Findings for PPC in Irving

Irving Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Irving was the 147th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Irving also ranks amongst the least expensive cities in Texas, ranking as number 21st. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Month over Month Google Adwords Prices for Irving Rise in April 2015

SEP's research shows that the average price of a click to advertisers targeting Irving keywords increased by 12% in April 2015.

Google Adwords Keyword Prices 4% Lower in Irving than Grand Prairie

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Irving are 4% lower than in Grand Prairie. The average price of a click in Irving is $11.45.

This price difference is interesting though, given the population of Grand Prairie is less than Irving.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Baton Rouge, and found the average price of a click in Irving was 43% lower than in Baton Rouge.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Irving


Summary PPC Stats for Irving for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.45 147th 26th 21st 12
Automotive/Vehicle Auto Insurance 85.08 51st 7th 6th 0
Auto Parts 3.11 14th 2nd 2nd 0
Dealerships 1.96 230th 39th 31st NA
Towing 7.59 34th 4th 4th 0
Average 19.94 77th 11th 8th -4
Entertainment/Recreation Restaurants 3.15 14th 2nd 2nd 0
Average 3.15 14th 2nd 2nd 0
Health, Beauty & Fitness Chiropractors 13.21 52nd 11th 10th 313
Dentists 9.03 203rd 35th 26th -9
Massage Therapy 5.13 78th 14th 10th 27
Average 9.92 132nd 20th 18th 31
Home & Garden Appliance Repair 11.93 138th 22nd 17th -14
Furniture 5.24 6th 3rd 3rd 32
Garage Doors 69.26 5th 3rd 3rd 133
Moving Companies 7.75 184th 30th 22nd -20
Pest Control 21.89 129th 23rd 20th 0
Plumbers 77.68 16th 4th 4th 233
Self Storage Companies 12.28 140th 13rd 11th 17
Average 23.58 46th 10th 10th 33
Legal Law Firms 6.49 175th 29th 22nd NA
Average 6.49 212nd 31st 24th NA
Real Estate Apartment Rentals 2.18 79th 16th 12nd 13
Condos 0.62 201st 26th 17th NA
New Home Developers 3.77 96th 18th 17th 9
Realtors 2.02 172nd 27th 19th -10
Average 2.41 119th 21st 15th -2
Shopping Florists 4.70 178th 32nd 24th 2
Average 4.70 178th 32nd 24th 2
Travel Car Rentals 3.18 93rd 12nd 9th NA
Hotels 3.85 96th 18th 16th 4
Average 3.62 90th 15th 12nd NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.