Findings for PPC in Memphis

Memphis Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Memphis was the 66th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Memphis also ranks amongst the least expensive cities in Tennessee, ranking as number 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Memphis Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Memphis keywords increased by 21% in December 2014.

Google Adwords Keyword Prices 63% Higher in Memphis than Independence

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Memphis are 63% higher than in Independence. The average price of a click in Memphis is $14.25.

This price difference is understandable though, given the population of Independence is less than Memphis, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Seattle, and found the average price of a click in Memphis was 23% lower than in Seattle. This suggests that perhaps prices in Memphis are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Memphis


Summary PPC Stats for Memphis for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.25 66th 3rd 2nd 21
Automotive/Vehicle Auto Insurance 90.88 14th 4th 3rd -2
Auto Parts 1.35 120th 6th 3rd 12
Dealerships 4.43 62nd 4th 2nd 11
Tires 4.11 65th 3rd 1st 71
Towing 4.03 76th 2nd 2nd 48
Average 27.31 13rd 3rd 2nd 22
B2B Office Furniture 3.68 78th 5th 4th 29
Printers 9.75 28th 2nd 2nd 30
Average 5.70 66th 2nd 2nd 19
Entertainment/Recreation Restaurants 3.05 26th 2nd 1st -16
Average 3.05 26th 2nd 1st -16
Finance Credit Counselling 20.64 36th 3rd 3rd 9
Insurance 96.01 8th 2nd 1st 57
Payday Loans 10.45 62nd 3rd 1st 72
Average 46.71 20th 2nd 1st 48
Health, Beauty & Fitness Chiropractors 1.84 228th 12nd 6th -9
Cosmetic Surgery 9.99 42nd 2nd 1st 0
Dentists 6.06 253rd 10th 5th -15
Martial Arts 3.46 52nd 3rd 2nd 0
Massage Therapy 0.89 126th 8th 4th 0
Optometrists 5.88 30th 1st 1st NA
Average 5.70 255th 7th 4th -6
Home & Garden Appliance Repair 15.08 104th 3rd 2nd 110
Furniture 3.15 57th 3rd 2nd 37
Garage Doors 9.09 162nd 4th 3rd 6
Landscapers 4.45 96th 6th 4th 48
Moving Companies 20.73 73rd 3rd 3rd 55
Pest Control 31.19 35th 5th 3rd 83
Plumbers 33.36 108th 4th 2nd -4
Roofing 12.11 122nd 5th 4th -13
Self Storage Companies 11.68 131st 6th 4th 13
Windows and Doors 2.85 86th 6th 4th NA
Average 14.57 156th 4th 3rd 29
Legal Family Law 24.49 48th 1st 1st 69
Law Firms 9.74 111st 5th 3rd -16
Personal Injury Law 114.15 49th 3rd 2nd NA
Real Estate Lawyers 2.10 50th 1st 1st NA
Average 23.68 139th 10th 5th 11
Real Estate Apartment Rentals 1.76 120th 8th 5th 22
Condos 1.22 155th 5th 4th 73
New Home Developers 3.12 145th 7th 4th 46
Realtors 2.47 131st 6th 4th 21
Average 2.23 151st 8th 5th 36
Shopping Florists 6.05 107th 3rd 3rd -1
Average 6.05 107th 3rd 3rd -1
Travel Car Rentals 3.45 79th 3rd 2nd 16
Hotels 3.29 144th 10th 6th 9
Average 3.37 125th 7th 5th 12

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.