Findings for PPC in Brownsville

Brownsville Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Brownsville was the 290th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Brownsville also ranks amongst the least expensive cities in Texas, ranking as number 32nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Brownsville Rise in May 2016

SEP's research shows that the average price of a click to advertisers targeting Brownsville keywords increased by 18% in May 2016.

Not surprisingly, the month over month price increases for Brownsville Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 69% Lower in Brownsville than Mcallen

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Brownsville are 69% lower than in Mcallen. The average price of a click in Brownsville is $2.17.

This price difference is interesting though, given the population of Mcallen is less than Brownsville.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Newport News, and found the average price of a click in Brownsville was 82% lower than in Newport News.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Brownsville

Summary PPC Stats for Brownsville for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 2.17 290th 41st 32nd NA
Automotive/Vehicle Auto Parts 2.27 49th 7th 7th 1211
Dealerships 4.08 122nd 24th 22nd NA
Average 3.18 243rd 38th 30th NA
Entertainment/Recreation Restaurants 0.35 243rd 40th 31st -30
Average 0.35 243rd 40th 31st -30
Health, Beauty & Fitness Chiropractors 0.62 237th 33rd 24th 0
Dentists 10.20 178th 26th 21st 0
Average 5.41 270th 38th 29th 0
Home & Garden Furniture 2.58 162nd 33rd 27th NA
Self Storage Companies 3.92 268th 38th 31st NA
Average 3.25 286th 41st 32nd NA
Legal Law Firms 1.75 209th 30th 23rd NA
Average 1.75 219th 32nd 25th NA
Real Estate Apartment Rentals 0.55 260th 40th 31st -9
Realtors 0.53 276th 41st 32nd 18
Average 0.54 282nd 41st 32nd 3
Shopping Florists 3.40 217th 36th 27th -27
Average 3.40 217th 36th 27th -27
Travel Car Rentals 2.75 147th 22nd 15th 43
Hotels 2.88 204th 38th 30th 11
Average 2.79 224th 38th 29th 27

Study Results for Other Cities:

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U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.