Findings for PPC in Garland

Garland Ranks Amongst Most Expensive Markets for Keywords in West South Central

SEP's ongoing research into PPC Campaigns has revealed that Garland was the 9th most expensive city in West South Central in keyword bids in Google Adwords for the month of April 2015. Garland also ranks amongst the most expensive cities in Texas, ranking 8th. In the study, Austin ranked as the most expensive city in West South Central for keywords, while El Paso ranked as the least expensive city.

Google Adwords Keyword Prices 16% Higher in Garland than Shreveport

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Garland are 16% higher than in Shreveport. The average price of a click in Garland is $17.15.

This price difference is understandable though, given the population of Shreveport is less than Garland, which generally means less competition and therefore lower prices.

To understand if prices in Garland are relatively low, we also compared prices with Glendale which has a similar population, and found the average price of a click in Garland was 106% higher than in Glendale. This suggests that perhaps Garland prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Garland

Summary PPC Stats for Garland for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 17.15 48th 9th 8th NA
Automotive/Vehicle Auto Insurance 66.68 97th 13rd 10th NA
Dealerships 4.47 76th 13rd 11th NA
Towing 4.49 102nd 17th 13rd 0
Average 25.21 43rd 8th 6th NA
Entertainment/Recreation Restaurants 1.88 48th 7th 6th 34
Average 1.88 48th 7th 6th 34
Health, Beauty & Fitness Chiropractors 50.67 1st 1st 1st 9
Dentists 11.27 141st 24th 18th -4
Average 24.40 2nd 1st 1st -1
Home & Garden Appliance Repair 15.49 98th 15th 13rd -11
Furniture 3.11 83rd 18th 16th 0
Landscapers 5.14 78th 12nd 9th NA
Moving Companies 13.54 145th 25th 19th 0
Pest Control 61.70 6th 2nd 2nd 24
Plumbers 112.57 3rd 1st 1st 14
Roofing 14.04 98th 16th 12nd 8
Self Storage Companies 13.40 112nd 10th 8th 69
Average 31.79 8th 3rd 3rd 10
Legal Law Firms 5.88 183rd 30th 23rd NA
Average 5.88 215th 32nd 25th NA
Real Estate Apartment Rentals 1.62 144th 26th 17th 6
Condos 1.33 131st 19th 12nd NA
New Home Developers 3.00 143rd 26th 21st 29
Realtors 1.44 222nd 35th 26th 4
Average 1.95 179th 28th 21st 10
Shopping Florists 1.45 220th 37th 29th 15
Average 1.45 220th 37th 29th 15
Travel Hotels 3.49 127th 24th 22nd 115
Average 3.49 109th 20th 17th NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.