Findings for PPC in Nashville

Nashville Ranks Amongst Most Expensive Markets for Keywords in East South Central

SEP's ongoing research into PPC Campaigns has revealed that Nashville was the 3rd most expensive city in East South Central in keyword bids in Google Adwords for the month of November 2014. Nashville also ranks amongst the most expensive cities in Tennessee, ranking 1st. In the study, Gulfport ranked as the most expensive city in East South Central for keywords, while Memphis ranked as the least expensive city.

Month over Month Google Adwords Prices for Nashville Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Nashville keywords increased by 20% in November 2014.

Google Adwords Keyword Prices 168% Higher in Nashville than Murfreesboro

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Nashville are 168% higher than in Murfreesboro. The average price of a click in Nashville is $16.58.

This price difference is understandable though, given the population of Murfreesboro is less than Nashville, which generally means less competition and therefore lower prices.

To understand if prices in Nashville are relatively low, we also compared prices with Oklahoma City which has a similar population, and found the average price of a click in Nashville was 25% higher than in Oklahoma City. This suggests that perhaps Nashville prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Nashville

Summary PPC Stats for Nashville for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 16.58 38th 3rd 1st 20
Automotive/Vehicle Auto Body 8.11 31st 1st 1st 61
Auto Insurance 109.34 17th 4th 3rd 36
Auto Parts 1.48 114th 3rd 2nd 12
Dealerships 4.61 41st 2nd 1st NA
Tires 3.38 91st 3rd 1st -31
Towing 5.93 43rd 1st 1st 22
Average 30.58 11th 5th 3rd 13
B2B Architects 1.42 72nd 4th 2nd -25
IT Support 12.95 44th 1st 1st 0
Office Furniture 5.01 48th 3rd 3rd 2
Printers 8.93 15th 1st 1st 9
Video Production 6.84 39th 1st 1st -34
Average 6.31 58th 1st 1st -5
Entertainment/Recreation Restaurants 1.57 105th 4th 3rd 22
Average 1.57 105th 4th 3rd 22
Finance Credit Counselling 27.28 14th 1st 1st NA
Currency Exchange 1.25 42nd 2nd 2nd -25
Insurance 44.68 50th 7th 4th -5
Mortgages 18.47 13rd 2nd 1st 35
Payday Loans 6.56 111st 5th 4th 10
Average 21.39 66th 8th 4th 10
Health, Beauty & Fitness Acupuncture 4.01 67th 1st 1st 4
Chiropractors 6.06 127th 6th 3rd -31
Cosmetic Surgery 6.47 75th 4th 3rd 4
Dentists 10.73 138th 1st 1st -13
Jewellers 3.52 75th 5th 4th NA
Martial Arts 3.32 56th 4th 3rd 2
Massage Therapy 6.55 50th 3rd 2nd 127
Optometrists 5.08 45th 2nd 2nd NA
Average 7.19 187th 5th 2nd 5
Home & Garden Appliance Repair 16.53 37th 3rd 1st 9
Electricians 8.34 62nd 2nd 2nd -10
Furniture 3.50 20th 1st 1st 22
Garage Doors 13.13 136th 4th 3rd -12
Home Security 28.43 60th 3rd 3rd 1
Interior Designers 2.92 76th 4th 3rd 81
Landscapers 3.02 123rd 7th 3rd -11
Mold Detection and Remova 22.41 23rd 1st 1st 62
Moving Companies 28.17 7th 2nd 2nd 6
Pest Control 29.25 39th 2nd 2nd 3
Plumbers 13.65 198th 8th 4th -1
Roofing 19.65 46th 2nd 2nd 11
Self Storage Companies 14.53 57th 2nd 1st 0
Windows and Doors 6.55 54th 2nd 1st NA
Average 16.54 115th 2nd 2nd 8
Legal Criminal Lawyers 34.16 61st 2nd 2nd 11
Employment Lawyers 10.75 31st 2nd 1st NA
Family Law 22.16 48th 2nd 1st NA
Immigration Lawyers 5.92 84th 3rd 3rd 123
Law Firms 10.78 108th 6th 4th 226
Personal Injury Law 105.49 47th 3rd 2nd 1
Traffic Law 40.81 51st 2nd 1st NA
Average 37.02 65th 4th 2nd 77
Real Estate Apartment Rentals 2.34 59th 4th 2nd 32
Condos 1.98 81st 3rd 2nd 10
New Home Developers 4.93 46th 3rd 2nd 27
Property Management 3.44 102nd 3rd 3rd 0
Realtors 3.26 89th 3rd 3rd 4
Average 3.14 80th 2nd 2nd 13
Shopping Florists 7.69 26th 2nd 1st 8
Average 6.00 68th 4th 2nd 4
Travel Car Rentals 2.98 120th 7th 4th 15
Hotels 4.16 44th 1st 1st 0
Average 3.57 75th 3rd 2nd 7

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.