Findings for PPC in Chattanooga

Chattanooga Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Chattanooga was the 147th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Chattanooga also ranks amongst the least expensive cities in Tennessee, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Chattanooga Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Chattanooga keywords increased by 18% in September 2014.

Google Adwords Keyword Prices 59% Higher in Chattanooga than Huntsville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Chattanooga are 59% higher than in Huntsville. The average price of a click in Chattanooga is $9.13.

This price differential is somewhat surprising however, as Huntsville has a larger population than Chattanooga.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Chattanooga


Summary PPC Stats for Chattanooga for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.13 147th 7th 5th 18
Automotive/Vehicle Auto Insurance 162.79 2nd 1st 1st 14
Auto Parts 1.37 91st 5th 2nd 79
Dealerships 2.73 152nd 9th 5th NA
Tires 2.89 126th 6th 2nd 1
Towing 1.64 132nd 6th 4th NA
Average 20.00 46th 4th 3rd 31
B2B Office Furniture 3.98 86th 7th 4th -11
Printers 11.12 12nd 2nd 1st NA
Average 6.36 60th 5th 3rd 1
Entertainment/Recreation Restaurants 1.24 118th 6th 3rd 63
Average 1.24 118th 6th 3rd 63
Finance Credit Counselling 43.18 2nd 1st 1st NA
Insurance 35.42 73rd 4th 3rd NA
Payday Loans 6.71 101st 5th 4th -10
Average 23.00 80th 4th 3rd NA
Health, Beauty & Fitness Chiropractors 3.94 189th 9th 5th 26
Cosmetic Surgery 4.96 86th 4th 3rd NA
Dentists 5.60 251st 12nd 5th -18
Martial Arts 2.26 67th 2nd 2nd -25
Massage Therapy 3.72 78th 4th 3rd 317
Optometrists 2.18 114th 6th 4th NA
Average 4.49 268th 12nd 6th 41
Home & Garden Appliance Repair 6.26 155th 8th 4th NA
Furniture 2.58 74th 4th 2nd NA
Garage Doors 7.13 161st 4th 3rd NA
Landscapers 5.04 80th 7th 4th NA
Moving Companies 9.95 142nd 6th 4th NA
Pest Control 34.90 23rd 2nd 1st NA
Plumbers 8.27 229th 12nd 6th 74
Roofing 7.26 152nd 10th 5th -20
Self Storage Companies 11.87 83rd 4th 3rd 55
Windows and Doors 7.89 49th 1st 1st NA
Average 11.87 178th 7th 4th NA
Legal Law Firms 13.40 85th 4th 3rd NA
Personal Injury Law 20.42 141st 9th 5th NA
Average 15.16 161st 9th 6th NA
Real Estate Apartment Rentals 1.13 146th 9th 5th -18
Condos 0.98 138th 5th 3rd NA
New Home Developers 2.76 126th 7th 4th NA
Realtors 1.76 163rd 10th 6th -12
Average 1.56 179th 9th 5th -1
Shopping Florists 5.87 83rd 5th 3rd -1
Average 5.87 83rd 5th 3rd -1
Travel Car Rentals 2.38 112nd 6th 4th -1
Hotels 3.76 64th 3rd 1st -1
Average 3.07 89th 4th 2nd -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.