Findings for PPC in Carrollton

Carrollton Ranks Amongst Most Expensive Markets for Keywords in West South Central

SEP's ongoing research into PPC Campaigns has revealed that Carrollton was the 7th most expensive city in West South Central in keyword bids in Google Adwords for the month of November 2014. Carrollton also ranks amongst the most expensive cities in Texas, ranking 7th. In the study, Dallas ranked as the most expensive city in West South Central for keywords, while Midland ranked as the least expensive city.

Google Adwords Keyword Prices 33% Higher in Carrollton than Richardson

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Carrollton are 33% higher than in Richardson. The average price of a click in Carrollton is $17.09.

This price difference is understandable though, given the population of Richardson is less than Carrollton, which generally means less competition and therefore lower prices.

To understand if prices in Carrollton are relatively low, we also compared prices with Coral Springs which has a similar population, and found the average price of a click in Carrollton was 25% higher than in Coral Springs. This suggests that perhaps Carrollton prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Carrollton

Summary PPC Stats for Carrollton for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 17.09 34th 7th 7th NA
Automotive/Vehicle Dealerships 3.53 94th 20th 15th NA
Average 3.53 191st 30th 22nd NA
Entertainment/Recreation Restaurants 0.55 219th 38th 29th -7
Average 0.55 219th 38th 29th -7
Health, Beauty & Fitness Chiropractors 27.65 5th 4th 4th 0
Dentists 14.57 51st 10th 9th 14
Average 17.84 3rd 2nd 2nd 3
Home & Garden Appliance Repair 0.46 190th 28th 22nd -33
Furniture 1.04 207th 34th 26th NA
Garage Doors 38.02 40th 12nd 12nd -12
Home Security 85.73 2nd 1st 1st 0
Moving Companies 19.65 67th 13rd 11th 0
Pest Control 46.38 6th 2nd 2nd -23
Plumbers 62.79 35th 9th 9th 27
Roofing 10.42 127th 26th 19th 0
Self Storage Companies 17.81 18th 2nd 1st 25
Average 34.11 5th 1st 1st -3
Legal Law Firms 3.06 201st 31st 24th NA
Average 3.06 224th 32nd 24th NA
Real Estate Apartment Rentals 1.35 161st 28th 20th 24
New Home Developers 4.04 84th 11th 10th NA
Realtors 1.65 210th 32nd 23rd -2
Average 2.14 168th 24th 18th 9
Travel Car Rentals 2.58 164th 30th 24th NA
Hotels 2.68 176th 32nd 26th 68
Average 2.65 208th 35th 27th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.