Findings for PPC in Garland

Garland Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Garland was the 132nd least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Garland also ranks amongst the least expensive cities in Texas, ranking as number 16th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Garland Rise in March 2015

SEP's research shows that the average price of a click to advertisers targeting Garland keywords increased by 18% in March 2015.

Google Adwords Keyword Prices 0% Lower in Garland than Shreveport

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Garland are 0% lower than in Shreveport. The average price of a click in Garland is $11.65.

This price difference is interesting though, given the population of Shreveport is less than Garland.

To understand if prices in Garland align relatively, we also compared prices with Glendale, which has a similar population, and found the average price of a click in Garland was 9% higher than in Glendale.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Garland

Summary PPC Stats for Garland for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.65 132nd 22nd 16th NA
Automotive/Vehicle Dealerships 4.02 108th 22nd 18th NA
Tires 2.65 188th 28th 22nd 0
Towing 16.77 7th 1st 1st 105
Average 7.81 176th 26th 19th NA
Entertainment/Recreation Restaurants 0.61 214th 37th 28th -42
Average 0.61 214th 37th 28th -42
Finance Payday Loans 27.45 5th 3rd 3rd 200
Average 27.45 60th 10th 8th NA
Health, Beauty & Fitness Chiropractors 42.61 5th 3rd 3rd 1095
Dentists 10.97 151st 25th 20th -2
Optometrists 5.02 49th 6th 5th NA
Average 16.11 15th 6th 6th 109
Home & Garden Appliance Repair 22.98 36th 5th 5th -6
Garage Doors 50.67 21st 8th 8th -13
Landscapers 4.56 93rd 18th 14th NA
Pest Control 35.53 38th 9th 8th 16
Plumbers 43.03 62nd 15th 15th 24
Roofing 10.43 142nd 21st 17th -8
Self Storage Companies 4.48 265th 37th 28th -9
Average 26.23 29th 10th 10th 0
Legal Law Firms 1.14 232nd 36th 28th NA
Average 1.14 245th 37th 29th NA
Real Estate Apartment Rentals 1.59 129th 26th 19th -10
Condos 0.89 178th 25th 20th NA
New Home Developers 2.62 153rd 23rd 19th 12
Realtors 1.33 234th 36th 27th -29
Average 1.71 199th 30th 22nd -12
Shopping Florists 1.11 219th 38th 29th -11
Average 1.11 219th 38th 29th -11
Travel Hotels 1.72 246th 41st 32nd -43
Average 1.72 262nd 41st 32nd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.