Findings for PPC in Grand Prairie

Grand Prairie Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Grand Prairie was the 136th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Grand Prairie also ranks amongst the least expensive cities in Texas, ranking as number 19th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 4% Higher in Grand Prairie than Irving

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Grand Prairie are 4% higher than in Irving. The average price of a click in Grand Prairie is $12.01.

This price differential is somewhat surprising however, as Irving has a larger population than Grand Prairie.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Knoxville, and found the average price of a click in Grand Prairie was 10% lower than in Knoxville.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Grand Prairie


Summary PPC Stats for Grand Prairie for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.01 136th 24th 19th NA
Automotive/Vehicle Auto Parts 1.32 135th 21st 15th 0
Dealerships 4.02 102nd 18th 15th NA
Average 2.67 263rd 38th 29th NA
Entertainment/Recreation Restaurants 0.74 191st 30th 23rd 51
Average 0.74 191st 30th 23rd 51
Health, Beauty & Fitness Dentists 8.57 214th 37th 28th -15
Average 8.57 193rd 28th 21st NA
Home & Garden Appliance Repair 18.99 63rd 9th 7th 34
Furniture 2.24 163rd 31st 25th 0
Garage Doors 52.34 20th 6th 6th 0
Pest Control 62.03 5th 1st 1st 205
Plumbers 44.35 76th 12nd 12nd 13
Self Storage Companies 10.04 186th 17th 15th NA
Average 37.05 4th 1st 1st 22
Legal Law Firms 3.79 208th 33rd 26th NA
Average 3.79 230th 34th 27th NA
Real Estate Apartment Rentals 1.82 121st 23rd 16th 38
New Home Developers 2.94 147th 27th 22nd 9
Realtors 1.87 185th 29th 21st 5
Average 2.18 150th 24th 17th 12
Shopping Florists 6.74 74th 11th 8th 20
Average 6.74 74th 11th 8th 20
Travel Car Rentals 2.81 133rd 18th 14th NA
Hotels 2.11 221st 38th 30th -19
Average 2.34 237th 40th 31st NA

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.