Findings for PPC in Carrollton

Carrollton Ranks Amongst Most Expensive Markets for Keywords in West South Central

SEP's ongoing research into PPC Campaigns has revealed that Carrollton was the 6th most expensive city in West South Central in keyword bids in Google Adwords for the month of September 2014. Carrollton also ranks amongst the most expensive cities in Texas, ranking 6th. In the study, Mesquite ranked as the most expensive city in West South Central for keywords, while Midland ranked as the least expensive city.

Google Adwords Keyword Prices 105% Higher in Carrollton than Richardson

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Carrollton are 105% higher than in Richardson. The average price of a click in Carrollton is $17.31.

This price difference is understandable though, given the population of Richardson is less than Carrollton, which generally means less competition and therefore lower prices.

To understand if prices in Carrollton are relatively low, we also compared prices with Coral Springs which has a similar population, and found the average price of a click in Carrollton was 97% higher than in Coral Springs. This suggests that perhaps Carrollton prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Carrollton

Summary PPC Stats for Carrollton for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 17.31 23rd 6th 6th NA
Automotive/Vehicle Dealerships 3.46 96th 22nd 17th NA
Towing 4.31 49th 8th 7th NA
Average 3.89 167th 24th 17th NA
Entertainment/Recreation Restaurants 0.34 230th 37th 30th 8
Average 0.34 230th 37th 30th 8
Health, Beauty & Fitness Chiropractors 52.12 1st 1st 1st 66
Dentists 15.19 29th 8th 7th NA
Average 24.43 1st 1st 1st 7
Home & Garden Garage Doors 44.73 14th 8th 8th NA
Pest Control 33.09 31st 7th 6th NA
Plumbers 74.64 16th 6th 6th 38
Self Storage Companies 13.91 49th 3rd 2nd 44
Average 41.84 1st 1st 1st NA
Legal Law Firms 2.87 211st 33rd 26th NA
Average 2.87 225th 34th 27th NA
Real Estate Apartment Rentals 1.14 143rd 25th 18th NA
New Home Developers 2.38 149th 25th 20th NA
Realtors 1.43 201st 32nd 24th NA
Average 1.54 180th 27th 19th NA
Travel Car Rentals 1.05 205th 36th 30th NA
Hotels 1.60 228th 38th 30th 0
Average 1.33 247th 40th 32nd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.