Findings for PPC in Dallas

Dallas Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Dallas was the 13rd most expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Dallas also ranks amongst the most expensive cities in Texas, ranking as 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 100% Higher in Dallas than Irving

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Dallas are 100% higher than in Irving. The average price of a click in Dallas is $22.95.

This price difference is understandable though, given the population of Irving is less than Dallas, which generally means less competition and therefore lower prices.

To understand if prices in Dallas are relatively low, we also compared prices with Queens which has a similar population, and found the average price of a click in Dallas was 75% higher than in Queens. This suggests that perhaps Dallas prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Dallas

Summary PPC Stats for Dallas for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 22.95 13rd 4th 4th 7
Automotive/Vehicle Auto Insurance 64.58 103rd 15th 12nd 39
Auto Parts 1.75 89th 10th 8th 31
Auto Wreckers 5.47 7th 1st 1st NA
Dealerships 4.67 68th 11th 9th -13
Tires 2.91 158th 21st 15th -20
Towing 6.14 59th 8th 8th -3
Average 17.21 94th 18th 14th 6
B2B Office Furniture 12.99 2nd 1st 1st 10
Printers 9.94 37th 7th 6th -10
Trade Show Displays 12.92 17th 2nd 2nd -27
Average 12.21 12nd 1st 1st -9
Entertainment/Recreation Restaurants 4.06 6th 1st 1st 62
Average 4.06 6th 1st 1st 62
Finance Credit Counselling 74.07 1st 1st 1st NA
Insurance 23.07 108th 17th 12nd -4
Mortgages 12.60 29th 4th 2nd -12
Payday Loans 25.00 12nd 6th 6th 1
Average 29.10 65th 12nd 11th NA
Health, Beauty & Fitness Chiropractors 26.50 8th 3rd 2nd 21
Cosmetic Surgery 9.77 52nd 7th 7th -3
Dentists 17.25 36th 7th 7th -11
Martial Arts 2.74 63rd 6th 5th 4
Massage Therapy 6.21 58th 9th 6th -21
Optometrists 5.81 37th 5th 3rd NA
Weight Loss Surgery 53.77 1st 1st 1st NA
Average 15.90 18th 3rd 3rd -1
Home & Garden Appliance Repair 16.38 85th 13rd 11th 21
Furniture 5.08 9th 4th 4th 12
Garage Doors 47.93 27th 9th 9th 14
Landscapers 6.79 47th 9th 7th -13
Moving Companies 33.53 8th 1st 1st -2
Pest Control 30.74 53rd 16th 14th 4
Plumbers 68.48 24th 6th 6th 11
Roofing 24.43 38th 6th 4th -16
Self Storage Companies 17.13 47th 5th 4th 7
Windows and Doors 13.03 29th 4th 2nd -5
Average 25.43 30th 9th 9th 0
Legal Criminal Lawyers 90.67 13rd 4th 4th 24
Family Law 40.00 23rd 4th 4th 27
Law Firms 18.72 72nd 13rd 8th 8
Personal Injury Law 133.92 43rd 10th 8th 3
Real Estate Lawyers 16.39 16th 1st 1st 82
Average 52.38 55th 12nd 10th 28
Real Estate Apartment Rentals 3.73 13rd 2nd 2nd 15
Condos 2.07 79th 9th 8th -4
New Home Developers 5.03 49th 12nd 12nd 14
Realtors 3.53 41st 8th 8th -2
Average 3.59 39th 8th 8th 4
Shopping Florists 6.69 78th 12nd 9th -6
Average 6.69 78th 12nd 9th -6
Travel Car Rentals 3.65 52nd 8th 6th 4
Hotels 5.34 31st 7th 6th -4
Average 4.49 33rd 7th 5th 0

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.