Findings for PPC in Grand Prairie

Grand Prairie Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Grand Prairie was the 121st least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Grand Prairie also ranks amongst the least expensive cities in Texas, ranking as number 17th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 22% Higher in Grand Prairie than Irving

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Grand Prairie are 22% higher than in Irving. The average price of a click in Grand Prairie is $11.47.

This price differential is somewhat surprising however, as Irving has a larger population than Grand Prairie.

For better comparison of prices, we also compared prices with another similarly sized city in terms of population, Knoxville, and found the average price of a click in Grand Prairie was 6% lower than in Knoxville.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Grand Prairie


Summary PPC Stats for Grand Prairie for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.47 121st 22nd 17th 8
Automotive/Vehicle Auto Parts 0.92 152nd 25th 18th 94
Dealerships 1.71 225th 38th 30th -2
Average 1.32 279th 41st 32nd 12
Entertainment/Recreation Restaurants 0.53 240th 39th 30th -26
Average 0.53 240th 39th 30th -26
Health, Beauty & Fitness Chiropractors 23.98 4th 1st 1st 0
Dentists 10.77 137th 22nd 18th 44
Average 15.17 12nd 3rd 3rd 13
Home & Garden Furniture 1.12 227th 35th 27th 0
Garage Doors 56.66 6th 4th 4th 6
Pest Control 28.00 51st 9th 9th -10
Plumbers 37.22 89th 18th 17th 24
Self Storage Companies 15.05 53rd 5th 3rd 61
Average 30.06 8th 3rd 3rd 7
Legal Law Firms 5.85 160th 27th 20th NA
Average 5.85 198th 31st 24th NA
Real Estate Apartment Rentals 1.49 147th 26th 20th 18
New Home Developers 2.90 160th 25th 20th NA
Realtors 1.93 189th 28th 21st 56
Average 2.09 167th 24th 19th 31
Travel Hotels 2.31 209th 36th 29th 6
Average 2.31 236th 38th 31st NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.