Findings for PPC in Grand Prairie

Grand Prairie Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Grand Prairie was the 225th least expensive city in USA in keyword bids in Google Adwords for the month of July 2015. Grand Prairie also ranks amongst the least expensive cities in Texas, ranking as number 24th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Grand Prairie are up in July 2015

SEP's research shows that the average price of a click to advertisers targeting Grand Prairie keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 37% Higher in Grand Prairie than Irving

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Grand Prairie are 37% higher than in Irving. The average price of a click in Grand Prairie is $7.97.

This price differential is somewhat surprising however, as Irving has a larger population than Grand Prairie.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Knoxville, and found the average price of a click in Grand Prairie was 56% lower than in Knoxville.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Grand Prairie


Summary PPC Stats for Grand Prairie for July 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.97 225th 32nd 24th NA
Automotive/Vehicle Auto Wreckers 7.24 2nd 1st 1st NA
Dealerships 5.07 60th 10th 9th NA
Average 6.16 167th 29th 22nd NA
Entertainment/Recreation Restaurants 2.00 66th 11th 9th 13
Average 2.00 66th 11th 9th 13
Health, Beauty & Fitness Dentists 8.98 214th 31st 25th -11
Average 8.98 181st 24th 20th NA
Home & Garden Furniture 4.18 36th 9th 9th 3
Garage Doors 34.25 69th 12nd 12nd -15
Pest Control 7.83 243rd 36th 27th -44
Plumbers 50.71 64th 13rd 13rd -8
Self Storage Companies 9.46 175th 20th 16th NA
Average 19.04 113rd 13rd 13rd -7
Real Estate Apartment Rentals 1.99 89th 15th 11th 27
New Home Developers 2.82 158th 27th 22nd -3
Realtors 0.78 273rd 39th 30th NA
Average 1.74 203rd 33rd 24th NA
Shopping Florists 7.58 52nd 10th 7th 13
Average 7.58 52nd 10th 7th 13
Travel Car Rentals 2.82 137th 17th 11th NA
Hotels 3.38 165th 33rd 26th 13
Average 3.10 185th 35th 27th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.