Findings for PPC in Garland

Garland Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Garland was the 200th least expensive city in USA in keyword bids in Google Adwords for the month of July 2015. Garland also ranks amongst the least expensive cities in Texas, ranking as number 21st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Garland are up in July 2015

SEP's research shows that the average price of a click to advertisers targeting Garland keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 2% Higher in Garland than Shreveport

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Garland are 2% higher than in Shreveport. The average price of a click in Garland is $8.94.

This price difference is understandable though, given the population of Shreveport is less than Garland, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Glendale, and found the average price of a click in Garland was 34% lower than in Glendale. This suggests that perhaps prices in Garland are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Garland

Summary PPC Stats for Garland for July 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.94 200th 27th 21st NA
Automotive/Vehicle Dealerships 4.43 98th 18th 17th NA
Tires 1.26 224th 35th 26th 19
Average 2.85 258th 40th 32nd NA
Entertainment/Recreation Restaurants 0.51 235th 36th 28th -13
Average 0.51 235th 36th 28th -13
Health, Beauty & Fitness Dentists 9.34 198th 30th 24th -8
Average 9.34 168th 22nd 19th -3
Home & Garden Appliance Repair 2.93 194th 26th 19th -25
Furniture 3.51 79th 18th 17th 17
Garage Doors 69.98 11th 3rd 3rd -1
Landscapers 1.62 184th 26th 18th NA
Moving Companies 20.39 70th 13rd 11th 0
Pest Control 19.15 152nd 18th 14th -1
Plumbers 32.13 124th 15th 15th -16
Roofing 10.04 135th 21st 15th 5
Self Storage Companies 6.03 240th 34th 28th NA
Average 17.43 130th 16th 15th -4
Real Estate Apartment Rentals 1.40 162nd 31st 24th -2
Condos 1.33 136th 17th 13rd NA
New Home Developers 4.14 85th 14th 14th NA
Realtors 1.39 239th 34th 25th NA
Average 2.00 174th 27th 20th NA
Shopping Florists 2.29 222nd 37th 28th 6
Average 2.29 222nd 37th 28th 6
Travel Hotels 2.21 238th 39th 31st 1
Average 2.21 251st 41st 32nd NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.