Findings for PPC in Amarillo

Amarillo Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Amarillo was the 178th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Amarillo also ranks amongst the least expensive cities in Texas, ranking as number 23rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Amarillo Rise in March 2015

SEP's research shows that the average price of a click to advertisers targeting Amarillo keywords increased by 10% in March 2015.

Google Adwords Keyword Prices 9% Lower in Amarillo than Lubbock

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Amarillo are 9% lower than in Lubbock. The average price of a click in Amarillo is $9.73.

This price differential is expected however, as Lubbock has a larger population than Amarillo.

For better comparison of prices, we also compared prices with another city with a similar population, Glendale, and found the average price of a click in Amarillo was 6% lower than in Glendale.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Amarillo


Summary PPC Stats for Amarillo for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.73 178th 30th 23rd 10
Automotive/Vehicle Auto Insurance 88.15 57th 6th 4th -7
Auto Parts 1.43 96th 15th 11th -19
Dealerships 4.75 69th 15th 13rd NA
Tires 3.81 115th 13rd 10th 41
Towing 4.36 97th 14th 12nd 0
Average 20.50 80th 12nd 7th 24
B2B Office Furniture 3.05 145th 20th 14th -33
Average 3.05 158th 20th 14th NA
Entertainment/Recreation Restaurants 1.56 89th 19th 14th 4
Average 1.56 89th 19th 14th 4
Finance Payday Loans 9.41 84th 20th 18th -28
Average 9.41 150th 25th 19th NA
Health, Beauty & Fitness Chiropractors 16.30 31st 9th 8th 83
Cosmetic Surgery 0.09 120th 22nd 15th NA
Dentists 12.89 102nd 20th 16th -3
Martial Arts 8.12 8th 2nd 1st 111
Massage Therapy 9.68 37th 10th 7th 304
Optometrists 2.38 111st 20th 16th NA
Average 10.58 106th 23rd 20th 41
Home & Garden Appliance Repair 3.15 205th 28th 21st -8
Furniture 2.54 126th 31st 25th -10
Garage Doors 4.78 197th 27th 20th -42
Moving Companies 29.97 23rd 4th 4th 91
Pest Control 5.03 231st 35th 26th 14
Plumbers 11.22 223rd 27th 21st 8
Roofing 17.26 81st 12nd 10th 6
Self Storage Companies 9.38 191st 18th 13rd 23
Windows and Doors 3.12 88th 12nd 8th NA
Average 9.95 249th 32nd 23rd 7
Legal Law Firms 7.17 165th 25th 17th NA
Personal Injury Law 44.89 126th 23rd 17th NA
Average 14.72 165th 28th 20th NA
Real Estate Apartment Rentals 0.91 225th 37th 28th -7
Condos 0.14 235th 33rd 25th NA
New Home Developers 3.25 114th 18th 15th 0
Realtors 1.57 211st 32nd 24th -8
Average 1.35 244th 37th 28th -9
Shopping Florists 7.01 74th 18th 14th 29
Average 7.01 74th 18th 14th 29
Travel Car Rentals 2.87 111st 18th 16th 10
Hotels 4.60 67th 13rd 11th -11
Average 4.02 63rd 10th 8th -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.