Findings for PPC in Beaumont

Beaumont Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Beaumont was the 229th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Beaumont also ranks amongst the least expensive cities in Texas, ranking as number 26th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Beaumont are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Beaumont keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 37% Lower in Beaumont than Pasadena

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Beaumont are 37% lower than in Pasadena. The average price of a click in Beaumont is $8.07.

This price differential is expected however, as Pasadena has a larger population than Beaumont.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Norman, and found the average price of a click in Beaumont was 34% higher than in Norman.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Beaumont

Summary PPC Stats for Beaumont for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.07 229th 33rd 26th NA
Automotive/Vehicle Dealerships 1.99 208th 33rd 24th NA
Average 1.99 279th 41st 32nd NA
Health, Beauty & Fitness Chiropractors 2.40 236th 37th 29th 2
Dentists 7.00 244th 37th 28th 45
Massage Therapy 7.21 60th 14th 10th 0
Average 5.50 270th 40th 31st 13
Home & Garden Appliance Repair 10.25 155th 24th 18th 0
Furniture 2.68 173rd 31st 26th -9
Landscapers 3.20 163rd 24th 17th NA
Pest Control 12.28 207th 32nd 25th -9
Plumbers 6.88 263rd 35th 26th 57
Self Storage Companies 13.45 44th 4th 3rd NA
Average 8.40 258th 33rd 24th 5
Legal Law Firms 25.38 72nd 8th 6th NA
Personal Injury Law 92.75 85th 14th 9th NA
Average 47.84 57th 9th 6th NA
Real Estate Apartment Rentals 0.79 236th 39th 30th 7
Condos 0.42 219th 32nd 23rd NA
New Home Developers 3.30 116th 21st 18th -23
Realtors 0.68 256th 38th 29th -30
Average 1.35 221st 35th 26th -15
Travel Car Rentals 1.60 211st 35th 27th NA
Hotels 4.14 129th 22nd 18th 0
Average 3.29 179th 26th 22nd NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.