Findings for PPC in Killeen

Killeen Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Killeen was the 234th least expensive city in USA in keyword bids in Google Adwords for the month of September 2014. Killeen also ranks amongst the least expensive cities in Texas, ranking as number 27th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 45% Lower in Killeen than Round Rock

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Killeen are 45% lower than in Round Rock. The average price of a click in Killeen is $5.91.

This price difference is interesting though, given the population of Round Rock is less than Killeen.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Frisco, and found the average price of a click in Killeen was 59% lower than in Frisco.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Killeen

Summary PPC Stats for Killeen for September 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.91 234th 34th 27th 9
Automotive/Vehicle Auto Parts 1.45 81st 9th 6th NA
Dealerships 3.65 87th 19th 14th NA
Tires 2.91 123rd 18th 17th -3
Average 2.91 210th 33rd 25th NA
Entertainment/Recreation Restaurants 3.04 8th 1st 1st 114
Average 3.04 8th 1st 1st 114
Finance Payday Loans 15.43 24th 14th 14th 130
Average 15.43 111st 21st 15th NA
Health, Beauty & Fitness Chiropractors 3.93 190th 25th 20th -14
Dentists 11.75 81st 17th 13rd NA
Martial Arts 0.16 108th 17th 14th 0
Optometrists 5.35 34th 4th 3rd NA
Average 6.14 224th 32nd 27th -4
Home & Garden Furniture 3.56 18th 4th 4th NA
Landscapers 0.67 199th 28th 21st NA
Pest Control 14.72 210th 33rd 26th NA
Plumbers 18.44 181st 21st 19th 173
Self Storage Companies 8.35 175th 20th 17th -6
Average 11.21 190th 23rd 20th NA
Legal Family Law 2.37 93rd 14th 9th NA
Law Firms 5.78 177th 27th 20th NA
Average 4.64 215th 31st 24th NA
Real Estate Apartment Rentals 1.11 151st 27th 20th 20
New Home Developers 6.34 9th 3rd 3rd NA
Realtors 3.36 32nd 6th 6th NA
Average 2.69 57th 10th 10th 13
Shopping Florists 6.08 69th 16th 13rd NA
Average 6.08 69th 16th 13rd NA
Travel Car Rentals 1.91 163rd 27th 22nd -1
Hotels 2.59 176th 33rd 25th -1
Average 2.25 207th 33rd 26th -1

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.