Findings for PPC in Lubbock

Lubbock Ranks Amongst Least Expensive Markets for Google Adwords in USA

SEP's ongoing research into PPC Campaigns has revealed that Lubbock was the 126th least expensive city in USA in keyword bids in Google Adwords for the month of December 2014. Lubbock also ranks amongst the least expensive cities in Texas, ranking as number 18th. In the study, San Buenaventura ranked as the most expensive city in the country, while Manchester ranked as the least expensive city.

Google Adwords Keyword Prices 59% Higher in Lubbock than Mesquite

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Lubbock are 59% higher than in Mesquite. The average price of a click in Lubbock is $11.26.

This price difference is understandable though, given the population of Mesquite is less than Lubbock, which generally means less competition and therefore lower prices.

To get a better sense of relative prices, we also compared prices with another city of equal population, Jersey City, and found the average price of a click in Lubbock was 26% lower than in Jersey City. This suggests that perhaps prices in Lubbock are relatively low.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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PPC Industry Data for Lubbock

Summary PPC Stats for Lubbock for December 2014
Avg Price per Click Rank in Country Rank in Region Rank in province Mo./Mo. % Price Change
City Average 11.26 126th 23rd 18th 6
Automotive/Vehicle Auto Insurance 63.01 69th 9th 7th -13
Auto Parts 2.52 24th 3rd 3rd 36
Dealerships 3.35 116th 22nd 16th -6
Tires 2.86 142nd 24th 16th 21
Towing 3.51 99th 19th 15th -2
Average 19.41 51st 8th 6th 3
B2B Office Furniture 3.37 93rd 13rd 9th -10
Average 3.37 114th 17th 12nd -4
Entertainment/Recreation Restaurants 1.18 161st 29th 22nd 55
Average 1.18 161st 29th 22nd 55
Finance Insurance 63.63 24th 3rd 2nd -2
Payday Loans 20.82 13rd 11th 11th -3
Average 37.53 32nd 7th 7th -2
Health, Beauty & Fitness Chiropractors 7.99 103rd 19th 15th 93
Cosmetic Surgery 4.81 95th 14th 11th NA
Dentists 11.08 127th 20th 17th 24
Martial Arts 2.40 80th 15th 13rd 0
Massage Therapy 1.57 120th 21st 15th 0
Optometrists 3.96 67th 10th 7th NA
Average 7.65 194th 31st 25th 16
Home & Garden Appliance Repair 8.09 170th 22nd 16th 6
Furniture 2.63 119th 22nd 15th -2
Garage Doors 4.66 192nd 26th 19th 11
Moving Companies 17.17 119th 21st 16th 50
Pest Control 15.65 160th 28th 24th 52
Plumbers 8.95 228th 30th 24th -12
Roofing 14.51 92nd 14th 9th -2
Self Storage Companies 8.02 214th 26th 20th -1
Windows and Doors 2.25 93rd 12nd 6th NA
Average 12.31 191st 24th 20th 7
Legal Law Firms 13.85 83rd 12nd 7th -7
Personal Injury Law 57.45 121st 20th 14th NA
Average 28.38 121st 22nd 16th -4
Real Estate Apartment Rentals 2.37 67th 12nd 12nd 27
Condos 1.23 154th 21st 15th NA
New Home Developers 3.21 135th 23rd 19th 13
Realtors 2.52 128th 18th 14th -12
Average 2.44 129th 19th 15th 4
Shopping Florists 5.52 136th 22nd 14th 15
Average 5.52 136th 22nd 14th 15
Travel Car Rentals 4.09 45th 5th 5th 9
Hotels 4.03 76th 16th 14th -8
Average 4.06 59th 10th 9th 0

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

  • Automotive/Vehicle
  • B2B
  • Entertainment/Recreation
  • Finance
  • Health/Beauty/Fitness
  • Home & Garden
  • Legal
  • Real Estate
  • Shopping
  • Travel
  • Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.