Findings for PPC in Laredo

Laredo Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Laredo was the 205th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Laredo also ranks amongst the least expensive cities in Texas, ranking as number 27th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 4% Lower in Laredo than Mcallen

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Laredo are 4% lower than in Mcallen. The average price of a click in Laredo is $8.64.

This price difference is interesting though, given the population of Mcallen is less than Laredo.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Chandler, and found the average price of a click in Laredo was 29% lower than in Chandler.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Laredo

Summary PPC Stats for Laredo for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 8.64 205th 35th 27th NA
Automotive/Vehicle Auto Insurance 38.96 149th 22nd 15th NA
Dealerships 2.48 215th 40th 31st NA
Tires 3.20 154th 23rd 18th 0
Average 14.88 127th 19th 14th NA
Entertainment/Recreation Restaurants 1.74 69th 14th 10th -9
Average 1.74 69th 14th 10th -9
Health, Beauty & Fitness Dentists 8.16 211st 35th 27th 4
Average 8.16 197th 30th 23rd 1
Home & Garden Furniture 1.91 189th 34th 26th NA
Pest Control 40.44 27th 6th 5th 39
Self Storage Companies 6.02 252nd 32nd 24th NA
Average 22.20 67th 16th 16th NA
Legal Law Firms 2.52 219th 31st 23rd NA
Personal Injury Law 29.17 132nd 24th 18th NA
Average 15.85 159th 27th 19th NA
Real Estate Apartment Rentals 0.78 239th 40th 31st -5
Condos 0.16 234th 32nd 24th NA
Realtors 0.97 257th 38th 29th -29
Average 0.80 279th 40th 31st -14
Shopping Florists 7.34 59th 13rd 11th 20
Average 7.34 59th 13rd 11th 20
Travel Car Rentals 1.10 217th 36th 28th 0
Hotels 4.09 102nd 20th 16th 81
Average 3.09 179th 33rd 25th 40

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.