Findings for PPC in Murfreesboro

Murfreesboro Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Murfreesboro was the 233rd least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Murfreesboro also ranks amongst the least expensive cities in Tennessee, ranking as number 6th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 62% Lower in Murfreesboro than Nashville

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Murfreesboro are 62% lower than in Nashville. The average price of a click in Murfreesboro is $6.18.

This price differential is expected however, as Nashville has a larger population than Murfreesboro.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Springfield, and found the average price of a click in Murfreesboro was 50% higher than in Springfield.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Murfreesboro


Summary PPC Stats for Murfreesboro for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.18 233rd 11th 6th NA
Automotive/Vehicle Dealerships 3.31 110th 5th 3rd NA
Average 3.31 202nd 10th 5th NA
Entertainment/Recreation Restaurants 0.61 212nd 13rd 6th -16
Average 0.61 212nd 13rd 6th -16
Finance Payday Loans 8.37 90th 3rd 3rd 29
Average 8.37 143rd 9th 5th NA
Health, Beauty & Fitness Chiropractors 5.03 156th 7th 4th -16
Dentists 8.95 179th 2nd 2nd -13
Average 7.97 155th 2nd 1st -5
Home & Garden Furniture 1.40 200th 12nd 6th NA
Garage Doors 20.12 102nd 1st 1st 0
Landscapers 1.76 157th 8th 4th -21
Moving Companies 12.45 168th 8th 5th -2
Plumbers 6.82 227th 10th 5th 0
Roofing 22.13 39th 1st 1st 11
Self Storage Companies 6.06 249th 13rd 5th NA
Average 10.51 220th 9th 6th -1
Legal Law Firms 2.53 210th 13rd 6th NA
Average 2.53 230th 13rd 6th NA
Real Estate Apartment Rentals 2.17 70th 5th 3rd 32
Condos 3.34 22nd 1st 1st NA
New Home Developers 7.51 11th 1st 1st NA
Realtors 4.00 46th 1st 1st 14
Average 3.71 44th 1st 1st 24
Shopping Florists 5.72 116th 7th 5th 40
Average 5.72 83rd 5th 3rd 20
Travel Car Rentals 2.64 157th 9th 5th NA
Hotels 2.64 179th 11th 6th 21
Average 2.64 210th 12nd 6th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.