Findings for PPC in Lubbock

Lubbock Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Lubbock was the 129th least expensive city in USA in keyword bids in Google Adwords for the month of August 2016. Lubbock also ranks amongst the least expensive cities in Texas, ranking as number 17th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Year over Year Google Adwords Prices for Lubbock are up in August 2016

SEP's research shows that the average price of a click to advertisers targeting Lubbock keywords increased by (Yr/Yr increase %)% versus the same keywords one year earlier.

Google Adwords Keyword Prices 10% Lower in Lubbock than Mesquite

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Lubbock are 10% lower than in Mesquite. The average price of a click in Lubbock is $12.33.

This price difference is interesting though, given the population of Mesquite is less than Lubbock.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

PPC Industry Data for Lubbock

Summary PPC Stats for Lubbock for August 2016
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 12.33 129th 22nd 17th 5
Automotive/Vehicle Auto Insurance 44.35 113rd 16th 12nd 12
Auto Parts 1.81 95th 12nd 8th 60
Dealerships 2.52 185th 32nd 26th NA
Tires 2.78 212nd 30th 23rd -43
Towing 4.95 103rd 16th 13rd 9
Average 14.29 93rd 15th 11th 7
B2B Office Furniture 8.62 15th 3rd 3rd 15
Printers 4.99 82nd 14th 11th -10
Average 7.41 64th 10th 8th NA
Entertainment/Recreation Restaurants 1.95 169th 26th 19th -4
Average 1.95 169th 26th 19th -4
Finance Insurance 68.03 21st 3rd 1st 48
Mortgages 14.58 38th 5th 4th 33
Payday Loans 6.97 141st 27th 21st -45
Average 34.09 32nd 5th 4th NA
Health, Beauty & Fitness Chiropractors 4.65 188th 31st 23rd -37
Cosmetic Surgery 2.44 130th 20th 13rd NA
Dentists 8.22 225th 35th 28th -9
Massage Therapy 0.84 141st 21st 16th 0
Optometrists 3.02 105th 22nd 16th NA
Average 5.48 269th 37th 28th -6
Home & Garden Appliance Repair 8.24 177th 27th 19th 0
Furniture 3.91 112nd 27th 22nd 9
Garage Doors 6.05 197th 28th 21st -8
Landscapers 6.15 61st 14th 11th 46
Moving Companies 14.74 159th 26th 19th -18
Pest Control 16.52 170th 19th 18th -2
Plumbers 10.90 245th 30th 23rd 11
Roofing 12.57 132nd 18th 14th -14
Self Storage Companies 9.03 170th 21st 18th 0
Windows and Doors 49.44 1st 1st 1st NA
Average 14.49 192nd 25th 22nd 15
Legal Family Law 6.02 108th 16th 11th NA
Law Firms 17.33 138th 21st 14th 0
Personal Injury Law 73.18 113rd 20th 13rd NA
Average 37.41 118th 19th 12nd 0
Real Estate Apartment Rentals 1.17 185th 30th 21st 0
Condos 1.01 164th 23rd 16th 0
New Home Developers 2.44 183rd 28th 24th 0
Realtors 2.24 127th 18th 14th 0
Average 1.75 197th 30th 22nd 0
Shopping Florists 5.07 193rd 29th 21st 0
Average 5.07 193rd 29th 21st 0
Travel Car Rentals 2.66 158th 25th 18th 0
Hotels 5.77 27th 7th 5th 0
Average 4.22 85th 14th 10th 0

Study Results for Other Cities:

See full City list:

U.S. Cities

Canadian Cities

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.