Findings for PPC in Brownsville

Brownsville Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Brownsville was the 290th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Brownsville also ranks amongst the least expensive cities in Texas, ranking as number 32nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 66% Lower in Brownsville than Mcallen

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Brownsville are 66% lower than in Mcallen. The average price of a click in Brownsville is $2.42.

This price difference is interesting though, given the population of Mcallen is less than Brownsville.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Newport News, and found the average price of a click in Brownsville was 78% lower than in Newport News.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Brownsville

Summary PPC Stats for Brownsville for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 2.42 290th 41st 32nd NA
Automotive/Vehicle Auto Parts 1.05 145th 23rd 17th 26
Dealerships 3.86 111st 20th 17th NA
Average 1.98 280th 40th 31st NA
Entertainment/Recreation Restaurants 0.59 209th 33rd 26th -7
Average 0.59 209th 33rd 26th -7
Health, Beauty & Fitness Dentists 8.55 216th 38th 29th 23
Average 8.55 194th 29th 22nd 7
Home & Garden Furniture 1.97 187th 33rd 26th NA
Pest Control 13.33 191st 33rd 26th 0
Self Storage Companies 2.95 271st 41st 32nd NA
Average 5.30 277th 39th 30th NA
Legal Law Firms 1.53 226th 37th 30th NA
Average 1.53 241st 37th 30th NA
Real Estate Apartment Rentals 0.47 264th 40th 31st -19
Realtors 0.54 277th 40th 31st 6
Average 0.51 286th 41st 32nd -3
Shopping Florists 4.86 171st 30th 22nd 0
Average 4.86 171st 30th 22nd 0
Travel Car Rentals 2.22 187th 31st 23rd -33
Hotels 3.13 158th 31st 26th 13
Average 2.67 213rd 36th 28th -10

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.