Findings for PPC in Knoxville

Knoxville Ranked Most Expensive City for Keywords in East South Central

SEP's ongoing research into PPC Campaigns has revealed that Knoxville was the most expensive city in East South Central in keyword bids in Google Adwords for the month of May 2016. Knoxville also ranked the most expensive city in Tennessee. In the study, Birmingham ranked as the least expensive city in East South Central for keywords, while Birmingham ranked as the least expensive city in East South Central and Birmingham ranked as the least expensive city in Tennessee.

Year over Year Google Adwords Prices for Knoxville are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Knoxville keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 37% Higher in Knoxville than Chattanooga

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Knoxville are 37% higher than in Chattanooga. The average price of a click in Knoxville is $18.38.

This price difference is understandable though, given the population of Chattanooga is less than Knoxville, which generally means less competition and therefore lower prices.

To understand if prices in Knoxville are relatively low, we also compared prices with Grand Prairie which has a similar population, and found the average price of a click in Knoxville was 130% higher than in Grand Prairie. This suggests that perhaps Knoxville prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Knoxville

Summary PPC Stats for Knoxville for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 18.38 36th 1st 1st 3
Automotive/Vehicle Auto Insurance 136.55 7th 2nd 1st 27
Auto Parts 1.67 99th 3rd 2nd -41
Dealerships 2.94 189th 12nd 5th NA
Tires 3.51 147th 6th 3rd 76
Towing 2.81 134th 6th 4th 0
Average 42.87 3rd 1st 1st 12
B2B Office Furniture 5.72 75th 3rd 2nd 3
Average 5.72 99th 5th 4th NA
Entertainment/Recreation Restaurants 1.33 135th 9th 4th 15
Average 1.33 135th 9th 4th 15
Finance Insurance 187.58 4th 2nd 1st 6
Payday Loans 10.42 87th 4th 3rd 43
Average 69.47 6th 2nd 1st NA
Health, Beauty & Fitness Chiropractors 15.42 29th 2nd 1st 131
Cosmetic Surgery 7.93 72nd 2nd 2nd NA
Dentists 9.85 187th 5th 3rd 2
Martial Arts 6.00 20th 2nd 2nd 59
Massage Therapy 3.99 88th 3rd 1st 3
Optometrists 7.32 33rd 3rd 2nd NA
Average 9.11 179th 4th 2nd 18
Home & Garden Appliance Repair 11.12 135th 5th 4th 22
Furniture 2.82 135th 7th 4th -10
Garage Doors 8.78 178th 4th 3rd -37
Landscapers 4.27 93rd 6th 3rd -8
Moving Companies 34.98 3rd 1st 1st -3
Pest Control 17.73 166th 10th 6th -20
Plumbers 19.26 188th 7th 3rd -30
Roofing 9.96 137th 7th 3rd -3
Self Storage Companies 7.13 219th 11th 5th 6
Windows and Doors 7.74 62nd 3rd 2nd NA
Average 13.03 191st 8th 5th -7
Legal Law Firms 8.08 182nd 10th 5th NA
Personal Injury Law 138.87 40th 2nd 1st NA
Average 60.40 46th 3rd 2nd NA
Real Estate Apartment Rentals 2.56 45th 2nd 2nd 0
Condos 0.74 192nd 9th 5th -31
New Home Developers 3.55 115th 4th 3rd 88
Realtors 1.65 216th 12nd 6th -2
Average 2.01 172nd 7th 4th 8
Shopping Florists 8.03 33rd 1st 1st -16
Average 8.03 33rd 1st 1st -16
Travel Car Rentals 3.28 90th 8th 3rd 12
Hotels 4.24 99th 4th 3rd 25
Average 3.76 107th 6th 3rd 18

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.