Findings for PPC in Dallas

Dallas Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Dallas was the 18th most expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Dallas also ranks amongst the most expensive cities in Texas, ranking as 5th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 59% Higher in Dallas than Irving

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Dallas are 59% higher than in Irving. The average price of a click in Dallas is $22.07.

This price difference is understandable though, given the population of Irving is less than Dallas, which generally means less competition and therefore lower prices.

To understand if prices in Dallas are relatively low, we also compared prices with Queens which has a similar population, and found the average price of a click in Dallas was 35% higher than in Queens. This suggests that perhaps Dallas prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Dallas


Summary PPC Stats for Dallas for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 22.07 18th 6th 5th -4
Automotive/Vehicle Auto Insurance 46.92 140th 20th 14th -36
Auto Parts 1.35 108th 16th 12nd -11
Dealerships 5.47 42nd 7th 5th 17
Tires 3.86 110th 12nd 9th -22
Towing 8.21 23rd 2nd 2nd 13
Average 15.33 124th 18th 13rd -6
B2B Office Furniture 11.94 2nd 1st 1st -35
Printers 8.51 69th 12nd 8th -37
Trade Show Displays 28.36 9th 1st 1st 15
Average 13.85 9th 2nd 2nd -19
Entertainment/Recreation Restaurants 2.37 32nd 5th 4th -4
Average 2.37 32nd 5th 4th -4
Finance Credit Counselling 35.75 8th 1st 1st NA
Insurance 31.68 79th 13rd 8th -22
Mortgages 15.30 18th 5th 4th -22
Payday Loans 25.39 7th 5th 5th -4
Average 27.25 61st 11th 9th NA
Health, Beauty & Fitness Chiropractors 21.84 17th 7th 6th -7
Cosmetic Surgery 10.24 50th 7th 7th 1
Dentists 20.02 19th 4th 4th 6
Martial Arts 2.64 70th 13rd 10th 18
Massage Therapy 7.95 54th 11th 8th 18
Optometrists 3.54 86th 12nd 9th NA
Average 14.18 29th 11th 11th 7
Home & Garden Appliance Repair 14.08 111st 15th 12nd -25
Furniture 4.55 14th 3rd 3rd -7
Garage Doors 45.73 32nd 11th 11th -2
Landscapers 7.84 35th 11th 9th -23
Moving Companies 34.09 8th 3rd 3rd -5
Pest Control 30.94 57th 14th 11th 40
Plumbers 61.05 29th 6th 6th -8
Roofing 29.23 29th 5th 4th -12
Self Storage Companies 16.30 67th 5th 3rd -9
Windows and Doors 13.77 17th 1st 1st 22
Average 26.44 27th 9th 9th -4
Legal Criminal Lawyers 73.40 13rd 3rd 3rd -26
Family Law 28.83 52nd 5th 5th 52
Law Firms 18.61 61st 10th 7th -11
Personal Injury Law 114.60 64th 14th 11th 29
Real Estate Lawyers 11.14 32nd 3rd 1st -8
Average 47.90 66th 12nd 9th 7
Real Estate Apartment Rentals 3.34 19th 4th 4th -24
Condos 2.21 79th 10th 10th -17
New Home Developers 4.42 61st 10th 10th 0
Realtors 3.64 40th 9th 9th -13
Average 3.43 43rd 8th 8th -13
Shopping Florists 7.11 68th 16th 12nd -1
Average 7.11 68th 16th 12nd -1
Travel Car Rentals 3.52 60th 7th 6th -20
Hotels 5.60 27th 2nd 2nd -16
Average 4.56 32nd 4th 4th -18

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.