Findings for PPC in Corpus Christi

Corpus Christi Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Corpus Christi was the 96th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Corpus Christi also ranks amongst the least expensive cities in Texas, ranking as number 14th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Corpus Christi Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Corpus Christi keywords increased by 85% in November 2014.

Google Adwords Keyword Prices 2% Lower in Corpus Christi than Mcallen

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Corpus Christi are 2% lower than in Mcallen. The average price of a click in Corpus Christi is $12.15.

This price difference is interesting though, given the population of Mcallen is less than Corpus Christi.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Riverside, and found the average price of a click in Corpus Christi was 8% lower than in Riverside.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Corpus Christi

Summary PPC Stats for Corpus Christi for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.15 96th 18th 14th 85
Automotive/Vehicle Auto Insurance 65.69 78th 15th 10th 18
Auto Parts 2.11 50th 8th 6th 110
Dealerships 3.76 81st 16th 12nd NA
Tires 2.51 154th 22nd 17th 19
Towing 6.85 24th 4th 4th 19
Average 20.68 49th 9th 6th 33
B2B Architects 0.59 102nd 15th 11th NA
Office Furniture 2.93 104th 17th 13rd -21
Printers 3.48 73rd 12nd 8th -3
Video Production 6.07 42nd 6th 5th -21
Average 3.27 115th 18th 14th NA
Entertainment/Recreation Restaurants 3.71 10th 3rd 3rd 42
Average 3.71 10th 3rd 3rd 42
Finance Insurance 45.43 48th 9th 7th 6
Payday Loans 16.74 35th 15th 14th -11
Average 37.70 17th 4th 3rd 1
Health, Beauty & Fitness Acupuncture 1.02 134th 21st 17th 9
Chiropractors 2.57 214th 30th 22nd -1
Cosmetic Surgery 10.75 31st 4th 4th 7
Dentists 17.01 22nd 4th 4th 163
Jewellers 1.00 106th 17th 11th NA
Martial Arts 3.77 45th 4th 3rd 89
Massage Therapy 5.73 60th 12nd 9th NA
Optometrists 8.27 11th 2nd 1st 5444
Average 10.94 48th 12nd 11th 499
Home & Garden Appliance Repair 9.76 127th 18th 16th -1
Electricians 5.28 75th 12nd 8th 292
Furniture 2.13 136th 27th 21st -22
Garage Doors 3.33 184th 25th 19th -6
Home Security 31.53 52nd 13rd 10th 2
Interior Designers 0.97 99th 17th 12nd NA
Landscapers 0.50 178th 25th 18th 21
Moving Companies 13.57 158th 27th 23rd -13
Pest Control 14.12 181st 28th 24th -6
Plumbers 19.76 167th 22nd 20th 397
Roofing 7.65 164th 32nd 24th 55
Self Storage Companies 3.58 269th 41st 32nd -21
Windows and Doors 3.27 92nd 13rd 8th NA
Average 10.33 224th 30th 24th 47
Legal Family Law 8.99 80th 12nd 9th NA
Immigration Lawyers 8.26 63rd 10th 7th NA
Law Firms 5.44 168th 24th 19th -10
Personal Injury Law 95.82 61st 11th 7th NA
Average 24.51 119th 14th 9th -1
Real Estate Apartment Rentals 1.37 158th 27th 19th 0
Condos 1.71 99th 9th 8th 39
New Home Developers 2.68 161st 25th 20th 42
Property Management 6.86 30th 4th 4th 30
Realtors 2.58 139th 16th 14th 96
Average 2.39 136th 19th 16th 48
Shopping Florists 6.18 93rd 17th 12nd -14
Average 4.45 157th 25th 20th -27
Travel Car Rentals 3.93 31st 9th 9th 42
Hotels 2.79 166th 30th 24th -14
Average 3.36 95th 18th 15th 14

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.