Findings for PPC in Irving

Irving Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Irving was the 120th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Irving also ranks amongst the least expensive cities in Texas, ranking as number 15th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Irving are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Irving keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 10% Higher in Irving than Grand Prairie

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Irving are 10% higher than in Grand Prairie. The average price of a click in Irving is $12.37.

This price difference is understandable though, given the population of Grand Prairie is less than Irving, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Baton Rouge, and found the average price of a click in Irving was 38% lower than in Baton Rouge. This suggests that perhaps prices in Irving are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Irving


Summary PPC Stats for Irving for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.37 120th 21st 15th -1
Automotive/Vehicle Dealerships 4.06 82nd 15th 11th NA
Towing 4.24 98th 12nd 10th 1
Average 4.12 219th 27th 20th 2
Entertainment/Recreation Restaurants 6.83 31st 8th 6th -11
Average 6.83 31st 8th 6th -11
Finance Payday Loans 3.93 151st 29th 23rd -31
Average 3.93 204th 31st 24th NA
Health, Beauty & Fitness Chiropractors 4.69 193rd 30th 24th -74
Dentists 27.11 3rd 2nd 2nd 24
Massage Therapy 21.96 6th 1st 1st 10
Optometrists 0.84 132nd 24th 18th NA
Average 18.64 3rd 2nd 2nd 1
Home & Garden Appliance Repair 18.37 42nd 7th 6th 14
Furniture 6.21 16th 2nd 2nd 0
Garage Doors 61.04 10th 4th 4th 2
Moving Companies 10.68 174th 28th 22nd -23
Pest Control 22.74 86th 9th 8th -11
Plumbers 55.81 40th 8th 8th 7
Self Storage Companies 9.00 141st 18th 16th 32
Average 23.88 32nd 8th 8th 2
Legal Law Firms 6.09 212nd 33rd 26th NA
Average 6.09 230th 33rd 26th NA
Real Estate Apartment Rentals 3.39 32nd 8th 8th 5
Condos 1.17 133rd 17th 13rd -25
New Home Developers 3.46 106th 19th 16th -33
Realtors 1.94 119th 13rd 12nd 12
Average 2.61 74th 15th 15th -7
Shopping Florists 6.42 116th 18th 12nd -23
Average 6.42 116th 18th 12nd -23
Travel Car Rentals 2.16 190th 31st 24th 40
Hotels 4.47 102nd 15th 12nd 0
Average 3.31 176th 24th 20th 20

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.