Findings for PPC in Fort Worth

Fort Worth Ranks Amongst Most Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Fort Worth was the 6th most expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Fort Worth also ranks amongst the most expensive cities in Texas, ranking as 1st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 38% Higher in Fort Worth than Arlington

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fort Worth are 38% higher than in Arlington. The average price of a click in Fort Worth is $24.05.

This price difference is understandable though, given the population of Arlington is less than Fort Worth, which generally means less competition and therefore lower prices.

To understand if prices in Fort Worth are relatively low, we also compared prices with Charlotte which has a similar population, and found the average price of a click in Fort Worth was 43% higher than in Charlotte. This suggests that perhaps Fort Worth prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Fort Worth

Summary PPC Stats for Fort Worth for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 24.05 6th 1st 1st 8
Automotive/Vehicle Auto Insurance 53.68 134th 19th 13rd -5
Auto Parts 1.10 129th 22nd 16th -6
Dealerships 2.77 192nd 36th 27th NA
Tires 2.99 169th 25th 19th -1
Towing 5.23 68th 10th 9th -2
Average 13.15 139th 22nd 16th -6
B2B Office Furniture 6.81 37th 7th 7th 10
Printers 10.22 53rd 7th 4th -20
Average 8.52 55th 9th 8th NA
Entertainment/Recreation Restaurants 1.60 82nd 17th 12nd -3
Average 1.60 82nd 17th 12nd -3
Finance Credit Counselling 29.85 17th 3rd 3rd NA
Insurance 50.02 41st 3rd 3rd NA
Mortgages 25.95 4th 2nd 2nd 0
Payday Loans 15.85 26th 14th 14th 11
Average 31.40 41st 4th 4th NA
Health, Beauty & Fitness Chiropractors 15.26 42nd 11th 9th 11
Cosmetic Surgery 8.92 62nd 10th 9th -12
Dentists 17.34 42nd 12nd 11th 40
Martial Arts 2.65 69th 12nd 9th 0
Massage Therapy 5.75 70th 14th 11th -60
Optometrists 2.77 101st 17th 13rd NA
Average 11.49 80th 15th 15th 1
Home & Garden Appliance Repair 14.09 110th 14th 11th 27
Furniture 3.34 53rd 12nd 11th 6
Garage Doors 80.94 2nd 2nd 2nd 31
Landscapers 9.53 19th 5th 5th 14
Moving Companies 29.49 25th 5th 5th 16
Pest Control 46.31 16th 3rd 2nd 2
Plumbers 51.40 47th 12nd 12nd -11
Roofing 30.20 26th 4th 3rd -15
Self Storage Companies 15.86 78th 6th 4th 20
Windows and Doors 7.64 53rd 7th 5th NA
Average 30.27 13rd 5th 5th 8
Legal Criminal Lawyers 89.57 5th 1st 1st 10
Family Law 26.84 56th 6th 6th -7
Law Firms 48.84 5th 2nd 1st 177
Personal Injury Law 135.75 42nd 12nd 9th NA
Real Estate Lawyers 9.99 37th 5th 3rd -19
Average 64.78 25th 6th 4th 53
Real Estate Apartment Rentals 2.17 62nd 11th 9th -24
Condos 2.30 73rd 6th 6th -29
New Home Developers 4.66 51st 9th 9th 5
Realtors 3.00 78th 11th 10th -7
Average 2.97 70th 12nd 12nd -14
Shopping Florists 8.56 24th 4th 4th 19
Average 8.56 24th 4th 4th 19
Travel Car Rentals 3.41 68th 9th 7th 5
Hotels 4.44 75th 16th 13rd -6
Average 3.92 73rd 12nd 10th 0

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.