Findings for PPC in Knoxville

Knoxville Ranked Most Expensive City for Keywords in East South Central

SEP's ongoing research into PPC Campaigns has revealed that Knoxville was the most expensive city in East South Central in keyword bids in Google Adwords for the month of March 2015. Knoxville also ranked the most expensive city in Tennessee. In the study, Chattanooga ranked as the least expensive city in East South Central for keywords, while Chattanooga ranked as the least expensive city in East South Central and Chattanooga ranked as the least expensive city in Tennessee.

Google Adwords Keyword Prices 72% Higher in Knoxville than Chattanooga

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Knoxville are 72% higher than in Chattanooga. The average price of a click in Knoxville is $17.42.

This price difference is understandable though, given the population of Chattanooga is less than Knoxville, which generally means less competition and therefore lower prices.

To understand if prices in Knoxville are relatively low, we also compared prices with Grand Prairie which has a similar population, and found the average price of a click in Knoxville was 99% higher than in Grand Prairie. This suggests that perhaps Knoxville prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Knoxville

Summary PPC Stats for Knoxville for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 17.42 43rd 1st 1st 4
Automotive/Vehicle Auto Insurance 137.85 14th 2nd 1st 1
Auto Parts 1.89 67th 2nd 1st 125
Dealerships 3.03 175th 8th 4th NA
Tires 6.20 28th 2nd 1st 92
Towing 1.44 180th 6th 4th 0
Average 43.72 6th 1st 1st 29
B2B Office Furniture 4.69 94th 5th 3rd 45
Average 4.69 130th 7th 4th NA
Entertainment/Recreation Restaurants 2.50 26th 1st 1st -28
Average 2.50 26th 1st 1st -28
Finance Insurance 129.43 6th 2nd 2nd 0
Mortgages 12.72 25th 1st 1st -6
Payday Loans 7.23 123rd 4th 2nd -11
Average 57.21 12nd 1st 1st NA
Health, Beauty & Fitness Chiropractors 5.92 171st 8th 3rd -42
Cosmetic Surgery 4.76 99th 7th 4th NA
Dentists 6.00 260th 9th 5th -10
Martial Arts 3.77 48th 3rd 2nd 328
Massage Therapy 1.20 136th 9th 5th -6
Optometrists 2.10 120th 5th 3rd NA
Average 4.57 271st 13rd 6th 5
Home & Garden Appliance Repair 4.77 199th 8th 4th -34
Furniture 3.20 62nd 2nd 2nd -17
Garage Doors 9.16 178th 7th 5th 70
Landscapers 5.57 73rd 5th 3rd 24
Moving Companies 39.06 6th 1st 1st 39
Pest Control 27.81 82nd 5th 4th 3
Plumbers 21.64 158th 5th 2nd 17
Roofing 3.77 197th 10th 4th -22
Self Storage Companies 7.62 225th 11th 6th -12
Windows and Doors 5.40 72nd 3rd 2nd NA
Average 14.24 186th 4th 3rd 5
Legal Criminal Lawyers 32.37 62nd 2nd 1st 0
Law Firms 12.38 105th 2nd 1st NA
Personal Injury Law 147.56 31st 1st 1st NA
Average 43.41 75th 1st 1st NA
Real Estate Apartment Rentals 2.03 72nd 4th 2nd -6
Condos 1.22 151st 6th 4th -17
New Home Developers 3.11 123rd 6th 3rd -26
Realtors 2.62 109th 8th 4th -22
Average 2.28 133rd 8th 4th -16
Shopping Florists 6.36 106th 6th 5th -10
Average 6.36 106th 6th 5th -10
Travel Car Rentals 2.91 105th 8th 3rd 15
Hotels 3.90 119th 5th 2nd -11
Average 3.40 134th 7th 3rd 2

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.