Findings for PPC in Amarillo

Amarillo Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Amarillo was the 105th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Amarillo also ranks amongst the least expensive cities in Texas, ranking as number 14th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 7% Higher in Amarillo than Lubbock

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Amarillo are 7% higher than in Lubbock. The average price of a click in Amarillo is $12.13.

This price differential is somewhat surprising however, as Lubbock has a larger population than Amarillo.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Amarillo


Summary PPC Stats for Amarillo for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.13 105th 19th 14th 9
Automotive/Vehicle Auto Insurance 88.88 19th 1st 1st 130
Auto Parts 1.40 115th 18th 12nd -20
Dealerships 3.72 100th 19th 14th -7
Tires 2.32 178th 28th 20th 6
Towing 5.54 38th 6th 6th 68
Average 28.70 8th 1st 1st 36
Entertainment/Recreation Restaurants 2.10 73rd 16th 12nd 17
Average 2.10 73rd 16th 12nd 17
Finance Insurance 132.34 2nd 1st 1st 39
Payday Loans 17.67 19th 12nd 12nd -12
Average 55.89 10th 3rd 3rd 21
Health, Beauty & Fitness Chiropractors 6.40 149th 23rd 18th 87
Cosmetic Surgery 5.71 85th 11th 9th NA
Dentists 11.84 107th 15th 12nd 8
Massage Therapy 2.78 106th 18th 13rd 0
Optometrists 2.38 112nd 18th 12nd NA
Average 8.29 168th 26th 22nd 11
Home & Garden Appliance Repair 9.91 154th 20th 14th 0
Furniture 2.21 173rd 29th 21st 1
Garage Doors 3.05 200th 28th 21st 11
Landscapers 1.49 161st 27th 20th 0
Moving Companies 14.32 142nd 22nd 17th 1
Pest Control 11.96 203rd 34th 28th -18
Plumbers 6.57 238th 32nd 26th NA
Roofing 11.73 128th 22nd 16th -9
Self Storage Companies 6.82 237th 31st 23rd 34
Average 6.77 273rd 37th 29th NA
Legal Law Firms 4.67 178th 28th 21st NA
Personal Injury Law 40.04 132nd 21st 15th NA
Average 13.52 166th 26th 19th NA
Real Estate Apartment Rentals 0.90 233rd 36th 27th 12
Condos 0.45 200th 30th 23rd NA
New Home Developers 3.55 121st 20th 17th NA
Realtors 1.62 218th 32nd 24th -19
Average 1.43 238th 34th 25th -3
Shopping Florists 4.85 164th 25th 17th 6
Average 4.85 164th 25th 17th 6
Travel Car Rentals 3.00 129th 23rd 19th NA
Hotels 4.50 50th 10th 9th 16
Average 3.75 80th 16th 15th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.