Findings for PPC in Garland

Garland Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Garland was the 87th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Garland also ranks amongst the least expensive cities in Texas, ranking as number 11th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Garland Rise in December 2014

SEP's research shows that the average price of a click to advertisers targeting Garland keywords increased by 13% in December 2014.

Google Adwords Keyword Prices 4% Higher in Garland than Shreveport

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Garland are 4% higher than in Shreveport. The average price of a click in Garland is $12.89.

This price difference is understandable though, given the population of Shreveport is less than Garland, which generally means less competition and therefore lower prices.

To understand if prices in Garland are relatively low, we also compared prices with Glendale which has a similar population, and found the average price of a click in Garland was 13% higher than in Glendale. This suggests that perhaps Garland prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Garland

Summary PPC Stats for Garland for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.89 87th 15th 11th 13
Automotive/Vehicle Dealerships 2.63 164th 31st 23rd -2
Tires 4.61 37th 3rd 2nd -7
Towing 4.94 50th 12nd 11th 0
Average 4.06 173rd 28th 21st -2
Entertainment/Recreation Restaurants 0.38 245th 40th 31st 8
Average 0.38 245th 40th 31st 8
Finance Payday Loans 29.23 2nd 2nd 2nd 204
Average 29.23 47th 11th 10th 34
Health, Beauty & Fitness Dentists 10.57 143rd 24th 20th 1
Average 10.57 81st 14th 13rd 0
Home & Garden Appliance Repair 8.70 167th 21st 15th -1
Garage Doors 29.50 61st 14th 14th -12
Landscapers 2.63 138th 23rd 17th NA
Moving Companies 17.25 116th 19th 14th -1
Pest Control 29.61 41st 8th 8th 7
Plumbers 57.28 33rd 8th 8th 0
Roofing 14.19 96th 15th 10th 6
Self Storage Companies 3.38 269th 37th 29th NA
Average 25.83 17th 9th 9th -4
Real Estate Apartment Rentals 2.12 87th 16th 14th 6
Condos 2.15 89th 12nd 9th NA
New Home Developers 5.07 56th 9th 8th NA
Realtors 2.06 174th 25th 18th -2
Average 2.76 100th 15th 14th 10
Shopping Florists 1.88 225th 37th 28th 34
Average 1.88 225th 37th 28th 34
Travel Hotels 6.25 12nd 5th 5th 581
Average 6.25 4th 1st 1st NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.