Findings for PPC in Frisco

Frisco Ranks Amongst Most Expensive Markets for Keywords in West South Central

SEP's ongoing research into PPC Campaigns has revealed that Frisco was the 10th most expensive city in West South Central in keyword bids in Google Adwords for the month of September 2014. Frisco also ranks amongst the most expensive cities in Texas, ranking 9th. In the study, Mesquite ranked as the most expensive city in West South Central for keywords, while Midland ranked as the least expensive city.

Google Adwords Keyword Prices 1% Higher in Frisco than Plano

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Frisco are 1% higher than in Plano. The average price of a click in Frisco is $14.55.

This price differential is somewhat surprising however, as Plano has a larger population than Frisco.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Hampton, and found the average price of a click in Frisco was 114% higher than in Hampton.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Frisco


Summary PPC Stats for Frisco for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.55 47th 10th 9th 4
Automotive/Vehicle Auto Parts 1.27 103rd 14th 10th NA
Dealerships 4.46 38th 6th 4th NA
Tires 4.12 42nd 2nd 2nd NA
Average 3.28 188th 29th 22nd NA
Entertainment/Recreation Restaurants 0.47 222nd 35th 28th -13
Average 0.47 222nd 35th 28th -13
Health, Beauty & Fitness Chiropractors 11.03 37th 10th 10th -30
Dentists 18.98 7th 3rd 3rd NA
Martial Arts 4.18 12nd 2nd 2nd 0
Optometrists 6.13 23rd 3rd 2nd NA
Average 14.14 12nd 7th 7th 9
Home & Garden Appliance Repair 9.26 107th 12nd 11th NA
Furniture 2.71 62nd 16th 14th NA
Garage Doors 57.88 4th 3rd 3rd NA
Landscapers 4.61 92nd 18th 14th NA
Moving Companies 11.40 127th 18th 15th NA
Pest Control 34.20 27th 4th 3rd NA
Plumbers 86.78 9th 2nd 2nd 23
Roofing 30.70 7th 2nd 2nd NA
Self Storage Companies 10.09 131st 15th 12nd 8
Average 30.18 7th 2nd 2nd NA
Legal Law Firms 11.34 104th 14th 9th NA
Average 11.34 176th 26th 19th NA
Real Estate Apartment Rentals 2.85 17th 2nd 2nd 0
Condos 1.45 95th 12nd 10th NA
New Home Developers 4.34 49th 6th 6th 13
Realtors 3.41 28th 5th 5th NA
Average 3.18 29th 6th 6th 6
Shopping Florists 5.39 114th 22nd 17th NA
Average 5.39 114th 22nd 17th NA
Travel Car Rentals 2.30 118th 18th 13rd NA
Hotels 2.82 155th 29th 22nd -1
Average 2.64 151st 27th 22nd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.