Findings for PPC in Corpus Christi

Corpus Christi Ranks Amongst Most Expensive Markets for Keywords in West South Central

SEP's ongoing research into PPC Campaigns has revealed that Corpus Christi was the 8th most expensive city in West South Central in keyword bids in Google Adwords for the month of June 2016. Corpus Christi also ranks amongst the most expensive cities in Texas, ranking 7th. In the study, Carrollton ranked as the most expensive city in West South Central for keywords, while El Paso ranked as the least expensive city.

Month over Month Google Adwords Prices for Corpus Christi Rise in June 2016

SEP's research shows that the average price of a click to advertisers targeting Corpus Christi keywords increased by 10% in June 2016.

Not surprisingly, the month over month price increases for Corpus Christi Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 160% Higher in Corpus Christi than Mcallen

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Corpus Christi are 160% higher than in Mcallen. The average price of a click in Corpus Christi is $18.76.

This price difference is understandable though, given the population of Mcallen is less than Corpus Christi, which generally means less competition and therefore lower prices.

To understand if prices in Corpus Christi are relatively low, we also compared prices with Riverside which has a similar population, and found the average price of a click in Corpus Christi was 76% higher than in Riverside. This suggests that perhaps Corpus Christi prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Corpus Christi

Summary PPC Stats for Corpus Christi for June 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 18.76 32nd 8th 7th 10
Automotive/Vehicle Auto Insurance 130.70 8th 2nd 2nd 88
Auto Parts 1.80 86th 18th 14th -6
Dealerships 4.18 116th 22nd 20th NA
Tires 4.14 109th 18th 16th 84
Towing 3.63 111st 16th 12nd 4
Average 38.14 5th 2nd 2nd 36
B2B Office Furniture 5.88 68th 10th 10th 27
Printers 10.43 13rd 1st 1st -18
Average 8.91 37th 4th 4th NA
Entertainment/Recreation Restaurants 2.12 58th 9th 7th 40
Average 2.12 58th 9th 7th 40
Finance Insurance 42.59 48th 9th 6th NA
Payday Loans 24.13 18th 14th 14th -16
Average 37.18 25th 5th 4th NA
Health, Beauty & Fitness Chiropractors 1.59 234th 32nd 23rd -22
Cosmetic Surgery 9.60 53rd 7th 7th 3
Dentists 9.35 197th 29th 23rd 52
Martial Arts 1.27 105th 18th 12nd -25
Massage Therapy 3.91 90th 12nd 9th NA
Optometrists 3.19 109th 16th 13rd -39
Average 6.21 252nd 35th 27th 6
Home & Garden Appliance Repair 12.68 116th 13rd 12nd -2
Furniture 3.27 98th 21st 19th 0
Garage Doors 12.56 157th 20th 17th 180
Landscapers 1.52 188th 28th 20th -18
Moving Companies 17.09 104th 19th 14th 4
Pest Control 17.00 178th 24th 20th -1
Plumbers 8.70 224th 28th 23rd -37
Roofing 11.04 126th 20th 14th 16
Self Storage Companies 9.70 169th 17th 13rd -7
Windows and Doors 1.81 93rd 14th 9th NA
Average 10.66 227th 26th 21st 11
Legal Family Law 3.32 91st 13rd 8th NA
Law Firms 11.55 163rd 24th 17th -14
Personal Injury Law 208.11 13rd 2nd 2nd NA
Average 68.87 29th 5th 4th -1
Real Estate Apartment Rentals 1.81 107th 20th 14th 18
Condos 1.05 161st 21st 17th -5
New Home Developers 3.62 110th 19th 18th 28
Realtors 2.50 132nd 17th 12nd 8
Average 2.25 143rd 20th 17th 10
Shopping Florists 5.96 129th 23rd 17th 16
Average 5.96 129th 23rd 17th 16
Travel Car Rentals 2.78 143rd 19th 13rd 0
Hotels 3.86 129th 28th 22nd 0
Average 3.32 164th 31st 23rd 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.