Findings for PPC in Grand Prairie

Grand Prairie Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Grand Prairie was the 203rd least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Grand Prairie also ranks amongst the least expensive cities in Texas, ranking as number 26th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 36% Lower in Grand Prairie than Irving

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Grand Prairie are 36% lower than in Irving. The average price of a click in Grand Prairie is $8.72.

This price differential is expected however, as Irving has a larger population than Grand Prairie.

For better comparison of prices, we also compared prices with another city with a similar population, Knoxville, and found the average price of a click in Grand Prairie was 49% lower than in Knoxville.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Grand Prairie

Summary PPC Stats for Grand Prairie for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.72 203rd 34th 26th NA
Automotive/Vehicle Auto Insurance 21.62 171st 24th 17th NA
Dealerships 6.53 21st 2nd 2nd NA
Average 14.08 132nd 21st 15th NA
Entertainment/Recreation Restaurants 0.48 225th 39th 30th -10
Average 0.48 225th 39th 30th -10
Health, Beauty & Fitness Dentists 17.64 40th 10th 9th 60
Average 17.64 10th 5th 5th NA
Home & Garden Appliance Repair 9.36 175th 22nd 17th -14
Furniture 1.64 208th 36th 28th 0
Pest Control 25.89 98th 20th 16th -17
Plumbers 55.73 40th 9th 9th 0
Self Storage Companies 5.60 255th 34th 26th NA
Average 20.68 79th 18th 18th -3
Real Estate Apartment Rentals 1.22 175th 31st 24th 8
New Home Developers 2.68 150th 22nd 18th NA
Realtors 1.37 228th 35th 26th -8
Average 1.75 193rd 28th 20th 3
Shopping Florists 4.82 176th 34th 25th 2
Average 4.82 176th 34th 25th 2
Travel Car Rentals 3.76 47th 6th 5th NA
Hotels 2.56 225th 37th 28th -1
Average 2.96 195th 35th 27th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.