Findings for PPC in Brownsville

Brownsville Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Brownsville was the 151st least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Brownsville also ranks amongst the least expensive cities in Texas, ranking as number 18th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 20% Higher in Brownsville than Mcallen

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Brownsville are 20% higher than in Mcallen. The average price of a click in Brownsville is $10.88.

This price difference is understandable though, given the population of Mcallen is less than Brownsville, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Newport News, and found the average price of a click in Brownsville was 5% lower than in Newport News. This suggests that perhaps prices in Brownsville are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Brownsville

Summary PPC Stats for Brownsville for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.88 151st 24th 18th NA
Automotive/Vehicle Auto Parts 0.77 152nd 27th 20th -38
Dealerships 3.80 123rd 27th 20th NA
Average 1.78 280th 40th 31st NA
Entertainment/Recreation Restaurants 1.07 149th 28th 21st 4
Average 1.07 149th 28th 21st 4
Health, Beauty & Fitness Dentists 3.55 277th 41st 32nd -14
Average 3.55 282nd 41st 32nd -5
Home & Garden Furniture 3.05 73rd 19th 17th NA
Pest Control 2.06 235th 36th 27th -30
Self Storage Companies 4.24 266th 38th 29th NA
Average 3.40 282nd 41st 32nd NA
Legal Law Firms 2.26 222nd 32nd 24th NA
Personal Injury Law 222.10 6th 1st 1st NA
Average 75.54 9th 2nd 1st NA
Real Estate Apartment Rentals 0.62 248th 41st 32nd 7
Realtors 0.50 275th 41st 32nd -17
Average 0.55 288th 41st 32nd -4
Shopping Florists 4.84 174th 33rd 24th -18
Average 4.84 174th 33rd 24th -18
Travel Car Rentals 3.32 76th 11th 9th 134
Hotels 2.78 214th 36th 27th -29
Average 3.05 184th 34th 26th 52

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.