Findings for PPC in Corpus Christi

Corpus Christi Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Corpus Christi was the 117th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Corpus Christi also ranks amongst the least expensive cities in Texas, ranking as number 13rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Corpus Christi Rise in March 2015

SEP's research shows that the average price of a click to advertisers targeting Corpus Christi keywords increased by 13% in March 2015.

Google Adwords Keyword Prices 35% Higher in Corpus Christi than Mcallen

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Corpus Christi are 35% higher than in Mcallen. The average price of a click in Corpus Christi is $12.27.

This price difference is understandable though, given the population of Mcallen is less than Corpus Christi, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Riverside, and found the average price of a click in Corpus Christi was 22% lower than in Riverside. This suggests that perhaps prices in Corpus Christi are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Corpus Christi

Summary PPC Stats for Corpus Christi for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.27 117th 17th 13rd 13
Automotive/Vehicle Auto Insurance 56.74 127th 17th 11th -26
Auto Parts 1.44 95th 14th 10th 18
Dealerships 4.32 87th 18th 16th NA
Tires 2.86 176th 27th 21st -12
Towing 3.03 141st 21st 16th -25
Average 17.59 101st 15th 10th -5
B2B Office Furniture 7.55 22nd 5th 5th 52
Printers 14.91 15th 3rd 2nd 0
Average 11.23 28th 5th 5th NA
Entertainment/Recreation Restaurants 1.81 64th 12nd 8th 12
Average 1.81 64th 12nd 8th 12
Finance Insurance 82.53 21st 1st 1st 239
Payday Loans 9.31 88th 22nd 19th -38
Average 46.35 20th 1st 1st NA
Health, Beauty & Fitness Chiropractors 1.93 234th 32nd 23rd -61
Cosmetic Surgery 11.25 38th 5th 5th 10
Dentists 11.51 137th 24th 19th 40
Martial Arts 1.38 95th 16th 12nd 0
Massage Therapy 5.91 66th 13rd 10th 0
Optometrists 3.30 92nd 15th 11th -31
Average 7.54 212nd 31st 24th 5
Home & Garden Appliance Repair 11.33 156th 18th 15th 30
Furniture 2.69 113rd 28th 23rd -5
Garage Doors 6.76 191st 25th 19th 39
Landscapers 0.99 166th 25th 21st 0
Moving Companies 14.68 156th 23rd 17th -23
Pest Control 13.95 189th 29th 23rd -3
Plumbers 8.76 238th 31st 23rd -24
Roofing 8.46 164th 26th 21st 25
Self Storage Companies 14.67 96th 9th 6th 53
Windows and Doors 2.81 93rd 13rd 9th NA
Average 12.06 217th 27th 20th 32
Legal Law Firms 6.46 174th 26th 18th -24
Personal Injury Law 157.12 22nd 6th 4th 0
Average 27.98 119th 20th 14th -7
Real Estate Apartment Rentals 1.23 172nd 30th 23rd -5
Condos 1.14 159th 21st 16th 8
New Home Developers 2.49 161st 25th 21st 11
Realtors 2.09 163rd 22nd 16th -11
Average 1.75 195th 29th 21st -1
Shopping Florists 6.88 80th 21st 16th -22
Average 6.88 80th 21st 16th -22
Travel Car Rentals 2.88 109th 17th 15th -3
Hotels 3.64 146th 28th 22nd -20
Average 3.26 164th 29th 23rd -11

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.