Findings for PPC in Corpus Christi

Corpus Christi Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Corpus Christi was the 115th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Corpus Christi also ranks amongst the least expensive cities in Texas, ranking as number 15th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 81% Higher in Corpus Christi than Mcallen

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Corpus Christi are 81% higher than in Mcallen. The average price of a click in Corpus Christi is $13.16.

This price difference is understandable though, given the population of Mcallen is less than Corpus Christi, which generally means less competition and therefore lower prices.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Corpus Christi

Summary PPC Stats for Corpus Christi for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.16 115th 20th 15th 7
Automotive/Vehicle Auto Insurance 59.91 113rd 18th 14th 13
Auto Parts 1.81 81st 9th 7th 37
Dealerships 3.22 156th 29th 23rd NA
Tires 2.47 190th 27th 19th -7
Towing 4.73 91st 15th 12nd 38
Average 18.56 85th 14th 11th 10
B2B Office Furniture 3.68 116th 16th 10th -26
Printers 16.99 4th 1st 1st 7
Average 10.34 21st 3rd 3rd NA
Entertainment/Recreation Restaurants 1.32 110th 17th 11th -28
Average 1.32 110th 17th 11th -28
Finance Insurance 40.45 70th 11th 8th -23
Mortgages 8.39 44th 7th 5th 0
Payday Loans 15.42 48th 13rd 13rd 5
Average 32.26 51st 8th 8th NA
Health, Beauty & Fitness Chiropractors 4.27 217th 30th 22nd 57
Cosmetic Surgery 6.98 87th 10th 10th -3
Dentists 13.41 96th 15th 13rd 19
Martial Arts 2.41 73rd 8th 7th 75
Massage Therapy 4.82 84th 15th 11th -9
Optometrists 3.35 104th 18th 14th 4
Average 8.66 186th 27th 20th 14
Home & Garden Appliance Repair 12.50 134th 21st 16th 4
Furniture 3.00 91st 20th 18th 8
Garage Doors 3.93 192nd 27th 20th 11
Landscapers 0.99 176th 27th 21st 27
Moving Companies 18.59 101st 16th 12nd 27
Pest Control 12.99 197th 34th 27th -3
Plumbers 9.24 227th 28th 21st 150
Roofing 4.68 193rd 31st 23rd -20
Self Storage Companies 12.07 143rd 14th 12nd -17
Windows and Doors 0.78 103rd 14th 9th NA
Average 8.77 253rd 33rd 25th 12
Legal Family Law 18.93 61st 8th 8th NA
Law Firms 7.62 155th 23rd 16th 56
Personal Injury Law 113.90 62nd 14th 11th NA
Average 45.56 68th 13rd 11th 16
Real Estate Apartment Rentals 1.27 188th 31st 22nd 3
Condos 1.06 156th 22nd 14th -2
New Home Developers 2.58 165th 28th 23rd 7
Realtors 2.11 159th 25th 18th 2
Average 1.77 204th 33rd 24th 2
Shopping Florists 5.42 141st 23rd 16th -18
Average 5.42 141st 23rd 16th -18
Travel Car Rentals 2.88 128th 16th 12nd -1
Hotels 3.06 165th 33rd 27th -16
Average 2.97 185th 33rd 27th -9

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.