Findings for PPC in Corpus Christi

Corpus Christi Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Corpus Christi was the 116th least expensive city in USA in keyword bids in Google Adwords for the month of July 2016. Corpus Christi also ranks amongst the least expensive cities in Texas, ranking as number 16th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Corpus Christi Rise in July 2016

SEP's research shows that the average price of a click to advertisers targeting Corpus Christi keywords increased by 22% in July 2016.

Not surprisingly, the month over month price increases for Corpus Christi Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 24% Higher in Corpus Christi than Mcallen

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Corpus Christi are 24% higher than in Mcallen. The average price of a click in Corpus Christi is $13.07.

This price difference is understandable though, given the population of Mcallen is less than Corpus Christi, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Riverside, and found the average price of a click in Corpus Christi was 27% lower than in Riverside. This suggests that perhaps prices in Corpus Christi are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Corpus Christi


Summary PPC Stats for Corpus Christi for July 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.07 116th 21st 16th 22
Automotive/Vehicle Auto Insurance 69.37 41st 5th 4th 7
Auto Parts 1.51 111st 17th 11th -16
Dealerships 3.56 131st 24th 19th NA
Tires 3.15 203rd 26th 19th -13
Towing 4.27 126th 18th 15th 2
Average 21.19 33rd 3rd 2nd -4
B2B Office Furniture 5.64 84th 11th 8th -10
Printers 7.01 69th 13rd 10th 13
Average 6.33 93rd 14th 10th NA
Entertainment/Recreation Restaurants 3.66 99th 16th 13rd 77
Average 3.66 99th 16th 13rd 77
Finance Credit Counselling 5.24 71st 12nd 7th NA
Insurance 35.21 67th 12nd 9th -11
Payday Loans 9.27 102nd 17th 13rd 6
Average 23.11 84th 14th 11th NA
Health, Beauty & Fitness Chiropractors 2.44 225th 35th 26th 2
Cosmetic Surgery 8.48 59th 7th 6th 17
Dentists 9.05 204th 31st 25th -14
Massage Therapy 7.70 54th 10th 5th NA
Optometrists 6.10 55th 10th 8th 25
Average 7.30 229th 33rd 25th 0
Home & Garden Appliance Repair 9.62 164th 26th 18th 0
Furniture 3.37 160th 32nd 26th -5
Garage Doors 7.01 189th 27th 20th 803
Landscapers 2.80 188th 30th 22nd 6
Moving Companies 24.49 52nd 11th 9th 4
Pest Control 12.46 210th 30th 25th -12
Plumbers 22.19 190th 21st 19th 117
Roofing 8.88 175th 27th 22nd 33
Self Storage Companies 5.16 252nd 34th 26th 0
Windows and Doors 0.69 115th 15th 10th NA
Average 11.29 228th 31st 24th 83
Legal Criminal Lawyers 6.09 80th 12nd 8th 0
Family Law 5.94 110th 17th 12nd 0
Law Firms 16.13 147th 22nd 15th 0
Personal Injury Law 134.22 60th 13rd 8th NA
Real Estate Lawyers 12.40 33rd 9th 7th 0
Average 34.50 128th 21st 14th 0
Real Estate Apartment Rentals 2.18 77th 17th 14th 0
Condos 1.08 160th 22nd 15th 0
New Home Developers 1.64 201st 32nd 27th 0
Realtors 1.23 234th 33rd 25th 0
Average 1.54 223rd 36th 28th 0
Shopping Florists 6.33 174th 26th 18th 0
Average 6.33 174th 26th 18th 0
Travel Car Rentals 2.45 181st 31st 23rd 0
Hotels 4.00 158th 31st 24th 0
Average 3.23 205th 36th 28th 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.