Findings for PPC in Frisco

Frisco Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Frisco was the 90th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Frisco also ranks amongst the least expensive cities in Texas, ranking as number 10th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 27% Lower in Frisco than Plano

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Frisco are 27% lower than in Plano. The average price of a click in Frisco is $14.02.

This price differential is expected however, as Plano has a larger population than Frisco.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Hampton, and found the average price of a click in Frisco was 143% higher than in Hampton.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Frisco

Summary PPC Stats for Frisco for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 14.02 90th 15th 10th NA
Automotive/Vehicle Auto Parts 0.37 173rd 29th 22nd -36
Dealerships 5.39 26th 4th 4th NA
Tires 4.43 68th 8th 5th 5
Towing 9.58 16th 2nd 2nd 17
Average 4.94 193rd 28th 20th NA
Entertainment/Recreation Restaurants 1.11 140th 20th 14th -32
Average 1.11 140th 20th 14th -32
Finance Insurance 48.92 55th 7th 5th NA
Average 49.06 16th 3rd 3rd NA
Health, Beauty & Fitness Chiropractors 10.07 97th 19th 16th 27
Cosmetic Surgery 9.47 58th 8th 8th NA
Dentists 21.45 13rd 2nd 2nd -8
Martial Arts 5.42 21st 3rd 3rd 14
Optometrists 5.42 54th 8th 6th NA
Average 14.03 30th 6th 6th 4
Home & Garden Appliance Repair 10.40 155th 24th 19th -20
Furniture 3.08 85th 19th 17th 3
Garage Doors 35.73 60th 15th 15th -13
Landscapers 16.47 3rd 1st 1st -15
Moving Companies 17.85 108th 19th 14th 27
Pest Control 39.28 28th 6th 6th 9
Plumbers 60.35 30th 7th 7th 26
Roofing 25.17 37th 5th 3rd 3
Self Storage Companies 9.27 206th 22nd 19th 47
Average 25.56 28th 8th 8th 6
Legal Law Firms 9.93 127th 21st 14th NA
Average 9.93 188th 27th 20th NA
Real Estate Apartment Rentals 3.73 14th 3rd 3rd 4
Condos 1.23 146th 20th 13rd -32
New Home Developers 6.59 20th 4th 4th 15
Realtors 4.56 11th 4th 4th 21
Average 4.08 19th 6th 6th 2
Shopping Florists 5.30 146th 24th 17th -3
Average 5.30 146th 24th 17th -3
Travel Car Rentals 5.16 8th 2nd 1st NA
Hotels 4.01 83rd 16th 14th 7
Average 4.39 38th 9th 7th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.