Findings for PPC in Fort Worth

Fort Worth Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fort Worth was the 12nd most expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Fort Worth also ranks amongst the most expensive cities in Texas, ranking as 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Fort Worth Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Fort Worth keywords increased by 21% in December 2014.

Google Adwords Keyword Prices 86% Higher in Fort Worth than Arlington

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fort Worth are 86% higher than in Arlington. The average price of a click in Fort Worth is $21.42.

This price difference is understandable though, given the population of Arlington is less than Fort Worth, which generally means less competition and therefore lower prices.

To understand if prices in Fort Worth are relatively low, we also compared prices with Charlotte which has a similar population, and found the average price of a click in Fort Worth was 15% higher than in Charlotte. This suggests that perhaps Fort Worth prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Fort Worth

Summary PPC Stats for Fort Worth for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 21.42 12nd 5th 4th 21
Automotive/Vehicle Auto Insurance 60.60 75th 11th 9th -19
Auto Parts 1.59 92nd 14th 11th -7
Dealerships 2.51 177th 33rd 25th -2
Tires 3.25 116th 19th 12nd 59
Towing 5.22 48th 11th 10th 28
Average 9.52 133rd 20th 14th 8
B2B Office Furniture 6.17 19th 6th 6th 7
Printers 7.82 46th 8th 6th 9
Average 6.72 45th 7th 7th 5
Entertainment/Recreation Restaurants 2.75 32nd 6th 6th 40
Average 2.75 32nd 6th 6th 40
Finance Credit Counselling 34.93 8th 3rd 3rd 0
Insurance 54.61 32nd 7th 6th 0
Payday Loans 14.08 32nd 15th 15th 19
Average 21.03 93rd 20th 16th 3
Health, Beauty & Fitness Chiropractors 9.98 75th 16th 14th -76
Cosmetic Surgery 7.93 59th 8th 7th 0
Dentists 11.60 115th 16th 13rd -5
Martial Arts 1.82 90th 16th 14th 0
Massage Therapy 13.62 15th 4th 3rd 0
Optometrists 4.45 61st 9th 6th NA
Average 9.66 112nd 19th 16th -9
Home & Garden Appliance Repair 15.95 86th 12nd 9th 46
Furniture 3.25 49th 10th 9th 30
Garage Doors 61.26 3rd 2nd 2nd 24
Landscapers 10.08 10th 4th 3rd 26
Moving Companies 24.93 43rd 8th 7th -1
Pest Control 39.95 10th 3rd 3rd 18
Plumbers 45.58 57th 14th 14th -15
Roofing 32.50 14th 1st 1st 5
Self Storage Companies 14.15 76th 8th 6th 12
Windows and Doors 3.51 82nd 11th 5th NA
Average 29.05 9th 4th 4th 14
Legal Criminal Lawyers 90.94 11th 2nd 2nd 44
Family Law 23.80 50th 6th 5th -3
Law Firms 29.79 24th 5th 3rd 263
Personal Injury Law 198.50 13rd 4th 2nd NA
Real Estate Lawyers 1.45 51st 7th 6th NA
Average 62.05 28th 5th 4th 88
Real Estate Apartment Rentals 2.53 53rd 10th 10th 18
Condos 4.00 17th 3rd 3rd 43
New Home Developers 4.07 91st 13rd 11th 5
Realtors 3.10 85th 13rd 10th 1
Average 3.32 60th 10th 10th 16
Shopping Florists 7.38 52nd 8th 5th -3
Average 7.38 52nd 8th 5th -3
Travel Car Rentals 3.48 78th 12nd 11th 44
Hotels 4.62 46th 8th 7th 26
Average 4.05 60th 11th 10th 35

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.