Findings for PPC in Killeen

Killeen Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Killeen was the 187th least expensive city in USA in keyword bids in Google Adwords for the month of April 2015. Killeen also ranks amongst the least expensive cities in Texas, ranking as number 24th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 27% Lower in Killeen than Round Rock

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Killeen are 27% lower than in Round Rock. The average price of a click in Killeen is $9.31.

This price difference is interesting though, given the population of Round Rock is less than Killeen.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Frisco, and found the average price of a click in Killeen was 33% lower than in Frisco.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Killeen

Summary PPC Stats for Killeen for April 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 9.31 187th 31st 24th NA
Automotive/Vehicle Auto Parts 0.76 160th 26th 19th 20
Dealerships 4.98 45th 9th 7th NA
Tires 4.57 61st 7th 4th -6
Average 3.82 215th 33rd 25th NA
Entertainment/Recreation Restaurants 1.03 153rd 23rd 17th -34
Average 1.03 153rd 23rd 17th -34
Finance Payday Loans 33.43 6th 5th 5th -13
Average 33.43 44th 7th 7th NA
Health, Beauty & Fitness Chiropractors 7.52 153rd 23rd 18th -11
Dentists 6.36 254th 40th 31st -22
Optometrists 2.00 136th 26th 19th NA
Average 6.07 254th 40th 31st -8
Home & Garden Appliance Repair 22.84 40th 4th 4th 31
Furniture 3.28 73rd 17th 15th -23
Garage Doors 1.83 206th 32nd 24th -26
Landscapers 3.57 114th 16th 12nd -13
Pest Control 34.76 34th 8th 8th 62
Plumbers 15.30 199th 25th 19th 0
Roofing 8.78 148th 22nd 16th -2
Self Storage Companies 10.02 188th 19th 16th 0
Average 13.64 185th 24th 19th 2
Legal Family Law 70.55 3rd 2nd 2nd NA
Law Firms 6.66 172nd 27th 20th NA
Average 22.63 138th 21st 14th NA
Real Estate Apartment Rentals 2.00 99th 19th 14th 9
New Home Developers 5.92 33rd 7th 7th 16
Realtors 3.35 56th 10th 10th -10
Average 3.56 42nd 9th 9th 2
Shopping Florists 4.74 175th 31st 23rd -36
Average 4.74 175th 31st 23rd -36
Travel Car Rentals 2.84 131st 17th 13rd 41
Hotels 3.50 126th 23rd 21st -3
Average 3.17 151st 27th 23rd 19

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.