Findings for PPC in Memphis

Memphis Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Memphis was the 89th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Memphis also ranks amongst the least expensive cities in Tennessee, ranking as number 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 4% Lower in Memphis than Independence

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Memphis are 4% lower than in Independence. The average price of a click in Memphis is $13.75.

This price difference is interesting though, given the population of Independence is less than Memphis.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Seattle, and found the average price of a click in Memphis was 33% lower than in Seattle.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Memphis

Summary PPC Stats for Memphis for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.75 89th 3rd 3rd 5
Automotive/Vehicle Auto Insurance 84.48 66th 5th 3rd 20
Auto Parts 1.64 83rd 3rd 2nd -17
Dealerships 4.09 101st 5th 2nd NA
Tires 4.00 103rd 6th 4th 82
Towing 3.55 125th 3rd 2nd 58
Average 25.45 45th 3rd 3rd 22
B2B Office Furniture 4.21 117th 7th 4th 17
Printers 7.85 77th 5th 3rd 18
Average 6.03 107th 6th 3rd NA
Entertainment/Recreation Restaurants 2.21 36th 2nd 2nd -27
Average 2.21 36th 2nd 2nd -27
Finance Credit Counselling 9.94 64th 3rd 3rd NA
Insurance 76.04 24th 3rd 3rd -1
Payday Loans 8.28 109th 3rd 1st -15
Average 25.63 70th 3rd 3rd NA
Health, Beauty & Fitness Chiropractors 4.88 194th 11th 5th -42
Cosmetic Surgery 5.03 98th 6th 3rd -14
Dentists 6.20 257th 8th 4th 7
Martial Arts 1.61 92nd 7th 4th 347
Massage Therapy 1.20 136th 9th 5th -89
Optometrists 5.70 35th 1st 1st NA
Average 4.76 270th 12nd 5th 4
Home & Garden Appliance Repair 14.08 112nd 4th 3rd -21
Furniture 3.03 76th 4th 4th 25
Garage Doors 10.06 172nd 3rd 3rd 18
Landscapers 5.72 66th 4th 2nd 4
Moving Companies 17.37 125th 5th 4th 0
Pest Control 26.30 94th 6th 5th -6
Plumbers 29.40 123rd 1st 1st 21
Roofing 22.41 49th 1st 1st 79
Self Storage Companies 22.58 14th 2nd 1st 88
Windows and Doors 3.16 87th 6th 4th NA
Average 16.58 145th 2nd 2nd 20
Legal Criminal Lawyers 21.07 75th 4th 3rd -26
Family Law 18.81 76th 5th 3rd NA
Law Firms 10.83 113rd 3rd 2nd -22
Personal Injury Law 89.47 96th 5th 4th NA
Average 26.52 123rd 4th 3rd -9
Real Estate Apartment Rentals 1.69 116th 8th 5th -24
Condos 1.43 130th 3rd 2nd 31
New Home Developers 2.30 176th 7th 4th -9
Realtors 2.29 137th 10th 5th -32
Average 1.96 168th 10th 5th -9
Shopping Florists 7.46 57th 2nd 2nd 4
Average 7.46 57th 2nd 2nd 4
Travel Car Rentals 3.49 62nd 4th 1st 9
Hotels 3.67 144th 7th 3rd -9
Average 3.58 108th 5th 2nd 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.