.56 259th 8th 5th -3
Home & Garden Appliance Repair 9.73 157th 6th 4th 2
Furniture 2.38 148th 9th 5th 5
Garage Doors 8.07 172nd 5th 4th -8
Landscapers 5.10 78th 4th 2nd 3
Moving Companies 19.27 95th 4th 4th 15
Pest Control 19.95 112nd 8th 5th 21
Plumbers 15.97 194th 9th 4th -8
Roofing 7.09 176th 8th 6th -16
Self Storage Companies 17.88 24th 2nd 1st 99
Windows and Doors 3.36 84th 5th 3rd NA
Average 11.19 209th 8th 5th 9
Legal Law Firms 17.07 60th 2nd 1st NA
Personal Injury Law 62.64 112nd 8th 4th NA
Average 28.46 120th 7th 4th NA
Real Estate Apartment Rentals 1.96 97th 6th 4th 21
Condos 1.41 139th 4th 3rd -1
New Home Developers 1.53 198th 9th 5th 18
Realtors 2.08 172nd 10th 6th 22
Average 1.81 199th 11th 6th 14
Shopping Florists 4.78 166th 8th 5th -18
Average 4.78 166th 8th 5th -18
Travel Car Rentals 2.40 176th 13rd 5th -28
Hotels 3.42 134th 8th 5th 9
Average 2.91 184th 11th 6th -10

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.