Findings for PPC in Amarillo

Amarillo Ranks Amongst Most Expensive Markets for Keywords in West South Central

SEP's ongoing research into PPC Campaigns has revealed that Amarillo was the 13rd most expensive city in West South Central in keyword bids in Google Adwords for the month of September 2014. Amarillo also ranks amongst the most expensive cities in Texas, ranking 12nd. In the study, Mesquite ranked as the most expensive city in West South Central for keywords, while Midland ranked as the least expensive city.

Month over Month Google Adwords Prices for Amarillo Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Amarillo keywords increased by 13% in September 2014.

Google Adwords Keyword Prices 11% Higher in Amarillo than Lubbock

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Amarillo are 11% higher than in Lubbock. The average price of a click in Amarillo is $13.81.

This price differential is somewhat surprising however, as Lubbock has a larger population than Amarillo.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Glendale, and found the average price of a click in Amarillo was 42% higher than in Glendale.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Amarillo


Summary PPC Stats for Amarillo for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.81 61st 13rd 12nd NA
Automotive/Vehicle Auto Insurance 65.33 65th 7th 6th -9
Auto Parts 1.03 130th 21st 16th -24
Dealerships 2.68 156th 33rd 24th NA
Tires 2.91 123rd 18th 17th 178
Towing 2.16 122nd 17th 12nd NA
Average 21.14 36th 6th 5th 19
Entertainment/Recreation Restaurants 1.44 93rd 17th 12nd 48
Average 1.44 93rd 17th 12nd 48
Finance Insurance 80.28 16th 1st 1st NA
Payday Loans 24.43 7th 5th 5th NA
Average 52.36 7th 1st 1st NA
Health, Beauty & Fitness Chiropractors 10.28 44th 12nd 12nd 43
Cosmetic Surgery 2.94 104th 17th 11th NA
Dentists 13.56 47th 11th 10th NA
Massage Therapy 2.98 88th 11th 11th NA
Optometrists 2.00 118th 19th 12nd NA
Average 9.19 88th 18th 17th 30
Home & Garden Appliance Repair 5.27 166th 22nd 17th NA
Furniture 3.06 38th 7th 7th NA
Garage Doors 2.25 193rd 26th 20th NA
Landscapers 0.86 196th 27th 20th NA
Moving Companies 7.81 163rd 25th 18th NA
Pest Control 22.77 127th 16th 13rd NA
Plumbers 15.02 199th 25th 20th NA
Roofing 13.42 78th 16th 12nd NA
Self Storage Companies 4.98 246th 34th 27th -8
Windows and Doors 6.07 67th 10th 6th NA
Average 8.65 237th 33rd 25th NA
Legal Law Firms 4.01 198th 31st 24th NA
Personal Injury Law 208.80 4th 2nd 2nd NA
Average 44.97 38th 8th 6th NA
Real Estate Apartment Rentals 0.71 208th 38th 29th NA
Realtors 1.63 178th 25th 18th 6
Average 1.29 211st 32nd 23rd NA
Shopping Florists 5.53 105th 21st 16th -1
Average 5.53 105th 21st 16th -1
Travel Car Rentals 2.18 130th 19th 14th NA
Hotels 4.46 23rd 5th 5th 0
Average 3.70 28th 5th 5th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.