Findings for PPC in Garland

Garland Ranks Amongst Most Expensive Markets for Keywords in West South Central

SEP's ongoing research into PPC Campaigns has revealed that Garland was the 7th most expensive city in West South Central in keyword bids in Google Adwords for the month of September 2014. Garland also ranks amongst the most expensive cities in Texas, ranking 7th. In the study, Mesquite ranked as the most expensive city in West South Central for keywords, while Midland ranked as the least expensive city.

Month over Month Google Adwords Prices for Garland Rise in September 2014

SEP's research shows that the average price of a click to advertisers targeting Garland keywords increased by 34% in September 2014.

Google Adwords Keyword Prices 66% Higher in Garland than Shreveport

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Garland are 66% higher than in Shreveport. The average price of a click in Garland is $15.11.

This price difference is understandable though, given the population of Shreveport is less than Garland, which generally means less competition and therefore lower prices.

To understand if prices in Garland are relatively low, we also compared prices with Glendale which has a similar population, and found the average price of a click in Garland was 51% higher than in Glendale. This suggests that perhaps Garland prices are not relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Garland

Summary PPC Stats for Garland for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 15.11 38th 7th 7th NA
Automotive/Vehicle Auto Insurance 105.10 9th 1st 1st NA
Dealerships 4.12 65th 15th 10th NA
Tires 1.55 193rd 32nd 23rd NA
Towing 2.24 116th 16th 11th NA
Average 28.25 10th 1st 1st NA
Entertainment/Recreation Restaurants 0.57 212nd 32nd 25th 2
Average 0.57 212nd 32nd 25th 2
Finance Payday Loans 15.43 24th 14th 14th NA
Average 15.43 111st 21st 15th NA
Health, Beauty & Fitness Dentists 8.55 180th 30th 25th NA
Average 8.55 111st 22nd 20th -1
Home & Garden Appliance Repair 10.55 85th 9th 8th NA
Furniture 4.68 2nd 1st 1st NA
Garage Doors 58.76 2nd 1st 1st NA
Pest Control 22.47 136th 20th 16th NA
Plumbers 61.98 27th 9th 9th 1522
Roofing 10.18 114th 24th 17th -2
Self Storage Companies 9.77 139th 16th 13rd -25
Average 28.70 11th 4th 4th NA
Legal Law Firms 11.20 107th 15th 10th NA
Average 11.20 177th 27th 20th NA
Real Estate Apartment Rentals 1.06 156th 30th 23rd NA
New Home Developers 2.47 141st 22nd 18th NA
Realtors 1.53 190th 28th 21st NA
Average 1.47 192nd 29th 20th NA
Shopping Florists 1.88 222nd 34th 25th NA
Average 1.88 222nd 34th 25th NA
Travel Car Rentals 0.77 207th 37th 31st NA
Hotels 1.86 218th 37th 29th -1
Average 1.49 242nd 39th 31st NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.