Findings for PPC in Knoxville

Knoxville Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Knoxville was the 105th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Knoxville also ranks amongst the least expensive cities in Tennessee, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 31% Higher in Knoxville than Chattanooga

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Knoxville are 31% higher than in Chattanooga. The average price of a click in Knoxville is $13.34.

This price difference is understandable though, given the population of Chattanooga is less than Knoxville, which generally means less competition and therefore lower prices.

To understand if prices in Knoxville are relatively low, we also compared prices with Grand Prairie which has a similar population, and found the average price of a click in Knoxville was 18% higher than in Grand Prairie. This suggests that perhaps Knoxville prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Knoxville

Summary PPC Stats for Knoxville for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.34 105th 5th 2nd 2
Automotive/Vehicle Auto Insurance 77.60 41st 3rd 2nd 6
Auto Parts 2.04 63rd 2nd 1st 57
Dealerships 3.01 153rd 11th 4th NA
Tires 4.65 53rd 4th 4th 1
Towing 5.18 61st 2nd 1st 41
Average 22.22 34th 3rd 2nd 15
B2B Office Furniture 6.82 30th 2nd 1st 14
Printers 7.44 71st 4th 4th 0
Average 7.02 69th 3rd 2nd NA
Entertainment/Recreation Restaurants 3.11 122nd 5th 2nd 11
Average 3.11 122nd 5th 2nd 11
Finance Credit Counselling 10.83 64th 3rd 3rd NA
Insurance 81.28 22nd 2nd 2nd 0
Payday Loans 5.39 115th 5th 4th -24
Average 25.72 59th 3rd 3rd NA
Health, Beauty & Fitness Chiropractors 11.47 52nd 3rd 3rd 71
Cosmetic Surgery 3.33 123rd 7th 4th NA
Dentists 7.52 233rd 8th 3rd 0
Massage Therapy 5.72 90th 8th 6th 39
Optometrists 4.22 83rd 4th 3rd NA
Average 7.25 216th 6th 4th 9
Home & Garden Appliance Repair 7.41 190th 10th 5th -11
Furniture 3.56 97th 5th 4th -4
Garage Doors 8.87 197th 8th 5th -13
Landscapers 4.79 91st 7th 4th 13
Moving Companies 30.38 5th 1st 1st 2
Pest Control 17.74 145th 6th 3rd 7
Plumbers 53.61 49th 1st 1st 4
Roofing 13.57 121st 7th 3rd 15
Self Storage Companies 6.57 212nd 8th 3rd -26
Windows and Doors 3.78 92nd 8th 4th NA
Average 16.42 142nd 4th 2nd -2
Legal Criminal Lawyers 13.67 84th 2nd 1st NA
Family Law 22.66 68th 2nd 1st NA
Law Firms 9.93 182nd 8th 4th NA
Personal Injury Law 148.71 41st 2nd 1st NA
Average 30.93 127th 6th 3rd NA
Real Estate Apartment Rentals 1.86 101st 3rd 2nd -11
Condos 1.35 118th 6th 2nd 14
New Home Developers 2.73 156th 7th 3rd -5
Realtors 1.66 150th 9th 5th -4
Average 1.87 155th 8th 4th -1
Shopping Florists 4.14 191st 10th 5th -48
Average 4.14 191st 10th 5th -48
Travel Car Rentals 3.05 103rd 9th 4th -25
Hotels 4.39 107th 4th 3rd 0
Average 3.72 130th 9th 5th -13

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.