Findings for PPC in Amarillo

Amarillo Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Amarillo was the 169th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Amarillo also ranks amongst the least expensive cities in Texas, ranking as number 18th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 1% Higher in Amarillo than Lubbock

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Amarillo are 1% higher than in Lubbock. The average price of a click in Amarillo is $10.28.

This price differential is somewhat surprising however, as Lubbock has a larger population than Amarillo.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Glendale, and found the average price of a click in Amarillo was 11% lower than in Glendale.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Amarillo

Summary PPC Stats for Amarillo for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.28 169th 25th 18th -2
Automotive/Vehicle Auto Insurance 41.29 116th 19th 16th -14
Auto Parts 2.05 62nd 5th 5th -26
Dealerships 2.25 197th 31st 23rd NA
Tires 2.22 208th 31st 24th -34
Towing 0.44 195th 26th 18th 0
Average 15.03 92nd 17th 15th -12
B2B Office Furniture 5.45 68th 9th 9th 25
Printers 9.65 47th 6th 5th -22
Average 7.55 59th 8th 8th NA
Entertainment/Recreation Restaurants 0.40 238th 36th 28th -37
Average 0.40 238th 36th 28th -37
Finance Insurance 44.48 56th 11th 9th NA
Payday Loans 6.31 88th 22nd 18th -4
Average 19.03 99th 18th 15th NA
Health, Beauty & Fitness Chiropractors 2.97 230th 35th 28th -25
Cosmetic Surgery 4.59 103rd 16th 11th NA
Dentists 12.08 107th 17th 15th 37
Martial Arts 3.39 59th 10th 6th -29
Massage Therapy 3.70 113rd 22nd 17th 20
Optometrists 1.98 121st 22nd 16th NA
Average 6.97 229th 31st 25th 10
Home & Garden Appliance Repair 6.91 193rd 30th 22nd -7
Furniture 3.02 149th 23rd 18th 3
Garage Doors 2.26 231st 30th 22nd -56
Landscapers 2.70 183rd 27th 20th -8
Moving Companies 11.03 171st 27th 21st -24
Pest Control 7.82 249th 39th 30th -5
Plumbers 19.80 197th 21st 19th 68
Roofing 10.84 157th 26th 20th 3
Self Storage Companies 7.29 190th 29th 24th -6
Windows and Doors 2.71 101st 13rd 8th NA
Average 7.92 264th 35th 26th -3
Legal Law Firms 14.59 149th 23rd 20th NA
Personal Injury Law 170.51 30th 4th 2nd NA
Average 45.77 65th 12nd 9th NA
Real Estate Apartment Rentals 1.40 151st 28th 20th 15
Condos 0.85 176th 26th 18th NA
New Home Developers 3.24 123rd 22nd 19th -3
Realtors 1.58 168th 24th 18th -27
Average 1.76 166th 26th 20th -7
Shopping Florists 5.18 165th 25th 18th -14
Average 5.18 165th 25th 18th -14
Travel Car Rentals 2.57 154th 25th 20th 0
Hotels 3.60 180th 31st 25th 0
Average 3.08 216th 31st 24th 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.