Findings for PPC in Irving

Irving Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Irving was the 152nd least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Irving also ranks amongst the least expensive cities in Texas, ranking as number 23rd. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 26% Lower in Irving than Grand Prairie

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Irving are 26% lower than in Grand Prairie. The average price of a click in Irving is $9.60.

This price difference is interesting though, given the population of Grand Prairie is less than Irving.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Baton Rouge, and found the average price of a click in Irving was 39% lower than in Baton Rouge.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Irving

Summary PPC Stats for Irving for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.60 152nd 28th 23rd NA
Automotive/Vehicle Dealerships 2.32 174th 36th 28th NA
Towing 2.78 107th 16th 11th 1
Average 2.47 240th 37th 28th NA
Entertainment/Recreation Restaurants 1.74 90th 17th 12nd -30
Average 1.74 90th 17th 12nd -30
Health, Beauty & Fitness Chiropractors 49.08 1st 1st 1st 158
Dentists 12.06 105th 18th 14th 9
Massage Therapy 7.89 43rd 8th 7th -17
Average 18.63 1st 1st 1st 14
Home & Garden Furniture 3.25 30th 7th 6th 6
Garage Doors 68.80 4th 2nd 2nd 11
Landscapers 9.67 7th 2nd 2nd NA
Moving Companies 16.35 111st 19th 16th 9
Pest Control 15.49 168th 24th 21st -14
Plumbers 27.24 136th 20th 19th 18
Self Storage Companies 10.61 139th 15th 10th 0
Average 20.21 69th 17th 17th 4
Legal Law Firms 2.61 208th 33rd 26th NA
Average 2.61 229th 34th 26th NA
Real Estate Apartment Rentals 1.70 105th 21st 15th 13
Condos 1.09 144th 18th 13rd NA
New Home Developers 4.24 74th 9th 9th 35
Realtors 3.43 78th 10th 10th 76
Average 2.97 89th 12nd 12nd 36
Shopping Florists 6.69 63rd 11th 7th 0
Average 6.69 38th 6th 5th 0
Travel Car Rentals 1.26 215th 37th 30th NA
Hotels 3.45 100th 17th 14th -19
Average 2.72 197th 33rd 26th NA

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.