Findings for PPC in Nashville

Nashville Ranked Most Expensive City for Keywords in East South Central

SEP's ongoing research into PPC Campaigns has revealed that Nashville was the most expensive city in East South Central in keyword bids in Google Adwords for the month of September 2016. Nashville also ranked the most expensive city in Tennessee. In the study, Chattanooga ranked as the least expensive city in East South Central for keywords, while Chattanooga ranked as the least expensive city in East South Central and Chattanooga ranked as the least expensive city in Tennessee.

Year over Year Google Adwords Prices for Nashville are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Nashville keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 102% Higher in Nashville than Murfreesboro

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Nashville are 102% higher than in Murfreesboro. The average price of a click in Nashville is $17.35.

This price difference is understandable though, given the population of Murfreesboro is less than Nashville, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Oklahoma City, and found the average price of a click in Nashville was 7% lower than in Oklahoma City. This suggests that perhaps prices in Nashville are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Nashville

Summary PPC Stats for Nashville for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 17.35 43rd 1st 1st 7
Automotive/Vehicle Auto Insurance 84.67 33rd 2nd 1st 46
Auto Parts 1.21 122nd 4th 2nd -41
Dealerships 4.82 47th 2nd 2nd NA
Tires 6.00 16th 2nd 2nd 41
Towing 2.73 161st 8th 5th 0
Average 25.77 20th 2nd 1st 7
B2B Office Furniture 5.73 59th 4th 2nd -21
Printers 9.73 46th 2nd 2nd 4
Trade Show Displays 17.46 12nd 1st 1st -7
Average 9.66 24th 2nd 1st -8
Entertainment/Recreation Restaurants 3.59 106th 3rd 1st 20
Average 3.59 106th 3rd 1st 20
Finance Insurance 86.16 19th 1st 1st NA
Mortgages 7.19 58th 2nd 2nd 0
Payday Loans 7.55 58th 2nd 2nd -3
Average 36.19 22nd 1st 1st NA
Health, Beauty & Fitness Chiropractors 5.96 158th 7th 5th -9
Cosmetic Surgery 5.90 82nd 2nd 1st 40
Dentists 10.56 146th 1st 1st -20
Massage Therapy 11.46 30th 2nd 1st 283
Optometrists 4.23 82nd 3rd 2nd 24
Average 8.14 183rd 3rd 2nd 31
Home & Garden Appliance Repair 15.06 81st 3rd 1st -9
Furniture 4.11 67th 3rd 3rd 1
Garage Doors 15.93 145th 3rd 2nd -9
Landscapers 6.65 44th 4th 3rd -27
Moving Companies 27.29 11th 2nd 2nd -9
Pest Control 20.20 115th 1st 1st 10
Plumbers 29.80 145th 7th 4th -7
Roofing 39.69 6th 1st 1st -12
Self Storage Companies 7.83 177th 7th 2nd -23
Windows and Doors 11.26 43rd 2nd 1st NA
Average 20.41 80th 1st 1st -5
Legal Criminal Lawyers 8.16 89th 3rd 2nd -40
Family Law 21.80 73rd 3rd 2nd NA
Law Firms 17.52 115th 5th 3rd 72
Personal Injury Law 71.63 110th 8th 3rd 70
Average 33.39 115th 5th 2nd 29
Real Estate Apartment Rentals 2.51 60th 1st 1st 31
Condos 2.23 51st 2nd 1st 3
New Home Developers 4.85 55th 2nd 2nd -31
Realtors 2.33 83rd 3rd 2nd -28
Average 2.86 56th 2nd 2nd -6
Shopping Florists 5.96 137th 5th 2nd -36
Average 5.96 137th 5th 2nd -36
Travel Car Rentals 3.91 36th 6th 2nd 2
Hotels 6.22 16th 1st 1st 0
Average 5.06 14th 1st 1st 1

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

Interested in learning if your PPC campaigns are optimized for maximum ROI and performance? Let one of our PPC specialists dive into your Google Adwords or Bing account to review the current setup and identify areas for improvement. They will review your campaigns, ad groups, targeting and keywords among other essential elements. Click below to learn more or to order your PPC audit today.

Get a FREE PPC Audit

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.