Findings for PPC in Laredo

Laredo Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Laredo was the 278th least expensive city in USA in keyword bids in Google Adwords for the month of September 2016. Laredo also ranks amongst the least expensive cities in Texas, ranking as number 30th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 38% Lower in Laredo than Mcallen

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Laredo are 38% lower than in Mcallen. The average price of a click in Laredo is $5.04.

This price difference is interesting though, given the population of Mcallen is less than Laredo.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Chandler, and found the average price of a click in Laredo was 65% lower than in Chandler.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Laredo

Summary PPC Stats for Laredo for September 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 5.04 278th 39th 30th -3
Automotive/Vehicle Auto Insurance 67.97 57th 12nd 10th 0
Dealerships 1.64 214th 34th 25th NA
Tires 2.46 198th 28th 21st -16
Average 24.02 30th 8th 6th -7
Entertainment/Recreation Restaurants 1.72 184th 28th 21st 0
Average 1.72 184th 28th 21st 0
Finance Payday Loans 5.10 121st 28th 22nd -34
Average 5.10 188th 30th 23rd NA
Health, Beauty & Fitness Chiropractors 4.04 210th 31st 25th -4
Dentists 6.20 260th 39th 30th -10
Average 5.34 271st 41st 32nd -4
Home & Garden Furniture 2.64 177th 32nd 27th NA
Landscapers 1.59 221st 33rd 26th NA
Pest Control 5.29 261st 40th 31st -29
Self Storage Companies 4.94 245th 35th 27th 27
Average 4.11 287th 41st 32nd NA
Legal Law Firms 1.45 237th 36th 29th NA
Average 1.45 245th 36th 29th NA
Real Estate Apartment Rentals 0.94 220th 37th 28th 32
Condos 0.37 226th 34th 25th NA
Realtors 0.61 258th 39th 30th -15
Average 0.73 277th 40th 31st 4
Shopping Florists 2.55 208th 33rd 25th -7
Average 2.55 208th 33rd 25th -7
Travel Car Rentals 2.93 115th 14th 11th NA
Hotels 3.72 167th 29th 24th 0
Average 3.46 159th 20th 16th NA

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.