Findings for PPC in Brownsville

Brownsville Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Brownsville was the 283rd least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Brownsville also ranks amongst the least expensive cities in Texas, ranking as number 31st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Brownsville are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Brownsville keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 44% Lower in Brownsville than Mcallen

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Brownsville are 44% lower than in Mcallen. The average price of a click in Brownsville is $4.54.

This price difference is interesting though, given the population of Mcallen is less than Brownsville.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Newport News, and found the average price of a click in Brownsville was 58% lower than in Newport News.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Brownsville

Summary PPC Stats for Brownsville for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 4.54 283rd 40th 31st -1
Automotive/Vehicle Auto Parts 0.93 133rd 18th 13rd -21
Dealerships 4.01 87th 16th 12nd NA
Tires 2.97 165th 23rd 16th 0
Average 2.64 264th 38th 29th 7
Entertainment/Recreation Restaurants 2.88 136th 24th 17th 0
Average 2.88 136th 24th 17th 0
Health, Beauty & Fitness Chiropractors 7.10 131st 23rd 18th 0
Dentists 9.80 166th 27th 22nd -1
Average 8.72 163rd 24th 21st -1
Home & Garden Furniture 2.82 161st 28th 23rd -18
Pest Control 11.98 214th 34th 27th -23
Average 7.40 272nd 37th 28th NA
Legal Law Firms 12.94 161st 25th 21st NA
Average 12.94 200th 32nd 25th NA
Real Estate Apartment Rentals 0.72 245th 40th 31st 16
Condos 0.02 234th 36th 27th NA
Realtors 0.42 269th 41st 32nd -33
Average 0.48 285th 41st 32nd -12
Travel Car Rentals 2.58 152nd 24th 19th 0
Hotels 2.76 235th 39th 30th 0
Average 2.67 247th 36th 28th 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.