Findings for PPC in Killeen

Killeen Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Killeen was the 192nd least expensive city in USA in keyword bids in Google Adwords for the month of November 2014. Killeen also ranks amongst the least expensive cities in Texas, ranking as number 26th. In the study, Dallas ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 36% Lower in Killeen than Round Rock

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Killeen are 36% lower than in Round Rock. The average price of a click in Killeen is $8.05.

This price difference is interesting though, given the population of Round Rock is less than Killeen.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Frisco, and found the average price of a click in Killeen was 33% lower than in Frisco.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Killeen


Summary PPC Stats for Killeen for November 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.05 192nd 33rd 26th NA
Automotive/Vehicle Auto Brokers 3.21 8th 3rd 3rd 18
Auto Parts 2.19 43rd 7th 5th 53
Dealerships 3.67 86th 17th 13rd NA
Tires 0.88 204th 30th 21st -25
Average 2.72 230th 35th 26th NA
Entertainment/Recreation Restaurants 1.06 158th 28th 20th -22
Average 1.06 158th 28th 20th -22
Finance Payday Loans 21.26 10th 6th 6th 6
Average 21.26 67th 14th 13rd NA
Health, Beauty & Fitness Chiropractors 8.14 87th 18th 13rd 88
Dentists 7.43 222nd 33rd 24th -6
Optometrists 3.92 70th 11th 8th NA
Average 6.91 198th 31st 23rd 7
Home & Garden Appliance Repair 36.26 2nd 1st 1st 47
Furniture 3.37 25th 5th 4th 22
Home Security 21.06 84th 18th 12nd -5
Landscapers 5.21 57th 11th 9th NA
Moving Companies 9.64 212nd 31st 25th 13
Pest Control 21.70 99th 14th 14th 28
Plumbers 13.80 197th 27th 23rd -32
Roofing 34.36 10th 3rd 2nd NA
Self Storage Companies 8.33 198th 22nd 17th NA
Average 15.34 141st 20th 19th 20
Legal Family Law 12.07 75th 9th 8th NA
Law Firms 11.89 99th 14th 10th NA
Average 11.94 164th 21st 15th NA
Real Estate Apartment Rentals 1.56 124th 23rd 16th 59
New Home Developers 4.81 49th 7th 7th 12
Property Management 4.32 77th 9th 7th -9
Realtors 3.30 85th 12nd 12nd 12
Average 3.19 78th 10th 10th 16
Shopping Florists 5.15 134th 21st 16th -25
Average 5.15 113rd 19th 15th -13
Travel Car Rentals 2.57 165th 31st 25th 35
Hotels 3.72 77th 16th 13rd -2
Average 3.14 139th 23rd 19th 16

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.