Findings for PPC in Killeen

Killeen Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Killeen was the 209th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Killeen also ranks amongst the least expensive cities in Texas, ranking as number 28th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Month over Month Google Adwords Prices for Killeen Rise in March 2015

SEP's research shows that the average price of a click to advertisers targeting Killeen keywords increased by 14% in March 2015.

Google Adwords Keyword Prices 27% Lower in Killeen than Round Rock

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Killeen are 27% lower than in Round Rock. The average price of a click in Killeen is $8.41.

This price difference is interesting though, given the population of Round Rock is less than Killeen.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Frisco, and found the average price of a click in Killeen was 30% lower than in Frisco.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Killeen

Summary PPC Stats for Killeen for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.41 209th 36th 28th NA
Automotive/Vehicle Auto Parts 0.54 157th 30th 22nd -44
Dealerships 3.92 115th 23rd 19th NA
Tires 3.30 142nd 20th 16th 0
Towing 4.01 109th 18th 14th 0
Average 3.16 241st 34th 26th NA
Entertainment/Recreation Restaurants 3.41 7th 2nd 2nd 383
Average 3.41 7th 2nd 2nd 383
Finance Payday Loans 37.21 2nd 1st 1st 95
Average 37.21 29th 2nd 2nd NA
Health, Beauty & Fitness Chiropractors 8.36 115th 21st 17th -30
Dentists 9.79 176th 31st 25th -6
Massage Therapy 3.09 107th 21st 17th 0
Average 8.42 189th 28th 22nd -5
Home & Garden Appliance Repair 11.70 151st 17th 14th 103
Furniture 4.18 19th 6th 5th 13
Garage Doors 7.56 188th 22nd 17th -13
Landscapers 4.11 101st 19th 15th 33
Moving Companies 45.20 1st 1st 1st 103
Pest Control 16.81 167th 24th 20th 11
Plumbers 1.04 256th 37th 28th -28
Roofing 9.32 154th 24th 19th -4
Self Storage Companies 8.52 208th 21st 15th NA
Average 10.76 237th 29th 22nd 18
Legal Family Law 19.38 74th 8th 7th NA
Law Firms 8.11 149th 23rd 15th NA
Average 13.75 170th 31st 23rd NA
Real Estate Apartment Rentals 1.90 86th 16th 14th -7
New Home Developers 7.02 14th 3rd 3rd 22
Realtors 4.41 20th 5th 5th 18
Average 3.87 28th 4th 4th 7
Shopping Florists 16.86 1st 1st 1st 87
Average 16.86 1st 1st 1st 87
Travel Car Rentals 2.01 197th 35th 27th -26
Hotels 3.71 140th 26th 20th -18
Average 2.86 208th 38th 29th -22

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.