Findings for PPC in Frisco

Frisco Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Frisco was the 74th least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Frisco also ranks amongst the least expensive cities in Texas, ranking as number 9th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Frisco are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Frisco keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 12% Lower in Frisco than Plano

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Frisco are 12% lower than in Plano. The average price of a click in Frisco is $15.25.

This price differential is expected however, as Plano has a larger population than Frisco.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Hampton, and found the average price of a click in Frisco was 81% higher than in Hampton.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Frisco

Summary PPC Stats for Frisco for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.25 74th 14th 9th NA
Automotive/Vehicle Auto Insurance 66.33 76th 13rd 11th NA
Auto Parts 1.82 85th 17th 13rd 11
Dealerships 5.40 46th 6th 6th NA
Tires 5.04 56th 8th 8th 14
Average 16.72 87th 16th 12nd NA
Entertainment/Recreation Restaurants 1.25 145th 22nd 18th 177
Average 1.25 145th 22nd 18th 177
Health, Beauty & Fitness Chiropractors 7.05 152nd 22nd 14th -57
Cosmetic Surgery 9.94 48th 5th 5th NA
Dentists 15.28 56th 10th 10th -13
Martial Arts 3.49 62nd 12nd 9th -21
Optometrists 6.39 52nd 7th 6th NA
Average 11.03 101st 13rd 12nd -8
Home & Garden Appliance Repair 13.09 107th 12nd 11th 12
Furniture 3.46 82nd 19th 18th -1
Garage Doors 80.48 7th 2nd 2nd 4
Landscapers 6.93 27th 7th 5th -4
Moving Companies 19.93 74th 15th 12nd -11
Pest Control 31.75 35th 3rd 3rd 5
Plumbers 92.93 6th 1st 1st -10
Roofing 16.40 83rd 15th 10th -33
Self Storage Companies 8.82 188th 22nd 18th 17
Average 28.37 19th 4th 4th -3
Legal Law Firms 51.34 19th 4th 2nd NA
Average 51.34 68th 12nd 10th NA
Real Estate Apartment Rentals 3.65 14th 2nd 2nd 2
Condos 2.19 77th 8th 8th -2
New Home Developers 7.24 15th 4th 4th 5
Realtors 5.10 8th 3rd 3rd 28
Average 4.79 14th 3rd 3rd 9
Shopping Florists 6.63 94th 18th 14th 9
Average 6.63 94th 18th 14th 9
Travel Car Rentals 2.72 151st 23rd 16th NA
Hotels 4.02 118th 24th 19th 11
Average 3.58 127th 25th 19th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.