Findings for PPC in Corpus Christi

Corpus Christi Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Corpus Christi was the 168th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Corpus Christi also ranks amongst the least expensive cities in Texas, ranking as number 22nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 92% Higher in Corpus Christi than Mcallen

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Corpus Christi are 92% higher than in Mcallen. The average price of a click in Corpus Christi is $8.47.

This price difference is understandable though, given the population of Mcallen is less than Corpus Christi, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Riverside, and found the average price of a click in Corpus Christi was 42% lower than in Riverside. This suggests that perhaps prices in Corpus Christi are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Corpus Christi

Summary PPC Stats for Corpus Christi for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.47 168th 28th 22nd 1
Automotive/Vehicle Auto Insurance 58.42 82nd 11th 10th -10
Auto Parts 1.23 108th 16th 12nd -20
Dealerships 3.50 95th 21st 16th NA
Tires 2.47 156th 24th 20th 65
Towing 7.08 17th 1st 1st NA
Average 9.66 131st 21st 14th 7
B2B Office Furniture 6.71 26th 7th 5th NA
Printers 2.17 85th 14th 10th NA
Average 4.44 107th 17th 11th NA
Entertainment/Recreation Restaurants 1.74 59th 11th 9th -12
Average 1.74 59th 11th 9th -12
Finance Insurance 30.55 84th 13rd 10th NA
Payday Loans 11.85 37th 15th 15th -6
Average 25.28 66th 12nd 11th NA
Health, Beauty & Fitness Chiropractors 2.69 219th 29th 22nd -12
Cosmetic Surgery 12.68 12nd 2nd 2nd NA
Dentists 7.70 198th 35th 28th -23
Martial Arts 1.66 85th 13rd 11th -6
Optometrists 1.84 122nd 21st 14th -30
Average 7.01 187th 27th 23rd -7
Home & Garden Appliance Repair 8.75 120th 14th 12nd NA
Furniture 2.98 43rd 11th 10th NA
Garage Doors 3.10 189th 25th 19th NA
Landscapers 3.67 122nd 22nd 16th NA
Moving Companies 14.62 86th 14th 12nd 13
Pest Control 19.01 168th 27th 23rd NA
Plumbers 4.76 242nd 33rd 24th 5
Roofing 8.38 135th 26th 19th NA
Self Storage Companies 3.50 264th 37th 30th -22
Windows and Doors 2.94 92nd 12nd 7th NA
Average 7.83 255th 36th 28th NA
Legal Family Law 21.60 45th 5th 5th NA
Law Firms 4.63 190th 28th 21st 27
Personal Injury Law 50.61 123rd 19th 14th NA
Average 17.22 153rd 22nd 16th NA
Real Estate Apartment Rentals 1.39 119th 21st 14th 10
Condos 0.90 144th 18th 14th NA
New Home Developers 2.84 121st 19th 17th 31
Realtors 2.13 123rd 16th 13rd 6
Average 1.83 141st 19th 15th 12
Shopping Florists 5.54 104th 20th 15th -1
Average 5.54 104th 20th 15th -1
Travel Car Rentals 2.92 62nd 9th 7th -1
Hotels 2.58 177th 34th 26th 0
Average 2.75 139th 26th 21st -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.