Findings for PPC in Memphis

Memphis Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Memphis was the 153rd least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Memphis also ranks amongst the least expensive cities in Tennessee, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Memphis are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Memphis keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 70% Higher in Memphis than Independence

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Memphis are 70% higher than in Independence. The average price of a click in Memphis is $10.98.

This price difference is understandable though, given the population of Independence is less than Memphis, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Seattle, and found the average price of a click in Memphis was 42% lower than in Seattle. This suggests that perhaps prices in Memphis are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Memphis


Summary PPC Stats for Memphis for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.98 153rd 7th 3rd 3
Automotive/Vehicle Auto Insurance 73.67 46th 4th 3rd -36
Auto Parts 0.75 140th 7th 4th -64
Dealerships 3.49 116th 8th 3rd NA
Tires 2.40 204th 11th 6th -49
Towing 4.48 87th 4th 3rd 0
Average 22.11 36th 4th 3rd -24
B2B Office Furniture 4.90 89th 5th 3rd -13
Printers 11.00 30th 1st 1st 43
Average 6.93 73rd 4th 3rd NA
Entertainment/Recreation Restaurants 2.06 169th 10th 4th -16
Average 2.06 169th 10th 4th -16
Finance Credit Counselling 11.32 62nd 2nd 2nd NA
Insurance 52.72 43rd 3rd 3rd -4
Payday Loans 8.00 49th 1st 1st 25
Average 26.55 49th 2nd 2nd NA
Health, Beauty & Fitness Chiropractors 4.52 201st 11th 6th -20
Cosmetic Surgery 5.53 89th 3rd 2nd 1
Dentists 5.52 268th 11th 4th -4
Martial Arts 4.71 39th 2nd 2nd 0
Massage Therapy 7.19 62nd 4th 3rd 52
Optometrists 7.67 26th 1st 1st NA
Physiotherapy 2.77 13rd 1st 1st 44
Average 5.52 269th 12nd 6th 13
Home & Garden Appliance Repair 14.89 85th 4th 2nd 29
Furniture 4.18 66th 2nd 2nd -1
Garage Doors 10.76 182nd 5th 3rd 47
Landscapers 7.82 23rd 2nd 1st 150
Moving Companies 23.89 29th 4th 4th 10
Pest Control 18.47 132nd 3rd 2nd 6
Plumbers 31.42 133rd 5th 3rd 13
Roofing 7.00 198th 11th 5th -33
Self Storage Companies 11.39 82nd 3rd 1st 3
Windows and Doors 3.97 90th 7th 3rd NA
Average 13.70 182nd 5th 3rd 16
Legal Criminal Lawyers 2.58 98th 5th 3rd -44
Family Law 17.95 88th 4th 3rd NA
Law Firms 6.99 201st 11th 5th -17
Personal Injury Law 33.05 128th 9th 4th NA
Average 12.92 201st 12nd 5th -3
Real Estate Apartment Rentals 1.53 133rd 8th 5th -2
Condos 0.85 177th 11th 5th -7
New Home Developers 2.26 183rd 9th 5th 50
Realtors 1.72 139th 8th 4th -11
Average 1.60 193rd 9th 5th 3
Shopping Florists 6.10 131st 4th 1st -14
Average 6.10 131st 4th 1st -14
Travel Car Rentals 2.55 155th 12nd 6th 12
Hotels 4.90 71st 3rd 2nd 0
Average 3.72 129th 8th 4th 6

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.