Findings for PPC in Corpus Christi

Corpus Christi Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Corpus Christi was the 127th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Corpus Christi also ranks amongst the least expensive cities in Texas, ranking as number 19th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 143% Higher in Corpus Christi than Mcallen

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Corpus Christi are 143% higher than in Mcallen. The average price of a click in Corpus Christi is $11.20.

This price difference is understandable though, given the population of Mcallen is less than Corpus Christi, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Riverside, and found the average price of a click in Corpus Christi was 11% lower than in Riverside. This suggests that perhaps prices in Corpus Christi are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Corpus Christi

Summary PPC Stats for Corpus Christi for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.20 127th 24th 19th 5
Automotive/Vehicle Auto Insurance 70.70 52nd 5th 4th 33
Auto Parts 1.80 75th 9th 7th -14
Dealerships 3.85 96th 17th 12nd 1
Tires 2.44 171st 27th 19th 6
Towing 6.27 28th 4th 4th -12
Average 23.45 26th 4th 4th 3
B2B Office Furniture 2.02 127th 19th 13rd -16
Printers 9.84 27th 6th 4th 91
Average 5.93 62nd 10th 8th 25
Entertainment/Recreation Restaurants 1.22 157th 28th 21st -19
Average 1.22 157th 28th 21st -19
Finance Insurance 57.14 30th 6th 5th 3
Payday Loans 20.99 12nd 10th 10th 25
Average 39.06 29th 6th 6th 6
Health, Beauty & Fitness Chiropractors 2.54 222nd 32nd 23rd -24
Cosmetic Surgery 10.79 31st 4th 4th 0
Dentists 17.65 28th 5th 5th 13
Martial Arts 3.77 45th 4th 3rd 0
Massage Therapy 5.74 59th 12nd 9th NA
Optometrists 8.30 10th 2nd 1st 0
Average 11.33 64th 10th 10th 1
Home & Garden Appliance Repair 16.69 76th 10th 8th 23
Furniture 2.72 110th 20th 14th 17
Garage Doors 2.46 205th 29th 22nd -12
Moving Companies 20.11 79th 14th 11th 81
Pest Control 7.37 232nd 38th 31st -32
Plumbers 9.60 224th 27th 22nd -7
Roofing 10.00 143rd 25th 19th -25
Self Storage Companies 7.47 224th 28th 22nd 108
Windows and Doors 1.46 101st 14th 8th NA
Average 8.59 249th 33rd 26th 11
Legal Family Law 16.35 72nd 11th 7th NA
Law Firms 7.03 136th 21st 15th 15
Personal Injury Law 36.71 134th 22nd 16th NA
Average 16.78 160th 25th 18th 14
Real Estate Apartment Rentals 1.29 177th 29th 22nd -6
Condos 1.02 166th 24th 18th -32
New Home Developers 2.52 176th 29th 24th -22
Realtors 1.95 187th 27th 20th -10
Average 1.70 211st 30th 23rd -16
Shopping Florists 6.51 88th 16th 11th 7
Average 6.51 88th 16th 11th 7
Travel Car Rentals 3.36 89th 14th 12nd -14
Hotels 3.60 115th 22nd 20th 29
Average 3.48 109th 19th 18th 7

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.