Findings for PPC in Abilene

Abilene Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Abilene was the 243rd least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Abilene also ranks amongst the least expensive cities in Texas, ranking as number 28th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 62% Lower in Abilene than Denton

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Abilene are 62% lower than in Denton. The average price of a click in Abilene is $5.53.

This price differential is expected however, as Denton has a larger population than Abilene.

For better comparison of prices, we also compared prices with another city with a similar population, Santa Clara, and found the average price of a click in Abilene was 33% lower than in Santa Clara.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Abilene


Summary PPC Stats for Abilene for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.53 243rd 35th 28th NA
Automotive/Vehicle Dealerships 3.92 75th 17th 12nd NA
Tires 3.03 110th 16th 15th NA
Average 3.48 182nd 28th 21st NA
Entertainment/Recreation Restaurants 1.22 122nd 22nd 16th 7
Average 1.22 122nd 22nd 16th 7
Health, Beauty & Fitness Dentists 11.27 94th 19th 15th NA
Average 11.27 38th 11th 11th -1
Home & Garden Furniture 1.60 186th 34th 26th NA
Pest Control 34.09 28th 5th 4th NA
Plumbers 1.11 246th 35th 26th NA
Roofing 13.71 73rd 15th 11th NA
Self Storage Companies 5.50 239th 32nd 25th NA
Average 9.01 229th 30th 22nd NA
Legal Law Firms 4.11 194th 29th 22nd NA
Average 4.11 218th 32nd 25th NA
Real Estate Apartment Rentals 1.07 155th 29th 22nd NA
Realtors 0.76 264th 39th 30th NA
Average 0.88 264th 39th 30th NA
Travel Car Rentals 1.40 194th 33rd 28th NA
Hotels 2.63 170th 32nd 24th -1
Average 2.22 211st 34th 27th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.