Findings for PPC in Dallas

Dallas Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Dallas was the 3rd most expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Dallas also ranks amongst the most expensive cities in Texas, ranking as 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 171% Higher in Dallas than Irving

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Dallas are 171% higher than in Irving. The average price of a click in Dallas is $25.38.

This price difference is understandable though, given the population of Irving is less than Dallas, which generally means less competition and therefore lower prices.

To understand if prices in Dallas are relatively low, we also compared prices with Queens which has a similar population, and found the average price of a click in Dallas was 106% higher than in Queens. This suggests that perhaps Dallas prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Dallas

Summary PPC Stats for Dallas for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 25.38 3rd 1st 1st 7
Automotive/Vehicle Auto Insurance 78.04 35th 2nd 2nd 31
Auto Parts 1.20 137th 22nd 15th -3
Auto Wreckers 3.08 9th 1st 1st 0
Dealerships 3.57 103rd 20th 15th -9
Tires 4.14 61st 9th 7th -6
Towing 6.84 24th 3rd 3rd 3
Average 19.94 50th 7th 5th 4
B2B Office Furniture 14.61 1st 1st 1st 53
Printers 9.31 31st 7th 5th 1
Trade Show Displays 26.20 3rd 1st 1st 41
Average 16.18 2nd 1st 1st 32
Entertainment/Recreation Restaurants 3.42 17th 3rd 3rd 1
Average 3.42 17th 3rd 3rd 1
Finance Credit Counselling 66.48 1st 1st 1st -16
Insurance 45.50 49th 9th 7th -1
Mortgages 11.13 40th 6th 4th -8
Payday Loans 22.56 10th 9th 9th -10
Average 35.56 33rd 8th 8th -7
Health, Beauty & Fitness Chiropractors 22.93 7th 3rd 3rd -11
Cosmetic Surgery 10.73 34th 5th 5th 0
Dentists 18.62 22nd 4th 4th 14
Martial Arts 3.39 53rd 8th 7th 0
Massage Therapy 10.29 28th 5th 4th 0
Optometrists 6.33 25th 4th 3rd 0
Average 13.95 26th 7th 7th 3
Home & Garden Appliance Repair 15.51 95th 14th 10th 7
Furniture 3.92 16th 4th 4th 19
Garage Doors 45.43 15th 6th 6th 38
Landscapers 7.43 34th 7th 6th 28
Moving Companies 31.66 14th 6th 5th 16
Pest Control 27.74 54th 10th 10th -19
Plumbers 86.81 5th 1st 1st 23
Roofing 25.97 34th 4th 3rd -7
Self Storage Companies 16.43 42nd 4th 2nd 19
Windows and Doors 18.18 6th 1st 1st 34
Average 28.70 10th 5th 5th 13
Legal Criminal Lawyers 87.88 13rd 3rd 3rd 9
Family Law 20.10 59th 9th 6th -30
Law Firms 14.18 81st 11th 6th -6
Personal Injury Law 161.56 23rd 7th 4th 69
Real Estate Lawyers 15.16 17th 1st 1st 10
Average 58.19 32nd 6th 5th 9
Real Estate Apartment Rentals 4.25 8th 2nd 2nd 6
Condos 2.48 69th 8th 7th 8
New Home Developers 5.44 40th 7th 7th 1
Realtors 4.07 23rd 5th 5th -3
Average 4.07 21st 6th 6th 2
Shopping Florists 7.47 50th 7th 4th -11
Average 7.47 50th 7th 4th -11
Travel Car Rentals 4.45 33rd 4th 4th 17
Hotels 6.65 10th 3rd 3rd 40
Average 5.55 10th 3rd 3rd 28

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.