Findings for PPC in Knoxville

Knoxville Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Knoxville was the 121st least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Knoxville also ranks amongst the least expensive cities in Tennessee, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 12% Higher in Knoxville than Chattanooga

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Knoxville are 12% higher than in Chattanooga. The average price of a click in Knoxville is $10.23.

This price difference is understandable though, given the population of Chattanooga is less than Knoxville, which generally means less competition and therefore lower prices.

To understand if prices in Knoxville are relatively low, we also compared prices with Grand Prairie which has a similar population, and found the average price of a click in Knoxville was 19% higher than in Grand Prairie. This suggests that perhaps Knoxville prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Knoxville

Summary PPC Stats for Knoxville for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.23 121st 5th 3rd 6
Automotive/Vehicle Auto Insurance 72.58 44th 6th 4th 18
Auto Parts 1.06 126th 9th 4th -10
Dealerships 2.64 157th 10th 6th NA
Tires 2.12 174th 9th 4th -16
Towing 8.61 12nd 1st 1st NA
Average 18.38 59th 5th 4th 6
B2B Office Furniture 7.58 17th 1st 1st 35
Printers 7.93 44th 3rd 2nd NA
Average 7.70 35th 3rd 2nd 12
Entertainment/Recreation Restaurants 1.01 150th 11th 5th 2
Average 1.01 150th 11th 5th 2
Finance Payday Loans 8.05 75th 1st 1st 122
Average 8.05 143rd 5th 4th NA
Health, Beauty & Fitness Chiropractors 5.09 149th 8th 4th 23
Cosmetic Surgery 5.05 84th 3rd 2nd NA
Dentists 5.10 258th 13rd 6th -11
Martial Arts 3.72 25th 1st 1st -11
Massage Therapy 2.04 105th 8th 4th -24
Optometrists 4.57 51st 3rd 3rd NA
Average 4.60 266th 11th 5th -4
Home & Garden Appliance Repair 12.84 50th 3rd 1st NA
Furniture 2.50 83rd 5th 3rd 8
Garage Doors 5.74 174th 7th 5th NA
Landscapers 5.50 65th 5th 3rd NA
Moving Companies 25.68 5th 1st 1st 31
Pest Control 25.83 94th 6th 4th NA
Plumbers 25.43 144th 6th 4th 4
Roofing 7.21 153rd 11th 6th -29
Self Storage Companies 8.75 165th 6th 4th -4
Windows and Doors 2.49 99th 6th 4th NA
Average 11.77 179th 8th 5th NA
Legal Criminal Lawyers 41.83 43rd 4th 3rd NA
Family Law 3.57 91st 5th 3rd NA
Law Firms 15.58 67th 2nd 1st NA
Personal Injury Law 46.91 127th 7th 4th NA
Average 24.13 124th 6th 3rd NA
Real Estate Apartment Rentals 1.70 79th 1st 1st 67
Condos 0.83 151st 6th 4th NA
New Home Developers 6.42 8th 1st 1st NA
Realtors 2.20 113rd 7th 4th 35
Average 2.49 78th 4th 4th 39
Shopping Florists 5.35 117th 6th 4th -1
Average 5.35 117th 6th 4th -1
Travel Car Rentals 2.37 113rd 7th 5th 0
Hotels 3.76 64th 3rd 1st -1
Average 3.07 91st 5th 3rd -1

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.