Findings for PPC in Grand Prairie

Grand Prairie Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Grand Prairie was the 164th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Grand Prairie also ranks amongst the least expensive cities in Texas, ranking as number 21st. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 7% Lower in Grand Prairie than Irving

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Grand Prairie are 7% lower than in Irving. The average price of a click in Grand Prairie is $8.55.

This price differential is expected however, as Irving has a larger population than Grand Prairie.

For better comparison of prices, we also compared prices with another city with a similar population, Knoxville, and found the average price of a click in Grand Prairie was 16% lower than in Knoxville.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Grand Prairie

Summary PPC Stats for Grand Prairie for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.55 164th 27th 21st NA
Automotive/Vehicle Dealerships 3.16 118th 26th 20th NA
Towing 1.96 127th 18th 13rd NA
Average 2.56 228th 35th 27th NA
Entertainment/Recreation Restaurants 0.97 158th 26th 20th NA
Average 0.97 158th 26th 20th NA
Health, Beauty & Fitness Dentists 8.93 170th 29th 24th NA
Average 8.93 98th 20th 19th NA
Home & Garden Furniture 2.74 60th 15th 13rd NA
Garage Doors 35.77 29th 13rd 13rd NA
Moving Companies 3.63 177th 27th 20th NA
Pest Control 33.85 29th 6th 5th NA
Plumbers 53.68 43rd 11th 11th -12
Self Storage Companies 10.85 109th 10th 9th -14
Average 21.79 34th 10th 10th NA
Legal Law Firms 2.16 216th 34th 27th NA
Average 2.16 228th 35th 28th NA
Real Estate Apartment Rentals 0.79 196th 37th 28th NA
New Home Developers 1.55 188th 29th 23rd NA
Realtors 0.90 252nd 37th 28th NA
Average 1.01 247th 38th 29th NA
Travel Car Rentals 1.64 183rd 31st 26th NA
Hotels 2.19 207th 36th 28th 0
Average 2.00 225th 37th 30th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.