Findings for PPC in Nashville

Nashville Ranked Most Expensive City for Keywords in East South Central

SEP's ongoing research into PPC Campaigns has revealed that Nashville was the most expensive city in East South Central in keyword bids in Google Adwords for the month of September 2014. Nashville also ranked the most expensive city in Tennessee. In the study, Birmingham ranked as the least expensive city in East South Central for keywords, while Birmingham ranked as the least expensive city in East South Central and Birmingham ranked as the least expensive city in Tennessee.

Google Adwords Keyword Prices 105% Higher in Nashville than Murfreesboro

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Nashville are 105% higher than in Murfreesboro. The average price of a click in Nashville is $14.86.

This price difference is understandable though, given the population of Murfreesboro is less than Nashville, which generally means less competition and therefore lower prices.

To understand if prices in Nashville are relatively low, we also compared prices with Oklahoma City which has a similar population, and found the average price of a click in Nashville was 20% higher than in Oklahoma City. This suggests that perhaps Nashville prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Nashville

Summary PPC Stats for Nashville for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.86 42nd 1st 1st -1
Automotive/Vehicle Auto Insurance 87.72 23rd 5th 3rd 18
Auto Parts 1.52 73rd 2nd 1st 16
Dealerships 3.59 92nd 5th 1st NA
Tires 3.37 83rd 5th 1st 6
Towing 3.70 70th 2nd 2nd NA
Average 26.14 15th 3rd 2nd 8
B2B Office Furniture 5.01 66th 5th 3rd -1
Printers 7.57 47th 4th 3rd -37
Trade Show Displays 19.08 6th 1st 1st NA
Average 8.85 22nd 1st 1st -14
Entertainment/Recreation Restaurants 1.26 113rd 5th 2nd -4
Average 1.26 113rd 5th 2nd -4
Finance Credit Counselling 41.07 3rd 2nd 2nd NA
Insurance 57.48 31st 3rd 2nd NA
Mortgages 28.26 3rd 1st 1st 33
Payday Loans 7.09 95th 3rd 3rd -1
Average 33.73 31st 1st 1st NA
Health, Beauty & Fitness Chiropractors 8.80 66th 2nd 1st 15
Cosmetic Surgery 8.95 48th 1st 1st 10
Dentists 9.98 126th 2nd 2nd -16
Martial Arts 2.25 68th 3rd 3rd -10
Massage Therapy 5.40 55th 2nd 1st 0
Optometrists 4.68 49th 2nd 2nd NA
Average 8.33 120th 3rd 2nd -3
Home & Garden Appliance Repair 7.60 135th 6th 2nd NA
Furniture 3.20 33rd 2nd 1st 11
Garage Doors 13.50 118th 1st 1st 24
Landscapers 6.69 41st 3rd 1st NA
Moving Companies 24.72 7th 2nd 2nd -1
Pest Control 32.75 33rd 3rd 2nd 6
Plumbers 16.24 192nd 9th 5th -20
Roofing 11.55 99th 7th 3rd 11
Self Storage Companies 13.62 54th 1st 1st -1
Windows and Doors 6.64 59th 2nd 2nd NA
Average 15.59 116th 2nd 1st NA
Legal Criminal Lawyers 14.82 75th 5th 4th NA
Family Law 23.08 42nd 1st 1st NA
Law Firms 8.45 145th 7th 4th 2
Personal Injury Law 68.59 95th 6th 3rd -20
Real Estate Lawyers 11.19 18th 1st 1st NA
Average 23.64 129th 7th 4th NA
Real Estate Apartment Rentals 1.43 115th 4th 3rd -4
Condos 1.83 68th 1st 1st NA
New Home Developers 4.76 33rd 3rd 3rd -3
Realtors 2.89 59th 3rd 3rd -7
Average 2.66 60th 1st 1st -2
Shopping Florists 6.08 70th 4th 2nd -1
Average 6.08 70th 4th 2nd -1
Travel Car Rentals 3.07 48th 2nd 1st -1
Hotels 3.68 68th 4th 2nd -1
Average 3.37 56th 3rd 1st -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.