Findings for PPC in Dallas

Dallas Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Dallas was the 8th most expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Dallas also ranks amongst the most expensive cities in Texas, ranking as 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Dallas Rise in August 2016

SEP's research shows that the average price of a click to advertisers targeting Dallas keywords increased by 103% in August 2016.

Not surprisingly, the month over month price increases for Dallas Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 102% Higher in Dallas than Irving

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Dallas are 102% higher than in Irving. The average price of a click in Dallas is $23.36.

This price difference is understandable though, given the population of Irving is less than Dallas, which generally means less competition and therefore lower prices.

To understand if prices in Dallas are relatively low, we also compared prices with Queens which has a similar population, and found the average price of a click in Dallas was 48% higher than in Queens. This suggests that perhaps Dallas prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Dallas


Summary PPC Stats for Dallas for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 23.36 8th 3rd 3rd 103
Automotive/Vehicle Auto Insurance 53.43 87th 12nd 8th -21
Auto Parts 1.41 116th 18th 12nd -15
Auto Wreckers 9.17 3rd 1st 1st NA
Dealerships 4.12 100th 16th 12nd -6
Tires 3.96 140th 14th 10th 11
Towing 6.67 51st 9th 9th 39
Average 15.18 82nd 13rd 9th 18
B2B Office Furniture 9.64 9th 1st 1st 9
Printers 11.38 17th 4th 3rd 6
Trade Show Displays 23.58 7th 1st 1st 14
Average 13.56 5th 1st 1st 10
Entertainment/Recreation Restaurants 6.47 34th 5th 5th 4295
Average 6.47 34th 5th 5th 4295
Finance Credit Counselling 35.28 7th 1st 1st NA
Insurance 24.65 96th 18th 11th -23
Mortgages 21.72 15th 1st 1st 124
Payday Loans 16.80 23rd 4th 4th -34
Average 28.50 50th 8th 6th NA
Health, Beauty & Fitness Chiropractors 11.69 48th 10th 8th -39
Cosmetic Surgery 12.93 26th 3rd 3rd -7
Dentists 22.86 3rd 2nd 2nd 16
Martial Arts 2.73 79th 11th 7th 0
Massage Therapy 5.55 89th 14th 9th 0
Optometrists 11.29 12nd 2nd 2nd NA
Weight Loss Surgery 86.90 1st 1st 1st NA
Average 18.39 5th 1st 1st 13
Home & Garden Appliance Repair 19.11 49th 8th 6th 0
Furniture 5.51 29th 10th 9th 8
Garage Doors 52.39 22nd 8th 8th -6
Landscapers 8.13 28th 7th 5th 30
Moving Companies 29.29 19th 3rd 3rd -4
Pest Control 30.55 54th 6th 6th 33
Plumbers 67.63 26th 5th 5th 5
Roofing 18.16 81st 12nd 8th -8
Self Storage Companies 18.31 20th 1st 1st 0
Windows and Doors 12.53 36th 5th 4th -10
Average 24.59 43rd 10th 10th 1
Legal Criminal Lawyers 66.95 20th 4th 4th 0
Family Law 28.46 54th 7th 7th 0
Law Firms 18.59 124th 17th 11th 0
Personal Injury Law 147.79 48th 9th 5th 0
Real Estate Lawyers 15.17 21st 7th 6th 0
Average 53.15 65th 12nd 9th 0
Real Estate Apartment Rentals 3.46 24th 5th 4th 0
Condos 3.90 9th 1st 1st 0
New Home Developers 7.32 27th 9th 9th 0
Realtors 3.50 42nd 8th 8th 0
Average 4.33 18th 5th 5th 0
Shopping Florists 7.11 140th 18th 13rd 0
Average 7.11 140th 18th 13rd 0
Travel Car Rentals 3.79 59th 3rd 2nd 0
Hotels 5.69 35th 11th 9th 0
Average 4.74 33rd 6th 4th 0

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.