Findings for PPC in Garland

Garland Ranks Amongst Most Expensive Markets for Keywords in West South Central

SEP's ongoing research into PPC Campaigns has revealed that Garland was the 9th most expensive city in West South Central in keyword bids in Google Adwords for the month of August 2016. Garland also ranks amongst the most expensive cities in Texas, ranking 7th. In the study, Austin ranked as the most expensive city in West South Central for keywords, while El Paso ranked as the least expensive city.

Year over Year Google Adwords Prices for Garland are up in August 2016

SEP's research shows that the average price of a click to advertisers targeting Garland keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 7% Higher in Garland than Shreveport

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Garland are 7% higher than in Shreveport. The average price of a click in Garland is $17.12.

This price difference is understandable though, given the population of Shreveport is less than Garland, which generally means less competition and therefore lower prices.

To understand if prices in Garland are relatively low, we also compared prices with Glendale which has a similar population, and found the average price of a click in Garland was 14% higher than in Glendale. This suggests that perhaps Garland prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Garland


Summary PPC Stats for Garland for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 17.12 54th 9th 7th 3
Automotive/Vehicle Dealerships 9.24 2nd 1st 1st NA
Tires 3.58 173rd 22nd 15th 0
Towing 8.23 30th 5th 5th 8
Average 7.32 170th 27th 19th 2
Entertainment/Recreation Restaurants 3.31 114th 17th 14th 0
Average 3.31 114th 17th 14th 0
Health, Beauty & Fitness Chiropractors 5.57 167th 26th 19th 181
Dentists 17.23 20th 5th 5th 5
Average 13.34 30th 6th 6th 19
Home & Garden Furniture 1.38 243rd 37th 29th 0
Garage Doors 128.20 1st 1st 1st 25
Landscapers 3.42 162nd 28th 20th NA
Moving Companies 4.80 196th 31st 23rd -24
Pest Control 47.54 6th 1st 1st 7
Plumbers 43.47 93rd 14th 14th 16
Roofing 11.65 139th 19th 15th 4
Self Storage Companies 12.81 94th 14th 11th 0
Average 38.68 2nd 1st 1st 2
Real Estate Apartment Rentals 1.14 189th 31st 22nd 0
Condos 0.20 229th 37th 28th NA
New Home Developers 6.93 32nd 10th 10th 0
Realtors 1.84 172nd 28th 22nd 0
Average 2.89 80th 12nd 11th 0
Shopping Florists 3.73 206th 32nd 24th 0
Average 3.73 206th 32nd 24th 0
Travel Car Rentals 1.60 217th 40th 31st NA
Hotels 3.73 183rd 35th 27th 0
Average 3.02 228th 38th 30th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.