Findings for PPC in Killeen

Killeen Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Killeen was the 175th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Killeen also ranks amongst the least expensive cities in Texas, ranking as number 20th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Year over Year Google Adwords Prices for Killeen are up in September 2016

SEP's research shows that the average price of a click to advertisers targeting Killeen keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 40% Lower in Killeen than Round Rock

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Killeen are 40% lower than in Round Rock. The average price of a click in Killeen is $10.17.

This price difference is interesting though, given the population of Round Rock is less than Killeen.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Frisco, and found the average price of a click in Killeen was 46% lower than in Frisco.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Killeen

Summary PPC Stats for Killeen for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.17 175th 27th 20th 4
Automotive/Vehicle Auto Insurance 65.79 61st 13rd 11th 104
Auto Parts 3.45 24th 2nd 2nd 0
Dealerships 6.12 14th 4th 3rd NA
Tires 5.77 22nd 3rd 2nd 56
Average 15.50 85th 16th 14th 25
Entertainment/Recreation Restaurants 0.40 237th 35th 27th 0
Average 0.40 237th 35th 27th 0
Finance Insurance 65.24 31st 7th 6th NA
Payday Loans 6.27 91st 24th 20th -23
Average 25.92 58th 11th 9th NA
Health, Beauty & Fitness Chiropractors 8.43 99th 17th 13rd 1
Dentists 9.45 179th 29th 24th 17
Massage Therapy 4.76 98th 20th 15th 2
Average 8.50 171st 26th 22nd 5
Home & Garden Appliance Repair 6.04 200th 31st 23rd -14
Furniture 5.36 26th 4th 4th 26
Garage Doors 8.54 201st 24th 17th 3
Landscapers 1.38 225th 36th 28th -25
Moving Companies 16.62 110th 18th 15th -3
Pest Control 42.99 14th 1st 1st 99
Plumbers 8.84 254th 34th 25th -59
Roofing 8.14 183rd 28th 21st 0
Self Storage Companies 5.41 236th 32nd 26th -36
Average 12.30 208th 24th 19th -1
Legal Family Law 23.50 63rd 8th 8th NA
Law Firms 7.70 195th 31st 24th NA
Average 14.02 199th 31st 24th NA
Real Estate Apartment Rentals 1.35 155th 29th 21st -2
New Home Developers 6.36 27th 10th 10th 40
Realtors 1.59 165th 23rd 17th -35
Average 2.80 58th 12nd 12nd -4
Shopping Florists 3.05 205th 32nd 24th -32
Average 3.05 205th 32nd 24th -32
Travel Car Rentals 2.66 142nd 17th 14th 13
Hotels 5.47 33rd 4th 3rd 0
Average 4.07 81st 9th 6th 6

Study Results for Other Cities:

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.