Findings for PPC in Frisco

Frisco Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Frisco was the 98th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Frisco also ranks amongst the least expensive cities in Texas, ranking as number 15th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Frisco Rise in November 2014

SEP's research shows that the average price of a click to advertisers targeting Frisco keywords increased by 17% in November 2014.

Google Adwords Keyword Prices 29% Lower in Frisco than Plano

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Frisco are 29% lower than in Plano. The average price of a click in Frisco is $12.13.

This price differential is expected however, as Plano has a larger population than Frisco.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Hampton, and found the average price of a click in Frisco was 66% higher than in Hampton.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Frisco

Summary PPC Stats for Frisco for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.13 98th 19th 15th NA
Automotive/Vehicle Dealerships 3.17 122nd 27th 20th NA
Tires 2.85 132nd 18th 14th -31
Towing 10.29 5th 1st 1st 41
Average 5.44 150th 25th 18th NA
Entertainment/Recreation Restaurants 7.80 1st 1st 1st 620
Average 7.80 1st 1st 1st 620
Health, Beauty & Fitness Acupuncture 11.48 3rd 1st 1st 511
Chiropractors 6.91 109th 19th 14th 64
Dentists 20.70 6th 1st 1st 50
Martial Arts 5.85 5th 1st 1st 20
Optometrists 5.44 39th 6th 5th NA
Average 14.01 17th 6th 6th 38
Home & Garden Appliance Repair 7.17 165th 25th 20th -14
Electricians 24.23 19th 6th 5th 0
Furniture 2.38 105th 18th 15th -6
Garage Doors 49.58 20th 8th 8th -13
Interior Designers 5.78 19th 4th 2nd NA
Landscapers 5.44 52nd 10th 8th 4
Moving Companies 19.76 65th 12nd 10th 5
Pest Control 36.65 13rd 3rd 3rd 15
Plumbers 67.08 27th 6th 6th -3
Roofing 29.04 17th 5th 4th 0
Self Storage Companies 7.68 216th 28th 22nd 4
Average 23.10 35th 11th 11th -1
Legal Law Firms 3.02 202nd 32nd 25th NA
Average 3.02 225th 33rd 25th NA
Real Estate Apartment Rentals 2.33 60th 13rd 11th 17
Condos 1.65 102nd 11th 9th 58
New Home Developers 4.68 56th 8th 8th -13
Realtors 5.42 4th 2nd 2nd 34
Average 3.89 40th 7th 7th 24
Shopping Florists 5.02 140th 22nd 17th -2
Average 5.02 121st 20th 16th -1
Travel Car Rentals 2.64 157th 29th 23rd NA
Hotels 3.37 106th 18th 15th -2
Average 3.12 143rd 26th 22nd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.