Findings for PPC in Amarillo

Amarillo Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Amarillo was the 203rd least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Amarillo also ranks amongst the least expensive cities in Texas, ranking as number 22nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Amarillo Rise in May 2016

SEP's research shows that the average price of a click to advertisers targeting Amarillo keywords increased by 11% in May 2016.

Not surprisingly, the month over month price increases for Amarillo Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 27% Lower in Amarillo than Lubbock

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Amarillo are 27% lower than in Lubbock. The average price of a click in Amarillo is $8.87.

This price differential is expected however, as Lubbock has a larger population than Amarillo.

For better comparison of prices, we also compared prices with another city with a similar population, Glendale, and found the average price of a click in Amarillo was 34% lower than in Glendale.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Amarillo

Summary PPC Stats for Amarillo for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.87 203rd 28th 22nd 11
Automotive/Vehicle Auto Insurance 36.92 124th 21st 15th -5
Auto Parts 1.91 76th 11th 10th 10
Dealerships 3.65 150th 31st 26th NA
Tires 5.39 42nd 7th 7th 96
Towing 1.99 147th 22nd 15th -3
Average 7.60 148th 25th 18th 13
B2B Office Furniture 9.28 18th 3rd 3rd 98
Average 9.28 35th 3rd 3rd NA
Entertainment/Recreation Restaurants 0.66 218th 32nd 24th 15
Average 0.66 218th 32nd 24th 15
Finance Payday Loans 23.47 19th 15th 15th -33
Average 23.47 77th 19th 16th NA
Health, Beauty & Fitness Chiropractors 6.36 169th 24th 16th -6
Cosmetic Surgery 5.90 89th 15th 12nd NA
Dentists 17.42 34th 7th 7th 97
Martial Arts 8.39 5th 2nd 1st 0
Massage Therapy 2.07 116th 18th 13rd 0
Optometrists 2.83 115th 18th 14th NA
Average 10.82 108th 14th 13rd 25
Home & Garden Furniture 2.96 120th 26th 23rd 14
Garage Doors 7.10 189th 23rd 18th 8
Landscapers 1.10 199th 30th 22nd -7
Moving Companies 13.42 137th 25th 19th 0
Pest Control 17.43 172nd 23rd 19th 55
Plumbers 30.15 131st 17th 16th 7
Roofing 9.30 145th 23rd 17th -14
Self Storage Companies 6.75 231st 30th 24th -6
Windows and Doors 8.75 55th 11th 7th NA
Average 10.50 229th 27th 22nd 9
Legal Law Firms 20.84 96th 16th 11th NA
Average 20.84 163rd 23rd 18th NA
Real Estate Apartment Rentals 1.28 182nd 35th 27th -10
New Home Developers 2.45 174th 29th 24th -4
Realtors 2.12 171st 26th 17th 23
Average 1.88 188th 30th 22nd 4
Shopping Florists 4.62 194th 34th 26th -6
Average 4.62 194th 34th 26th -6
Travel Car Rentals 3.46 76th 9th 7th 30
Hotels 3.98 120th 25th 20th 22
Average 3.72 113rd 21st 16th 26

Study Results for Other Cities:

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U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.