Findings for PPC in Killeen

Killeen Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Killeen was the 242nd least expensive city in USA in keyword bids in Google Adwords for the month of May 2016. Killeen also ranks amongst the least expensive cities in Texas, ranking as number 28th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Killeen are up in May 2016

SEP's research shows that the average price of a click to advertisers targeting Killeen keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 47% Lower in Killeen than Round Rock

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Killeen are 47% lower than in Round Rock. The average price of a click in Killeen is $7.07.

This price difference is interesting though, given the population of Round Rock is less than Killeen.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Frisco, and found the average price of a click in Killeen was 53% lower than in Frisco.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Killeen

Summary PPC Stats for Killeen for May 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.07 242nd 36th 28th NA
Automotive/Vehicle Auto Insurance 21.58 149th 24th 17th NA
Auto Parts 2.45 41st 6th 6th 17
Dealerships 4.34 105th 20th 18th NA
Tires 2.20 213rd 32nd 24th 0
Average 6.98 157th 26th 19th NA
Entertainment/Recreation Restaurants 1.98 67th 12nd 10th 10
Average 1.98 67th 12nd 10th 10
Finance Payday Loans 18.57 33rd 18th 18th 99
Average 18.57 109th 24th 18th NA
Health, Beauty & Fitness Chiropractors 5.53 189th 27th 18th 8
Dentists 7.77 237th 34th 26th 12
Average 6.88 241st 33rd 25th 4
Home & Garden Furniture 5.08 15th 5th 5th -9
Garage Doors 15.02 142nd 19th 16th 13
Landscapers 3.23 130th 21st 14th NA
Moving Companies 3.64 181st 32nd 24th -6
Pest Control 20.35 136th 15th 12nd -21
Plumbers 14.50 205th 23rd 20th 0
Roofing 17.68 72nd 12nd 7th 10
Self Storage Companies 9.64 171st 18th 14th NA
Average 11.56 213rd 24th 20th -4
Real Estate Apartment Rentals 1.32 178th 33rd 25th -20
New Home Developers 4.20 83rd 12nd 12nd -16
Realtors 3.03 86th 11th 9th -11
Average 2.72 88th 16th 14th -11
Shopping Florists 6.51 102nd 19th 15th -5
Average 6.51 102nd 19th 15th -5
Travel Car Rentals 2.52 174th 29th 22nd 7
Hotels 3.20 176th 36th 29th 7
Average 2.86 213rd 37th 28th 7

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.