Findings for PPC in Nashville

Nashville Ranked Most Expensive City for Keywords in East South Central

SEP's ongoing research into PPC Campaigns has revealed that Nashville was the most expensive city in East South Central in keyword bids in Google Adwords for the month of December 2014. Nashville also ranked the most expensive city in Tennessee. In the study, Birmingham ranked as the least expensive city in East South Central for keywords, while Birmingham ranked as the least expensive city in East South Central and Birmingham ranked as the least expensive city in Tennessee.

Google Adwords Keyword Prices 91% Higher in Nashville than Murfreesboro

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Nashville are 91% higher than in Murfreesboro. The average price of a click in Nashville is $16.81.

This price difference is understandable though, given the population of Murfreesboro is less than Nashville, which generally means less competition and therefore lower prices.

To understand if prices in Nashville are relatively low, we also compared prices with Oklahoma City which has a similar population, and found the average price of a click in Nashville was 29% higher than in Oklahoma City. This suggests that perhaps Nashville prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Nashville

Summary PPC Stats for Nashville for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 16.81 36th 1st 1st 3
Automotive/Vehicle Auto Insurance 83.23 27th 5th 4th -20
Auto Parts 1.29 128th 8th 4th -10
Dealerships 5.33 25th 2nd 1st 10
Tires 3.13 125th 7th 4th -11
Towing 4.10 74th 1st 1st -16
Average 25.22 19th 5th 3rd -8
B2B Office Furniture 4.41 52nd 2nd 2nd -12
Printers 10.08 24th 1st 1st 15
Trade Show Displays 12.60 17th 1st 1st 0
Average 8.31 26th 1st 1st 1
Entertainment/Recreation Restaurants 1.41 132nd 9th 4th -12
Average 1.41 132nd 9th 4th -12
Finance Credit Counselling 24.87 28th 2nd 2nd -15
Insurance 43.95 51st 5th 4th -4
Mortgages 17.62 14th 1st 1st 41
Payday Loans 6.80 114th 8th 4th 10
Average 24.40 73rd 5th 4th 1
Health, Beauty & Fitness Chiropractors 7.65 116th 5th 2nd 32
Cosmetic Surgery 6.50 75th 4th 3rd 0
Dentists 10.22 152nd 2nd 2nd -4
Martial Arts 3.32 56th 4th 3rd 0
Massage Therapy 6.56 50th 3rd 2nd 0
Optometrists 5.09 44th 2nd 2nd NA
Average 7.67 192nd 4th 2nd 2
Home & Garden Appliance Repair 20.44 41st 1st 1st 16
Furniture 2.97 74th 5th 3rd -7
Garage Doors 18.21 106th 1st 1st 28
Landscapers 4.68 88th 5th 3rd 18
Moving Companies 34.82 7th 1st 1st 32
Pest Control 37.55 18th 3rd 2nd 21
Plumbers 16.00 193rd 8th 3rd 15
Roofing 14.33 95th 3rd 2nd -13
Self Storage Companies 13.91 81st 4th 2nd -3
Windows and Doors 8.92 29th 2nd 1st NA
Average 19.22 85th 1st 1st 14
Legal Family Law 20.93 57th 2nd 2nd NA
Law Firms 9.41 114th 6th 4th -10
Personal Injury Law 94.52 74th 5th 3rd -14
Average 42.45 71st 4th 2nd -7
Real Estate Apartment Rentals 2.67 44th 1st 1st 19
Condos 1.75 112nd 3rd 2nd -9
New Home Developers 5.53 36th 2nd 2nd 15
Realtors 3.29 73rd 3rd 2nd 3
Average 3.26 63rd 2nd 2nd 6
Shopping Florists 5.90 115th 4th 4th -18
Average 5.90 115th 4th 4th -18
Travel Car Rentals 3.26 99th 5th 3rd 9
Hotels 5.10 32nd 2nd 1st 22
Average 4.18 52nd 2nd 1st 16

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.