Findings for PPC in Killeen

Killeen Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Killeen was the 181st least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Killeen also ranks amongst the least expensive cities in Texas, ranking as number 24th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 22% Lower in Killeen than Round Rock

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Killeen are 22% lower than in Round Rock. The average price of a click in Killeen is $8.57.

This price difference is interesting though, given the population of Round Rock is less than Killeen.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Frisco, and found the average price of a click in Killeen was 45% lower than in Frisco.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Killeen

Summary PPC Stats for Killeen for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.57 181st 30th 24th 5
Automotive/Vehicle Auto Parts 2.95 11th 2nd 2nd 17
Dealerships 3.80 97th 18th 13rd 2
Tires 2.66 156th 26th 18th 55
Towing 1.85 146th 24th 18th 0
Average 2.95 215th 32nd 23rd 10
Entertainment/Recreation Restaurants 1.32 142nd 25th 19th 18
Average 1.32 142nd 25th 19th 18
Finance Payday Loans 27.56 3rd 3rd 3rd 15
Average 27.56 54th 12nd 11th 2
Health, Beauty & Fitness Chiropractors 7.40 122nd 22nd 17th 13
Dentists 9.52 171st 29th 24th 4
Optometrists 3.93 70th 11th 8th NA
Average 7.55 199th 33rd 27th 2
Home & Garden Appliance Repair 1.24 192nd 28th 22nd -33
Furniture 3.55 30th 5th 5th 2
Garage Doors 6.90 180th 23rd 18th NA
Landscapers 4.28 99th 16th 12nd NA
Moving Companies 11.51 164th 25th 20th NA
Pest Control 18.96 122nd 22nd 19th -7
Plumbers 17.85 179th 22nd 19th 31
Roofing 14.62 90th 13rd 8th NA
Self Storage Companies 8.40 204th 24th 19th NA
Average 10.54 225th 30th 24th -3
Legal Law Firms 7.16 135th 20th 14th NA
Personal Injury Law 82.11 89th 16th 11th NA
Average 32.14 104th 19th 13rd NA
Real Estate Apartment Rentals 2.35 68th 13rd 13rd 58
New Home Developers 7.05 17th 3rd 3rd 27
Realtors 4.97 9th 3rd 3rd 40
Average 4.34 14th 3rd 3rd 30
Shopping Florists 3.93 198th 32nd 24th -12
Average 3.93 198th 32nd 24th -12
Travel Car Rentals 1.89 200th 36th 27th -27
Hotels 6.67 9th 2nd 2nd 77
Average 4.28 46th 8th 7th 25

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.