Findings for PPC in Knoxville

Knoxville Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Knoxville was the 108th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Knoxville also ranks amongst the least expensive cities in Tennessee, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 17% Lower in Knoxville than Chattanooga

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Knoxville are 17% lower than in Chattanooga. The average price of a click in Knoxville is $13.41.

This price difference is interesting though, given the population of Chattanooga is less than Knoxville.

To understand if prices in Knoxville align relatively, we also compared prices with Grand Prairie, which has a similar population, and found the average price of a click in Knoxville was 11% higher than in Grand Prairie.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Knoxville


Summary PPC Stats for Knoxville for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.41 108th 4th 3rd 6
Automotive/Vehicle Auto Insurance 106.16 28th 2nd 2nd -25
Auto Parts 1.54 114th 8th 5th -10
Dealerships 3.20 159th 7th 4th NA
Tires 2.25 203rd 12nd 6th -63
Towing 0.84 188th 6th 5th -14
Average 25.24 41st 3rd 3rd -17
B2B Office Furniture 6.07 39th 2nd 2nd 29
Printers 3.41 86th 5th 3rd 0
Average 5.18 102nd 6th 4th NA
Entertainment/Recreation Restaurants 1.45 94th 4th 2nd -45
Average 1.45 94th 4th 2nd -45
Finance Insurance 59.41 38th 6th 4th -8
Payday Loans 11.88 73rd 2nd 1st 16
Average 53.61 11th 1st 1st NA
Health, Beauty & Fitness Chiropractors 10.80 84th 2nd 2nd 128
Cosmetic Surgery 4.92 107th 5th 3rd NA
Dentists 6.63 252nd 11th 5th 7
Martial Arts 6.29 14th 1st 1st 67
Massage Therapy 1.65 131st 8th 4th 31
Optometrists 2.97 114th 7th 5th NA
Average 5.96 261st 9th 5th 23
Home & Garden Appliance Repair 9.65 160th 8th 5th 68
Furniture 4.90 13rd 1st 1st 35
Garage Doors 9.87 169th 8th 5th 5
Landscapers 6.63 50th 4th 3rd 12
Moving Companies 33.31 9th 1st 1st -4
Pest Control 33.13 41st 2nd 2nd 13
Plumbers 23.06 155th 2nd 2nd 5
Roofing 15.97 87th 5th 2nd 0
Self Storage Companies 9.74 196th 10th 6th 25
Windows and Doors 10.78 41st 3rd 1st NA
Average 15.83 150th 4th 2nd 17
Legal Family Law 7.40 95th 6th 5th NA
Law Firms 5.00 194th 10th 5th NA
Personal Injury Law 123.24 53rd 5th 4th NA
Average 29.13 117th 6th 4th NA
Real Estate Apartment Rentals 2.21 76th 3rd 2nd 10
Condos 1.89 92nd 3rd 2nd 48
New Home Developers 3.69 100th 6th 4th 13
Realtors 2.16 153rd 8th 4th -15
Average 2.42 118th 6th 4th 11
Shopping Florists 6.11 112nd 5th 2nd 0
Average 6.11 112nd 5th 2nd 0
Travel Car Rentals 3.90 40th 2nd 2nd 38
Hotels 3.10 161st 8th 3rd -21
Average 3.50 107th 6th 2nd 8

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.