Findings for PPC in Carrollton

Carrollton Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Carrollton was the 110th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Carrollton also ranks amongst the least expensive cities in Texas, ranking as number 12nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 11% Lower in Carrollton than Richardson

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Carrollton are 11% lower than in Richardson. The average price of a click in Carrollton is $12.45.

This price difference is interesting though, given the population of Richardson is less than Carrollton.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Coral Springs, and found the average price of a click in Carrollton was 5% lower than in Coral Springs.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Carrollton

Summary PPC Stats for Carrollton for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.45 110th 16th 12nd NA
Automotive/Vehicle Auto Parts 0.62 154th 29th 21st 0
Dealerships 2.08 229th 41st 32nd NA
Tires 0.35 237th 34th 26th NA
Average 1.02 282nd 41st 32nd NA
Entertainment/Recreation Restaurants 0.66 206th 35th 26th -46
Average 0.66 206th 35th 26th -46
Health, Beauty & Fitness Chiropractors 38.60 6th 4th 4th 43
Dentists 18.38 35th 8th 8th 4
Optometrists 5.77 34th 3rd 2nd NA
Average 19.90 5th 3rd 3rd 7
Home & Garden Furniture 2.83 98th 26th 21st NA
Garage Doors 76.98 4th 3rd 3rd 0
Pest Control 36.36 35th 8th 7th -18
Plumbers 72.21 15th 3rd 3rd -1
Self Storage Companies 18.58 36th 2nd 1st -7
Average 37.59 2nd 1st 1st -3
Legal Law Firms 14.60 92nd 17th 10th NA
Average 14.60 166th 29th 21st NA
Real Estate Apartment Rentals 1.27 169th 29th 22nd 5
Condos 1.31 141st 17th 14th NA
New Home Developers 4.38 64th 11th 11th 20
Realtors 1.59 205th 29th 21st -11
Average 2.24 135th 20th 16th 1
Travel Hotels 2.40 233rd 40th 31st 0
Average 2.40 241st 40th 31st NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.