Findings for PPC in Amarillo

Amarillo Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Amarillo was the 130th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Amarillo also ranks amongst the least expensive cities in Texas, ranking as number 17th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Amarillo Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Amarillo keywords increased by 101% in April 2015.

Google Adwords Keyword Prices 6% Lower in Amarillo than Lubbock

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Amarillo are 6% lower than in Lubbock. The average price of a click in Amarillo is $12.43.

This price differential is expected however, as Lubbock has a larger population than Amarillo.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Glendale, and found the average price of a click in Amarillo was 49% higher than in Glendale.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Amarillo

Summary PPC Stats for Amarillo for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.43 130th 22nd 17th 101
Automotive/Vehicle Auto Insurance 113.50 21st 1st 1st 29
Auto Parts 1.38 127th 19th 14th -15
Dealerships 3.63 123rd 23rd 19th NA
Tires 2.84 162nd 23rd 16th -38
Towing 3.32 137th 22nd 17th -5
Average 35.95 12nd 2nd 2nd -6
B2B Office Furniture 5.34 63rd 9th 7th 37
Average 5.34 100th 15th 10th NA
Entertainment/Recreation Restaurants 1.65 65th 9th 8th 167
Average 1.65 65th 9th 8th 167
Finance Insurance 88.01 18th 1st 1st NA
Payday Loans 17.13 38th 12nd 12nd 0
Average 52.57 12nd 2nd 2nd NA
Health, Beauty & Fitness Chiropractors 4.13 220th 31st 23rd -66
Cosmetic Surgery 10.97 42nd 5th 5th NA
Dentists 15.26 63rd 14th 12nd 45
Massage Therapy 7.42 46th 7th 5th -10
Optometrists 2.74 120th 20th 16th NA
Average 10.69 103rd 16th 15th 611
Home & Garden Appliance Repair 19.28 59th 7th 6th 170
Furniture 2.47 139th 29th 23rd 0
Garage Doors 3.27 197th 28th 21st -14
Moving Companies 12.92 152nd 27th 20th -44
Pest Control 13.47 189th 32nd 25th 71
Plumbers 15.23 202nd 26th 20th 0
Roofing 11.17 126th 20th 15th -9
Self Storage Companies 9.37 202nd 21st 18th 4
Average 9.39 246th 32nd 24th 15
Legal Law Firms 5.13 192nd 31st 24th NA
Average 5.13 222nd 33rd 26th NA
Real Estate Apartment Rentals 1.06 224th 35th 26th 14
Condos 0.54 211st 29th 20th NA
New Home Developers 3.80 94th 17th 16th -12
Realtors 1.78 195th 30th 22nd 15
Average 1.77 205th 34th 25th 22
Shopping Florists 4.58 185th 33rd 25th -35
Average 4.58 185th 33rd 25th -35
Travel Car Rentals 2.21 188th 32nd 24th -8
Hotels 4.21 71st 14th 12nd -8
Average 3.21 146th 25th 21st -8

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.