Findings for PPC in El Paso

El Paso Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that El Paso was the 166th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. El Paso also ranks amongst the least expensive cities in Texas, ranking as number 22nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 44% Higher in El Paso than Las Cruces

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in El Paso are 44% higher than in Las Cruces. The average price of a click in El Paso is $10.40.

This price difference is understandable though, given the population of Las Cruces is less than El Paso, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Detroit, and found the average price of a click in El Paso was 32% lower than in Detroit. This suggests that perhaps prices in El Paso are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for El Paso

Summary PPC Stats for El Paso for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.40 166th 28th 22nd 9
Automotive/Vehicle Auto Insurance 66.41 99th 14th 11th -4
Auto Parts 2.45 35th 5th 5th 10
Dealerships 2.74 196th 36th 29th -32
Tires 2.99 152nd 19th 14th 115
Towing 3.46 134th 21st 16th 7
Average 20.25 75th 10th 7th 11
B2B Office Furniture 3.63 119th 17th 11th -11
Printers 5.51 78th 12nd 8th -18
Average 4.26 130th 17th 12nd NA
Entertainment/Recreation Restaurants 1.44 96th 14th 10th -29
Average 1.44 96th 14th 10th -29
Finance Credit Counselling 6.43 70th 10th 6th NA
Insurance 50.92 50th 5th 3rd 3
Payday Loans 20.20 20th 10th 10th 5
Average 30.73 54th 9th 9th NA
Health, Beauty & Fitness Chiropractors 5.89 183rd 27th 20th -8
Cosmetic Surgery 11.39 38th 4th 4th 63
Dentists 10.72 156th 27th 21st -11
Martial Arts 1.81 82nd 12nd 10th -59
Massage Therapy 3.05 106th 18th 14th -16
Optometrists 5.55 48th 7th 5th 21
Average 8.08 207th 33rd 26th 6
Home & Garden Appliance Repair 13.47 121st 20th 15th 15
Furniture 2.78 106th 22nd 20th -6
Garage Doors 15.07 141st 21st 18th 123
Landscapers 4.34 95th 15th 11th 70
Moving Companies 17.98 106th 18th 13rd 4
Pest Control 11.87 208th 35th 28th -20
Plumbers 5.15 245th 31st 24th -18
Roofing 16.11 85th 14th 10th 19
Self Storage Companies 10.38 178th 16th 14th 83
Windows and Doors 4.12 79th 12nd 7th NA
Average 11.83 208th 27th 21st 30
Legal Family Law 5.41 97th 15th 11th -18
Law Firms 12.77 111st 18th 12nd -5
Personal Injury Law 14.02 131st 21st 14th NA
Average 10.16 186th 26th 19th -9
Real Estate Apartment Rentals 1.02 227th 36th 27th -16
Condos 0.67 195th 25th 16th -10
New Home Developers 3.10 138th 25th 20th 29
Realtors 2.39 129th 18th 13rd 28
Average 1.82 198th 32nd 23rd 7
Shopping Florists 5.79 127th 19th 13rd -8
Average 5.79 127th 19th 13rd -8
Travel Car Rentals 2.77 139th 21st 16th 16
Hotels 3.99 85th 17th 15th 17
Average 3.38 125th 22nd 19th 17

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.