Findings for PPC in Arlington

Arlington Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Arlington was the 101st least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Arlington also ranks amongst the least expensive cities in Texas, ranking as number 12nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 12% Higher in Arlington than Grand Prairie

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Arlington are 12% higher than in Grand Prairie. The average price of a click in Arlington is $13.57.

This price difference is understandable though, given the population of Grand Prairie is less than Arlington, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, New Orleans, and found the average price of a click in Arlington was 18% lower than in New Orleans. This suggests that perhaps prices in Arlington are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Arlington

Summary PPC Stats for Arlington for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.57 101st 17th 12nd 5
Automotive/Vehicle Dealerships 3.63 124th 24th 20th NA
Tires 6.40 19th 2nd 2nd 0
Towing 3.26 141st 23rd 18th -5
Average 4.03 209th 31st 23rd 0
B2B Office Furniture 5.56 56th 8th 6th NA
Average 5.56 94th 14th 9th NA
Entertainment/Recreation Restaurants 1.05 150th 22nd 16th -12
Average 1.05 150th 22nd 16th -12
Finance Insurance 29.51 97th 15th 10th 0
Payday Loans 10.92 86th 21st 17th -39
Average 17.14 129th 23rd 17th NA
Health, Beauty & Fitness Chiropractors 23.48 12nd 4th 3rd 32
Cosmetic Surgery 10.97 42nd 5th 5th NA
Dentists 15.85 53rd 12nd 10th 96
Martial Arts 1.90 80th 11th 9th -58
Massage Therapy 7.43 45th 6th 4th -24
Optometrists 4.29 82nd 14th 11th NA
Average 13.19 40th 8th 7th 35
Home & Garden Appliance Repair 16.61 83rd 12nd 10th 0
Furniture 2.26 160th 30th 24th -20
Garage Doors 70.07 3rd 2nd 2nd -11
Landscapers 2.99 129th 18th 14th 0
Moving Companies 22.76 71st 12nd 9th 0
Pest Control 27.84 77th 20th 17th 43
Plumbers 36.68 97th 17th 15th -47
Roofing 7.98 157th 24th 18th -17
Self Storage Companies 13.19 117th 11th 9th 48
Average 22.20 64th 15th 15th -1
Legal Law Firms 7.62 154th 22nd 15th NA
Personal Injury Law 145.38 35th 8th 6th NA
Average 76.50 19th 4th 3rd NA
Real Estate Apartment Rentals 5.74 3rd 1st 1st -7
Condos 4.05 12nd 1st 1st 22
New Home Developers 6.12 26th 6th 6th 8
Realtors 3.49 46th 9th 9th 27
Average 4.73 8th 3rd 3rd 13
Shopping Florists 7.20 51st 5th 4th 6
Average 7.20 51st 5th 4th 6
Travel Car Rentals 2.54 167th 26th 18th 20
Hotels 4.51 56th 13rd 11th -6
Average 3.53 101st 19th 16th 7

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.