Findings for PPC in Chattanooga

Chattanooga Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Chattanooga was the 172nd least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Chattanooga also ranks amongst the least expensive cities in Tennessee, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 43% Higher in Chattanooga than Huntsville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Chattanooga are 43% higher than in Huntsville. The average price of a click in Chattanooga is $10.09.

This price differential is somewhat surprising however, as Huntsville has a larger population than Chattanooga.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Oceanside, and found the average price of a click in Chattanooga was 18% lower than in Oceanside.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Chattanooga

Summary PPC Stats for Chattanooga for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.09 172nd 7th 5th -4
Automotive/Vehicle Auto Insurance 78.78 77th 7th 4th 0
Auto Parts 0.96 137th 7th 4th -46
Dealerships 2.90 183rd 9th 5th NA
Tires 6.17 29th 3rd 2nd 36
Towing 1.90 174th 5th 3rd -12
Average 18.14 96th 6th 4th -6
B2B Office Furniture 5.43 65th 4th 2nd -34
Printers 15.87 12nd 2nd 2nd 0
Average 8.91 46th 2nd 2nd NA
Entertainment/Recreation Restaurants 0.90 173rd 11th 5th -25
Average 0.90 173rd 11th 5th -25
Finance Credit Counselling 17.76 45th 2nd 2nd NA
Insurance 23.01 89th 4th 4th NA
Payday Loans 6.06 139th 8th 5th -10
Average 17.93 101st 5th 4th NA
Health, Beauty & Fitness Chiropractors 5.75 175th 10th 4th -22
Cosmetic Surgery 4.33 105th 8th 5th NA
Dentists 8.79 197th 3rd 3rd 18
Martial Arts 5.39 22nd 2nd 1st 0
Massage Therapy 4.45 86th 4th 3rd -1
Optometrists 1.28 144th 7th 5th NA
Average 6.46 237th 6th 3rd -1
Home & Garden Appliance Repair 17.54 70th 2nd 1st 54
Furniture 2.49 131st 7th 5th -8
Garage Doors 9.32 177th 6th 4th 5
Landscapers 2.53 142nd 6th 4th -41
Moving Companies 16.30 135th 6th 5th -14
Pest Control 35.39 40th 3rd 3rd -6
Plumbers 14.19 212nd 9th 3rd 24
Roofing 10.02 147th 7th 3rd -31
Self Storage Companies 14.01 108th 5th 3rd 4
Windows and Doors 3.68 81st 5th 3rd NA
Average 11.68 222nd 9th 5th -2
Legal Family Law 19.37 75th 4th 2nd NA
Law Firms 9.74 126th 4th 3rd NA
Personal Injury Law 84.16 102nd 6th 5th NA
Average 23.75 133rd 6th 5th NA
Real Estate Apartment Rentals 1.62 127th 10th 6th 17
Condos 0.78 190th 10th 5th -15
New Home Developers 1.40 199th 9th 5th -41
Realtors 1.86 183rd 11th 6th -19
Average 1.49 224th 12nd 6th -12
Shopping Florists 7.04 73rd 4th 4th -15
Average 7.04 73rd 4th 4th -15
Travel Car Rentals 2.48 148th 13rd 6th -27
Hotels 2.70 218th 12nd 5th -26
Average 2.59 227th 13rd 6th -27

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.