Findings for PPC in Carrollton

Carrollton Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Carrollton was the 105th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Carrollton also ranks amongst the least expensive cities in Texas, ranking as number 13rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Carrollton Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Carrollton keywords increased by 11% in April 2015.

Google Adwords Keyword Prices 69% Higher in Carrollton than Richardson

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Carrollton are 69% higher than in Richardson. The average price of a click in Carrollton is $13.46.

This price difference is understandable though, given the population of Richardson is less than Carrollton, which generally means less competition and therefore lower prices.

To understand if prices in Carrollton are relatively low, we also compared prices with Coral Springs which has a similar population, and found the average price of a click in Carrollton was 12% higher than in Coral Springs. This suggests that perhaps Carrollton prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Carrollton


Summary PPC Stats for Carrollton for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.46 105th 18th 13rd NA
Automotive/Vehicle Dealerships 3.38 146th 27th 21st NA
Towing 3.98 127th 18th 14th 0
Average 3.68 220th 34th 26th NA
Entertainment/Recreation Restaurants 1.27 116th 19th 13rd 233
Average 1.27 116th 19th 13rd 233
Health, Beauty & Fitness Chiropractors 14.70 46th 10th 9th -31
Dentists 15.89 51st 11th 9th -4
Average 15.30 22nd 5th 5th -5
Home & Garden Furniture 1.09 221st 39th 30th NA
Garage Doors 63.58 9th 5th 5th -6
Moving Companies 18.71 99th 15th 11th 0
Pest Control 34.07 36th 9th 9th -2
Plumbers 73.49 21st 5th 5th -10
Self Storage Companies 14.05 94th 8th 6th -5
Average 36.57 5th 2nd 2nd -4
Legal Law Firms 18.37 73rd 14th 9th NA
Average 18.37 149th 22nd 15th NA
Real Estate Apartment Rentals 1.59 148th 27th 18th 24
Condos 0.59 205th 27th 18th NA
New Home Developers 5.03 49th 12nd 12nd 14
Realtors 2.30 138th 22nd 16th 119
Average 2.69 87th 13rd 13rd 40
Travel Hotels 4.06 80th 15th 13rd 115
Average 4.06 54th 11th 9th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.