Findings for PPC in Denton

Denton Ranks Amongst Most Expensive Markets for Keywords in West South Central

SEP's ongoing research into PPC Campaigns has revealed that Denton was the 8th most expensive city in West South Central in keyword bids in Google Adwords for the month of September 2014. Denton also ranks amongst the most expensive cities in Texas, ranking 8th. In the study, Mesquite ranked as the most expensive city in West South Central for keywords, while Midland ranked as the least expensive city.

Google Adwords Keyword Prices 1% Higher in Denton than Frisco

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Denton are 1% higher than in Frisco. The average price of a click in Denton is $14.83.

This price differential is somewhat surprising however, as Frisco has a larger population than Denton.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Denton

Summary PPC Stats for Denton for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.83 43rd 8th 8th NA
Automotive/Vehicle Auto Insurance 53.86 100th 13rd 11th NA
Dealerships 4.14 63rd 14th 9th NA
Tires 3.68 63rd 9th 9th -2
Average 23.93 18th 2nd 2nd NA
Entertainment/Recreation Restaurants 0.33 231st 38th 31st -21
Average 0.33 231st 38th 31st -21
Finance Insurance 66.88 19th 2nd 2nd NA
Payday Loans 21.70 11th 7th 7th NA
Average 44.29 18th 3rd 2nd NA
Health, Beauty & Fitness Chiropractors 21.11 9th 7th 7th 443
Dentists 9.23 160th 28th 23rd -10
Optometrists 2.51 109th 16th 11th NA
Average 10.09 61st 15th 14th 39
Home & Garden Appliance Repair 10.38 87th 10th 9th NA
Furniture 2.53 80th 20th 17th NA
Garage Doors 45.70 12nd 7th 7th NA
Landscapers 0.52 203rd 30th 23rd NA
Moving Companies 12.64 108th 15th 13rd NA
Pest Control 29.38 58th 10th 9th NA
Plumbers 31.61 109th 17th 16th -34
Roofing 18.81 35th 9th 6th NA
Self Storage Companies 6.88 213rd 28th 21st -24
Average 17.82 66th 15th 15th NA
Legal Criminal Lawyers 55.58 24th 4th 4th NA
Law Firms 29.28 16th 4th 2nd NA
Average 38.04 59th 10th 8th NA
Real Estate Apartment Rentals 1.22 134th 22nd 15th NA
Condos 0.86 147th 19th 15th NA
New Home Developers 2.95 108th 17th 15th NA
Realtors 1.45 199th 31st 23rd NA
Average 1.62 170th 24th 17th NA
Shopping Florists 6.95 32nd 4th 4th 0
Average 6.95 32nd 4th 4th 0
Travel Car Rentals 2.15 134th 20th 15th NA
Hotels 3.24 108th 22nd 18th 0
Average 2.88 115th 21st 17th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.