Findings for PPC in Dallas

Dallas Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Dallas was the 4th most expensive city in USA in keyword bids in Google Adwords for the month of June 2016. Dallas also ranks amongst the most expensive cities in Texas, ranking as 2nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Dallas are up in June 2016

SEP's research shows that the average price of a click to advertisers targeting Dallas keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 342% Higher in Dallas than Irving

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Dallas are 342% higher than in Irving. The average price of a click in Dallas is $25.64.

This price difference is understandable though, given the population of Irving is less than Dallas, which generally means less competition and therefore lower prices.

To understand if prices in Dallas are relatively low, we also compared prices with Queens which has a similar population, and found the average price of a click in Dallas was 92% higher than in Queens. This suggests that perhaps Dallas prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Dallas

Summary PPC Stats for Dallas for June 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 25.64 4th 2nd 2nd 6
Automotive/Vehicle Auto Insurance 53.88 98th 18th 12nd -6
Auto Parts 1.83 84th 16th 12nd 5
Dealerships 5.11 59th 9th 8th 27
Tires 3.61 142nd 25th 21st 9
Towing 5.96 43rd 4th 4th -6
Average 14.08 106th 20th 15th 5
B2B Office Furniture 11.75 6th 2nd 2nd -8
Printers 9.19 29th 3rd 3rd -26
Trade Show Displays 35.34 6th 1st 1st 38
Average 15.44 6th 1st 1st 1
Entertainment/Recreation Restaurants 3.30 18th 4th 4th 19
Average 3.30 18th 4th 4th 19
Finance Credit Counselling 35.81 12nd 3rd 3rd NA
Insurance 39.29 56th 10th 7th -2
Mortgages 20.47 25th 4th 3rd 57
Payday Loans 27.11 11th 8th 8th -6
Average 31.93 42nd 13rd 12nd NA
Health, Beauty & Fitness Chiropractors 19.99 13rd 3rd 2nd 2
Cosmetic Surgery 9.27 55th 8th 8th 0
Dentists 18.51 26th 5th 5th 14
Martial Arts 3.22 67th 13rd 10th 46
Massage Therapy 4.25 83rd 11th 8th -30
Optometrists 7.14 38th 5th 5th NA
Average 12.94 48th 5th 5th 1
Home & Garden Appliance Repair 14.94 82nd 8th 7th 17
Furniture 5.95 7th 2nd 2nd 9
Garage Doors 46.27 33rd 8th 8th -19
Landscapers 8.03 18th 4th 3rd 50
Moving Companies 25.45 19th 5th 4th -9
Pest Control 23.72 105th 12nd 10th -6
Plumbers 63.40 40th 7th 7th 9
Roofing 25.71 31st 6th 3rd 11
Self Storage Companies 18.83 23rd 3rd 1st 11
Windows and Doors 14.82 28th 1st 1st 35
Average 25.43 37th 6th 6th 10
Legal Criminal Lawyers 74.73 12nd 3rd 3rd -30
Family Law 29.15 41st 4th 4th 13
Law Firms 25.15 69th 11th 7th 12
Personal Injury Law 204.81 14th 3rd 3rd 50
Real Estate Lawyers 13.96 18th 2nd 1st 6
Average 67.64 32nd 7th 6th 13
Real Estate Apartment Rentals 3.46 17th 4th 4th -20
Condos 1.93 92nd 11th 10th 8
New Home Developers 6.40 24th 6th 6th 8
Realtors 3.48 58th 7th 6th -6
Average 3.75 31st 5th 5th -3
Shopping Florists 8.26 28th 5th 5th 19
Average 8.26 28th 5th 5th 19
Travel Car Rentals 4.06 35th 3rd 3rd 15
Hotels 5.63 27th 6th 4th 8
Average 4.84 20th 2nd 2nd 11

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.