Findings for PPC in Frisco

Frisco Ranks Amongst Most Expensive Markets for Keywords in West South Central

SEP's ongoing research into PPC Campaigns has revealed that Frisco was the 8th most expensive city in West South Central in keyword bids in Google Adwords for the month of September 2016. Frisco also ranks amongst the most expensive cities in Texas, ranking 7th. In the study, Austin ranked as the most expensive city in West South Central for keywords, while El Paso ranked as the least expensive city.

Year over Year Google Adwords Prices for Frisco are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Frisco keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 1% Lower in Frisco than Plano

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Frisco are 1% lower than in Plano. The average price of a click in Frisco is $19.18.

This price differential is expected however, as Plano has a larger population than Frisco.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Hampton, and found the average price of a click in Frisco was 136% higher than in Hampton.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Frisco


Summary PPC Stats for Frisco for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 19.18 28th 8th 7th 0
Automotive/Vehicle Auto Insurance 111.55 8th 2nd 2nd 39
Dealerships 4.50 64th 11th 8th NA
Tires 3.93 93rd 13rd 11th -4
Towing 1.84 179th 22nd 15th 0
Average 34.54 6th 3rd 3rd 11
Entertainment/Recreation Restaurants 3.67 103rd 17th 12nd -18
Average 3.67 103rd 17th 12nd -18
Finance Insurance 85.40 20th 5th 5th NA
Average 85.40 6th 1st 1st NA
Health, Beauty & Fitness Chiropractors 9.34 84th 15th 12nd -9
Cosmetic Surgery 12.86 20th 2nd 2nd NA
Dentists 21.88 10th 4th 4th -11
Martial Arts 3.58 56th 9th 5th -12
Optometrists 6.99 32nd 5th 4th NA
Average 15.76 6th 3rd 3rd -3
Home & Garden Appliance Repair 22.48 16th 4th 4th 27
Furniture 4.42 55th 11th 10th -2
Garage Doors 67.76 5th 1st 1st -4
Landscapers 6.76 42nd 6th 3rd -9
Moving Companies 21.12 52nd 11th 9th 50
Pest Control 21.88 96th 12nd 10th -28
Plumbers 57.48 36th 7th 7th -18
Roofing 12.05 139th 21st 16th 0
Self Storage Companies 10.15 113rd 14th 13rd -1
Average 27.13 11th 5th 5th 3
Legal Law Firms 19.06 100th 16th 13rd NA
Average 19.06 169th 24th 17th NA
Real Estate Apartment Rentals 4.24 12nd 3rd 3rd 6
Condos 3.25 13rd 2nd 2nd -15
New Home Developers 8.29 11th 5th 5th -19
Realtors 3.17 32nd 8th 8th -20
Average 4.49 13rd 5th 5th -11
Shopping Florists 6.33 121st 21st 14th -15
Average 6.33 121st 21st 14th -15
Travel Car Rentals 3.01 107th 13rd 10th NA
Hotels 4.27 120th 21st 17th 0
Average 3.85 108th 12nd 9th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.