Findings for PPC in Chattanooga

Chattanooga Ranks Amongst Most Expensive Markets for Keywords in East South Central

SEP's ongoing research into PPC Campaigns has revealed that Chattanooga was the 2nd most expensive city in East South Central in keyword bids in Google Adwords for the month of April 2015. Chattanooga also ranks amongst the most expensive cities in Tennessee, ranking 2nd. In the study, Gulfport ranked as the most expensive city in East South Central for keywords, while Birmingham ranked as the least expensive city.

Month over Month Google Adwords Prices for Chattanooga Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Chattanooga keywords increased by 25% in April 2015.

Google Adwords Keyword Prices 136% Higher in Chattanooga than Huntsville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Chattanooga are 136% higher than in Huntsville. The average price of a click in Chattanooga is $16.24.

This price differential is somewhat surprising however, as Huntsville has a larger population than Chattanooga.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Oceanside, and found the average price of a click in Chattanooga was 13% higher than in Oceanside.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Chattanooga

Summary PPC Stats for Chattanooga for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 16.24 58th 2nd 2nd 25
Automotive/Vehicle Auto Insurance 81.38 64th 5th 4th 32
Auto Parts 1.65 99th 5th 2nd 55
Dealerships 2.85 187th 10th 5th NA
Tires 5.16 37th 2nd 2nd -19
Towing 3.28 140th 5th 4th 17
Average 26.67 37th 2nd 2nd 14
B2B Office Furniture 6.11 38th 1st 1st 13
Average 6.11 77th 3rd 1st NA
Entertainment/Recreation Restaurants 0.97 159th 8th 4th 38
Average 0.97 159th 8th 4th 38
Finance Credit Counselling 45.36 3rd 1st 1st NA
Insurance 107.65 9th 2nd 2nd NA
Mortgages 10.24 40th 1st 1st 0
Payday Loans 10.33 92nd 3rd 2nd 81
Average 36.78 31st 3rd 3rd NA
Health, Beauty & Fitness Chiropractors 9.87 101st 4th 3rd 72
Cosmetic Surgery 1.79 126th 6th 4th NA
Dentists 9.47 191st 4th 2nd 5
Martial Arts 4.50 32nd 3rd 3rd -17
Massage Therapy 7.63 43rd 1st 1st 35
Optometrists 3.82 93rd 4th 3rd NA
Average 7.71 224th 6th 4th 18
Home & Garden Appliance Repair 10.65 152nd 7th 4th -1
Furniture 3.07 86th 4th 4th 16
Garage Doors 12.88 153rd 4th 3rd 48
Landscapers 4.11 103rd 6th 5th 7
Moving Companies 17.58 111st 5th 4th 9
Pest Control 22.25 127th 3rd 3rd 0
Plumbers 9.86 224th 8th 4th -31
Roofing 16.52 81st 3rd 1st 21
Self Storage Companies 22.23 13rd 2nd 1st 33
Windows and Doors 2.72 89th 6th 4th NA
Average 12.58 196th 6th 4th 9
Legal Family Law 10.74 85th 4th 3rd NA
Law Firms 19.77 67th 2nd 1st NA
Personal Injury Law 160.77 25th 1st 1st NA
Average 58.77 37th 1st 1st NA
Real Estate Apartment Rentals 1.25 193rd 11th 6th -18
Condos 0.75 187th 10th 5th -2
New Home Developers 2.11 185th 9th 6th 29
Realtors 1.79 193rd 11th 6th 0
Average 1.46 238th 12nd 6th 0
Shopping Florists 5.07 158th 8th 4th -23
Average 5.07 158th 8th 4th -23
Travel Car Rentals 3.27 85th 7th 4th 31
Hotels 2.44 212nd 13rd 6th -10
Average 2.86 197th 12nd 6th 10

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.