Findings for PPC in Frisco

Frisco Ranks Amongst Most Expensive Markets for Keywords in West South Central

SEP's ongoing research into PPC Campaigns has revealed that Frisco was the 8th most expensive city in West South Central in keyword bids in Google Adwords for the month of December 2014. Frisco also ranks amongst the most expensive cities in Texas, ranking 7th. In the study, Frisco ranked as the most expensive city in West South Central for keywords, while El Paso ranked as the least expensive city.

Google Adwords Keyword Prices 2% Higher in Frisco than Plano

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Frisco are 2% higher than in Plano. The average price of a click in Frisco is $15.59.

This price differential is somewhat surprising however, as Plano has a larger population than Frisco.

To get a better sense of relative prices, we also compared prices with another city with a similar population, Hampton, and found the average price of a click in Frisco was 102% higher than in Hampton.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Frisco


Summary PPC Stats for Frisco for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.59 46th 8th 7th 9
Automotive/Vehicle Auto Parts 1.78 77th 11th 9th 0
Dealerships 3.95 89th 16th 11th 8
Tires 4.26 52nd 8th 6th 24
Towing 11.14 5th 1st 1st 2
Average 5.28 156th 24th 17th 5
Entertainment/Recreation Restaurants 5.08 2nd 1st 1st 45
Average 5.08 2nd 1st 1st 45
Health, Beauty & Fitness Chiropractors 21.22 8th 4th 4th 182
Dentists 22.64 4th 1st 1st 10
Martial Arts 5.85 5th 1st 1st 0
Optometrists 5.46 38th 6th 5th NA
Average 18.55 4th 1st 1st 21
Home & Garden Appliance Repair 14.45 112nd 15th 11th 34
Furniture 3.13 59th 13rd 11th 37
Garage Doors 59.11 4th 3rd 3rd 6
Landscapers 2.97 133rd 22nd 16th -15
Moving Companies 31.88 13rd 5th 4th 4
Pest Control 48.06 5th 2nd 2nd 22
Plumbers 74.21 13rd 3rd 3rd -6
Roofing 10.21 141st 24th 18th -17
Self Storage Companies 4.57 258th 34th 26th -29
Average 32.31 6th 2nd 2nd 2
Legal Law Firms 6.67 141st 23rd 17th NA
Average 6.67 189th 29th 22nd NA
Real Estate Apartment Rentals 3.48 18th 5th 5th 55
Condos 2.03 97th 14th 10th 18
New Home Developers 5.61 34th 6th 6th 23
Realtors 4.41 19th 4th 4th -19
Average 3.92 26th 8th 8th 16
Shopping Florists 6.08 106th 20th 12nd 10
Average 6.08 106th 20th 12nd 10
Travel Car Rentals 5.07 20th 2nd 2nd NA
Hotels 3.56 119th 23rd 21st 3
Average 4.06 58th 9th 8th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.