Findings for PPC in Dallas

Dallas Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Dallas was the 6th most expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Dallas also ranks amongst the most expensive cities in Texas, ranking as 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 83% Higher in Dallas than Irving

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Dallas are 83% higher than in Irving. The average price of a click in Dallas is $22.76.

This price difference is understandable though, given the population of Irving is less than Dallas, which generally means less competition and therefore lower prices.

To understand if prices in Dallas are relatively low, we also compared prices with Queens which has a similar population, and found the average price of a click in Dallas was 69% higher than in Queens. This suggests that perhaps Dallas prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Dallas

Summary PPC Stats for Dallas for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 22.76 6th 1st 1st 6
Automotive/Vehicle Auto Insurance 75.67 44th 9th 7th 49
Auto Parts 1.24 120th 16th 11th -14
Auto Wreckers 4.36 5th 1st 1st NA
Dealerships 3.18 139th 25th 18th -4
Tires 3.12 152nd 22nd 15th 5
Towing 5.65 49th 2nd 2nd -20
Average 20.26 50th 11th 9th 2
B2B Office Furniture 8.77 10th 2nd 2nd -17
Printers 7.45 70th 10th 8th 35
Trade Show Displays 15.38 13rd 1st 1st -12
Average 9.56 25th 2nd 2nd 2
Entertainment/Recreation Restaurants 9.99 9th 2nd 2nd 56
Average 9.99 9th 2nd 2nd 56
Finance Credit Counselling 45.24 3rd 1st 1st NA
Insurance 40.25 64th 14th 11th 102
Mortgages 12.58 36th 7th 5th -47
Payday Loans 11.91 17th 6th 5th -14
Average 31.55 35th 9th 8th NA
Health, Beauty & Fitness Chiropractors 10.50 63rd 12nd 9th -27
Cosmetic Surgery 10.24 39th 5th 4th -11
Dentists 18.51 19th 7th 7th -12
Martial Arts 3.18 63rd 12nd 8th 0
Massage Therapy 12.17 28th 8th 6th 89
Optometrists 5.60 59th 10th 7th -32
Weight Loss Surgery 59.19 1st 1st 1st NA
Average 14.85 10th 5th 5th -3
Home & Garden Appliance Repair 16.56 60th 11th 9th -18
Furniture 5.02 32nd 6th 6th -14
Garage Doors 49.72 23rd 7th 7th -1
Landscapers 5.56 70th 12nd 8th -20
Moving Companies 25.51 23rd 5th 5th 5
Pest Control 23.94 76th 7th 6th 14
Plumbers 60.56 28th 6th 6th 12
Roofing 29.77 21st 4th 2nd 13
Self Storage Companies 12.83 54th 6th 5th 2
Windows and Doors 14.09 24th 3rd 2nd -2
Average 25.22 24th 6th 6th 9
Legal Criminal Lawyers 87.36 10th 2nd 2nd -8
Family Law 22.44 70th 9th 9th -9
Law Firms 20.64 92nd 14th 11th 1
Personal Injury Law 103.11 71st 12nd 8th -15
Real Estate Lawyers 15.83 18th 3rd 3rd 6
Average 46.78 58th 10th 7th -5
Real Estate Apartment Rentals 3.07 41st 10th 10th -16
Condos 2.45 36th 7th 7th -12
New Home Developers 8.41 10th 4th 4th 0
Realtors 5.62 4th 3rd 3rd 6
Average 4.87 10th 4th 4th -5
Shopping Florists 7.62 65th 10th 7th -12
Average 7.62 65th 10th 7th -12
Travel Car Rentals 3.68 50th 3rd 2nd -6
Hotels 5.13 53rd 7th 6th 0
Average 4.41 44th 4th 4th -3

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.