Findings for PPC in Carrollton

Carrollton Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Carrollton was the 63rd least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Carrollton also ranks amongst the least expensive cities in Texas, ranking as number 9th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Carrollton Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Carrollton keywords increased by 48% in December 2014.

Google Adwords Keyword Prices 76% Higher in Carrollton than Richardson

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Carrollton are 76% higher than in Richardson. The average price of a click in Carrollton is $14.40.

This price difference is understandable though, given the population of Richardson is less than Carrollton, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Coral Springs, and found the average price of a click in Carrollton was 15% lower than in Coral Springs. This suggests that perhaps prices in Carrollton are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Carrollton


Summary PPC Stats for Carrollton for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.40 63rd 11th 9th 48
Automotive/Vehicle Dealerships 3.08 135th 26th 19th -5
Average 3.08 210th 31st 22nd -1
Entertainment/Recreation Restaurants 1.96 81st 17th 13rd 13
Average 1.96 81st 17th 13rd 13
Health, Beauty & Fitness Chiropractors 23.78 5th 2nd 2nd -21
Dentists 11.89 104th 14th 11th -12
Average 17.83 5th 2nd 2nd -6
Home & Garden Appliance Repair 25.23 22nd 2nd 2nd 1795
Garage Doors 86.05 1st 1st 1st 42
Pest Control 19.19 119th 20th 17th -24
Plumbers 57.24 34th 9th 9th -7
Self Storage Companies 12.77 107th 12nd 9th -20
Average 38.64 2nd 1st 1st 157
Real Estate Apartment Rentals 2.47 57th 11th 11th 91
New Home Developers 4.79 63rd 10th 9th NA
Realtors 2.29 155th 21st 16th 119
Average 3.18 70th 11th 11th 63
Travel Car Rentals 5.13 19th 1st 1st NA
Hotels 2.18 212nd 38th 31st -9
Average 3.16 153rd 27th 25th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.