Findings for PPC in Arlington

Arlington Ranks Amongst Most Expensive Markets for Keywords in West South Central

SEP's ongoing research into PPC Campaigns has revealed that Arlington was the 10th most expensive city in West South Central in keyword bids in Google Adwords for the month of September 2016. Arlington also ranks amongst the most expensive cities in Texas, ranking 8th. In the study, Austin ranked as the most expensive city in West South Central for keywords, while El Paso ranked as the least expensive city.

Year over Year Google Adwords Prices for Arlington are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Arlington keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 61% Higher in Arlington than Grand Prairie

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Arlington are 61% higher than in Grand Prairie. The average price of a click in Arlington is $18.19.

This price difference is understandable though, given the population of Grand Prairie is less than Arlington, which generally means less competition and therefore lower prices.

To understand if prices in Arlington are relatively low, we also compared prices with New Orleans which has a similar population, and found the average price of a click in Arlington was 34% higher than in New Orleans. This suggests that perhaps Arlington prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Arlington

Summary PPC Stats for Arlington for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 18.19 53rd 10th 8th 8
Automotive/Vehicle Auto Insurance 134.22 5th 1st 1st 0
Dealerships 3.29 130th 22nd 16th NA
Tires 4.06 84th 12nd 10th -5
Towing 6.34 36th 1st 1st 39
Average 41.68 8th 2nd 2nd 11
B2B Office Furniture 4.70 98th 14th 12nd NA
Average 4.70 130th 17th 13rd NA
Entertainment/Recreation Restaurants 2.17 146th 26th 19th 52
Average 2.17 146th 26th 19th 52
Finance Insurance 111.20 7th 1st 1st NA
Payday Loans 9.04 35th 11th 10th 12
Average 60.12 10th 2nd 2nd NA
Health, Beauty & Fitness Chiropractors 10.29 66th 14th 11th -43
Cosmetic Surgery 8.51 56th 7th 6th NA
Dentists 12.93 89th 15th 13rd 70
Massage Therapy 16.71 14th 4th 4th -25
Average 12.73 35th 10th 9th 13
Home & Garden Appliance Repair 7.02 192nd 29th 21st -8
Furniture 2.79 164th 29th 24th 3
Garage Doors 53.25 19th 6th 6th -18
Landscapers 5.47 76th 14th 10th -1
Moving Companies 25.53 21st 4th 4th 58
Pest Control 25.40 63rd 6th 5th 8
Plumbers 52.64 54th 12nd 12nd 51
Roofing 24.39 39th 9th 7th 0
Self Storage Companies 10.33 109th 13rd 12nd -18
Average 22.34 52nd 10th 10th 6
Legal Law Firms 36.94 32nd 4th 2nd NA
Average 36.94 110th 16th 11th NA
Real Estate Apartment Rentals 4.39 9th 2nd 2nd 13
Condos 3.14 14th 3rd 3rd 0
New Home Developers 3.39 111st 20th 17th -18
Realtors 2.05 106th 12nd 11th -25
Average 3.24 40th 10th 10th -8
Shopping Florists 6.19 127th 22nd 15th -11
Average 6.19 127th 22nd 15th -11
Travel Car Rentals 1.98 198th 34th 26th 40
Hotels 6.07 19th 1st 1st 0
Average 4.02 51st 10th 7th 20

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.