Findings for PPC in Clarksville

Clarksville Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Clarksville was the 139th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Clarksville also ranks amongst the least expensive cities in Tennessee, ranking as number 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 38% Lower in Clarksville than Nashville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Clarksville are 38% lower than in Nashville. The average price of a click in Clarksville is $10.31.

This price differential is expected however, as Nashville has a larger population than Clarksville.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Savannah, and found the average price of a click in Clarksville was 11% higher than in Savannah.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Clarksville

Summary PPC Stats for Clarksville for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.31 139th 7th 5th 9
Automotive/Vehicle Dealerships 2.74 156th 7th 5th -1
Average 2.74 233rd 10th 5th -1
Entertainment/Recreation Restaurants 1.17 162nd 11th 5th 36
Average 1.17 162nd 11th 5th 36
Health, Beauty & Fitness Chiropractors 4.90 182nd 8th 4th NA
Dentists 5.77 257th 12nd 6th -4
Average 5.56 260th 9th 6th NA
Home & Garden Furniture 5.27 5th 1st 1st 44
Pest Control 38.80 13rd 2nd 1st 72
Plumbers 3.67 248th 11th 5th 0
Roofing 12.20 121st 4th 3rd NA
Self Storage Companies 5.64 249th 12nd 5th NA
Average 11.81 198th 7th 4th 11
Legal Law Firms 10.63 104th 3rd 2nd NA
Personal Injury Law 117.76 46th 2nd 1st NA
Average 46.34 53rd 2nd 1st NA
Real Estate Apartment Rentals 1.96 96th 5th 3rd NA
Realtors 3.42 65th 1st 1st 5
Average 2.79 94th 3rd 3rd 13
Travel Car Rentals 2.11 189th 14th 6th NA
Hotels 4.63 45th 3rd 2nd 24
Average 3.79 74th 4th 3rd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.