Findings for PPC in Garland

Garland Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Garland was the 182nd least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Garland also ranks amongst the least expensive cities in Texas, ranking as number 22nd. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Garland are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Garland keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 29% Lower in Garland than Shreveport

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Garland are 29% lower than in Shreveport. The average price of a click in Garland is $10.00.

This price difference is interesting though, given the population of Shreveport is less than Garland.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Glendale, and found the average price of a click in Garland was 17% lower than in Glendale.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Garland

Summary PPC Stats for Garland for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.00 182nd 29th 22nd -1
Automotive/Vehicle Dealerships 3.69 103rd 18th 14th NA
Tires 15.86 1st 1st 1st 140
Towing 3.65 128th 17th 13rd -16
Average 7.73 164th 25th 19th 13
Entertainment/Recreation Restaurants 0.57 233rd 34th 26th -25
Average 0.57 233rd 34th 26th -25
Finance Payday Loans 8.45 42nd 14th 12nd -4
Average 8.45 151st 26th 20th NA
Health, Beauty & Fitness Chiropractors 17.33 14th 3rd 2nd 50
Dentists 14.43 49th 12nd 10th -7
Average 15.01 8th 4th 4th 3
Home & Garden Appliance Repair 4.77 204th 32nd 24th -24
Furniture 1.15 230th 39th 30th -27
Garage Doors 12.58 168th 17th 16th -24
Landscapers 2.42 194th 28th 21st NA
Moving Companies 12.77 149th 23rd 18th -8
Pest Control 17.52 148th 20th 17th -27
Plumbers 48.15 68th 14th 14th 20
Roofing 15.16 104th 17th 12nd 3
Self Storage Companies 7.75 180th 26th 22nd 13
Average 17.61 122nd 18th 18th -8
Real Estate Apartment Rentals 1.17 182nd 32nd 23rd 16
Condos 0.70 191st 29th 20th NA
New Home Developers 4.05 76th 15th 14th -2
Realtors 1.06 229th 34th 25th NA
Average 1.87 153rd 24th 19th NA
Shopping Florists 0.93 213rd 34th 26th -8
Average 0.93 213rd 34th 26th -8
Travel Car Rentals 1.98 202nd 33rd 25th NA
Hotels 2.52 238th 40th 31st 0
Average 2.34 250th 38th 29th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.