Findings for PPC in Fort Worth

Fort Worth Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fort Worth was the 10th most expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Fort Worth also ranks amongst the most expensive cities in Texas, ranking as 3rd. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 74% Higher in Fort Worth than Arlington

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fort Worth are 74% higher than in Arlington. The average price of a click in Fort Worth is $23.64.

This price difference is understandable though, given the population of Arlington is less than Fort Worth, which generally means less competition and therefore lower prices.

To understand if prices in Fort Worth are relatively low, we also compared prices with Charlotte which has a similar population, and found the average price of a click in Fort Worth was 40% higher than in Charlotte. This suggests that perhaps Fort Worth prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Fort Worth

Summary PPC Stats for Fort Worth for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 23.64 10th 3rd 3rd 2
Automotive/Vehicle Auto Insurance 47.33 143rd 21st 16th -2
Auto Parts 0.79 159th 25th 18th -28
Dealerships 4.20 91st 14th 12nd NA
Tires 2.72 174th 25th 18th -10
Towing 4.89 89th 14th 11th -5
Average 15.20 115th 22nd 17th 4
B2B Office Furniture 5.88 47th 7th 5th -11
Printers 6.10 70th 10th 7th -33
Average 5.99 79th 11th 8th NA
Entertainment/Recreation Restaurants 1.87 50th 8th 7th 17
Average 1.87 50th 8th 7th 17
Finance Credit Counselling 23.06 28th 4th 4th NA
Insurance 36.02 79th 13rd 9th NA
Mortgages 4.57 53rd 9th 6th 0
Payday Loans 14.25 55th 15th 14th 15
Average 20.92 116th 20th 15th NA
Health, Beauty & Fitness Chiropractors 17.06 31st 7th 6th 12
Cosmetic Surgery 5.87 97th 11th 11th -11
Dentists 19.97 15th 4th 4th 13
Martial Arts 1.93 79th 10th 8th -27
Massage Therapy 4.60 86th 16th 12nd 8
Optometrists 4.34 81st 13rd 10th NA
Average 12.47 60th 10th 9th 5
Home & Garden Appliance Repair 14.86 100th 16th 14th 0
Furniture 2.83 104th 21st 19th -12
Garage Doors 78.25 1st 1st 1st -3
Landscapers 7.43 36th 7th 6th -13
Moving Companies 26.38 37th 5th 5th -11
Pest Control 39.58 26th 5th 5th -14
Plumbers 54.52 47th 11th 11th 8
Roofing 40.23 5th 2nd 1st 29
Self Storage Companies 15.02 84th 7th 5th 1
Windows and Doors 9.21 48th 7th 5th NA
Average 30.15 14th 5th 5th 0
Legal Criminal Lawyers 104.54 7th 2nd 2nd 29
Family Law 17.23 66th 9th 9th -30
Law Firms 27.97 35th 7th 6th 20
Personal Injury Law 155.82 30th 7th 5th NA
Real Estate Lawyers 9.95 36th 5th 3rd 7
Average 72.11 25th 6th 5th 7
Real Estate Apartment Rentals 2.62 43rd 11th 10th 26
Condos 2.63 52nd 7th 6th 14
New Home Developers 5.41 38th 9th 9th 15
Realtors 2.97 84th 13rd 11th -2
Average 3.30 54th 11th 11th 11
Shopping Florists 7.81 32nd 1st 1st -8
Average 7.81 32nd 1st 1st -8
Travel Car Rentals 2.47 175th 29th 21st -29
Hotels 3.59 116th 22nd 20th -20
Average 3.03 176th 30th 24th -25

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.