Findings for PPC in Lubbock

Lubbock Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Lubbock was the 156th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Lubbock also ranks amongst the least expensive cities in Texas, ranking as number 20th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 6% Higher in Lubbock than Mesquite

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Lubbock are 6% higher than in Mesquite. The average price of a click in Lubbock is $10.80.

This price difference is understandable though, given the population of Mesquite is less than Lubbock, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Jersey City, and found the average price of a click in Lubbock was 59% lower than in Jersey City. This suggests that perhaps prices in Lubbock are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Lubbock


Summary PPC Stats for Lubbock for March 2015
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 10.80 156th 26th 20th 2
Automotive/Vehicle Auto Insurance 72.66 91st 11th 6th -4
Auto Parts 3.86 8th 2nd 2nd 154
Dealerships 5.43 44th 9th 7th -7
Tires 2.95 172nd 26th 20th -9
Towing 2.78 149th 22nd 17th -44
Average 16.43 114th 16th 11th 8
B2B Office Furniture 4.54 102nd 14th 11th -14
Printers 9.14 62nd 11th 7th 0
Average 6.84 82nd 12nd 10th NA
Entertainment/Recreation Restaurants 1.07 149th 28th 21st -22
Average 1.07 149th 28th 21st -22
Finance Insurance 55.71 37th 2nd 2nd -5
Payday Loans 17.81 17th 10th 10th -18
Average 36.76 30th 3rd 3rd NA
Health, Beauty & Fitness Chiropractors 6.38 160th 25th 19th -21
Cosmetic Surgery 3.53 111st 19th 14th NA
Dentists 9.67 183rd 33rd 26th -22
Massage Therapy 4.32 88th 16th 12nd 1
Optometrists 2.71 103rd 18th 14th NA
Average 7.14 219th 33rd 26th -12
Home & Garden Appliance Repair 12.42 141st 16th 13rd -11
Furniture 3.09 70th 18th 16th 0
Garage Doors 6.78 190th 24th 18th 134
Landscapers 1.17 163rd 24th 20th 0
Moving Companies 14.01 158th 24th 18th -23
Pest Control 34.85 42nd 10th 9th 53
Plumbers 18.26 181st 25th 19th 32
Roofing 15.38 98th 13rd 11th 21
Self Storage Companies 5.68 253rd 33rd 25th -28
Windows and Doors 1.65 101st 16th 11th NA
Average 10.90 233rd 28th 21st 14
Legal Family Law 9.74 95th 12nd 9th NA
Law Firms 3.87 203rd 29th 21st -20
Personal Injury Law 107.08 73rd 15th 12nd NA
Average 25.69 127th 22nd 16th 1
Real Estate Apartment Rentals 1.60 128th 25th 18th -29
Condos 0.94 173rd 24th 19th 11
New Home Developers 1.77 192nd 31st 26th -25
Realtors 2.03 167th 24th 17th 30
Average 1.69 202nd 31st 23rd 0
Shopping Florists 6.09 117th 27th 20th -16
Average 6.09 117th 27th 20th -16
Travel Car Rentals 4.02 34th 5th 4th 22
Hotels 5.32 35th 5th 5th 27
Average 4.67 29th 3rd 3rd 24

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.