Findings for PPC in Corpus Christi

Corpus Christi Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Corpus Christi was the 183rd least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Corpus Christi also ranks amongst the least expensive cities in Texas, ranking as number 23rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Corpus Christi are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Corpus Christi keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 21% Higher in Corpus Christi than Mcallen

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Corpus Christi are 21% higher than in Mcallen. The average price of a click in Corpus Christi is $9.96.

This price difference is understandable though, given the population of Mcallen is less than Corpus Christi, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Riverside, and found the average price of a click in Corpus Christi was 15% lower than in Riverside. This suggests that perhaps prices in Corpus Christi are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Corpus Christi

Summary PPC Stats for Corpus Christi for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.96 183rd 30th 23rd 1
Automotive/Vehicle Auto Insurance 55.51 84th 16th 14th -40
Auto Parts 2.42 45th 3rd 3rd 30
Dealerships 2.90 159th 27th 20th NA
Tires 2.21 209th 32nd 25th -32
Towing 3.06 151st 20th 14th -26
Average 17.07 74th 15th 13rd -16
B2B Office Furniture 6.60 34th 4th 4th 14
Printers 5.31 90th 16th 12nd -14
Average 5.96 101st 13rd 11th NA
Entertainment/Recreation Restaurants 0.66 228th 33rd 25th -40
Average 0.66 228th 33rd 25th -40
Finance Credit Counselling 8.29 73rd 13rd 8th NA
Insurance 28.02 97th 18th 14th 12
Payday Loans 6.87 77th 19th 15th -19
Average 18.79 100th 19th 16th NA
Health, Beauty & Fitness Chiropractors 2.12 239th 38th 30th -50
Cosmetic Surgery 4.45 109th 18th 13rd -13
Dentists 10.36 153rd 24th 20th -22
Martial Arts 6.01 17th 4th 2nd 31
Massage Therapy 18.47 11th 3rd 3rd NA
Optometrists 4.20 84th 17th 13rd -7
Average 7.98 191st 27th 23rd -8
Home & Garden Appliance Repair 13.65 108th 19th 13rd 3
Furniture 2.83 160th 27th 22nd -9
Garage Doors 3.71 223rd 26th 19th -35
Landscapers 3.04 173rd 26th 19th 24
Moving Companies 18.65 83rd 15th 13rd -22
Pest Control 12.24 208th 33rd 26th -16
Plumbers 10.30 247th 31st 22nd -51
Roofing 13.61 119th 19th 14th 37
Self Storage Companies 7.92 175th 24th 20th -10
Windows and Doors 2.14 106th 15th 10th NA
Average 9.96 238th 28th 21st -2
Legal Family Law 7.70 114th 15th 11th -20
Law Firms 15.07 146th 21st 18th 157
Personal Injury Law 65.55 114th 19th 12nd NA
Real Estate Lawyers 12.32 28th 6th 6th 22
Average 16.36 185th 27th 20th 45
Real Estate Apartment Rentals 2.58 55th 12nd 11th -8
Condos 1.11 145th 19th 15th -19
New Home Developers 1.88 190th 30th 24th -26
Realtors 1.19 214th 32nd 24th -18
Average 1.68 184th 28th 21st -16
Shopping Florists 8.14 48th 8th 6th 11
Average 8.14 48th 8th 6th 11
Travel Car Rentals 2.49 161st 26th 21st 0
Hotels 3.51 188th 32nd 26th 0
Average 3.00 226th 33rd 25th 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.