Findings for PPC in El Paso

El Paso Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that El Paso was the 144th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. El Paso also ranks amongst the least expensive cities in Texas, ranking as number 21st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 43% Higher in El Paso than Las Cruces

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in El Paso are 43% higher than in Las Cruces. The average price of a click in El Paso is $10.19.

This price difference is understandable though, given the population of Las Cruces is less than El Paso, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Detroit, and found the average price of a click in El Paso was 19% lower than in Detroit. This suggests that perhaps prices in El Paso are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for El Paso


Summary PPC Stats for El Paso for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.19 144th 26th 21st 5
Automotive/Vehicle Auto Insurance 68.99 54th 6th 5th -12
Auto Parts 1.20 138th 23rd 16th 25
Dealerships 2.81 153rd 30th 22nd 18
Tires 3.84 77th 13rd 9th 151
Towing 2.28 138th 22nd 16th 35
Average 19.17 53rd 9th 7th 31
B2B Office Furniture 2.36 122nd 18th 12nd -18
Printers 12.27 9th 2nd 2nd -12
Average 5.66 67th 11th 9th -10
Entertainment/Recreation Restaurants 1.05 175th 33rd 25th -52
Average 1.05 175th 33rd 25th -52
Finance Credit Counselling 30.21 16th 4th 4th 0
Insurance 58.09 29th 5th 4th 14
Payday Loans 15.83 25th 13rd 13rd -18
Average 39.61 28th 5th 5th -5
Health, Beauty & Fitness Chiropractors 3.44 207th 30th 22nd -1
Cosmetic Surgery 5.35 90th 12nd 10th 0
Dentists 11.11 126th 19th 16th -1
Massage Therapy 2.24 112nd 20th 14th 0
Optometrists 1.81 121st 22nd 15th 0
Average 6.49 234th 38th 29th -1
Home & Garden Appliance Repair 7.98 172nd 23rd 17th 6
Furniture 2.31 158th 25th 17th 0
Garage Doors 12.11 141st 20th 17th 15
Landscapers 1.84 156th 26th 19th -8
Moving Companies 19.38 90th 16th 12nd 54
Pest Control 21.20 101st 18th 16th 5
Plumbers 5.84 241st 34th 27th -41
Roofing 9.93 145th 26th 20th 25
Self Storage Companies 12.11 124th 14th 10th 24
Windows and Doors 1.94 95th 13rd 7th NA
Average 10.37 228th 31st 25th 10
Legal Family Law 8.65 85th 12nd 8th NA
Law Firms 9.19 117th 15th 9th 8
Real Estate Lawyers 2.75 49th 6th 5th NA
Average 7.44 187th 28th 21st 4
Real Estate Apartment Rentals 0.92 230th 35th 26th 0
Condos 0.46 199th 29th 22nd 14
New Home Developers 3.85 106th 18th 15th 20
Realtors 2.00 179th 26th 19th -8
Average 1.77 206th 29th 22nd 4
Shopping Florists 6.97 68th 12nd 8th 1
Average 6.97 68th 12nd 8th 1
Travel Car Rentals 2.68 154th 30th 24th -11
Hotels 3.99 81st 18th 16th 20
Average 3.33 131st 23rd 22nd 4

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.