Findings for PPC in Laredo

Laredo Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Laredo was the 250th least expensive city in USA in keyword bids in Google Adwords for the month of July 2016. Laredo also ranks amongst the least expensive cities in Texas, ranking as number 27th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 30% Lower in Laredo than Mcallen

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Laredo are 30% lower than in Mcallen. The average price of a click in Laredo is $7.30.

This price difference is interesting though, given the population of Mcallen is less than Laredo.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Chandler, and found the average price of a click in Laredo was 42% lower than in Chandler.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Laredo


Summary PPC Stats for Laredo for July 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 7.30 250th 35th 27th 2
Automotive/Vehicle Dealerships 5.82 29th 7th 5th NA
Average 5.82 185th 29th 21st 7
Finance Payday Loans 7.44 131st 24th 19th -34
Average 7.44 189th 30th 22nd NA
Health, Beauty & Fitness Chiropractors 6.36 149th 24th 17th 0
Dentists 8.11 230th 36th 29th 5
Average 7.67 214th 31st 24th 1
Home & Garden Furniture 2.84 199th 35th 28th NA
Landscapers 0.70 228th 36th 27th NA
Pest Control 4.02 256th 40th 31st -18
Plumbers 4.26 266th 36th 27th NA
Self Storage Companies 3.58 273rd 38th 29th 0
Average 3.16 286th 41st 32nd NA
Legal Law Firms 14.96 157th 25th 17th NA
Personal Injury Law 88.50 98th 18th 11th NA
Average 39.47 107th 18th 11th NA
Real Estate Apartment Rentals 0.56 253rd 39th 30th 0
Condos 0.25 226th 36th 27th NA
Realtors 0.90 252nd 36th 28th 0
Average 0.64 278th 41st 32nd 0
Shopping Florists 6.47 166th 23rd 16th 0
Average 6.47 166th 23rd 16th 0
Travel Car Rentals 3.06 122nd 15th 10th NA
Hotels 3.85 171st 33rd 25th 0
Average 3.59 160th 25th 18th NA

Study Results for Other Cities:

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U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.