Findings for PPC in El Paso

El Paso Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that El Paso was the 75th least expensive city in USA in keyword bids in Google Adwords for the month of June 2016. El Paso also ranks amongst the least expensive cities in Texas, ranking as number 10th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for El Paso Rise in June 2016

SEP's research shows that the average price of a click to advertisers targeting El Paso keywords increased by 17% in June 2016.

Not surprisingly, the month over month price increases for El Paso Google Adwords terms helped increase prices (yr./yr. price increase)% higher than the same period last year.

Google Adwords Keyword Prices 37% Higher in El Paso than Las Cruces

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in El Paso are 37% higher than in Las Cruces. The average price of a click in El Paso is $15.19.

This price difference is understandable though, given the population of Las Cruces is less than El Paso, which generally means less competition and therefore lower prices.

To understand if prices in El Paso are relatively low, we also compared prices with Detroit which has a similar population, and found the average price of a click in El Paso was 13% higher than in Detroit. This suggests that perhaps El Paso prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for El Paso

Summary PPC Stats for El Paso for June 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.19 75th 15th 10th 17
Automotive/Vehicle Auto Insurance 172.55 4th 1st 1st 228
Auto Parts 2.06 60th 10th 9th 40
Dealerships 2.04 218th 40th 31st NA
Tires 4.18 103rd 17th 15th 90
Towing 3.79 98th 13rd 11th -9
Average 49.25 2nd 1st 1st 61
B2B Office Furniture 3.78 131st 16th 12nd -50
Printers 8.37 49th 7th 5th -15
Average 5.31 106th 13rd 12nd NA
Entertainment/Recreation Restaurants 1.61 104th 19th 15th -7
Average 1.61 104th 19th 15th -7
Finance Credit Counselling 37.90 10th 2nd 2nd NA
Insurance 143.51 6th 1st 1st 11
Payday Loans 29.68 8th 6th 6th 13
Average 60.19 9th 2nd 2nd NA
Health, Beauty & Fitness Chiropractors 3.61 220th 30th 21st -12
Cosmetic Surgery 6.08 87th 14th 11th -15
Dentists 10.54 170th 24th 19th -22
Martial Arts 3.80 54th 10th 7th 358
Massage Therapy 3.43 99th 14th 11th 47
Optometrists 2.58 122nd 21st 15th 78
Average 6.47 248th 34th 26th 19
Home & Garden Appliance Repair 13.52 100th 11th 10th 8
Furniture 3.24 99th 22nd 20th 32
Garage Doors 6.93 190th 24th 19th -26
Landscapers 3.96 109th 16th 12nd 7
Moving Companies 16.39 116th 21st 16th 1
Pest Control 15.23 193rd 29th 23rd -4
Plumbers 8.86 223rd 27th 22nd 18
Roofing 9.95 138th 22nd 16th 1
Self Storage Companies 10.69 155th 15th 11th 35
Windows and Doors 5.09 76th 13rd 8th NA
Average 9.20 251st 31st 25th 4
Legal Criminal Lawyers 87.79 7th 2nd 2nd -18
Family Law 9.73 82nd 10th 7th 102
Law Firms 13.71 151st 22nd 15th 4
Personal Injury Law 29.99 121st 17th 12nd NA
Average 21.95 157th 22nd 17th 16
Real Estate Apartment Rentals 1.46 153rd 28th 21st 50
Condos 1.06 160th 20th 16th -4
New Home Developers 3.51 119th 21st 19th 53
Realtors 1.55 224th 32nd 23rd -10
Average 1.82 194th 32nd 23rd 17
Shopping Florists 7.31 61st 13rd 10th 38
Average 7.31 61st 13rd 10th 38
Travel Car Rentals 2.98 118th 13rd 9th 30
Hotels 4.66 73rd 15th 11th 27
Average 3.82 99th 16th 12nd 28

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.