Findings for PPC in Denton

Denton Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Denton was the 73rd least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Denton also ranks amongst the least expensive cities in Texas, ranking as number 9th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Denton Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Denton keywords increased by 24% in April 2015.

Google Adwords Keyword Prices 6% Higher in Denton than Frisco

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Denton are 6% higher than in Frisco. The average price of a click in Denton is $14.95.

This price differential is somewhat surprising however, as Frisco has a larger population than Denton.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Surprise, and found the average price of a click in Denton was 70% higher than in Surprise.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Denton


Summary PPC Stats for Denton for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.95 73rd 13rd 9th 24
Automotive/Vehicle Auto Insurance 70.43 84th 12nd 9th 0
Auto Parts 1.09 141st 22nd 16th 0
Dealerships 3.83 113rd 21st 18th NA
Tires 3.77 102nd 10th 7th -3
Towing 6.59 51st 7th 7th 31
Average 15.38 113rd 21st 16th 4
Entertainment/Recreation Restaurants 0.88 170th 26th 19th 2
Average 0.88 170th 26th 19th 2
Finance Payday Loans 42.76 2nd 2nd 2nd 71
Average 42.76 22nd 5th 5th NA
Health, Beauty & Fitness Chiropractors 4.07 222nd 32nd 24th -37
Dentists 17.79 30th 6th 6th 38
Massage Therapy 3.05 105th 17th 13rd -5
Optometrists 2.35 130th 24th 17th NA
Average 10.59 108th 17th 16th 6
Home & Garden Appliance Repair 6.24 181st 29th 22nd 52
Furniture 3.49 64th 15th 13rd 7
Garage Doors 39.66 46th 13rd 13rd 0
Landscapers 1.73 162nd 23rd 18th -21
Moving Companies 13.81 141st 23rd 17th -18
Plumbers 29.31 123rd 18th 16th -21
Self Storage Companies 7.47 224th 26th 22nd 30
Average 15.76 152nd 22nd 18th 2
Legal Criminal Lawyers 64.42 27th 6th 6th NA
Law Firms 32.47 23rd 5th 4th NA
Personal Injury Law 103.40 72nd 16th 12nd NA
Average 53.05 51st 10th 9th NA
Real Estate Apartment Rentals 1.29 184th 29th 20th -6
Condos 0.62 201st 26th 17th NA
New Home Developers 5.41 39th 10th 10th 504
Realtors 1.60 207th 31st 23rd 5
Average 2.47 112nd 19th 14th 85
Shopping Florists 6.82 70th 9th 7th -9
Average 6.82 70th 9th 7th -9
Travel Car Rentals 2.48 173rd 28th 20th NA
Hotels 3.27 146th 27th 24th -3
Average 3.01 180th 31st 25th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.