Findings for PPC in Brownsville

Brownsville Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Brownsville was the 231st least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Brownsville also ranks amongst the least expensive cities in Texas, ranking as number 29th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 47% Higher in Brownsville than Mcallen

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Brownsville are 47% higher than in Mcallen. The average price of a click in Brownsville is $6.80.

This price difference is understandable though, given the population of Mcallen is less than Brownsville, which generally means less competition and therefore lower prices.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Brownsville

Summary PPC Stats for Brownsville for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 6.80 231st 36th 29th 1
Automotive/Vehicle Auto Parts 1.36 118th 19th 13rd 61
Dealerships 3.11 132nd 25th 18th -3
Average 1.94 270th 40th 31st 7
Entertainment/Recreation Restaurants 0.82 208th 36th 28th -10
Average 0.82 208th 36th 28th -10
Health, Beauty & Fitness Dentists 5.71 258th 40th 31st 28
Average 5.71 254th 41st 32nd 8
Home & Garden Furniture 0.71 230th 37th 28th NA
Pest Control 2.94 242nd 40th 32nd -6
Average 2.20 287th 41st 32nd NA
Legal Law Firms 4.61 180th 29th 22nd NA
Personal Injury Law 108.42 55th 11th 8th NA
Average 56.52 36th 8th 7th NA
Real Estate Apartment Rentals 0.50 265th 41st 32nd 17
Realtors 0.54 275th 41st 32nd -13
Average 0.52 283rd 41st 32nd 0
Shopping Florists 5.92 114th 21st 13rd -3
Average 5.92 114th 21st 13rd -3
Travel Car Rentals 3.77 57th 8th 8th 1
Hotels 3.78 96th 20th 18th -20
Average 3.77 76th 14th 13rd -10

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.