Findings for PPC in Brownsville

Brownsville Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Brownsville was the 289th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Brownsville also ranks amongst the least expensive cities in Texas, ranking as number 32nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 59% Lower in Brownsville than Mcallen

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Brownsville are 59% lower than in Mcallen. The average price of a click in Brownsville is $1.78.

This price difference is interesting though, given the population of Mcallen is less than Brownsville.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Newport News, and found the average price of a click in Brownsville was 80% lower than in Newport News.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Brownsville

Summary PPC Stats for Brownsville for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 1.78 289th 41st 32nd NA
Automotive/Vehicle Auto Parts 0.83 144th 25th 19th 3
Dealerships 3.83 79th 18th 13rd NA
Average 1.83 266th 41st 32nd NA
Entertainment/Recreation Restaurants 0.53 215th 33rd 26th -24
Average 0.53 215th 33rd 26th -24
Health, Beauty & Fitness Dentists 2.55 277th 41st 32nd NA
Average 2.55 282nd 41st 32nd NA
Home & Garden Pest Control 8.68 243rd 39th 30th NA
Average 8.68 236th 32nd 24th NA
Legal Law Firms 0.93 231st 39th 31st NA
Average 0.93 239th 39th 31st NA
Real Estate Apartment Rentals 0.61 228th 39th 30th NA
Condos 0.03 210th 30th 22nd NA
Realtors 0.45 276th 41st 32nd NA
Average 0.43 283rd 41st 32nd NA
Shopping Florists 3.91 190th 31st 22nd NA
Average 3.91 190th 31st 22nd NA
Travel Car Rentals 1.89 165th 29th 24th -1
Hotels 2.93 140th 27th 21st -1
Average 2.41 182nd 30th 25th -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.