Findings for PPC in Carrollton

Carrollton Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Carrollton was the 112nd least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Carrollton also ranks amongst the least expensive cities in Texas, ranking as number 14th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 31% Higher in Carrollton than Richardson

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Carrollton are 31% higher than in Richardson. The average price of a click in Carrollton is $12.54.

This price difference is understandable though, given the population of Richardson is less than Carrollton, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Coral Springs, and found the average price of a click in Carrollton was 4% lower than in Coral Springs. This suggests that perhaps prices in Carrollton are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Carrollton


Summary PPC Stats for Carrollton for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.54 112nd 20th 14th 9
Automotive/Vehicle Tires 2.36 205th 30th 23rd 0
Average 2.36 271st 39th 30th 0
Entertainment/Recreation Restaurants 1.84 178th 27th 20th 327
Average 1.84 178th 27th 20th 327
Health, Beauty & Fitness Chiropractors 11.78 47th 9th 7th 9
Dentists 11.33 125th 21st 18th -10
Average 11.51 65th 13rd 12nd -2
Home & Garden Appliance Repair 14.94 83rd 16th 12nd -12
Garage Doors 64.18 7th 3rd 3rd 8
Landscapers 9.34 12nd 3rd 2nd NA
Moving Companies 10.20 178th 29th 23rd NA
Pest Control 30.04 41st 3rd 3rd 48
Plumbers 54.70 43rd 10th 10th -19
Self Storage Companies 10.71 98th 12nd 11th -15
Average 27.30 10th 4th 4th 1
Legal Law Firms 1.28 240th 37th 30th NA
Average 1.28 248th 37th 30th NA
Real Estate Apartment Rentals 1.55 130th 23rd 17th -15
Condos 1.00 160th 22nd 16th NA
New Home Developers 5.56 38th 12nd 12nd -3
Realtors 1.65 154th 20th 15th NA
Average 2.73 64th 14th 14th NA
Shopping Florists 3.77 196th 31st 23rd NA
Average 3.77 196th 31st 23rd NA
Travel Hotels 3.50 190th 33rd 27th 0
Average 3.50 153rd 17th 13rd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.