Findings for PPC in Grand Prairie

Grand Prairie Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Grand Prairie was the 149th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Grand Prairie also ranks amongst the least expensive cities in Texas, ranking as number 16th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Grand Prairie are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Grand Prairie keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 9% Lower in Grand Prairie than Irving

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Grand Prairie are 9% lower than in Irving. The average price of a click in Grand Prairie is $11.25.

This price differential is expected however, as Irving has a larger population than Grand Prairie.

For better comparison of prices, we also compared prices with another city with a similar population, Knoxville, and found the average price of a click in Grand Prairie was 15% lower than in Knoxville.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Grand Prairie

Summary PPC Stats for Grand Prairie for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.25 149th 23rd 16th NA
Automotive/Vehicle Auto Parts 1.67 83rd 8th 7th 0
Dealerships 1.52 217th 35th 26th NA
Tires 2.46 198th 28th 21st -16
Average 2.03 278th 40th 31st NA
Finance Payday Loans 11.69 19th 7th 6th 24
Average 11.69 131st 24th 18th NA
Health, Beauty & Fitness Dentists 10.61 145th 23rd 19th 5
Average 10.61 91st 14th 13rd 1
Home & Garden Furniture 7.39 7th 1st 1st 54
Pest Control 17.36 150th 21st 18th 56
Plumbers 68.31 16th 2nd 2nd -3
Self Storage Companies 10.93 94th 10th 9th -15
Average 31.09 4th 1st 1st 8
Legal Law Firms 4.28 224th 34th 27th NA
Average 4.28 238th 34th 27th NA
Real Estate Apartment Rentals 1.27 168th 31st 22nd -25
Condos 0.41 220th 33rd 24th -18
New Home Developers 8.11 12nd 6th 6th 9
Realtors 0.83 244th 37th 28th -14
Average 2.73 63rd 13rd 13rd -13
Shopping Florists 5.66 152nd 24th 17th 5
Average 5.66 152nd 24th 17th 5
Travel Car Rentals 1.58 212nd 36th 28th NA
Hotels 3.32 208th 36th 28th 0
Average 2.74 244th 35th 27th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.