Findings for PPC in Memphis

Memphis Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Memphis was the 129th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Memphis also ranks amongst the least expensive cities in Tennessee, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Memphis Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Memphis keywords increased by 389% in April 2015.

Google Adwords Keyword Prices 31% Higher in Memphis than Independence

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Memphis are 31% higher than in Independence. The average price of a click in Memphis is $12.49.

This price difference is understandable though, given the population of Independence is less than Memphis, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Seattle, and found the average price of a click in Memphis was 44% lower than in Seattle. This suggests that perhaps prices in Memphis are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Memphis

Summary PPC Stats for Memphis for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.49 129th 5th 4th 389
Automotive/Vehicle Auto Insurance 82.54 58th 4th 3rd -5
Auto Parts 1.55 111st 7th 4th -8
Dealerships 4.26 85th 3rd 3rd NA
Tires 2.95 155th 7th 4th -25
Towing 4.01 126th 1st 1st 13
Average 24.83 45th 4th 4th -3
B2B Office Furniture 5.22 68th 5th 4th 24
Printers 6.92 63rd 3rd 1st -25
Average 5.78 88th 4th 2nd NA
Entertainment/Recreation Restaurants 2.23 31st 2nd 1st 1
Average 2.23 31st 2nd 1st 1
Finance Credit Counselling 16.54 48th 5th 3rd NA
Insurance 75.28 24th 4th 3rd -1
Payday Loans 10.16 94th 5th 4th 23
Average 28.04 74th 6th 4th NA
Health, Beauty & Fitness Chiropractors 7.38 158th 6th 5th 25049
Cosmetic Surgery 6.98 87th 2nd 1st 25
Dentists 5.11 263rd 13rd 6th 64
Martial Arts 1.26 91st 7th 4th -22
Massage Therapy 2.82 111st 4th 3rd 285
Optometrists 3.58 100th 5th 4th NA
Average 5.04 275th 13rd 6th 2555
Home & Garden Appliance Repair 21.66 48th 1st 1st 37
Furniture 2.33 153rd 10th 5th -16
Garage Doors 14.40 146th 3rd 2nd 34
Landscapers 6.40 54th 5th 4th 13
Moving Companies 22.02 77th 3rd 3rd 25
Pest Control 19.87 142nd 4th 4th -22
Plumbers 24.79 145th 1st 1st -18
Roofing 15.03 90th 6th 3rd -19
Self Storage Companies 17.09 50th 3rd 2nd -25
Windows and Doors 2.75 88th 5th 3rd NA
Average 14.63 174th 5th 3rd 0
Legal Criminal Lawyers 41.26 51st 1st 1st 42
Family Law 10.41 87th 5th 4th NA
Law Firms 14.72 97th 3rd 2nd 101
Personal Injury Law 85.39 97th 6th 5th NA
Average 24.57 130th 7th 5th 32
Real Estate Apartment Rentals 1.59 147th 8th 4th -3
Condos 1.29 138th 6th 3rd 0
New Home Developers 2.31 179th 8th 5th 8
Realtors 2.14 155th 9th 5th -6
Average 1.86 193rd 10th 5th -1
Shopping Florists 5.59 135th 7th 3rd -24
Average 5.59 135th 7th 3rd -24
Travel Car Rentals 3.05 108th 9th 5th -12
Hotels 2.91 179th 12nd 5th -21
Average 2.98 184th 11th 5th -17

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.