Findings for PPC in Frisco

Frisco Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Frisco was the 120th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Frisco also ranks amongst the least expensive cities in Texas, ranking as number 15th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 28% Lower in Frisco than Plano

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Frisco are 28% lower than in Plano. The average price of a click in Frisco is $12.18.

This price differential is expected however, as Plano has a larger population than Frisco.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Hampton, and found the average price of a click in Frisco was 16% higher than in Hampton.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Frisco

Summary PPC Stats for Frisco for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.18 120th 19th 15th NA
Automotive/Vehicle Auto Parts 1.28 113rd 18th 14th 0
Dealerships 5.22 51st 10th 8th NA
Tires 4.04 99th 10th 7th -8
Towing 6.29 48th 7th 7th 57
Average 4.21 219th 31st 24th NA
Entertainment/Recreation Restaurants 1.78 68th 13rd 9th 92
Average 1.78 68th 13rd 9th 92
Health, Beauty & Fitness Chiropractors 10.33 88th 18th 15th -34
Cosmetic Surgery 5.99 87th 14th 12nd NA
Dentists 19.45 25th 6th 6th 78
Martial Arts 4.75 29th 6th 4th -9
Average 15.31 18th 8th 8th 19
Home & Garden Appliance Repair 26.06 24th 3rd 3rd 25
Furniture 2.95 82nd 22nd 19th -3
Garage Doors 62.76 9th 5th 5th 1
Landscapers 9.03 23rd 7th 6th -17
Moving Companies 17.27 128th 21st 16th -10
Pest Control 34.85 42nd 10th 9th 24
Plumbers 51.92 44th 11th 11th -35
Roofing 22.36 50th 10th 8th -10
Self Storage Companies 7.23 235th 29th 23rd 3
Average 24.39 40th 13rd 13rd -2
Legal Law Firms 14.52 93rd 18th 11th NA
Average 14.52 167th 30th 22nd NA
Real Estate Apartment Rentals 2.98 30th 6th 6th -1
Condos 2.22 78th 9th 9th 17
New Home Developers 5.79 23rd 6th 6th -5
Realtors 3.91 30th 6th 6th 8
Average 3.75 34th 7th 7th 5
Shopping Florists 5.61 142nd 29th 22nd -14
Average 5.61 142nd 29th 22nd -14
Travel Car Rentals 2.93 103rd 14th 12nd NA
Hotels 3.73 138th 25th 19th -6
Average 3.46 123rd 21st 17th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.