Findings for PPC in Denton

Denton Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Denton was the 129th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Denton also ranks amongst the least expensive cities in Texas, ranking as number 16th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Denton Rise in May 2016

SEP's research shows that the average price of a click to advertisers targeting Denton keywords increased by 10% in May 2016.

Not surprisingly, the month over month price increases for Denton Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 23% Lower in Denton than Frisco

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Denton are 23% lower than in Frisco. The average price of a click in Denton is $11.62.

This price differential is expected however, as Frisco has a larger population than Denton.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Surprise, and found the average price of a click in Denton was 71% higher than in Surprise.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Denton

Summary PPC Stats for Denton for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.62 129th 21st 16th 10
Automotive/Vehicle Auto Parts 1.41 118th 20th 15th 0
Dealerships 3.92 131st 28th 25th NA
Tires 4.52 84th 13rd 12nd 54
Towing 11.71 7th 2nd 2nd 47
Average 5.00 186th 33rd 26th 63
Entertainment/Recreation Restaurants 0.78 204th 30th 23rd 5
Average 0.78 204th 30th 23rd 5
Finance Payday Loans 33.90 4th 2nd 2nd 17
Average 33.90 31st 8th 7th NA
Health, Beauty & Fitness Chiropractors 5.51 190th 28th 19th -5
Dentists 12.89 117th 18th 16th 11
Optometrists 5.42 72nd 11th 9th NA
Average 9.71 150th 19th 16th 6
Home & Garden Appliance Repair 2.24 195th 27th 20th 30
Furniture 4.25 33rd 7th 7th 4
Garage Doors 35.59 62nd 10th 10th -30
Moving Companies 16.67 111st 20th 15th 26
Pest Control 23.54 110th 13rd 11th 9
Plumbers 27.32 144th 18th 17th -20
Roofing 5.49 180th 31st 22nd 0
Self Storage Companies 8.33 197th 24th 20th 43
Average 16.49 139th 18th 17th 5
Legal Law Firms 44.64 28th 5th 3rd NA
Average 44.64 90th 17th 14th NA
Real Estate Apartment Rentals 1.58 139th 25th 19th 17
New Home Developers 4.32 76th 11th 11th -33
Realtors 2.47 139th 20th 13rd 12
Average 2.76 86th 14th 12nd 2
Shopping Florists 5.20 168th 29th 22nd 0
Average 5.20 168th 29th 22nd 0
Travel Car Rentals 2.81 138th 18th 12nd NA
Hotels 4.26 96th 19th 14th 8
Average 3.77 103rd 17th 13rd NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.