Findings for PPC in Grand Prairie

Grand Prairie Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Grand Prairie was the 84th least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Grand Prairie also ranks amongst the least expensive cities in Texas, ranking as number 8th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 35% Higher in Grand Prairie than Irving

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Grand Prairie are 35% higher than in Irving. The average price of a click in Grand Prairie is $13.04.

This price differential is somewhat surprising however, as Irving has a larger population than Grand Prairie.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Knoxville, and found the average price of a click in Grand Prairie was 20% lower than in Knoxville.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Grand Prairie


Summary PPC Stats for Grand Prairie for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 13.04 84th 12nd 8th NA
Automotive/Vehicle Auto Parts 0.32 168th 31st 23rd NA
Dealerships 1.82 210th 40th 31st NA
Average 1.07 280th 40th 31st NA
Entertainment/Recreation Restaurants 1.98 70th 13rd 9th 17
Average 1.98 70th 13rd 9th 17
Health, Beauty & Fitness Dentists 5.48 263rd 40th 31st -13
Average 5.48 252nd 38th 29th NA
Home & Garden Garage Doors 47.24 21st 9th 9th 25
Moving Companies 44.15 1st 1st 1st 35
Pest Control 33.26 25th 6th 6th 66
Plumbers 41.71 75th 18th 17th -27
Roofing 15.97 66th 17th 13rd 0
Self Storage Companies 6.57 234th 32nd 25th -4
Average 30.05 8th 3rd 3rd 6
Real Estate Apartment Rentals 1.25 174th 29th 21st 24
New Home Developers 1.60 201st 31st 24th NA
Realtors 1.33 234th 37th 28th 4
Average 1.38 243rd 36th 27th 1
Travel Hotels 2.35 201st 35th 28th -19
Average 2.35 236th 38th 30th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.